Anthony Mora

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Following Blogs: 20

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How Do I Launch a Targeted PR Campaign?

Anthony Mora posted an article on - Oct 15, 2009, 5:35 pm
You’re looking to get media coverage on Oprah, or Time, or CNN.  You’re holding your breath for the Today Show and the Wall Street Journal.  I don’t blame you.  Those are great hits.  But th...
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What If I Don't Launch A PR Campaign?  

Anthony Mora posted an article on - Oct 8, 2009, 7:35 pm
Think of Steve Jobs, Richard Branson, Dr. Andrew Weil, and Oprah Winfrey.  Now think of where they’d be if they’d never been featured in the media; not one magazine article, not a mention in the ...
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David Letterman & Damage Control 101

Anthony Mora posted an article on - Oct 6, 2009, 6:23 pm
David Letterman has made a living out of making fun of Bill Clinton, Eliot Spitzer, and others public figures caught up in sexual scandals.  That is part of his job.  That is why millions watch hi...
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HOW TO PREPARE FOR A MEDIA INTERVIEW

Anthony Mora posted an article on - Oct 5, 2009, 6:05 pm
When launching a media relations campaign, it’s easy to get so lost in pitching the media, that you forget you also need to prepare, to be ready when the media does call.  And you need to be prepar...
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Recent Videos

Anthony Mora posted an article on - Sep 14, 2009, 12:55 pm

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HOW TO CREATE A COMPELLING PR STORY

Anthony Mora posted an article on - Sep 11, 2009, 7:18 pm
For a story to work it must be engaging, interesting and hit a basic human core.  It needs to be something that others can identify with, something others can learn from.  Most people make the mis...
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HOW TO USE PR TO REACH YOUR LONG TERM MARKETING GOALS

Anthony Mora posted an article on - Sep 10, 2009, 4:00 pm
Public Relations is best used as part of a long term marketing strategy.  Yes, you are able to achieve short term goals via PR.  As soon as you land that first newspaper story or TV interview, you...
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The Costliest PR Mistake

Anthony Mora posted an article on - Sep 9, 2009, 4:00 pm
Too often it’s the case that professionals, let’s say attorneys (since they are one of the main culprits in this scenario) hire a public relations firm and then go on either to tell the firm how t...
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Job Hunting? Launch Your Own Personal PR campaign

Anthony Mora posted an article on - Sep 8, 2009, 3:58 pm
This is the most challenging job market since the Great Depression; more and more people are continuing to be laid off and pink slips are still the order of the day. As the job topography changes, so ...
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Talking in Media Morse Code

Anthony Mora posted an article on - Sep 1, 2009, 7:31 pm
When developing your public relations campaign and when writing your press releases, keep in mind the communication power of sound bites. Sound bites are quick, colorful, easy-to-understand responses....
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On Economy: The Upside to the Downside

Anthony Mora posted an article on - Aug 31, 2009, 8:00 pm
Great Example of The Upside to the Downside: http://thestory.org/archive/the_story_845_A_New_Place_Called_Home.mp3/view We’ve found ourselves in the deepest recession that most of us have ever exp...
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Free Publicity & Other Fairy Tales

Anthony Mora posted an article on - Aug 31, 2009, 4:00 pm
Take a journey through PR or public relations listings on the internet and you will come across loads of links, including articles about and references to “free PR” or “free publicit...
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FOLLOW UP CALLS: WELCOME TO THE PR MINEFIELD

Anthony Mora posted an article on - Aug 27, 2009, 7:11 pm
To follow up or not to follow up:  The media is not overly fond of follow-up calls. They get hundreds of calls a day and most are from people who are trying to convince them to cover a completely ina...
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IF YOU DON'T RUN THIS STORY I'M TAKING IT TO YOUR COMPETITION

Anthony Mora posted an article on - Aug 26, 2009, 4:42 pm
How many people do you know that react well to threats or ultimatums? The media is no different. When pitching the press, you are trying to position yourself as a media resource or an ally, and an all...
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QUICK, WHO STARS IN "INGLOURIOUS BASTERDS"? OR TARENTINO, PART TWO.

Anthony Mora posted an article on - Aug 25, 2009, 7:27 pm
So maybe it was a bad choice not to produce Quentin’s ”My Best Friend’s Birthday” Video of- “My Best Friend’s Birthday” After all, “Inglorious Bastards” g...
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WHY MAINSTREAM MEDIA MATTERS EVEN MORE

Anthony Mora posted an article on - Aug 24, 2009, 7:53 pm
It’s not that mainstream media still matters in the age of blogging and social media; it’s that mainstream media matters even more.  Why?  Just check out blogs and social media sites and see wha...
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INGLOURIOUS BASTERDS & THE TARENTINO EFFECT

Anthony Mora posted an article on - Aug 24, 2009, 4:30 pm
Several years ago, before “Reservoir Dogs,” my partner and I used to have offices next to those that were frequented by a young, hungry, Quentin Tarentino.  Back then we did PR, personal ...
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WILL THE LAST NEWSPAPER BE PRINTED IN 2043?

Anthony Mora posted an article on - Aug 20, 2009, 2:47 pm
In “The Vanishing Newspaper” (2004), Philip Meyer, predicts that in 2043, someone will be receiving the final copy of the final newspaper.  It will then be done, over.  Those types of specific p...
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TOM DELAY: FROM HOUSE OF REPRESENTATIVES TO- DANCING AWAY

Anthony Mora posted an article on - Aug 19, 2009, 4:00 am
Sure, you might have guessed it would be Sarah Palin, but wrong you are. It’s not just a politician; it’s an indicted politician that is crashing the reality TV gates.  Perhaps the most influent...
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What is PR?

Anthony Mora posted an article on - Aug 18, 2009, 6:50 pm
PR, public relations, media relations, publicity, advertising, direct marketing, Internet marketing, social media … a number of terms that are generally confused and misunderstood.  The marketing w...
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HOW TO USE PR IN YOUR MARKETING AND ADVERTISING

Anthony Mora posted an article on - Aug 17, 2009, 5:25 pm
Make sure to get copies of any and all TV and radio appearances and magazine and newspaper articles you appear in. Use that media coverage to interest other media outlets in covering you and your stor...
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THE MICHAEL VICK STORY- BIGGER THAN MICHAEL VICK

Anthony Mora posted an article on - Aug 17, 2009, 12:50 pm
Michael Vick’s return to the NFL is complicated.  Here is a guy who was one of the premiere quarterbacks in the league (admittedly not at the top of his game at the time of the scandal) who deraile...
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About Me

Anthony Mora, President & CEO of Anthony Mora Communications, Inc., began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production.
In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets.
Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, “Spin to Win,” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, “Spin to Win” can be utilized by heads of major corporations, small business owners, artists, entertainers and entrepreneurs.

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