Amy M. posted an article on
Criterion Global: The Blog
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Sep 21, 2011, 6:33 pm
Check out these graphs on seasonal consumer spending. It’s no surprise that January/February always has a “post-holiday dip,” but you might find some of the other ebb and flows surprising. What’s more interesting is consumer spending does not directly correlate with ad spend. While consumers... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Jul 1, 2011, 2:38 pm
A while back, we shared studies on average CPMs paid by various categories of advertisers. Interestingly, travel advertisers paid the highest costs for online advertising, and new evidence suggests travel advertisers may still pay a premium – even to advertise on social platforms which profit fro... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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May 25, 2011, 2:15 pm
Kinect Fitting Room from den ivanov on Vimeo. A new kiosk at Topshop Moscow allows customers to try merchandise on without the hassle (and lines) of a fitting room. The kiosk uses Kinect Augmented Reality technology to render on-screen, live images of passers-by holding merchandise. We only wonder i... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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May 11, 2011, 3:45 pm
National Geographic has marked our planet’s milestone of the population reaching 7 billion people with this awesome video. It even manages to make stats exciting. Filed under: CG Tagged: digital marketing, digital media, global issues, global travel marketing, world population Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Apr 4, 2011, 11:32 am
Here’s an interesting figure that eMarketer published a couple weeks ago. While year over year ecommerce growth will begin to taper off as the retail industry matures online, it will continue to grow substantially with sites like Groupon incorporating social media functionality. Thereby, directing... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Apr 1, 2011, 1:03 pm
Filed under: CG, Consumer Insight Tagged: international advertising strategy, international brand strategy, international destination marketing, international marketing, international media, international media buying, international media buying strategy, international media planning, international ... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Mar 24, 2011, 2:37 pm
Whether your friend’s three-year old leather couch, 55% off laser hair removal, or a two-for-one three course meal coupon, consumer spending directly connected to social media has increased exponentially throughout 2010. A few sites, most notably Groupon, have taken Costco’s business model, of... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Feb 1, 2011, 11:45 am
Here’s an insightful chart on ad interaction on Facebook broken down by business sector: To learn more about how to incorporate social media into your company’s marketing plan, contact Criterion Global at +001 646 330 4673 or email us at hello@criterionglobal.com Filed under: CG, Consumer Insigh... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Jan 12, 2011, 4:00 pm
The China Tourism Academy predicts that more than 57 million well to do Chinese tourists will use their passports this year and spend a hefty USD 55 billion. Any destination that can effectively market to China in 2011 only needs to stake claim on a small portion of the predicted spend to get back... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Jan 9, 2011, 4:43 pm
There are audible scowls on the faces of many locals over the impending shadow a Walmart superstore is about to cast on New York City. These unhappy consumers see Walmart as a retail bully that will likely put mom and pop shops out of business and take away some of the city’s uniqueness. Walmart f... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Jan 3, 2011, 10:52 am
According to Community Marketing Inc, a San Francisco based market research firm, gay business travel is a niche market in which hotels and destinations need to start paying more attention. While on the surface it seems difficult to differentiate between gay business travel and overall business trav... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Sep 15, 2010, 1:29 pm
Bavaria Brewery, rival of official sponsor Budweiser, distributed tickets for the Denmark-Netherlands match to several young women donning plain orange dresses. FIFA charged the fans as walking advertisements, arresting two of the women for persuading the others to join them and for contravening the... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Sep 1, 2010, 7:01 pm
It is well known that the business elite are disproportionately heavy consumers for the airline industry. However, since the recent economic crisis, corporations’ decision making regarding purchases of tickets have shifted away from these affluent consumers toward senior executives, who have been ... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Aug 13, 2010, 12:16 pm
