Dali S.

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Choosing Complimentary Colors

Dali S. posted an article on - Jan 25, 2012, 4:59 pm
Choosing complimentary colors is a gift innate in many. The ability to pick various colors and gradients that appeal to a large variety of people is what makes many people great interior designers, fashion designers, and web designers. Creative collateral serves two purposes. First and foremost, it...
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Where did Google make their money in 2011?

Dali S. posted an article on - Jan 24, 2012, 6:37 pm
The internet marketing software company WordStream published an interesting infographic about Google’s 2011 revenues. The data in the infographic is based on Google’s investor reports and financial tables and is stating the facts in a very nice visual format. Google’s 2011 revenues were a tot...
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Where did Google make their money in 2011?

Dali S. posted an article on - Jan 24, 2012, 3:55 pm
The internet marketing software company WordStream published an interesting infographic about Google’s 2011 revenues. The data in the infographic is based on Google’s investor reports and financial tables and is stating the facts in a very nice visual format. Google’s 2011 revenues were a tot...
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Tesco: A Study in the Possibilities of M-Commerce

Dali S. posted an article on - Dec 5, 2011, 2:44 pm
M-Commerce, or mobile commerce is an ever emerging trend and promises to change the way consumers interact with brands and products before and when they purchase. The possibilities for the use of mobile devices and mobile shopping have only grown with mobile connectivity, as its bridges the gap betw...
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Daily Deals will Die by 2016, says Forrester's report

Dali S. posted an article on - Nov 21, 2011, 6:47 pm
By 2016, advertisers will be spending $77 billion on interactive marketing, as much as they do on TV nowadays, the interactive marketing components (SEM, display ads, mobile, e-mail marketing and social media) will grow to 35% of all advertising spend as they get highly involved in the marketing mix...
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Brooklyn Museum: A New Path for Art

Dali S. posted an article on - Nov 9, 2011, 11:33 am
Social Media is a great tool for companies to keep a base of fans and followers active in the triumphs of their business. Companies create a buzz to garner some attention in hopes of stimulating sales, influencing visitors, etc. This technique has spread across several industries. Museums have embra...
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5 Reasons Why Archive.org is a Great SEO Tool

Dali S. posted an article on - Oct 19, 2011, 11:10 am
Archive.org maintains historical versions of sites that allow archiving. You can see how a website looked last year or in 2001. The wayback machine keeps almost all historical versions of your site in its archive. To many people, Archive.org is just another repository like Google’s index that sto...
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Blueliner Takes Home the Silver!

Dali S. posted an article on - Oct 14, 2011, 1:00 pm
Blueliner is proud to announce that they are the recipients of two 2011 W3 Awards. Blueliner and Senior Creative Designer Adam Mustafa were awarded the Silvers in Business Blogs and Travel and Tourism Websites for their work with Chaa Creek. The W3 Awards are judged by the International Academy of ...
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Bringing Ideas to Life: Batelco

Dali S. posted an article on - Oct 13, 2011, 11:43 am
Creating a sophisticated and well integrated marketing campaign can be costly at times. Mobile devices have increased the sharing capabilities of media, allowing videos in particular to go viral. Based on ‘sharing’ or word of mouth promotion, viral videos can be an inexpensive way to promote a b...
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Tips on New Facebook Friends List Feature and Redefining Friend or Fan Types

Dali S. posted an article on - Oct 13, 2011, 10:24 am
Just before the F8 Conference on 9/22/11, Facebook rolled out some great new features on defining your relationship with your friends. Previously, the relationship you had with your Facebook friends were flat. Your boss, colleagues, buddies, hangout pals, industry acquaintances, and often fans w...
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R.I.P. Steve Jobs, 1955-2011

Dali S. posted an article on - Oct 6, 2011, 4:57 am
Last night, the former CEO and co-founder of Apple, Steve Jobs, died. Not only that Apple has lost a visionary and creative genius, but also the world has lost an amazing human being. In moments like these there is no much to say… so I’ll just quote one of the old Apple ads: “Here’s to th...
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iPhone 4GS Arrives

Dali S. posted an article on - Oct 4, 2011, 5:41 pm
It’s that time of the year again. Almost like clockwork, Apple has announced the release of the next generation iPhone. While anticipation has been high on the blogosphere for the past few weeks, many were disappointed with the announcement of the iPhone 4GS, leaving them to only dream about the i...
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Another Giant Jumps into the Cloud-Based Market

Dali S. posted an article on - Oct 4, 2011, 10:36 am
After Microsoft’s Office 365, Google’s cloud-based apps and Apple’s iCloud for stocking music, photos, documents and more online; today another giant player jumps into the cloud-based market. Adobe just announced Adobe® Creative Cloud. Following its press release, “Creative Cloud will becom...
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Welcome back Delicious!

