Anne S. posted an article on
Tools For Thought
-
Feb 10, 2011, 12:10 pm
It seems that LinkedIn is attempting to make life easier for its members in terms of searching for relevant information. First, it was LinkedIn Signal and now the business social network has launched, LinkedIn Skills.
The new feature is currently in the beta testing phase (as of February 3rd, 201... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Feb 9, 2011, 12:44 am
One of the things that I used to love about elementary school is going on field trips. Not being in school but still having the chance to learn was always cool. Next week for the first time in years, I get to go on a field trip to Les Affaires event, “LES RÉSEAUX SOCIAUX : pour une implanta... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Feb 3, 2011, 10:55 am
In my recent post, “Wajam - Search What Members In Your Social Network Are Posting“, I wondered how long would it take for the tool to have the capacity to search my network on LinkedIn? Well, the question is mute now since I logged onto LinkedIn this morning. I had an introduction to Linke... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Feb 2, 2011, 1:00 am
Who says that social media is just made for marketing initiatives for big business? The use of crowdsourcing plays a large role in other corporate functions which have traditionally remained the same for years. A prime example: research and development, specifically, product innovation.
In Se... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Jan 26, 2011, 8:19 am
If you are going to be in the Toronto area on February 1st through the 3rd, we welcome you to drop by this year’s Economic Developers Council of Ontario annual conference. The conference will take place at Toronto’s Marriott Downtown Eaton Centre.
The theme for the conference is “Crafting a... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Jan 25, 2011, 2:41 pm
On January 27th, 2011, London Economic Development Corporation will be hosting Student 2 Business Networking Conference 2011. This event will allow students, industry leaders and community connectors in London, Ontario to network with the objective of building links and making contacts in the fo... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Jan 24, 2011, 4:17 pm
Have you noticed that BP America has a presence on social media? You figure that BP America would be the last corporate brand to take a calculated risk and engage with individuals after last year’s oil spill.
Call it a marketing strategy or a public relations strategy, BP America has social medi... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Jan 21, 2011, 12:11 am
I am always amazed at individuals who follow thousands on Twitter or have tons of friends on Facebook. Okay, it is maybe an indicator of popularity of how “social” an individual can be however; it must be a nightmare keeping up with tweets and/or status updates from individuals who share valua... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Jan 19, 2011, 1:06 am
In our recent post, “3 Signs That A Content Strategy Is Needed For Investment Attraction“, we referred to the notion of “content block” as being one of problems that economic development agencies face when executing a social media initiative for the first time. It is evitable; agencies will ... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Jan 12, 2011, 9:45 am
Marketing a product or service efficiently requires a strategy in order to communicate the right message to the right audience. The strategy ensures that organizations are focused on objectives and are using the best marketing tools available.
Although many economic development agencies have a ... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Jan 5, 2011, 12:55 am
Whenever a new year starts, individuals are preoccupied with keeping their new year’s resolutions whether it be on a personal or professional level. To apply the same concept as a resolution, Intelegia would like to offer its own list of things to watch for in 2011 for investment attraction in t... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Dec 20, 2010, 1:01 am
Are you an individual that does not usually search for market or industry research reports but forced to do so now?
A majority of the internet search engines offer a variety of search operators (i.e, commands) to conduct competitive intelligence research in an efficient manner. For the purpose of... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Dec 17, 2010, 12:13 am
Have you ever conducted a search on Google with two keywords just to browse pages which has the first keyword in the first paragraph and the second keyword in the last paragraph? Very often, this leads to spending time reading irrelevant information.
Recently, there has been several blog posts ment... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Dec 15, 2010, 12:00 am
Back in August 2008, YouTube outranked Yahoo as the second most used search engine in the world. (Please read, “YouTube surpasses Yahoo as world’s #2 search engine“) How did the video site accomplish such as a feat? Simple, it was (and is) about being an outlet of content and same can hold... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Dec 10, 2010, 11:37 am
Although Google is a very good search tool, it does not have the capacity to find information on certain parts of the web. For instance, Google does not have the capability to find information in some phone number directories. As a result, individuals are lead to navigating amongst other search ... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Dec 8, 2010, 12:24 am
Pop question: What do you get when you combine 30 + dedicated professionals with a social media platform?
