Achintya Gupta posted an article on
Thoughtspot
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Sep 6, 2011, 9:09 pm
[This post
was originally written for socialmediatoday.com as
a guest post and was published on Sept 1]
The world is
increasing becoming mobile. The technology creators of today are creating goods
for the SoLoMo consumer – the one who is social, location and ... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Aug 13, 2011, 10:08 pm
This post was originally written for social media today and published on August 11. You can see the original post here
Social Media has always been an attractive
avenue for travel brands. The prime reason is that travel is a very social
experience both as a purchase as well as an act... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Jul 24, 2011, 9:31 pm
I wrote this article for social media today. You can see the original article here
If you are
planning a blogging strategy for your B2B marketing or running a company blog,
one of the biggest challenges you face is asking your colleagues to write blog
posts. And when you do... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Jun 29, 2011, 10:59 pm
[This post was originally written for Social Media Today.
You can read the original article herewhich
got published on June 16th]
Background: F-commerce is increasing generating
buzz in the social media and social technology market. Growing upon the
people’s ... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Jun 15, 2011, 10:44 pm
[I wrote this post originally for Social Media Today and
it got published on June 7th 2011. I am cross-posting the post. You can read
the original post
here]
Background: Some time back I had published a
research about how brands are using Facebook ... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Jun 10, 2011, 10:30 pm
[This post was originally written for pluggd.in and
posted on June 7th. You can read the originalpost
here]
I was going through the BrandZ report on
the world’s top brands for the year 2011. It was great to see that some of the
top brands in the world are als... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Jun 4, 2011, 10:07 pm
With IPL being the big news everyday for the past two months, it is great to see how various IPL teams are leveraging the concept of online communities to promote their teams and the game itself. I see almost all of the IPL teams having websites which have community elements where fans... Comment - Like
Achintya Gupta posted an article on
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May 25, 2011, 1:50 am
[This post has been originally written for plugged.in which was published on 17th May,2011. You can read the original article here]Having sold and marketed social media for the past 2 years, I have realized the immense potential in this concept, especially for start-ups, SMEs and fast growing com... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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May 23, 2011, 9:59 pm
How online cricket communities are connecting fans and driving passion
With IPL being the big news everyday for the past two months, it is great to see how various IPL teams are leveraging the concept of online communities to promote their teams and the game itself. I see almost all of the IPL... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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May 11, 2011, 11:09 pm
[I wrote this post originally for Kuliza's ZaGarage blog. You can see the original post here.]BackgroundOffline events have always been a great fit for online community creation, for one - events are themselves a social engagement and connecting visitors online before or after the event happens make... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Apr 30, 2011, 10:58 pm
In my previous blog I had talked about how internal company culture can support companies B2B branding efforts such as thought leadership and creating internal brands. There I had also talked about the key role of employees in creating thought leader positioning of the company and without the help... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Apr 15, 2011, 12:48 am
It's Friday again and it's time to watch Rebecca Blacks super hit (of course for all the wrong reasons) number-'Friday'Those who don't know the back ground - Rebecca Black, a 13 year old teenage, hit the internet limelights in March when her video went viral on YouTube. The video was a gift to her... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Apr 7, 2011, 11:59 pm
[Originally written for Kuliza's social technology blog - ZaGarage]Background: After spending almost 2 years in B2B focussed services companies, I have become more convinced of the need to branding efforts in this space. However, as compared to B2B product companies, establishing a B2B services bra... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Apr 5, 2011, 3:22 am
I wrote this blog post for my company blog - ZaGarage. You can see the original post hereBackground:With the society, workforce and businesses being strongly connected by social technologies, corporates are realizing that the way they used to traditionally market themselves is changing. Social techn... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Feb 5, 2011, 1:42 pm
I wrote the following blog post as a guest post for txtWeb.com - A online SMS bases app developer network. For the original blog post, click here
I remember a discussion with a friend sometime back about how the Indian handset market, which until now had been dominated by certain players, is s... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Dec 19, 2010, 12:11 am
In my previous blog posts on introduction to community management and community promotion, I had talked about the various roles of a community manager. Here is a picture to chart out the scope of the jobs that comes under community management:
In this blog I will talk about managing content for you... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Dec 4, 2010, 9:37 am
We all remember Bajaj being a scooter company - the ones that our fathers relied upon and perhaps what must have been the first two - wheeler brand they must have purchased.
I have always been a big fan of Bajaj and the way they have marketed themselves in the two - wheeler segment.
If y... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Dec 1, 2010, 12:32 am
I have always been a big fan of citizen journalism. The whole idea of citizens becoming reporters of news and giving you the stories they have witnessed, not only adds credibility to the story but also empowers citizens to generate awareness and keep limited power in the hands of journalists, news e... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Nov 20, 2010, 1:27 pm
In my previous blog post, I had described the roles of a community manager and an overview of what goes into each role. I had talked about 5 major roles of community manager which can be range from either a focus on scaling the community to a focus on engaging the community.