Dali S. posted an article on - Sep 27, 2011, 4:53 pm
The two YouTube co-founders, Chad Hurley and Steve Chen through their mutual company Avos, are now restarting the famous Delicious, web service for bookmarking and sharing that they recently bought from Yahoo. The refreshed version of this service keeps a lot of the same characteristics that in the...
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Conflicts of an Ethical Marketer

Dali S. posted an article on - Sep 21, 2011, 4:45 pm
I’m the majority shareholder and CEO of a small but global company. That gives me some degree of authority and influence over roughly 40 people (Blueliner’s staff or as I prefer to call them, “The Blueliner Family”) in three countries. If you work the network effect from there, and assum...
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Social Media Analysis: 'Beliebers'

Dali S. posted an article on - Sep 21, 2011, 4:17 pm
The entertainment industry is often perceived as just glitz, glamour, and stars. At its core, it is comprised of thousands of business entities, effectively running cohesively to generate a significant stream of revenue. The gradual rise of the internet and the lack of preparation for the coming cha...
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Introducing Google Wallet

Dali S. posted an article on - Sep 21, 2011, 12:44 pm
On September 20, Google released a new mobile app for the Sprint Nexus S 4G, the Google Wallet. The new Google app allows you to pay for goods with your mobile. How you may ask? The App virtually stores your plastic card information and releases it when you tap your mobile on the purchasing device....
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Facebook continues to copy Twitter with "Subscribe"

Dali S. posted an article on - Sep 15, 2011, 3:11 pm
Facebook introduced a new feature that will enable users to follow public content from other profiles, even if they are not friends with them. The new service is called “Subscribe”, and is almost an exact replica of Twitter’s “Follow” function. You will be able to find the “Subscribe”...
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Microsoft's New Operating System Windows-8 Developer Preview in both x86 and x64

Dali S. posted an article on - Sep 15, 2011, 2:54 pm
Microsoft starts to promote its next Windows operating system at the Developer-focused, ‘BUILD’ conference in Los Angeles, CA. The Company is guiding and encouraging software developers to create new applications for the next generation operating system. Steven Sinofsky, President of Windows sa...
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Is Twitter Faster than an Earthquake?

Dali S. posted an article on - Sep 9, 2011, 11:30 am
Social media’s impact on marketing is ever changing. The reach of its development is only limited by the manner is which people currently, or are willing to use it. What makes Twitter so exciting is the real time interaction and responses of its users. With over 100 million active users, Twitter s...
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Websites Made of Pure Chocolate

Dali S. posted an article on - Sep 7, 2011, 2:13 pm
If you were told that in order to promote your product better you should make a website made only of real images of your products, you might throw out that idea as insane… but shortly after we show you these two awesome case studies, I’m sure you will reconsider your initial decision and will be...
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Twitter use in Marketing: between Yes and No

Dali S. posted an article on - Aug 26, 2011, 5:24 pm
Social Media Case Study: Etsy & Paramount Pictures Twitter use in Marketing : between Yes and No It is very well known that many companies use Social Media to promote their services and  products. What makes the difference among them is the way each creates the brand awareness. The first company...
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Twitter @the next level: CRM

Dali S. posted an article on - Aug 15, 2011, 3:48 pm
Through the evolution of the business and practice of social media, it has become an efficient to not only to promote your business online, but to practice consumer relationship management (CRM). Let’s take a look at Jet Blue’s Twitter account, and see how they’re approaching the situation. ...
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LinkedIn Stats & Demographics, July 2011

Dali S. posted an article on - Aug 8, 2011, 9:57 am
After the recent IPO, LinkedIn decided to post their financial results and stats for the second quarter of 2011. During Q2, LinkedIn managed to get record amount of users, unique visits and pageviews. With more than 115,8 million users and counting, about 61% increase compared to same period last y...
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Google & Local Marketing

Dali S. posted an article on - Aug 3, 2011, 11:41 am
Local marketing is most often the life-line of many businesses, and the concept for many business owners exists whether or not they are aware of or acknowledge local marketing in its professional concept. For instance in a village or neighborhood, businesses promote themselves by taping posters to t...
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Multi Channel Funnels in Google Analytics

