Dana T. posted an article on Member-to-Member - Nov 19, 2009, 6:20 pm
Hey everyone! I've gone quiet lately but for good reason. I'm moving my marketing practice - including my social media practice - to B2B Marketing Excellence where I'll collaborate with longtime partner, Marybeth Fraser. Some of my top blog entries will be over there too, so go subscribe...
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Dana T. posted an article on Member-to-Member - Nov 19, 2009, 6:20 pm
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Dana T. posted an article on Member-to-Member - Aug 10, 2009, 10:33 am
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Dana T. posted an article on Member-to-Member - Aug 10, 2009, 10:33 am
The best links I found this week surfing the social web. Vacation notice. Insights & Opinions 5 Corporate Strategies for Employee Blogging by @jowyang ReadWriteWeb Predicts the Coming of the Social Relevancy Ranked Search. Interesting stuff. Makes sense. Why @jowy...
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Dana T. posted an article on Member-to-Member - Jul 28, 2009, 8:56 am
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Dana T. posted an article on Member-to-Member - Jul 28, 2009, 8:56 am
Part IV of this series looked at the how the Chief Marketing Officer (CMO) could use social media to lead their peers in streamlining the economics of their business model. This installment suggests that the true power of social media is in providing the tools build a strong, meaningful and dyn...
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Dana T. posted an article on Member-to-Member - Jul 21, 2009, 8:46 am
Part III of this series looked at the how the Chief Marketing Officer (CMO) could use social media to lead the company in customer relationship development. This installment suggests ways the senior marketers can use their expertise in social media to lead the company into deeper adjustments to thei...
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Dana T. posted an article on Member-to-Member - Jul 21, 2009, 8:46 am
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Dana T. posted an article on Member-to-Member - Jul 17, 2009, 9:30 am
The best links I found this week surfing the social web. Insights & Opinions Social Media - What's Really Going On Under the Market Craziness. Part II in the CMO's Guide to Social Media YouTube Finally Starts to Deliver on the Power of Video: Overlay Calls To Action. ...
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Dana T. posted an article on Member-to-Member - Jul 17, 2009, 9:30 am
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Dana T. posted an article on Member-to-Member - Jul 14, 2009, 8:45 am
Part II of this series looked at the undercurrent trends for which social media is cause and effect. This installment recommends how the CMO can take on corporate leadership through customer relationship development using social media. Read the full article. Part III: CMO Guide to Social Media ...
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Dana T. posted an article on Member-to-Member - Jul 14, 2009, 8:45 am
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Dana T. posted an article on Member-to-Member - Jul 7, 2009, 8:20 am
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Dana T. posted an article on Member-to-Member - Jul 7, 2009, 8:20 am
Part I of this series introduced the subject of social media as a phenomenon that is changing marketing dramatically. This installment looks more deeply at the undercurrent trends for which social media is cause and effect. Read the full article. Part II: CMO Guide to Social Media Before you can...
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Dana T. posted an article on Member-to-Member - Jun 30, 2009, 10:47 am
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Dana T. posted an article on Member-to-Member - Jun 30, 2009, 10:47 am
How Social Media is Shaping Your Leadership Opportunity I recently gave the following presentation to The CMO Club. The subject of CMO leadership through social media is so rich that I documented my notes and included over 45 links to relevant articles and data in the eight page article, the fir...
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Dana T. posted an article on Member-to-Member - Jun 29, 2009, 2:13 pm
The best links I found this week surfing the social web. Insights & Opinions CMO's Guide to Social Media: Overview & tons of links for the CMO who wants to use social media to get ahead. Where Should You Put Your Ad Dollars? Big or little companies should start with SEO. ...
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Dana T. posted an article on Member-to-Member - Jun 16, 2009, 8:19 am
This week's filter on the social web. Insights & Opinions Social E-tiquette: How not to be an E-Hole. Love the revision of KISS. Smithsonian Crowdsources Their Vision on YouTube: Cool. Watch the baby. Social Networks Make Louse Marketing Tools? Patience. ...
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