Dan Hutson posted an article on Poke the Beehive - Dec 10, 2009, 10:18 am
photo by robert couse-baker Going postal over the letters to Santa program. The secret behind a truly great brand. Chicken soup in the cold remedies aisle. A look at why Twitter followers without eng...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Dec 8, 2009, 1:53 pm
photo by dariuszka This one is for the multitude of marketing and communications pros who have yet to seriously engage in social media, whether on behalf of their organizations or on a personal basis...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Dec 4, 2009, 7:07 pm
This demo of a tablet-based interactive Sports Illustrated is pretty impressive. While some believe a digital version of the next-generation magazine or newspaper will need to retain some of the look ...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Dec 1, 2009, 1:01 pm
photo by nick j webb Which is more impressive? My 1,900 Twitter followers or your 50,000 followers? My blog’s Alexa ranking of 314,000 or your ranking of 750,000? My network of 300-plus LinkedI...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Nov 20, 2009, 2:00 pm
photo by idea-listic I don’t write about it much here since this is my personal blog and I’m sharing my personal opinions (not to be confused with my job-related official opinions), but I...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Nov 16, 2009, 9:49 am
photo by ian carroll How do you define your brand? Is it how you position yourself in the minds of stakeholders and the public in general? Is it shaped by what people think you do and how you do it? ...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Nov 11, 2009, 12:16 pm
photo by mykl roventine It should be obvious to anyone with half a brain that every nonprofit organization that hopes to accomplish anything meaningful needs a strategic plan. Unfortunately, planning...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Nov 9, 2009, 12:57 pm
For those who still don’t get it, this preso by Marta Kagan does an excellent job of making the case for social media as “a force to be reckoned with” with the potential to be someth...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Nov 5, 2009, 11:08 am
See3 Communications CEO Michael Hoffman produced this great preso on how nonprofits can make effective use of YouTube. If storytelling is one of our most effective communication strategies, then video...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Nov 4, 2009, 9:58 am
photo by fotodawg I don’t remember who I first borrowed the idea from, but I really love reviewing my top 20 tweets each month. My approach to twitter is as editor/curator: I look for posts I t...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Nov 3, 2009, 11:25 am
photo by CarbonNYC With all the profound advances being made daily in social media and  communications technology, anyone want to venture a guess why I’m revisiting the land of bad grammar, po...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 30, 2009, 2:12 pm
photo by exfordy Communicating the essence of your organization’s mission in an elevator pitch is hard enough. Imagine doing it in in 10 words or less. That’s the goal of a great tagline....
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 28, 2009, 10:25 am
... level) enjoy writing. And here’s the good news: You can blog about anything your little heart desires. I write mostly about communications and social media because that&# ... of self-edi...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 26, 2009, 11:12 pm
Common Craft is one of my favorite explainers of complex issues via visual communication. As Halloween draws near, here’s a great example why.
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 22, 2009, 10:00 am
Like the video I posted previously mocking the vendor-client relationship, this one’s funny because it’s true. If you’ve ever wondered why 90 percent of “creative” is ill...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 20, 2009, 10:35 am
I think my daughter Lizzie has a future in marketing. Check out the video she did as part of a promotional contest at our local indie toy store. Unlike the winner, who came on like a hired marketing c...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 16, 2009, 11:34 am
View more documents from David Armano. David Armano is one of the leading thinkers on social business design, and this evolving presentation attests to that fact. His personal blog is always a rich s...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 14, 2009, 10:54 am
photo by the u.s. national archives Why do we create so much crap communication? You know what I mean. The inane press release no one reads. The badly composed photo of people standing around, doing ...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 12, 2009, 10:40 am
photo by jurvetson A recent survey of small businesses conducted by Citibank Small Business found that three-quarters of respondents didn’t find Facebook, LinkedIn or Twitter to be useful in ge...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 7, 2009, 10:48 am
Razorfish Content Strategy Lead Rachel Lovinger just released this great presentation on what happens when you don’t have a clearly defined content strategy for your website. With the continuing...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 5, 2009, 10:42 am
photo by jurvetson Seth Godin’s recent rant concerning nonprofits’ fear of change/tardiness in adopting social media practices has generated some interesting debate about where he got it ...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Oct 2, 2009, 12:34 pm
In case you missed any of them, here are my 20 most popular links (in order of popularity) tweeted during the previous month. I think I post somewhere in the neighborhood of 300 or more links via Twit...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 30, 2009, 10:37 am
More fun facts to feed your creeping paranoia that social media will soon replace all forms of flesh-and-blood, bricks-and-mortar interaction. Or a neat little distraction you can show your boss, who ...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 29, 2009, 10:33 am
photo by rockinfree Social media wasn’t even a gleam in my eye when I first read The Paradox of Choice: Why More Is Less by Barry Schwartz five years ago. Rereading it last weekend, Schwartz...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 24, 2009, 11:14 am
Listening to what’s being said about your organization out there is one of the first steps in developing any social media strategy. Beth Kanter has been doing it longer than most of us, nonprofi...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 23, 2009, 11:29 am
photo by tim and selena middleton Communication isn’t rocket science. Most of us have been doing it since the moment of birth. Sometimes it takes a slap on the ass to get us started, but that&#...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 22, 2009, 10:30 am
photo by sukanto debnath When does too much of a good thing become a bad thing? Specifically, I’m talking about the ongoing proliferation of new social networking opportunities. What got me thi...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 18, 2009, 1:29 am
photo by wsilver You may remember last week when I told you what your communication plan is really for. Here’s a reminder: the purpose is to get stakeholders to do something and then help them ...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 16, 2009, 10:26 am
photo by eldar Last week when I wrote about fishing for Twitter followers, I briefly mentioned looking for followers in other people’s streams. This is in fact one of the best methods for build...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 14, 2009, 10:40 am
Here’s a presentation I made last weekend to a group of elementary and teen after-school program providers. Other than the fact that I couldn’t get my laptop to communicate with their proj...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 9, 2009, 11:05 am
You’d expect a slide presentation on visual and creative thinking to be, well, visual, and Kelsey Ruger doesn’t disappoint. But the pictures are in service to some pretty rich content. If ...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 8, 2009, 11:15 am
photo by ontwerpplus What’s the purpose of your communications program? Is it to build awareness for your organization and its mission? Inform people about your issue? Get your name in the medi...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 4, 2009, 2:44 pm
photo by edu_phon I’ve decided to expand my normal 10 tweets to 20 from now on because there’s just too much good stuff to share each month. Running through the list of the most popular l...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 3, 2009, 10:08 am
I started this blog about six months ago with the idea that I would share what I know about marketing and communications for nonprofit organizations and small businesses, two areas in which I have som...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Sep 1, 2009, 11:48 am
photo by rengber Hi. My name is Dan and I’m a partially reformed twitterholic. No, it doesn’t mean that I’ve cut back on Twitter. It’s still a healthy part of my daily social ...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Aug 27, 2009, 10:51 am
... . Olivier Blanchard tweeted a link to his new preso on the basics of social media ROI, and I’ve gotta say it’s one of the clearest (and most entertaining) explanations of how to justi...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Aug 26, 2009, 10:13 am
photo by tiago . ribeiro While everyone else is excitedly chatting up Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith and Gary V...
Comment - Like

Dan Hutson posted an article on Poke the Beehive - Aug 25, 2009, 10:49 am
photo by d. sharon pruitt As more people crowd into the social media space, knowing who’s worth your relationship-building time and who’s a waste of effort becomes more imperative. I don...
Comment - Like