Dali S. posted an article on - Jul 27, 2011, 12:44 pm
Google introduced a promising new feature in Google Analytics that shows a set of reports that will help marketers understand which marketing channels customers interact with prior to a conversion on your website. Conversion path data includes interactions with many media channels that include click...
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SEO Tips Many Forget

Dali S. posted an article on - Jul 20, 2011, 1:16 pm
Search Engine Optimization should never be a task checked off as complete, rather a task that gets done over a period of time and lead into maintenance phases before being re-addressed at a later time. Your time frame for this process is indicative of the nature of your business and the digital comp...
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Proper Marketing Research

Dali S. posted an article on - Jul 18, 2011, 2:38 pm
Carrying out market research should always include competitor activity. Before making any major business decision, it would be a mistake not to have complete marketing information.  Information is made available by either demographics or in a statistical manner. Taking customer’s feedback and c...
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How Twitter has Become More Than a Chat

Dali S. posted an article on - Jul 18, 2011, 1:56 pm
Many publications, especially those online have published articles related to the power of Social Media. Of these, publications dedicated to only Social Media have explored deeper and conducted research on the way social media has affected us in other ways. Social Media has become one of the most p...
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New Version of iPhone Expected in Quarter 3

Dali S. posted an article on - Jul 6, 2011, 12:16 pm
The Wall Street Journal reports that Apple has placed orders for key components to be used in next-generation’s iPhone to prepare for a third quarter launch. The newer version of iPhone is expected to be thinner and lighter than the iPhone 4 and said to have an 8-mega pixel camer. The iPhone will...
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Virtual Farm Reaps Profit

Dali S. posted an article on - Jul 4, 2011, 2:45 pm
Zynga’s IPO bid last week for a reported $20 billion is not too surprising.  The virtual social gaming application, according to the WSJ, generates a profit margin of more than 30% of prnot including stock compensation expenses.  Unlike most games tied to social media networks, Zynga does little...
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Weekly Blueliner Newsminer

Dali S. posted an article on - Jul 1, 2011, 4:37 pm
Welcome to a holiday version of the Weekly Blueliner Newsminer.  I wish everyone safe travels during this festive moment in time.  I have a few things to run through, so let’s get started. 1.  Twitter Elevates an Unfinished Book to No. 1 Indiana author John Green hasn’t finished his next m...
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Crack One Open With Untappd and Pintley

Dali S. posted an article on - Jul 1, 2011, 1:14 pm
The Fourth of July weekend is here, and I want to wish everyone safe travels to their destination. While you are enjoying food and spirits with your friends, a couple of new websites look to engage with your friends. Untappd is a social media application where beer connoisseurs can post their beve...
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GSM Technology Celebrates 20 year of Service

Dali S. posted an article on - Jul 1, 2011, 11:33 am
The first GSM call was made by Finnish Prime Minister Harri Holkeri to Kaarina Suonio who was the Vice-mayor of Tampere. The call took place in Finland on July 1, 1991. The first network was built by Telenokia and Siemens and operated by Radiolinja (now Elisa) using a 900 MHz band. In the call, Holk...
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Digital Tool of The Day: Social Plug-in Tracking

Dali S. posted an article on - Jun 30, 2011, 4:40 pm
Google Analytics offer a new tool which allows a data report that shows how people share your content online.  It could fall in line with influencer websites such as Klout and Peer Index.  This plug-in has unique differentiations.  They use the social media buttons already located in your dashboa...
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An MBA in 30 Seconds or Less

Dali S. posted an article on - Jun 29, 2011, 4:35 pm
The economic downturn has forced many to make transcendent sacrifices in their lives.  Some people have had to relocate with family due to lack of resources. Others have returned to school.  What if you are not capable of either direction?  Or a mobile phone without a QWERTY keyboard?  What if y...
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Foursquare Grows to 10,000,000 Members

Dali S. posted an article on - Jun 29, 2011, 11:30 am
                                                                      This event happened last week, but the infographic struck my eye for its animation flash.  To see the action, click through the image. It’s actually astonis...
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Patti Smith On Advertising

Dali S. posted an article on - Jun 28, 2011, 3:08 pm
Rocker Patti Smith of ‘Horses’ fame amongst other vast areas of influence, had a rather common but pointed take on advertising. According to Clickz, this clip took place at the end of a seminar in the Cannes Lion ad festival of last week. Sometimes, less can be more. Even in the hyperactive dig...
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GET IT Mobile Shares And Spreads Content

