Bill W. posted an article on The ARTISTScenter - Nov 6, 2009, 2:02 pm
Background My mission in creating The ARTISTScenter was to promote and help visual artists by teaching them how to market their work in ways that will allow them to increasingly support themselves fr...
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Bill W. posted an article on The ARTISTScenter - Nov 2, 2009, 5:37 am
Our recent seven day challenge was designed to help you start understanding the steps needed in marketing your work so it doesn’t become a hair puling, teeth gnashing avoidance supporting awful task...
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Bill W. posted an article on The ARTISTScenter - Oct 27, 2009, 1:36 am
Objective: Learn how to make your self visible, identify your best potential buyers, and connect with them and be the nice person you are in the process. Today we wrap things up but before I do that ...
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Bill W. posted an article on The ARTISTScenter - Oct 26, 2009, 1:03 am
Objective: Use information developed so far to search for and find buyers who fit your ideal buyer profile. Yesterday you developed a good sense of who has the problem you solve and you built a profi...
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Bill W. posted an article on The ARTISTScenter - Oct 25, 2009, 1:45 am
Objective: Further identify a market and potentially suitable buyers by discovering the problems common to the market.Then using that information to build a profile of those most likely to buy; It is...
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Bill W. posted an article on The ARTISTScenter - Oct 24, 2009, 1:25 am
Objective: Identify the key problems your buyers in your market have and how you can provide the solutions that suites both you and them. Yesterday we talked about benefits and hopefully you could ...
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Bill W. posted an article on The ARTISTScenter - Oct 23, 2009, 1:08 am
Objective:Learn the difference between features and benefits and how to use benefits to focuse on value only you can provide. Today we are going to start drilling down into those issues we uncovered ...
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Bill W. posted an article on The ARTISTScenter - Oct 22, 2009, 9:46 am
If you are seeing only one column don’t worry. The site was taken over by aliens I’ve called in the guys with big blaster guns. Hopefully, they can restore everthing. Until then what you s...
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Bill W. posted an article on The ARTISTScenter - Oct 22, 2009, 1:45 am
Objective: Check out your competition Today you should at least know what you’re trying to get the world to buy and where your stuff fits in the bazillion things calling out to us. But guess ...
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Bill W. posted an article on The ARTISTScenter - Oct 21, 2009, 7:30 am
Whether you are just starting out or have been doing business since forever the first thing you need to do to is figure out just what exactly you’re doing. Even though most artists think all that is...
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Bill W. posted an article on The ARTISTScenter - Oct 20, 2009, 10:53 am
I just received this press release from Rice University and thought I’d  share it, given recent posts around pricing and buying behavior. HOUSTON – (Oct. 20, 2009) – A new study from Rice ...
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Bill W. posted an article on The ARTISTScenter - Oct 19, 2009, 5:15 am
Time is an elusive thing we never think we have enough and yet we all have the same amount…24 hours/day. So why do we never seem to have enough and why as artists do we seem to always seem to no...
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Bill W. posted an article on The ARTISTScenter - Oct 16, 2009, 9:44 am
My son is the videographer for Mammoth Mountain as well as a producer of snowboard videos so since this Friday is slow I thought I’d share these with you. First Snow from Greg weaver on Vimeo. ...
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Bill W. posted an article on The ARTISTScenter - Oct 12, 2009, 5:15 am
I just started reading Dan Brown’s  new book The Lost Symbol, the basic theme is connectivity as explained by Noetic Science. In case you plan to read the book I won’t spoil it for you only to sa...
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Bill W. posted an article on The ARTISTScenter - Oct 8, 2009, 1:28 pm
The other day I was staring out the window in my office (code for spare bedroom  so we can say no to certain unwanted guests). Anyway, as I floated around in dreamland, I was remembering the feelings...
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Bill W. posted an article on The ARTISTScenter - Oct 5, 2009, 5:23 am
Remember pricing is more art than science. To work, you need to know your market and listen to your intuition. There are no quick fixes or magical formulas only a few ways to help and here’s one I ...
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Bill W. posted an article on The ARTISTScenter - Sep 30, 2009, 1:05 am
What are the most important lessons you have learned about being an artist and selling your work? I guess as an artist keeping a balance between the “money makers” and the fun new things ...
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Bill W. posted an article on The ARTISTScenter - Sep 29, 2009, 5:09 am
Remember that old saying “You can lead a horse to water but you can’t make him drink”? There is an important message here and it isn’t just about horses or water for that matter. A Story Ass...
