Rolex is a Swiss producer of wristwatches and accessories. Rolex watches are among the most popular status symbols in the world. Rolex is the largest luxury watch brand, and produces around 2,000 watches each day, with estimated revenues of approximately US$3 billion annually. BusinessWeek magazine ranks Rolex among the 100 most valuable global brands.
Hans Wilsdorf and his brother-in-law Alfred Davis founded Wilsdorf and Davis in London in 1905. Their primary business was importing Hermann Aegler’s Swiss movements to England and placing them in quality cases produced by Dennison and others. The name Rolex was registered and trademarked in 1908, and an office was opened in La Chaux-de-Fonds, Switzerland. Rolex was registered on November 15, 1915 as a company name. The name Rolex is made up, and its origin is obscure.
Rolex is a Swiss producer of wristwatches and accessories. Rolex watches are among the most popular status symbols in the world. Rolex is the largest luxury watch brand, and produces around 2,000 watches each day, with estimated revenues of approximately US$3 billion annually. BusinessWeek magazine ranks Rolex among the 100 most valuable global brands.