Dali S. posted an article on - Jun 28, 2011, 2:18 pm
Mobile marketing has been conducted in a haphazard fashion through digital connectors. I have spoken several times about the slow pace of platform scale development. This has annoyed content executives who want to diversify their ad packages for consumers. Quite possibly, this San Jose tech firm wi...
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Ad Click Of The Day: Walker's Crisps

Dali S. posted an article on - Jun 27, 2011, 4:21 pm
The small town of Sandwich, England is described by their citizens as ‘lovely, but boring’. Nestled in the Port of Kent, the town has architecture dating nearly a thousand years in age. The marketers at Walkers, the English snack company under Pepsico, engaged the citizens with a witty cross-p...
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What Software Buyers Want, by Lauren Carlson

Dali S. posted an article on - Jun 27, 2011, 3:03 pm
It is important for web developers to understand the buyer.  Words cannot begin to substantiate this fact.  The power of our digital era has eliminated the need for immediate engagement with a sales representative.  The buyer will go online, researching through their personal channels. After this...
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Weekly Blueliner Newsminer

Dali S. posted an article on - Jun 24, 2011, 5:57 pm
We are back with another digital media news wrap up. Let us begin. 1.  Google Confirms Antitrust Inquiry The Federal Trade Commission has dropped a hammer that has long been expected.  The headline from The New York Times delves into the ramifications.  The content is quite benign, stating that...
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Stretch Out The Meaning of SEO

Dali S. posted an article on - Jun 24, 2011, 3:35 pm
We here at Blueliner Marketing believe in the growth of digital media.  Our ability to communicate on all platforms offer a flexibility in business production which has never been realized in any other era.  Corporations are learning slowly about terms like metadata, page views, and conversion rat...
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Exceptional Mobile Marketing Campaigns

Dali S. posted an article on - Jun 24, 2011, 12:53 pm
Smartphones and apps are changing the way people access information, communicate and even shop. Mobile marketing is the future of marketing with the shift from PC to mobile happening at an alarming rate. Companies are employing innovative ways to hold their audience’s interest via text messaging, ...
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Ad Click Of The Day: Samsonite's Heaven and Hell

Dali S. posted an article on - Jun 23, 2011, 5:42 pm
Creative folks may have seen it already, but this is for the general public. JWT Shanghai designed this visceral but accurate illustration of the travel experience for many customers today.  As The Inspiration Room mentions, durability is a hallmark of Samsonite products. The ability of the bag to ...
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Blueliner Signs With Visual Lease For The Web

Dali S. posted an article on - Jun 23, 2011, 3:08 pm
Visual Lease is a cutting-edge, easy to use web based system that automates the management of real estate leases system. Tenants and Landlords have a dashboard overview of their leases, receive critical date notification and can build an unlimited number of reports to evaluate all aspects of a real...
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Blueliner Manages COSSERP Website Design

Dali S. posted an article on - Jun 22, 2011, 3:28 pm
Coss Systems has led the optimization of manufacturing since 1992.  Their software enterprise system, COSSERP, takes inventory of your production chain and offers a wealth of tools for product planning, work orders, scheduling, along with data collection.  COSSERP’s ability to integrate software...
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Latest Link Building Techniques

Dali S. posted an article on - Jun 22, 2011, 6:44 am
Linking is the one of the important factors in increasing traffic to a website. Follow these 14 simple rules for a better link building campaign. These links building techniques are proven to generate better back links to your website. Guest Blogging: Guest blogging is when you write an article, po...
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A UI Freestyle From RockMelt

Dali S. posted an article on - Jun 21, 2011, 5:33 pm
I noticed the article in my headlines from Netted, a digital media treasure chest of content which I discovered during Internet Week. Intrigued, I took the browser for a spin.  I am liking the drive thus far. I’m talking about the browser coming from the developers of RockMelt.  RockMelt is a br...
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Special Promotion For Marketing ROI Webinar on June 29th!

Dali S. posted an article on - Jun 21, 2011, 3:54 pm
Blueliner has an exclusive interactive marketing webinar coming next week. We are offering a 50% off discount of the $199 retail price. That’s correct. You will pay $100 instead of $200 for this two-hour session filled with insightful, unique content to drive your ROI!    Wednesday, June 29th a...
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