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Bill W. posted an article on The ARTISTScenter - Sep 28, 2009, 1:36 am
We’ve covered a lot of ground on pricing from Cost of doing Business to behavioral economics. Each of these areas  should be part of your business mindset on their own and they can really help you ...
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Bill W. posted an article on The ARTISTScenter - Sep 23, 2009, 1:55 am
What is your vision for your art? I simply have the desire to always be learning new things and to make the things in my head become things in my hands, whatever medium it takes. I also envision mak...
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Bill W. posted an article on The ARTISTScenter - Sep 21, 2009, 6:37 am
Remember… When you decided to sell that car you had through college, the one you had to fix by the side of the road in east timbuktu, the one you took that road trip with a couple of best frien...
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Bill W. posted an article on The ARTISTScenter - Sep 16, 2009, 1:54 am
Tell us about your marketing journey, how did you start? When did you discover that you needed to market? For me it started with Google Analytics tracking on my Etsy store. I found out about using Go...
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Bill W. posted an article on The ARTISTScenter - Sep 14, 2009, 1:03 am
The Role of Expectations Imagine this…you walk into a coffee shop and you are immediately offered a free cup of coffee if you agree to fill out an evaluation form about the coffee. During the c...
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Bill W. posted an article on The ARTISTScenter - Sep 9, 2009, 1:53 am
First, tell me about your work. My Etsy store is the face that most people in cyberspace know, so I should probably start there. I do illustrations on old book pages and sketch paper and sell those o...
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Bill W. posted an article on The ARTISTScenter - Sep 7, 2009, 1:49 am
Consider this…you just lost your job, your partner ran off with the neighbor, your house was just foreclosed pretty bad huh? What would your reaction be other than finding the nearest bridge to ...
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Bill W. posted an article on The ARTISTScenter - Sep 2, 2009, 3:31 pm
Contribute to the Manifesto For quite some time now I have been thinking about how a Credo of sorts could be set up that would help to guide artists of all kinds on their quest to integrate their art...
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Bill W. posted an article on The ARTISTScenter - Aug 31, 2009, 1:01 am
So how do pricing and value relate? One way is when we sit down to figure out what to price our stuff we go about it either by way of our gut as in guessing based often on how we feel about that thing...
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Bill W. posted an article on The ARTISTScenter - Aug 26, 2009, 1:33 am
What is your vision for your art? This is a difficult question because art is an evolution of self. It’s living. My vision for my art today may not be the same in a year or 2 or 3 or… At ...
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Bill W. posted an article on The ARTISTScenter - Aug 24, 2009, 1:06 am
Know what your costs are This is very simple and yet a lot of folks disregard it because they think it entails a lot of left brain machinations. I’m here to tell ya if that was the case I’d never...
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Bill W. posted an article on The ARTISTScenter - Aug 21, 2009, 8:11 am
This week: focusing on pricing, marketing and a dash of Social Media. From the Harvard Business Review Start Raising Prices Now Can You Sell Without Lying? How to fly over Recessionary Obstacles Harva...
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Bill W. posted an article on The ARTISTScenter - Aug 19, 2009, 1:07 am
Tell us about your marketing journey How did you start? Wow it has been a “journey”! Just a few years ago, which seems like only months, I had no idea what a blog was, -html, a widget, et...
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Bill W. posted an article on The ARTISTScenter - Aug 17, 2009, 1:07 am
Before we jump into the meat of pricing there are a few things that need to be understood because they form the foundation of any pricing strategy and they reflect the results of recent research on co...
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Bill W. posted an article on The ARTISTScenter - Aug 14, 2009, 1:58 am
102 Proven Social Media Headline Formulas killer headlines that will help you get more clicks art speak The Creative Tourist Want People to Listen? Get a Life. 20 Business Cards with style Inspiratio...
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Bill W. posted an article on The ARTISTScenter - Aug 12, 2009, 1:43 am
First, tell me about your work? My work is full of color, fun, it’s folky but with a modern/contemporary edge. 90% of the time I sit down to a blank canvas, nothing drawn out or preconcieved, a...
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Bill W. posted an article on The ARTISTScenter - Aug 10, 2009, 2:28 am
The final step in this part of the game, kind of involves looking backwards. See, the venues and the details required to turn them into winners is not free, and I’m not just talkin’ about ...
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Bill W. posted an article on The ARTISTScenter - Aug 8, 2009, 5:45 pm
Media only:           Deborah Galyan    (202) 633-0504 Amanda Williams  (202) 633-0271 Media Web site : http://www.asia.si.edu/press Media Preview:    Wednesday, Oct. 21, 20...
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