Christopher S. posted an article on
Ad Nauseam
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Aug 6, 2009, 4:37 pm
I've moved all of Ad Nauseam to Wordpress. Nothing against Blogger -- it's a great package -- but there were templates at Wordpress I liked better than the somewhat limited selection here.
You can reach the new Ad Nauseam here. Comment - Like
Christopher S. posted an article on
Ad Nauseam
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May 20, 2009, 1:04 am
I should come clean and admit that this post is appearing in both Ad Nauseam and Editor's Sidebar since it deals with both advertising and editing.
Hey, why waste a good post?
Many years ago, I worked at a small start-up magazine. The owner and publisher, Peter, was adamant about the need for adv... Comment - Like
Christopher S. posted an article on
Ad Nauseam
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May 12, 2009, 12:46 pm
If a lot of the philosophical language surrounding the new social network marketing sounds vaguely familiar, it should: we've heard it all before from the good folks in the educational field.
Beginning in the late sixties, picking up force in the seventies, and becoming the foundation of pedagogy in... Comment - Like
Christopher S. posted an article on
Ad Nauseam
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May 4, 2009, 8:31 am
Welcome to "Best Before," a semi-regular feature in which we look at advertising tropes that are long past their best before date -- if they ever had one to begin with.
The customer as moronThe conceptUpon using the client's product or service, the consumer is overcome with an inability to function ... Comment - Like
Christopher S. posted an article on
Ad Nauseam
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May 2, 2009, 2:21 am
In this semi-regular feature we celebrate those unsung heroes of the marketing world who, faced with products that seemed impossible to market, succeeded in defying the odds to create highly successful campaigns.
Marketing Hero #1:
Michael Scataloon
Due to a malfunction in the computers that ran th... Comment - Like
Christopher S. posted an article on
Ad Nauseam
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Apr 30, 2009, 12:57 pm
I should be upfront and admit that I don't like Oprah. I can't say why, exactly. Maybe it's her ostentatious displays of generosity. Maybe it's her insistence that everyone show exactly the same upbeat attitude she purports to have. Maybe it's the feeling that her conversion from shock-show host to ... Comment - Like
Christopher S. posted an article on
Ad Nauseam
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Apr 28, 2009, 1:50 pm
The old "before and after" technique has been around for a long time. Take a look at this advertising card from a century or so back. See the left-hand panel which shows how much trouble the mother has as she tries to give her children the dreaded "old style of medicine": castor oil? Now see the rig... Comment - Like
Christopher S. posted an article on
Ad Nauseam
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Apr 22, 2009, 11:00 am
Earlier this month one of the most important events in social network marketing took place when the New Advertising Directions Symposium was held in Chicago. Here, in its entirety, is the story from The New Marketing magazine.
The New Marketing Magazine
Chicago, April 1, 2009
It takes NADS to promo... Comment - Like
Christopher S. posted an article on
Ad Nauseam
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Apr 20, 2009, 1:04 am
As promised, today we're looking at one of social marketing's success stories.
At the start of the 2008 Christmas season, Izea decided to try their hand at social marketing for Kmart. Their goals were: awareness, brand perception, education, traffic, and insight.
Right at the start you should be s... Comment - Like
Christopher S. posted an article on
Ad Nauseam
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Apr 18, 2009, 12:10 pm
Let's get one thing straight: virtually all commercials work -- to some extent or another. Putting a picture of a product in front of a gazillion people every day of the week is going to raise awareness of the product and result in some added sales.
Every commercial works...whether you hate it or... Comment - Like
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