Dale B.

7 Followers
8 Blog Followers
Following: 1
Following Blogs: 19

Latest Activity

Marketing Takes Notice of Single Women

Dale B. posted an article on - Feb 7, 2012, 8:30 am
    A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Marketing Takes Notice of Women Getting Married Later   If you've watched primetime network TV in the last couple of months you've probably seen a commercial for Citibank's "ThankYou Points," . ...
Comment - Like

More Super Bowl Ad Reviews

Dale B. posted an article on - Feb 6, 2012, 9:00 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer NFL Removes Chrysler's Clint Eastwood Commercial From YouTube From Adrants: So here we are bright and early Monday morning reviewing all the ads from last night's Super Bowl and, wait, what? Chrysler's Clin...
Comment - Like

Clever Library Ads

Dale B. posted an article on - Feb 3, 2012, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer News Bits: According to a recent study, older women are enjoying sex more than ever. Hopefully this is not big news to older men. More News Bits: Pedestrians wearing headphones are three times more likely to be ...
Comment - Like

Another Super Bowl Ad Preview

Dale B. posted an article on - Feb 2, 2012, 7:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer   Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and...
Comment - Like

Super Bowl Ad Preview

Dale B. posted an article on - Feb 1, 2012, 8:30 am
... three ads that will appear during the Super Bowl. 1st Bank Super Bowl Ad Urges You to Take a Bathroom Break FirstBank - ... Audi Offers A Fitting End to Vampires Here's an Audi ad which will air during the Super Bowl and should be well received by anyone who i...
Comment - Like

Marketing's Social Media Fatigue

Dale B. posted an article on - Jan 31, 2012, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer "If you walk around with your fly zipped all the time, people are going to have high expectations of you. You don't want that." Chip Martin Marketing's Social Media Fatigue Personally, I'm suffering from ...
Comment - Like

Dreadful Tourism Ad

Dale B. posted an article on - Jan 27, 2012, 7:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Arrive a Guest. Leave a Legend. Better Yet, Don't Go.   Apparently the North Dakota Tourism agency hired an agency based somewhere in 1977 to produce the ad above, where two men in a bar sporting high-f...
Comment - Like

Why You Can't Make a Living in Social Media

Dale B. posted an article on - Jan 24, 2012, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer You Can't make a Living in Social Media You heard it here folks. This is not exactly what all the social media zealots out there would have you believe. Via Steve Tobak: Granted, all companies monitor social medi...
Comment - Like

Formula for Lingerie Ads

Dale B. posted an article on - Jan 20, 2012, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Suck it Up I don't know if this is a real Dyson Vacuum commercial or not ... but it's funny as heck. Here's the Formula for Lingerie Ads If there's anything that can be said about...
Comment - Like

10 Most Stressful Jobs

Dale B. posted an article on - Jan 17, 2012, 8:30 am
(I think I'm in love) A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer 10 Most Stressful Jobs Those who work in PR may feel a little less stressed-out than they did one year ago...really?  The annual study from CareerCast that ranks the nation's most-stressfu...
Comment - Like

How to Battle Being Pigeonholed by Customers

Dale B. posted an article on - Jan 13, 2012, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Meetings: Events where we wait for someone to take responsibility while everyone else dives for cover. Get to Know Me!   You probably know me as the Mannequin American who pens this award-winning bl...
Comment - Like

How to Gain Publicity for Your Store

Dale B. posted an article on - Jan 10, 2012, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Semi-naked Shoppers Line Up for Free Clothes   Well, this is certainly one way to gain publicity for your store. Desigual, a Spanish clothing store, kicked off their January sale in Madrid with ...
Comment - Like

What Are You Really Selling?

