Dan Hutson posted an article on
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Aug 7, 2011, 1:42 pm
Thanks to LAist for turning me on to this little gem. Filmmaker Ryan Killackey and his wife spent more than a year capturing 10,000 images of California to create this quintessential story of life in the Golden State, told in less than three minutes. Who says great storytelling is easy?
The tilt-sh... Comment - Like
Dan Hutson posted an article on
Poke the Beehive
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Mar 2, 2011, 12:11 pm
I’m going to explore this issue a bit more fully in future posts, but I wanted to share this very sharp explanation in a music-video-nutshell of why your brand IS your business. And if you think by “business” I don’t mean nonprofits, think again. How stakeholders experience you—through you... Comment - Like
Dan Hutson posted an article on
Poke the Beehive
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Jan 16, 2011, 11:12 pm
photo by bgottsab
For those of you who had given me up for dead, Happy New Year! Yes, it’s been two months since my last post, but I have a note from my employer saying it’s an approved absence.
Seriously, what I’ve found is that when you get REALLY busy at work it tends to eat into your eve... Comment - Like
Dan Hutson posted an article on
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Nov 11, 2010, 5:38 pm
It may seem in today’s tilt-a-whirl environment that great ideas arrive fast and furious, coming out of nowhere and fully formed. But that isn’t the case, according to Steven Johnson, author of Where Good Ideas Come From: The Natural History of Innovation. Technology may provide the connective t... Comment - Like
Dan Hutson posted an article on
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Nov 8, 2010, 11:41 am
Image via Wikipedia
One of my favorite post-election analyses comes from former Reagan speechwriter/current Wall Street Journal columnist Peggy Noonan, who in her Saturday column called for a return to a political tradition of candidates having a certain, oh, I don’t know, a certain depth of expe... Comment - Like
Dan Hutson posted an article on
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Oct 21, 2010, 2:25 pm
2010 Getting Attention Nonprofit Tagline Awards from GettingAttention.org on Vimeo.
Time again for Getting Attention’s annual nonprofit tagline awards. Check out the video for some great reasons why nonprofits should invest the time and creativity to developing a tagline and to see this year’s ... Comment - Like
Dan Hutson posted an article on
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Sep 16, 2010, 12:14 pm
Check out this new video from Network for Good. It’s a play on Microsoft’s Advertiser vs. Consumer video that came out several years ago. It’s a funny, pointed commentary on the state of donor/nonprofit relations that’s all too true for many organizations. Comment - Like
Dan Hutson posted an article on
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Sep 9, 2010, 12:19 pm
Thanks to Lauren Kirchner at the Columbia Journalism Review for her piece on David McCandless’ recent TED talk on data visualization. McCandless makes an excellent case for the idea that good design is the best way to navigate the incredible information glut we’ve unleashed through advances in t... Comment - Like
Dan Hutson posted an article on
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Sep 6, 2010, 2:23 pm
Image via Wikipedia
Last week my organization’s home office celebrated (or maybe lamented) the end of summer with a little field trip to a Dodgers game. I’m no baseball fan, but what the hell … Dodger dogs, peanuts, Gordon Biersch garlic fries … what’s not to like? The weather was beautif... Comment - Like
Dan Hutson posted an article on
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Aug 22, 2010, 6:19 pm
Another helpful SlideDeck preso from See3 Communications, this time focusing on how to develop your nonprofit video strategy. Lots of good examples, illustrating a range of video approaches. Comment - Like
Dan Hutson posted an article on
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Aug 10, 2010, 2:13 am
I suppose if you were given the task of shooting a promotional video about the college library, you could do long shots of the book-filled stacks with vaguely uplifting music playing in the background, students studying, uh, studiously at those big oak library tables, maybe throw in some professoria... Comment - Like
Dan Hutson posted an article on
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Jul 27, 2010, 11:56 am
Annie Leonard’s “The Story of Stuff” series makes great use of simple video animation to create concise little stories around issues like the environmental impacts of bottled water. Here’s eight minutes that should clarify why buying bottled water is a boneheaded idea on many levels.
You ca... Comment - Like
Dan Hutson posted an article on
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Jul 13, 2010, 1:40 pm
photo by darwin bell
When is it better to do nothing? I find myself having this conversation (argument, really) more and more these days. The flip answer, of course, is when you don’t kow what the hell you’re doing.
The refrain I hear all the time: “We’ve got to do SOMETHING!” Just do it... Comment - Like
Dan Hutson posted an article on
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Jul 6, 2010, 6:46 pm
In January I posted an incredibly moving public service announcement about seatbelt safety that really resonated with most everyone who saw it. Here’s a short piece CNN did on the video, with an interview with the director.
