W-41 is TechFashion: clothing and technology unite with surprising result: it is now possible to link any website to your gear. Using a mobile phone you can scan w-41 clothing; with one click the personal website of the shirt owner will open. As a result it is possible to wear your online identity.
w-41 shirts contain a unique code which is linked to your favorite website. By scanning this code with your mobile phone, this site will be opened. The site can be your profile of a social network site such as Facebook or MySpace, a blog or your favorite YouTube movie. For customers who want to create their own website, w-41 offers free software to create your own mobile website.