Dale B. posted an article on - Jan 6, 2012, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer What would happen if I hired two private investigators to follow each other? What Do You Really Sell? From DrewsMarketingMinute: Do you understand what your customers are really buying?  Odds are it's muc...
Comment - Like

How to Pretend You Have a Girl Friend

Dale B. posted an article on - Nov 1, 2011, 12:04 pm
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer News Notes: Holly Madison, one of Hugh Hefner's former "Girls Next Door," has insured her breasts for 1 million dollars.  Insurance agents lined up to handle the case. Keep Up Appearances with "Fake Girlfriend" ...
Comment - Like

Why Use Women to Sell Men's Products?

Dale B. posted an article on - Oct 28, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer News: Sting is getting ready to turn 60, which means "every step" he takes, and "every move he makes" ... probably makes him pee a little. Surprise!  J Crew Uses Women to Sell Men's Shirts J Cre...
Comment - Like

How Facebook Can Have Marketing Significance for Some

Dale B. posted an article on - Oct 25, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Todays Definition "Buttload" is an archaic measurement. It denotes 130 gallons of beer. How Facebook Can Have Marketing Significance for Some If I tweet Disney or post something on Coke‘s wall I may o...
Comment - Like

Why Design is as Important as Content

Dale B. posted an article on - Oct 21, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Why Design is as Important as Content People don't read pages any more. They scan them. Compare the two posts below, both written by the same SEO expert and each containing around the same number of words...
Comment - Like

R.I.P. Dan Weldon

Dale B. posted an article on - Oct 18, 2011, 12:00 pm
http://www.danwheldonmemorial.com/
Comment - Like

Improve Marketing with Paid Search

Dale B. posted an article on - Oct 18, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Paid Search Most Effective Tactic Paid search (pay-per-click - PPC) campaigns are considered the most effective method of lead generation according to a poll of lead-generation professionals. The study found th...
Comment - Like

How to Take the Excitement Out of the Future

Dale B. posted an article on - Oct 14, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer How to Take the Excitement Out of the Future NASA recently announced its new heavy-lift booster design last week, called - wait for it - the SLS, for Space Launch System. Doesn't that sound exciting?! They expl...
Comment - Like

Social Media Tip

Dale B. posted an article on - Oct 11, 2011, 8:30 am
R.I.P. Steve Jobs A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Social Media Tip Most social content receives half of its total lifetime clicks within three hours of being posted, according to research from Bitly. That "half life" holds steady across ...
Comment - Like

Funniest Taxidermist Ad Ever

Dale B. posted an article on - Oct 7, 2011, 7:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer "I see stupid people. They're everywhere ... and they don't know that they're stupid. They call themselves, 'ventriloquists'." Best Taxidermist Commercial Ever From Copyranter: If you watch one taxidermist...
Comment - Like

How Much Should You Spend on Marketing?

Dale B. posted an article on - Oct 4, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer "I'm not bossy ... I just have all the best ideas." Chip Martin How Much Should B2B Spend on Marketing? In my years as a Mannequin American Marketing Guru, I have learned that the exact amount of a marketing bu...
Comment - Like

K-Y Reaches Out to Women

Dale B. posted an article on - Sep 30, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer K-Y reaches out to women (and the women who love them) Okay, this is an honest attempt to sell a sexual product to a gay female market without the slightest tinge of male fantasy. These are women in jamm...
Comment - Like

Medical Marketing

Dale B. posted an article on - Sep 27, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Plastic Surgery for the Whole Family Apparently a lot of you human-types feel pressure to look good all the time. Vanity seems to be running rampant. And it seems that Park Avenue cosmetic surgeon Dr. Mon...
Comment - Like

Keep Your Marketing Message Simple

Dale B. posted an article on - Sep 23, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer It's Good to be "Simple" ... Some of You Can Relate Whether you're conversing one-on-one, motivating your sales team or writing a column for your company newsletter, your success as a leader and as a marketer is...
Comment - Like

B2B Marketing Tip #16

Dale B. posted an article on - Sep 20, 2011, 8:30 am
... TV star's face on your box of pasta? According to Consumer Reports, half of the 26 celebrity foods it tested were rated average, while 10 were rated "Very Good" and 3 ... Giada De Laurentiis Tomato ... 13; The model above, Eva Six, starred in "4 For Texas" with Frank Sina...
Comment - Like

