The cosmetics company, Urban Decay, was founded in 1996 and produces an and edgy line of cosmetics that merge glamor and urban grunge to create a unique style. The company filled a void with the alternative style crowd that was seriously underrepresented.
Sandy Lerner, founder of Urban Decay, was having trouble finding a shade of purple nail polish that would fit with her alternative fashion style. She teamed up with David Soward and started it all. The alternative culture embraced the cosmetic line and bought all the dramatic variations of colors.
The cosmetics line is mostly popular with the young crowed and is considered high quality by its buyers,
