Amy M. posted an article on Criterion Global: The Blog - Nov 9, 2009, 4:57 pm
Perhaps one of the most exciting aspects of destination marketing is the need to appeal to a wide variety of prospective visitors: business travellers, honeymooners, MICE travel business, and myriad o...
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Amy M. posted an article on Criterion Global: The Blog - Oct 26, 2009, 12:32 pm
The above is a QR code link to CriterionGlobal.com, inspired by a colleague whose business card contains simply a QR code image.  QR is shaping up to be the language of the coming mobile revolution,...
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Amy M. posted an article on Criterion Global: The Blog - Oct 14, 2009, 6:36 am
NYC & Company, Inc. is New York City’s official marketing, tourism and partnership organization. That’s right: there’s an “Inc.” The DMO, with its innovative NYC GO Campaign,...
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Amy M. posted an article on Criterion Global: The Blog - Oct 12, 2009, 11:03 pm
One of Tourism Queensland’s pre-”Best Job in the World” campaigns seemed to toy with the emotions of New Yorkers, Londoners, and others in need of fun and sun… This spot’...
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Amy M. posted an article on Criterion Global: The Blog - Oct 9, 2009, 6:15 am
Tourism in Montenegro has come a long way, as this stunning piece of creative shows. Still, beyond the marketing initiatives centred on Montenegro’s Bay of Kotor and glittering coast, tourism in...
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Amy M. posted an article on Criterion Global: The Blog - Oct 7, 2009, 12:07 pm
Occasionally, DMO advertising can backfire: take, for example, this 2006 billboard for the Texas State Tourism Office. While the ad was named one of 10Steps.sg’s “Top 50  Extraordinary an...
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Amy M. posted an article on Criterion Global: The Blog - Oct 5, 2009, 11:26 am
“¶78% of the chief executives of advertising and public relations agencies who took part in a global survey said their clients were ‘more optimistic’ about the business climate than at the...
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Amy M. posted an article on Criterion Global: The Blog - Oct 5, 2009, 4:36 am
The “Malaysia, Truly Asia” commercials, aired frequently on CNN International, are part of Tourism Malaysia’s longstanding destination marketing campaign which inspires wanderlust am...
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Amy M. posted an article on Criterion Global: The Blog - Oct 1, 2009, 10:02 pm
Here’s a great commercial for Hong Kong Tourism from waaay back in 2008 when HK co-hosted the Olympics, and its Equestrian Events. Featuring Jackie Chan, the spot is more enough to entice anyone...
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Amy M. posted an article on Criterion Global: The Blog - Sep 29, 2009, 3:29 pm
The California Travel + Tourism Commission (CTTM) is opening itself to user-generated-content by allowing visitors or native Californians the opportunity to submit their favorite “California Fiv...
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Amy M. posted an article on Criterion Global: The Blog - Aug 27, 2009, 10:19 pm
A study released this month analysed the average CPMs paid by various vertical categories of advertisers. The travel industry, which as reported in our Twitter stream earlier this summer,  generates ...
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Amy M. posted an article on Criterion Global: The Blog - Aug 13, 2009, 8:17 am
In follow up to our earlier post, a friend of Criterion Global shared this YouTube video of a cheeky Travelocity ad. Absolutely brilliant. Enjoy! Posted in Consumer Insight, media, travel/hospitality...
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Amy M. posted an article on Criterion Global: The Blog - Aug 13, 2009, 3:02 am
Hey big spender…. The gay, lesbian, bisexual and transgender (GLBT) market has proven lucrative for travel marketers betting on the pink dollar . In a national Harris Interactive survey on 200...
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Amy M. posted an article on Criterion Global: The Blog - Aug 11, 2009, 10:34 am
Another lecture at last week’s “Digital Experience Day,” entitled “Connecting a Fragmented World,” focused on how marketers can maximize their advertising ROI through cross-chann...
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Amy M. posted an article on Criterion Global: The Blog - Aug 10, 2009, 11:22 am
At Eyeblaster’s “Digital Experience Day,” last week, held at the beautiful TriBeCa Grand Hotel, important players in the digital marketing and advertising world gathered to hear about the ever-g...
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Amy M. posted an article on Criterion Global: The Blog - Aug 10, 2009, 10:55 am
When one thinks of “counterfeit goods,” some may associate with street side peddlers and shady, dimly lit back rooms found off of NYC’s Canal Street, or what was once Beijing’s silk market. Fe...
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Amy M. posted an article on Criterion Global: The Blog - Aug 3, 2009, 3:25 pm
Mastering the Internet and all of its potential requires understanding its pitfalls and perils, of which there are many. The growth of the Internet has given the world endless access to information an...
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Amy M. posted an article on Criterion Global: The Blog - Jul 22, 2009, 3:36 pm
In tracking travel patterns, we find factors such as seasonality and destination trends frequently take a backseat to dollars-and-cents factors such as intrinsic travel costs and currency favourabilit...
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Amy M. posted an article on Criterion Global: The Blog - Jul 20, 2009, 7:45 am
Ben Cavender of Seeking Alpha recently lamented his difficult experience trying to find a Dunkin’ Donuts in China. The majority of his complaints centre on his difficulty finding the website online ...
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Amy M. posted an article on Criterion Global: The Blog - Jul 9, 2009, 2:55 pm
A recent ComScore Mobile webinar, called Wired: Connecting to the Mobile Marketing Revolution, reviewed data that show mobile phones are no longer used simply for their voice capabilities, even thoug...
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