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Anne Mai Bertelsen

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 Following: 3
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QR Codes: The Latest Shiny Object?

Anne Mai Bertelsen posted an article on Musing Out Loud - Nov 7, 2011, 10:40 am
It’s no news that marketers are often guilty of Shiny Object Syndrome — i.e., being mesmerized by the latest technology at the expense of business objectives. QR codes, scannable two dimensional bar codes, appear to be the latest shiny object for digital marketers.  In NYC, it is difficult to t...
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Beyond Foursquare

Anne Mai Bertelsen posted an article on Musing Out Loud - Nov 11, 2010, 8:57 am
This past summer I had the great fortune of meeting Mike Schneider, SVP, Digital Incubator at Allen & Gerritsen.  We co-authored this piece which first appeared on the Harvard Business Review blog as well as a white paper “Loyalty in 4-D: How Brands and Consumers Can Win at Location-Based Service...
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Art Imitates Life

Anne Mai Bertelsen posted an article on Musing Out Loud - Aug 12, 2010, 8:52 pm
artandbertel, originally uploaded by iva diva. My friend, Diana Quintero, created this poster from a photo of a NY art gallery and a photo of my family — when I was about 5. I love the mixing of the mediums — and more importantly, her story of why she choose this photo of mine. When
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I Get Around: Location Based Services for Boomers

Anne Mai Bertelsen posted an article on Musing Out Loud - Jun 19, 2010, 11:50 am
This was originally written for, and posted on, MediaPost: Engage: Boomers. Last week, scheduling a dinner meeting, I tried to recall the name of a restaurant where I had recently eaten a phenomenal cacio e pepe dish.  I could see the restaurant in my mind and even the approximate location but for...
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The Power of Location: Aspiration and Meritocracy Are Needed

Anne Mai Bertelsen posted an article on Musing Out Loud - Jun 16, 2010, 12:33 pm
In real estate, the mantra has always been “location, location, location” to underscore the value of being in the right place.  Now, with the advent of geo-location social networks like FourSquare, GoWalla, Hot Potato and CauseWorld that mantra extends to the digitally connected world.  Only ...
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Surveys: Design for Insights and Action

Anne Mai Bertelsen posted an article on Musing Out Loud - May 13, 2010, 9:13 pm
It started as a simple tweet: can you help and fill out this survey?  We’ll share results to all who participate.  Interested in the topic, I clicked on the link only to find a very short, poorly designed survey.  The survey had seven questions (not counting the email capture for results sharin...
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Data Literacy

Anne Mai Bertelsen posted an article on Musing Out Loud - May 6, 2010, 2:06 pm
In last Sunday’s New York Times Magazine, Wired Magazine contributing editor Guy Wolf profiled self-trackers — individuals who track their daily habits, whatever they may be — in The Data Driven Life.  Wolf acknowledges that people have long tracked their behavior — e.g., recording checks, ...
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#AmericaWants Hashtag Campaign: Brand or Cause Marketing?

Anne Mai Bertelsen posted an article on Musing Out Loud - Apr 14, 2010, 11:46 am
Yesterday, tipped off by a tweet from Geoff Livingston, I learned about USA Today’s latest iteration of its What America Wants brand campaign: #AmericaWants Hashtag Campaign.  The  paper is offering a one day, full size color ad in its weekday (Monday-Thursday) print edition, valued at $189,40...
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Boomers: The Apple of Apple's Eye?

Anne Mai Bertelsen posted an article on Musing Out Loud - Mar 18, 2010, 11:18 am
The other night while watching CBS’s “The Good Wife,” I saw Apple’s newest iPhone television spot, “First Steps.” In the storyline, a young mother is talking about her child’s first steps, which she then records and sends to her mother and grandfather. The tagline, “We would never h...
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Our Digital Lives

Anne Mai Bertelsen posted an article on Musing Out Loud - Mar 1, 2010, 8:59 am
I have been a huge fan of Jesse Thomas since first seeing his work on the conversation prism last year.  A creative designer, he has a knack for visually representing data — and in doing so, telling a compelling story. This video, which he posted on Vimeo last week, tells the tale of our very ne...
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Google Buzz: Be True to Your Brand