A few week’s ago, Jon Hamm was the focus of NYMag’s “The Star Market,” which rates celebrities’ career trajectories on a buy/sell/hold basis depending on whether they have momentum and potential for growth (like a stock)… Jon was rated a “Buy,” based on his potential for leading man ... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Aug 2, 2010, 11:41 am
Just a few top-of-mind Affluent Audience (HHI $100K+) factoids from a current project: -30+ Hours/Week Online in 2008, most of any demographic (up from 10 hours/week in 2005) comScore 2008 -80% research goods online before buying (Mendelsohn) -95% of millionaires made their last luxury purchase onli... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Jul 28, 2010, 6:43 am
It’s been a rough week for The Times of London, as competitors like The Guardian report headline articles such as: “Times loses almost 90% of online readership” What’s the cause for the drop in online readers? The Times has instituted a pay-wall for viewers to access content, and like those ... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Jul 22, 2010, 11:10 am
For the newly-initiated in mobile marketing, the app landscape can be intimidating, and many question it’s worth. Our thoughts on mobile apps are simple: Mobile users fall into two categories: the “Need It Now” person needing directions, or pin-pointed information at that very second. The seco... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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May 19, 2010, 5:20 pm
Some of our favorite 2010 viral marketing campaigns from college and university brands. Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Nov 9, 2009, 5:57 pm
Perhaps one of the most exciting aspects of destination marketing is the need to appeal to a wide variety of prospective visitors: business travellers, honeymooners, MICE travel business, and other elements. Additionally, if you’re the Bahamas Ministry of Tourism, scuba and deep sea divers are an... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Oct 26, 2009, 1:32 pm
The above is a QR code link to CriterionGlobal.com, inspired by a colleague whose business card contains simply a QR code image. QR is shaping up to be the language of the coming mobile revolution, which might sound like science fiction, but its rate of adoption in influential Western markets wou... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Oct 14, 2009, 7:36 am
NYC & Company, Inc. is New York City’s official marketing, tourism and partnership organization. That’s right: there’s an “Inc.” The DMO, with its innovative NYC GO Campaign, is a private, non-profit organization complete with a CEO and Board of Directors. Its “Just ask the locals” cam... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Oct 13, 2009, 12:03 am
One of Tourism Queensland’s pre-”Best Job in the World” campaigns seemed to toy with the emotions of New Yorkers, Londoners, and others in need of fun and sun… This spot’s starring bellhop begins at the Roosevelt Hotel in NYC, just outside Grand Central station. Great m... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Oct 9, 2009, 7:15 am
Tourism in Montenegro has come a long way, as this stunning piece of creative shows. Still, beyond the marketing initiatives centred on Montenegro’s Bay of Kotor and glittering coast, tourism information sources (for example this site: “Basic Informations of Tourism || Visit-Montenegro.... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Oct 7, 2009, 1:07 pm
Occasionally, DMO advertising can backfire: take, for example, this 2006 billboard for the Texas State Tourism Office. While the ad was named one of 10Steps.sg‘s “Top 50 Extraordinary and Attractive Billboards”, a copywriter’s oversight solicited the following comment from ... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Oct 5, 2009, 12:26 pm
“¶78% of the chief executives of advertising and public relations agencies who took part in a global survey said their clients were ‘more optimistic’ about the business climate than at the beginning of the year… Respondents suggested the decline in ad spending may be bottoming out,... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Oct 5, 2009, 5:36 am
The “Malaysia, Truly Asia” commercials, aired frequently on CNN International, are part of Tourism Malaysia’s longstanding destination marketing campaign which inspires wanderlust among leisure and business travellers alike. Slogans aside, the campaign for Malaysia truly was “... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Oct 1, 2009, 11:02 pm
Here’s a great commercial for Hong Kong Tourism from waaay back in 2008 when HK co-hosted the Olympics, and its Equestrian Events. Featuring Jackie Chan, the spot is more enough to entice anyone – man or horse – to visit HK. With the London Olympics on the horizon, it won’t b... Comment - Like
Amy M. posted an article on
Criterion Global: The Blog
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Sep 29, 2009, 4:29 pm
The California Travel + Tourism Commission (CTTM) is opening itself to user-generated-content by allowing visitors or native Californians the opportunity to submit their favorite “California Fives” on www.CaliforniaFives.com. Per DestinationMarketer, “California Fives will differ f... Comment - Like
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