Answer: Blogue Mauricie
Figure 1: Blogue Mauricie
Intelegia had the opportunity to work with the representatives of the Mauricie region early this year at the seminar, “Optimize Investment ... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Dec 3, 2010, 12:45 am
One of the routine queries that are done in terms competitive intelligence research for investment attraction purposes is finding out where a sector going. Is it growing? Is it in decline? An option is to conduct an exhaustive search regarding trends in the industry.
An alternative source is to... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Dec 1, 2010, 1:08 am
The amazing thing about social media websites such as Linkedin is that you have the ability to create communities of practices thanks to its Group functionalities. With a critical mass of experts and professionals in a field such as foreign direct investment, options to expand networks and discuss... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Nov 26, 2010, 1:19 am
One of the great things about Twitter is the degree in which individuals share information. From text only tweets to links to photos on the web, Twitter is becoming a reliable source of information if the right search tools are used. Case in point: Topsy
Topsy is social media search tool that a... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Nov 17, 2010, 1:39 am
Are you seeking tips into creating your social media policy for your economic development initiative? Intelegia had to the opportunity to ask a few questions to Amanda Hoey, Executive Director of Mid-Columbia Economic Development District (MCEDD) (located in The Dalles, Oregon) regarding their soc... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Nov 15, 2010, 12:53 am
I am a huge sports fan. It is rare that I can draw a parallel between sports and competitive intelligence research, specifically, defensive competitive intelligence.
Last week, I came across the article, “Dallas Cowboys Fumble Domain Name After Losing the Season“. In short, the article descri... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Nov 12, 2010, 1:32 am
One of the challenges behind using the big three web search engines: Google, Bing, Yahoo is that they provide too much information at times. Conducting a simple search query such as, “cars review” on Google will give users approximately 546 000 results. Seeing that amount of hits can be over... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Nov 10, 2010, 1:58 am
From the smallest towns to the largest countries around the world, Intelegia is always monitoring how regions are marketing themselves for investment attraction. From our posts, “Web 2.0 and Investment Attraction: UK Trade & Investment” to “Invest In Korea Social Media Tools“, national a... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Nov 8, 2010, 12:14 am
As competitive intelligence researchers and analysts, we often rely on the good old press release to get raw information on companies when they announce a new product or service, a merger with another firm or change in leadership. One of the main sources for business related press releases is Busi... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Nov 5, 2010, 2:44 am
Attaching tags to content on social media networks is a task that should not be omitted. A tagging strategy can work together with a branding strategy for a region for investment attraction. Imagine a region that is known for its opportunities for investors in the solar energy sector. What w... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Nov 3, 2010, 2:14 am
This past April, LinkedIn introduced Company Follow. (Please read, “Get on the inside track with “Company Follow”). Company Follow provides users of LinkedIn to monitoring the activities of companies and organizations. It does make for an ideal competitive intelligence monitoring tool. (Pl... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Oct 27, 2010, 1:41 am
In September, my colleague Isabelle Poirier had the opportunity to participate in a panel presentation at the International Economic Development Conference in Columbus, Ohio with Victoria Hirschberg, Marketing Director at McAllen Economic Development Corporation and Becky McCray. Their panel prese... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Oct 22, 2010, 2:22 am
As we blogged last week, individuals should try out different tools to find relevant and timely content. Here is another to use to search for information on Web 2.0 sites.
Yauba is a search tool that aims at protecting the privacy of users of the web however; it does a whole lot more. Conside... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Oct 20, 2010, 7:38 am
Blogging is a very beneficial exercise for economic development. Not only does a blog provide an agency with an outlet to publish timely, informative and promotional content, it aids in building an authority of a within a region. (For more details, read “Three Keys To Effective Blogging For Econ... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Oct 15, 2010, 1:00 am
Are you a loyal user of Google and you will not consider using another tool after browsing through a number of page?
Can we convince you to take Duckduckgo for a test drive.
Duckduckgo uses data from crowd-sourced sites, especially Wikipedia, to populate “Zero-click Info” boxes, which are red ... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Oct 13, 2010, 1:44 am
During the past few weeks, my colleague, Isabelle Poirier has been to two conferences highlighting best practices of social media marketing tools for economic development. Now you have the chance to view her presentations.
As a part of the recent Economic Developers Association of Canada (EDAC) c... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Oct 8, 2010, 1:15 am
If you are using Twitter in your social media marketing campaign, you have probably heard of the term, “hashtags”. According to Wikipedia, hashtag is a ” word or phrase prefixed with a hash symbol (#)” that can be posted with a tweet. The objective of attaching a hashtag is to facili... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Oct 6, 2010, 1:04 am
Pop quiz time.