In this blog post I w... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Nov 11, 2010, 9:13 am
Some days back I had announced my departure from 2020 Social. It has been a great journey with some awesome folks and I am glad that I got the opportunity to work with people like Gaurav Mishra, Dave Evans, Gautam Ghosh, Kaushal Sarda, Abha Arora and many other super colleagues in the 2020 Social of... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Oct 26, 2010, 2:29 am
Think of a fine morning when you get up and realize that you need some fruits for your house. You pick up your mobile phone and send the keyword (Say @vendor) to a particular number. Immediately you get an SMS back showing you the list of possible vendors in your locality say
1. Fruit vendors... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Oct 24, 2010, 11:47 am
My visit to IIT Delhi for Rendezvous 2010 resulted in a very pleasant surprise. In the midst of Accenture Rendezvous ( which if you happen to miss this year, let me tell you, you haven't missed much ;) ), I saw this banner of 'Books by IITD authors' and saw my book in it!
To add to it, I am glad th... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Oct 11, 2010, 10:28 am
There are three critical stages involved in building and nurturing online communities. The first is the ‘plan’ part, where the online community product is conceptualized on paper; the next is the ‘build’ part where these communities are coded on various content management systems like Joomla... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Oct 3, 2010, 3:37 am
At 2020 Social we used to suggest a lot of our B2B prospects of a thought leadership way to inbound marketing and we used to practice it ourselves for our own marketing for 2020 Social. (All of us used to regularly write about social media marketing and social business strategies on our company blo... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Oct 2, 2010, 9:01 am
I remember having a long discussion with my IIT Delhi marketing faculty (with whom I co-authored a book on brand management) some time back about how social media and social technologies are changing traditional modes of marketing. I remember him asking me all sorts of question regarding the credibi... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Apr 19, 2010, 10:26 am
Saw this conversation on the Intel Software partner program Facebook page
Surely... sometimes it comes as a surprise that brands do listen, mostly because for so long we have been accustomed to the unidirectional manner of brand communication. However, although surprises, these are definitely... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Apr 6, 2010, 9:36 pm
Background: Ideation communities are platforms where customers can post news, stories, ideas, case studies etc and other people can rate, vote for the best ideas, comment and share ideas etc. This is more sort of like a simple Digg.com models where people submit news, community curates ( votes) the ... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Mar 31, 2010, 7:53 am
This is a question many people ask me or at least might like to ask me. If you look at the typical break-up of jobs from a college like IIT Delhi, you will see major chunks going into core engineering, banking, consulting, analytics, software and a very small fraction getting into marketing. Even a ... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Mar 28, 2010, 11:01 am
Its is great to be a part of an organization that encourages its employees to build a personal brand. And its even great to be a part of an organization and working with people who have successfully implemented this mantra in their life.
I began writing in 2007 as a society humor blog since I ... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Mar 4, 2010, 4:04 am
Background: Purchase has for long been considered a social activity and often leverages conversations. Recommendations and reviews by a friend or a third party are often very helpful in making purchase decisions. It is interesting to see how some online shopping and e-commerce platforms have levera... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Feb 24, 2010, 12:30 am
So the e-mail that I sent to my office colleagues on a November morning read like this:
Dear all,
I fell down the stairs and hurt my knee badly. The doctor has recommended 2-3 days of bed rest. Would be working from home till then.
Regards
Achintya
Although I actuall... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
-
Feb 11, 2010, 1:19 pm
Some time a year back I thought of writing my second play. Second play because a year before the year I thought of writing my second play, I had helped this guy write a play for our hostel entry to the inter hostel play competition. However it didn't turn out that well, and the reason that came out ... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Jan 25, 2010, 3:52 pm
I was reading the latest blog post on 2020 Social blog by mohit on Social Community efforts by banks and financial institutions and realized that I might have something interesting to add here. In my view the thing worth noticing about the social media efforts by these BFSI institutions is the diffe... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Jan 21, 2010, 11:50 pm
In my company we get 3 kinds of clients/propects. The first are the large B2C targeting clients which are multinational technology, FMCG, Automobile, Beverages companies etc planning to establish a presence on social web. The second kind of clients are the large B2B targeting companies in similar se... Comment - Like
Achintya Gupta posted an article on
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Jan 13, 2010, 7:47 am
While researching on health and wellness communities I fell upon various platforms worth of interest. It is fascinating to see that people understand that with changing times and health demands people are more interested in discussing out their health problems, helping each other referring the best ... Comment - Like
Achintya Gupta posted an article on
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Jan 10, 2010, 5:33 am
So we shifted our house from the awesome Sarita Vihar colony to super costly Safdarjung Enclave area. The reason for the shift was that I wanted a house so near to my office that I can walk there everyday. Hence this new house is 5 minutes from my office, 25 minutes from my gym and 30 minutes to IIT... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Jan 7, 2010, 3:28 pm
Hello and welcome to the revamped 'Thoughtspot version 2.0'. However this time it is just called 'Keeping it simple' for the reason that thoughtspot was more about my takes on society and people around me however 'Keeping it simple' is about anything which I think is worth sharing on the blogosphere... Comment - Like
Achintya Gupta posted an article on
Thoughtspot
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Dec 4, 2009, 12:37 pm
Background: Advocacy programs provide a win-win situation for any brand or product on social web. On one hand it lets you recognize that set of evangelists who would be ready to promote your brand/product free of cost and on the other hand it leads effective promotion of your offerings to your consu... Comment - Like
Achintya Gupta posted an article on
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Dec 4, 2009, 12:31 pm
Background
I follow Indian Express and almost everyday when I pick up the morning daily I see something being written on Copenhagen 2009 summit. Then there was the Blog Action day on Oct 15, 2009 when thousands of bloggers wrote about climate change the same day. Hence no prizes for guessing but a l... Comment - Like
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