You may want to watch it here first to get the full impact, then come bac... Comment - Like
Dan Hutson posted an article on
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Jun 14, 2010, 12:27 pm
This should be required viewing for nonprofit communicators and fund raisers. It’s nearly impossible to overestimate the role empathy plays in motivating people to take action in support of a cause. Comment - Like
Dan Hutson posted an article on
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May 18, 2010, 11:48 am
photo by toastyken
I hate to break this to you, but we’re living in the End Times of privacy as you once knew it. 2012 was on the horizon long before the advent of social media. When Don Peppers and Martha Rogers wrote about how technology would make it possible for Business to “persona... Comment - Like
Dan Hutson posted an article on
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May 11, 2010, 12:27 pm
Web 3.0 from Kate Ray on Vimeo.
I have a dream for the Web become capable of analyzing all the data on the Web–the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanism... Comment - Like
Dan Hutson posted an article on
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May 6, 2010, 12:24 pm
View more presentations from Beth Kanter.
Here’s a corporate practice we all should be actively encouraging. Beth Kanter and Kami Huyse are focusing their Society for New Communications Research Fellowship on the concept of what they’ve termed “lethal generosity.” Here̵... Comment - Like
Dan Hutson posted an article on
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May 4, 2010, 11:49 am
View more presentations from y2kemo.
Never underestimate the power of a good visual. For example, take the epidemic of obesity that’s plaguing the United States.
We recently had Duke University professor William Evans speak at several of our retirement communities on how weight training coul... Comment - Like
Dan Hutson posted an article on
Poke the Beehive
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Apr 29, 2010, 1:57 pm
photo by ejhogbin
Share everything.
Play fair.
Don’t hit people.
Put things back where you found them.
Clean up your own mess.
Don’t take things that aren’t yours.
Say you’re sorry when you hurt somebody.
Wash your hands before you eat.
Flush.
Warm cookies and cold milk are ... Comment - Like
Dan Hutson posted an article on
Poke the Beehive
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Apr 20, 2010, 12:50 am
Have you had a chance yet to check out the winners of the 4th Annual DoGooder Nonprofit Video Awards? This year’s contest, a collaboration between See3 Communications and YouTube, awarded a total of $10,000 in grants (funded by the Case Foundation) to the best videos of 2009 found in the YouTu... Comment - Like
Dan Hutson posted an article on
Poke the Beehive
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Apr 6, 2010, 9:36 am
Many thanks to Ann Handley for pointing out this sad example of how magazine publishers apparently plan to defend their turf: by irritating us into subscribing again.
Once again we’re reminded that radio didn’t kill theater. Movies didn’t kill radio. TV didn’t kill movies. T... Comment - Like
Dan Hutson posted an article on
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Mar 31, 2010, 1:47 pm
photo by michperu
Last summer when I wrote about my love/hate relationship with Twitter, it was probably about 50/50 love/hate. Today I have to admit I skew more toward feelin’ the love than bringin’ the hate, but I still feel compelled to bring those who sing Twitter’s unconditio... Comment - Like
Dan Hutson posted an article on
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Mar 30, 2010, 1:38 am
photo by omar omar
In the April issue of Los Angeles Magazine, Mark Lacter shines a light on a dirty little secret that may shock out-of-towners but isn’t really news to the nonprofit community here: Despite the phenomenal individual and corporate wealth to be found in Southern California, ve... Comment - Like
Dan Hutson posted an article on
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Mar 25, 2010, 2:21 pm
I was driving home last night when I heard the story on NPR about how New York’s Museum of Modern Art had “acquired” the @ symbol into its Department of Architecture and Design collection. Besides being a clever little PR stunt—yes, I know that wasn’t really the objective, ... Comment - Like
Dan Hutson posted an article on
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Mar 22, 2010, 12:13 pm
Fess Parker via last.fm
With the passing of Fess Parker last week, we saw the usual outflow of tributes to both Parker and the iconic character he played back in the 1950s. Crockettmania came a bit before my time, but I do seem to remember owning a coonskin cap at one point during my childhood.
I ... Comment - Like
Dan Hutson posted an article on
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Mar 16, 2010, 11:43 am
Farra Trompeter at Big Duck has put together a pretty nifty, content-rich overview of how nonprofits can use social media to rethink the ways in which they communicate with their stakeholders and prospects. Check it out. Comment - Like
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