Anne Mai Bertelsen posted an article on Musing Out Loud - Feb 17, 2010, 9:21 am
A week after launching Buzz, Google’s new social network product, the company faced an avalanche of criticism for its privacy violations and forced them to make changes on the fly, set up a war room to monitor the negative feedback and issue this public apology on the Gmail blog this weekend: ...
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The Power Of A Tweet

Anne Mai Bertelsen posted an article on Musing Out Loud - Jan 15, 2010, 7:18 pm
Two nights ago, thinking about the devastation in Haiti, I saw a tweet come in from @knako, Kevin Nakao, VP of Mobile and Business Search for Whitepages.com. I had been tweeting and posting onto Facebook and texting and generally trying to get the word out about how to help.  Because during thes...
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Facebook Memes: Slacktivism or Social Movement?

Anne Mai Bertelsen posted an article on Musing Out Loud - Jan 9, 2010, 2:36 pm
Chances are, if you are a Facebook user, you probably have seen friends posting a name of a color as a status update.  The latest Facebook meme began on Wednesday this week as female users began receiving messages in their inboxes. “We are playing a game for Breast Cancer Awareness,” one form o...
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Contests for Good: A Marketer's Take

Anne Mai Bertelsen posted an article on Musing Out Loud - Jan 3, 2010, 9:42 pm
Just before the holidays, a debate emerged among the greater cause community on the value and role of contests for good.  The debate was triggered by allegations that Chase Bank’s Community Giving program on FaceBook was flawed, that groups were unfairly eliminated and that Chase was not transpa...
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What Matters Now

Anne Mai Bertelsen posted an article on Musing Out Loud - Dec 17, 2009, 3:56 pm
Seth Godin, who describes himself pithily as a “writer, speaker, agent of change,” invited 69 smart folks to contribute observations on What Matters Now and then made the e-book available for free. As we close out this decade that Time Magazine called the Decade From Hell, it is refreshing to re...
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Who are the people in your social network neighborhood?

Anne Mai Bertelsen posted an article on Musing Out Loud - Oct 21, 2009, 2:06 pm
Last month Nielsen’s Claritas division released data profiling the users of various social networks — which has been picked up by bloggers, social media consultants, like my friends at ClickMarkets, and now, today, by NPR. In the piece, produced by Laura Sydell, teenagers talked about the soc...
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Mad Men: Boomers Rising

Anne Mai Bertelsen posted an article on Musing Out Loud - Oct 20, 2009, 9:29 pm
While Mad Men creator Matt Weiner did not intend to add to the Boomer nostalgia canon, he and his writers have done more to illuminate Boomers than any generational anthropologist or media planner. Marketers should watch the show for insights on the culture that formed the Boomers.
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The Beatles: Rockband

Anne Mai Bertelsen posted an article on Musing Out Loud - Oct 1, 2009, 10:14 am
This piece was originally posted on MediaPost’s Engage: Boomers’ Blog. In the opening credits of “A Hard Day’s Night,” the 1964 mock-u-mentary, the clean-cut, youthful Beatles are seen madly scampering through the streets of London, dodging throngs of frenzied, worshipping teenage Boomer f...
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WTF?! Is that really your social brand?

Anne Mai Bertelsen posted an article on Musing Out Loud - Sep 25, 2009, 7:57 am
In the early days of my marketing career, I spent a fair amount of time both in front of, and behind, focus group room mirrors, leading or observing consumers play a brand personification game.  The game is simple: the moderator provides the name of a brand.  The consumers create a profile — usi...
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Social Media: It's more than an ATM

Anne Mai Bertelsen posted an article on Musing Out Loud - Sep 1, 2009, 4:51 pm
That’s what almost 400 attendees learned at social media blog Mashable’s first Social Good Conference at the 92nd Street Y in Manhattan last Friday.  The conference closed out Mashable’s Summer of Social Good initiative to raise $35,000 via social media for the Humane Society of the United St...
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