More Effective Employee Communications

Dale B. posted an article on - Sep 16, 2011, 8:30 am
    A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer More Effective Employee Relations The majority of employee communications remain pretty boring and are generally disregarded by their intended audiences. If you're churning out this sort of...
Comment - Like

Marketing Faux Pas ='s Social Media Backlash

Dale B. posted an article on - Sep 13, 2011, 7:30 am
  For ordering information click here. A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Marketing Faux Pas Creates Social Media Backlash The J.C. Penney sweatshirt above caused an uproar recently among bloggers, many of whom said they were "outraged"...
Comment - Like

Smaller Marketing Firms Better for Most B2B Businesses

Dale B. posted an article on - Sep 9, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer Doing More With Less Fabricated Small Business Magazine Interviews Chip Martin SB: Chip, what is your definition of a small business? CM: It's an entity that often spends thousands of dollars to make hund...
Comment - Like

Marketers Shouldn't Tell All They Know

Dale B. posted an article on - Sep 6, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American If You Want to Persuade, Don't Tell All You Know Here's something most people who write sales brochures never learn.  The more you try to detail, declare and deduce, the more your audience doubts, distrusts, and discred...
Comment - Like

Keep Your Company's Image Alive

Dale B. posted an article on - Sep 2, 2011, 7:30 am
  A Puppet's Ramblings - from Chip Martin, Mannequin American Your Company's Image is Alive With every small gesture, every detail, every message and each opportunity you either support or undermine all of your previous marketing and PR efforts. What small gestures ...
Comment - Like

B2B Should Try Pay Per Click

Dale B. posted an article on - Aug 30, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Why Hasn't Your B2B Tried Pay Per Click? Most marketers are familiar with "pay per clicks." Yet many B2B companies haven't tried it, yet. Why not? You can buy the most popular search terms associated with your prod...
Comment - Like

Small Marketing Moves Can Make a Big Difference

Dale B. posted an article on - Aug 26, 2011, 7:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Small B2B Marketing Moves Can Make a Big Difference Business owners can increase sales during these rough economic times by being flexible and doing things they wouldn't ordinarily do, i.e. customization, special orders...
Comment - Like

The "Art" of Bathing

Dale B. posted an article on - Aug 23, 2011, 9:30 am
  A Puppet's Ramblings - from Chip Martin, Mannequin American "The Wizard of Oz movie is 72 years old. Today, if Dorothy were to encounter men with no brains, no hearts, and no courage, she wouldn't be in Oz, she would be in Congress." The Art of Bathing To promot...
Comment - Like

Change the Package ... Not the Product

Dale B. posted an article on - Aug 19, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American This'll Boost Sales As Budweiser, the self-dubbed King of Beers, feels competitors chomping away at its spot in suds sales ranks, it has tried a number of things -- like giving away 500,000 freebies. Now the folks...
Comment - Like

Marketing Cheap Rental Cars

Dale B. posted an article on - Aug 16, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American "If your company's image looks similar to others in your industry, how am I supposed to know it's you?" Cheap Car Rentals If you want cheap car rentals this summer, Budget Rent a Car in Atlanta might have ...
Comment - Like

Make Your Website More Game-like

Dale B. posted an article on - Aug 12, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do." - Mark Twain Websites Become More Game-like Games are becoming more Web-like, and websites...
Comment - Like

Banquet Tips for Ventriloquists

Dale B. posted an article on - Aug 9, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Banquet Tips for Ventriloquists Dale Brown has a great new "How-to" book available for ventriloquists: Finding and Filling the Banquet Niche - How to Thrive as a Banquet Performer. With a foreword by ven...
Comment - Like

Most Popular Corvette Colors

Dale B. posted an article on - Aug 5, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American What Color do You Want? The GM Corvette Assembly Plant just released statistics on 2011 Corvettes produced. A total of 13,596 were manufactured. What colors do you think were most popular? Number of cars produced ...
Comment - Like

