Anne Mai Bertelsen

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Who are the people in your social network neighborhood?

Anne Mai Bertelsen posted an article on - Oct 21, 2009, 1:06 pm
Last month Nielsen’s Claritas division released data profiling the users of various social networks — which has been picked up by bloggers, social media consultants, like my friends at Cl...
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Mad Men: Boomers Rising

Anne Mai Bertelsen posted an article on - Oct 20, 2009, 8:29 pm
While Mad Men creator Matt Weiner did not intend to add to the Boomer nostalgia canon, he and his writers have done more to illuminate Boomers than any generational anthropologist or media planner. M...
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The Beatles: Rockband

Anne Mai Bertelsen posted an article on - Oct 1, 2009, 9:14 am
This piece was originally posted on MediaPost’s Engage: Boomers’ Blog. In the opening credits of “A Hard Day’s Night,” the 1964 mock-u-mentary, the clean-cut, youthful Be...
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WTF?! Is that really your social brand?

Anne Mai Bertelsen posted an article on - Sep 25, 2009, 6:57 am
In the early days of my marketing career, I spent a fair amount of time both in front of, and behind, focus group room mirrors, leading or observing consumers play a brand personification game.  The ...
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Anne Mai Bertelsen has changed the Profile picture
Anne Mai Bertelsen has changed the Profile picture

Social Media: It's more than an ATM

Anne Mai Bertelsen posted an article on - Sep 1, 2009, 3:51 pm
That’s what almost 400 attendees learned at social media blog Mashable’s first Social Good Conference at the 92nd Street Y in Manhattan last Friday.  The conference closed out Mashable’s Summer...
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Your Personal Brand: How the Internet Sees You

Anne Mai Bertelsen posted an article on - Aug 25, 2009, 3:20 pm
The rise of social networks has made
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Marketers Embrace Twitter Over Facebook — Too Bad Consumers Don't

Anne Mai Bertelsen posted an article on - Aug 21, 2009, 11:00 am
via emarketer.com According to Burson-Marsteller, a little over half of Fortune 100 companies are on Twitter while only 29% of have a Facebook fan page. To me, it’s not a big surprise since Twi...
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Looking to Engage Customers? There's an App for That

Anne Mai Bertelsen posted an article on - Aug 13, 2009, 3:40 pm
While marketers may still be skeptical about mobile apps, research by GravityTank suggests marketers should reconsider given consumers' engagement with mobile apps.
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Facebook Buys FriendFeed: Can Grandmas and Geeks Co-exist?

Anne Mai Bertelsen posted an article on - Aug 9, 2009, 8:01 pm
via blog.friendfeed.com Today, Bret Taylor, a co-founder of FriendFeed announced that Facebook acquired his company on the FriendFeed Blog although he titled it cutely FriendFeed accepts Facebook frie...
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What is Social Media

Anne Mai Bertelsen posted an article on - Aug 7, 2009, 8:25 pm
I think this is one of the best — and funniest — presentations on social media I have seen. Marta Kagan, the author, is a genius. And, I need to thank Bryan Fuhr, from AKQA, for turning ...
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Rules of the Inside Voice: Ignore at your own peril

Anne Mai Bertelsen posted an article on - Jul 28, 2009, 2:22 pm
While social networking sites like Facebook and Twitter make it easy to share whatever is on our mind, we might do well to think about The Rules of Inside Voice.
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Mitch Joel to Marketers: Burn the Ships!!

Anne Mai Bertelsen posted an article on - Jul 14, 2009, 12:18 pm
Digital marketing visionary Mitch Joel exhorts marketers to "Burn the Ships" -- he's right.
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Game Playing and the Economy

Anne Mai Bertelsen posted an article on - Jul 7, 2009, 2:44 am
Two weeks ago, I posed the question whether there was a linkage between the economy and social media.  Ron Coyle at Concepts Marketing did a nice analysis correlating unemployment to site traffic to ...
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Is Social Media Growth and Unemployment Tied?

Anne Mai Bertelsen posted an article on - Jun 23, 2009, 12:01 pm
I’m not by any means a statistician but I’ve been wondering lately if there is a correlation between the growth of social media sites like Facebook and Twitter and the national unemploymen...
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Twitter: The Disruption of Now

Anne Mai Bertelsen posted an article on - Jun 18, 2009, 3:40 pm
In the shadow of the social media fueled Iranian election ferment, hundreds (including me) turned out for 140 Characters Conference at the New World Stages in mid-town Manhattan on June 16-17 to discu...
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