Anne Mai Bertelsen posted an article on Musing Out Loud - Oct 21, 2009, 1:06 pm
Last month Nielsen’s Claritas division released data profiling the users of various social networks — which has been picked up by bloggers, social media consultants, like my friends at Cl...
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Anne Mai Bertelsen posted an article on Musing Out Loud - Oct 20, 2009, 8:29 pm
While Mad Men creator Matt Weiner did not intend to add to the Boomer nostalgia canon, he and his writers have done more to illuminate Boomers than any generational anthropologist or media planner. M...
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Anne Mai Bertelsen posted an article on Musing Out Loud - Oct 1, 2009, 9:14 am
This piece was originally posted on MediaPost’s Engage: Boomers’ Blog. In the opening credits of “A Hard Day’s Night,” the 1964 mock-u-mentary, the clean-cut, youthful Be...
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Anne Mai Bertelsen posted an article on Musing Out Loud - Sep 25, 2009, 6:57 am
In the early days of my marketing career, I spent a fair amount of time both in front of, and behind, focus group room mirrors, leading or observing consumers play a brand personification game.  The ...
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Anne Mai Bertelsen posted an article on Musing Out Loud - Sep 1, 2009, 3:51 pm
That’s what almost 400 attendees learned at social media blog Mashable’s first Social Good Conference at the 92nd Street Y in Manhattan last Friday.  The conference closed out Mashable’s Summer...
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Anne Mai Bertelsen posted an article on Musing Out Loud - Aug 25, 2009, 3:20 pm
The rise of social networks has made
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Anne Mai Bertelsen posted an article on Musing Out Loud - Aug 21, 2009, 11:00 am
via emarketer.com According to Burson-Marsteller, a little over half of Fortune 100 companies are on Twitter while only 29% of have a Facebook fan page. To me, it’s not a big surprise since Twi...
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Anne Mai Bertelsen posted an article on Musing Out Loud - Aug 13, 2009, 3:40 pm
While marketers may still be skeptical about mobile apps, research by GravityTank suggests marketers should reconsider given consumers' engagement with mobile apps.
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Anne Mai Bertelsen posted an article on Musing Out Loud - Aug 9, 2009, 8:01 pm
via blog.friendfeed.com Today, Bret Taylor, a co-founder of FriendFeed announced that Facebook acquired his company on the FriendFeed Blog although he titled it cutely FriendFeed accepts Facebook frie...
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Anne Mai Bertelsen posted an article on Musing Out Loud - Aug 7, 2009, 8:25 pm
I think this is one of the best — and funniest — presentations on social media I have seen. Marta Kagan, the author, is a genius. And, I need to thank Bryan Fuhr, from AKQA, for turning ...
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Anne Mai Bertelsen posted an article on Musing Out Loud - Jul 28, 2009, 2:22 pm
While social networking sites like Facebook and Twitter make it easy to share whatever is on our mind, we might do well to think about The Rules of Inside Voice.
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Anne Mai Bertelsen posted an article on Musing Out Loud - Jul 14, 2009, 12:18 pm
Digital marketing visionary Mitch Joel exhorts marketers to "Burn the Ships" -- he's right.
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Anne Mai Bertelsen posted an article on Musing Out Loud - Jul 7, 2009, 2:44 am
Two weeks ago, I posed the question whether there was a linkage between the economy and social media.  Ron Coyle at Concepts Marketing did a nice analysis correlating unemployment to site traffic to ...
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Anne Mai Bertelsen posted an article on Musing Out Loud - Jun 23, 2009, 12:01 pm
I’m not by any means a statistician but I’ve been wondering lately if there is a correlation between the growth of social media sites like Facebook and Twitter and the national unemploymen...
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Anne Mai Bertelsen posted an article on Musing Out Loud - Jun 18, 2009, 3:40 pm
In the shadow of the social media fueled Iranian election ferment, hundreds (including me) turned out for 140 Characters Conference at the New World Stages in mid-town Manhattan on June 16-17 to discu...
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