Marketing Basics for Small Business

Dale B. posted an article on - Aug 2, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American How can "slim chance" and "fat chance" mean the same thing? -Chip Martin Marketing Basics for Smaller Businesses Many small businesses tend to try to mimic the branding efforts of large corporations, and...
Comment - Like

Oscar Mayer Celebrates 75th Birthday

Dale B. posted an article on - Jul 29, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Small Business Owners Can Take or Leave Social Media About half of small-business owners use social media and only 4% say it's an indispensable tool for their business according to an Opinium Research poll. By contrast, half ...
Comment - Like

Top B2B Lead Generators

Dale B. posted an article on - Jul 15, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Top B2B Lead Generators Consultants MarketingProfs and Junta42 found that 63 percent of B2B marketers in North American are turning to content marketing as their key lead-generation source. // .url + '" mce_hre...
Comment - Like

How to Get More Press Release Pick Up

Dale B. posted an article on - Jul 12, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Tell me and I forget. Teach me and I remember. Involve me and I learn. - Benjamin Franklin Get More Press Release Pick Up Do you want people to read and share your press releases? Then you need to include m...
Comment - Like

Customer Surveys Work

Dale B. posted an article on - Jul 8, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American "It's not the years, honey. It's the mileage." -Indiana Jones Just Ask Your Customers Create a customer survey: Just ask them already!  Afraid of what they'll say? Most customers who participate in surveys (even ...
Comment - Like

Higher Awareness Means Higher B2B Sales

Dale B. posted an article on - Jul 5, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American  "If your marketing is good enough, then selling becomes unnecessary." -Peter Drucker Higher Awareness Equals Higher Sales Higher levels of awareness and recall produce higher buyer confidence. Buyers intu...
Comment - Like

B2B Marketing Tips

Dale B. posted an article on - Jul 1, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American   A very old photo of mom and dad. Marketing Alone Can Make Your B2B Product or Service a "Premium Brand" You think your "brand" isn't a key a component of your marketing success? Well, you're wrong. Michelin tires,...
Comment - Like

Promote B2B With Publicity

Dale B. posted an article on - Jun 28, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American How to Promote B2B Through Publicity If your company is featured in a magazine, highlighted in the newspaper or mentioned on a blog it can certainly help to put you on prospects' radar screens and help to boost sales. Bu...
Comment - Like

Newsletter Articles that Build Readership

Dale B. posted an article on - Jun 24, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American How to Write Newsletter Articles That Breed Readership "People read for only two reasons: To be entertained and/or to learn something. If the articles in your newsletter don't accomplish at least one of those things, do...
Comment - Like

Marketing Censorship

Dale B. posted an article on - Jun 21, 2011, 8:30 am
A Puppet's Ramblings - from Chip Martin, Mannequin American Fighting Back Against Censorship of Marketing   If you haven't already heard, Naomi Campbell considered legal action against Cadbury after the brand used "Naomi" in the ad above. Campbell said, "I am shocked. It's upsett...
Comment - Like

About Me

Dale is a nationally recognized authority on communicating serious messages through "dummies." More than an entertainer, Dale's primary responsibility is as president of Brown & Martin, Inc., a full-service public relations and marketing communications firm serving companies across the country.

Dale's effective use of ventriloquist puppets in the business world has been the focus of articles in the Wall Street Journal, USA Today, Nation's Business, Time, Advertising Age and many other trade and consumer publication.

Dubbed "the corporate ventriloquist," Dale's family of characters has been featured at conventions, sales meetings, trade shows, and special company-sponsored programs nationwide. His unique use of ventriloquism as a serious yet entertaining communications tool led to his being selected Ventriloquist of the Year at the 15th Annual International Ventriloquists' Convention.


Dale B.'s Blogs:

Dale B.'s Followers

Dale B. is Following

Invite Your Friends

Invite your contacts to blogged from:
gmail yahoo