TAG Heuer is a watch company from Switzerland. Founded in 1860 by Edouard Heuer, the company has been making luxury watches for over a century. The company has been an innovator in watch design and technology. They were the first to design dashboard chronographs for vehicles and aircrafts and was also the first to introduce the first wrist time piece. This was also the first watch in space when John Glenn wore a Heuer watch on the first manned mission to space.
Over time the watches produced by TAG Heuer became popular with car racers for their precise time keeping. Today celebrities all over have been known to wear the line and has become the most respected watch companies in the world.