The image in Figure 1 is:
a) A new version of the Roshak Test
b) QR Code
c) New art
Figure 1: What is this?
This answer is b). A QR (Quick Response) code.
A QR code is a “is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and ... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Oct 4, 2010, 1:59 am
One of the core principles behind social media marketing is the ability to engage consumers on a regular basis. The end result of engaging consumers is leading them to buy products and or services using the cost efficient promotional vehicle. Companies with multi-million dollar marketing budgets... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Oct 1, 2010, 1:59 am
Social media applications has had an impact on marketing however; they have pushed search engines to change rapidly in terms of how they index content. With the enormous amount of user generated content being created and published by the second, tools such as Google, Yahoo and Bing are providing... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Sep 24, 2010, 1:47 am
I am a big fan of Google News. One place in which you can enter few keywords and access thousands of results to news articles.
One drawback is that you are just given a listing of links with are few images. Isn’t that boring?
Wouldn’t it be great if you could browse the same resu... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Sep 20, 2010, 1:39 am
Social media tools such as Facebook, Twitter and YouTube are not only great marketing tools but they are assets in the competitive intelligence gathering process. Intelegia has been highlighted the best practices by economic development agencies in the use of social networks in the investment attr... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Sep 17, 2010, 1:37 am
In case you have missed the news, Google launched Google Instant this past week. What is Google Instant? A new instant messaging application? Not exactly.
Google Instant aims at providing a new search enhancement that shows results as you type in keywords. As a result, users will access r... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Sep 15, 2010, 2:37 am
For the past three months, Intelegia has been hard at work on its 2010 Canadian Cities Online Marketing Index. This benchmark study is a snapshot of how well Canadian economic development agencies are using social media marketing tools and providing information to site selectors and potential in... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Sep 13, 2010, 5:00 pm
A blogging application is one of the most important tools that can be found on the internet. The tool allows individuals to bypass some of the technically aspects behind publishing on the web. Within seconds, individuals can become an instant source of information on a regular basis.
Can the sa... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Sep 8, 2010, 2:12 am
So you think that your agency’s social media toolbox is complete with a Facebook Page, a Twitter account and a YouTube Channel? Think again. What about a page on Wikipedia?
A presence on Wikpedia is often placed on the back burner since it is not the ideal social media marketing tool sinc... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Sep 1, 2010, 1:05 am
Last week, I came across a discussion on the LinkedIn Group, Site Selection, where the topic was, “What should be on a website for investment attraction?”. A member of the group simply stated, “a detailed map”.
Make sense, right?
Of course however; how many agencies have ... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Aug 27, 2010, 1:31 am
In December 2009, we posted “Google Integrates Realtime Search Results“, Google’s initial initiative to deliver content from social media platforms such Twitter, Facebook, YouTube and other Web 2.0 tools with other web query results. Figure 1 illustrates how Google presents rea... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Aug 25, 2010, 2:18 am
Pop quiz.
What makes a good website for business attraction?
a) Current and relevant key location factor data
b) Social media tools to push information and great marketing content
c) Multilingual content
d) Database of available real estate options in the region
e) All of the above
After our ... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Aug 18, 2010, 1:43 am
The following post is a translation of Intelegia’s VIP blogger, Simon Hénault’s “LinkedIn, ça sert à quoi ?”“
Linkedin is already 7 years old. Curious isn’t it, since its recent popularity … at least in Quebec. In fact, over the last 12 months, the primary b... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Aug 17, 2010, 2:47 am
We are delighted to welcome the founder of the online community, Linked Quebec and LinkedIn trainer, Simon Henault, as a VIP blogger of Des Outils et Des Hommes.
Simon Henault knows how to mobilize Quebec professionals in new ways. Building on a LinkedIn group created by and for Quebecers, it offer... Comment - Like
Anne S. posted an article on
Tools For Thought
-
Aug 16, 2010, 2:43 pm
It is with extreme pleasure that Intelegia welcomes Simon Hénault as its first VIP blogger. Simon will be blogging over at Tools For Thought’s cousin blog site, Des Outils et Des Hommes. All content on the site is in french.
Simon is the founder of Linked Quebec, the largest Linkedin Gro... Comment - Like
Recent Discussions
