David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jan 5, 2012, 2:12 pm
Reading time: 3 – 4 minutes What is an Anchor Text Link An Anchor Text Link is a website url “anchored to” a phrase (or a word) those “words” are what we in the SEO industry call a “keyword phrase” Why are they important? THE most common SEO mistake made by everyone, including so ...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jan 5, 2012, 12:56 pm
Reading time: 1 – 2 minutes Ever wondered why when you peruse someone’s personal Facebook profile,  and they’ve got their employment history at the top of their profile … the link FB assigns is NOT the actual company Facebook page,  but is a silly suitcase icon? Punctuation Counts the ...
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David Bruce Jr. posted an article on Search Engine Postioning for Any Size Business - Dec 31, 2011, 9:56 am
One of the most over looked back link opportunities for a small business is to get listed in HotFrog.com Below are a few of Frederick Maryland's small businesses that utilize this...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Dec 23, 2011, 2:40 pm
Reading time: E commerce sites took a hard hit in Google Panda Update - Thin Content can result in your website's ranking in Google to suffer. What is the Google Panda Update? biggest change in the ranking algorithm since the original patent Google secured in the beginning, biggest change  in t...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Dec 23, 2011, 2:08 pm
Reading time: 1 – 2 minutes The most common form of inexpensive SEO is the offer (usually from an SEO in Asia) to get your company hundreds of backlinks cheaply by blog commenting automation. In a Pre Panda Update Google search world, that used to work.. .a little. Here’s the concept, overwhe...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Dec 21, 2011, 1:01 pm
Reading time: 2 – 3 minutes Thin Content   text is candy to Google. Google finds out about and collects new websites by employing an electronic robot called a “spider”. Text is Google Spider Food eCommerce sites have products listed on shopping cart pages, there could be 100′s or 1000�...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Dec 2, 2011, 1:52 am
Reading time: 3 – 5 minutes Are you GeoTagging Your Photos, Graphics, Cropped Screenshots? Are You Geotagging Your Photos For Local SEO? View more presentations from Frederick Web Promotions Are You GeoTagging Your Photos for SEO? Photos uploaded to your Flickr & Picasaweb can be geotagged for ...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Nov 28, 2011, 5:35 am
Reading time: 4 – 6 minutes Google+ is the new Social Network Everybody has heard of. But how do you grow your G+ Network if not enough people know where to find you on Google+ Add A Google+ Widget To Your Blog Add a widget to your blog’s widget is one really good way to associate your compan...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Sep 17, 2011, 6:26 am
Reading time: 2 – 4 minutes SEO or search engine optimization is not the same as SEM or search engine Marketing.   SEO is the art of getting your website to rank #1 (or near the top) of Google search results. Local SEO is getting your company to rank in Google Local search results pages. SEM i...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Sep 8, 2011, 7:10 am
Reading time: 4 – 7 minutes A couple months ago I published a post about the Yahoo Site Explorer going away and explaining that it was used for reporting the number of backlinks (other websites that carry YOUR link on THEIR site). In that post I iterated that Google won’t tell us EXACTLY what i...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Sep 7, 2011, 1:59 am
... t joined yet (but they ARE email contacts you’ve exchanged emails ... account, some opened using a company email or a yahoo/ hotmail/ aol ... tied to a hotmail, and another blogger account tied to a gmail ... yet another gmail company domain email account. In my battle testing ... to F...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Sep 5, 2011, 6:06 am
Reading time: 4 – 6 minutes For almost every market demographic Google is THE most lucrative advertising medium on the planet… except if your target market is senior citizens. Seniors tend to be “gun shy” of new technology, they also don’t like to fool with tech stuff like a computer. Se...
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David Bruce Jr. posted an article on Search Engine Postioning for Any Size Business - Sep 3, 2011, 1:20 pm
I operate a Business Networking Coop group on Facebook. On our group I teach Local SEO and Social Media Marketing. I've spent the past week (80 hours of the past week) poking under the hood of the new exciting Google+ There are some flaws G hasn't...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Aug 23, 2011, 1:36 am
Reading time: 5 – 8 minutes Google’s Panda Update Redefining What A Backlink Means. Backlinks or Signals? Google will move from inbound link influence to individual influence: Source 13 Prophecies of Internet Marketing ” Page Rank will be replaced by Trust Rank or people’s vote, not link...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Aug 19, 2011, 6:54 am
Reading time: 3 – 4 minutes When I need to make a symbol in a blog post, like the little degree symbol to blog about the temperature or the little trademark symbol if I’m blogging about a brand name and it’s important to me to get the name right, I know there are keyboard shortcuts to accompl...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Aug 18, 2011, 3:21 pm
Reading time: 5 – 8 minutes While researching material for some SEO blog posts I ran across a blog reporting that use of the popular AddThis social bookmarking toolbar (and having using it the social sharing button on our websites) might be hurting our SEO ranking. The issue discovered was that ...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Aug 18, 2011, 6:10 am
Reading time: 6 – 10 minutes Much has been written about Google’s Panda Update, sometimes called the Farmer Update, Danny Sullivan called it the Scraper Update. Panda is reportedly THE biggest leap in search technology since being granted a patent for PageRank in 2005 effectively making Googl...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Aug 17, 2011, 7:17 pm
Reading time: 4 – 7 minutes Earlier this year Google revamped the method it uses to determine which companies rank high in search results and which companies don’t fare so well. Google’s original algorithm, PageRank™ worked well in defining Google as the preeminent search engine but SEO co...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Aug 13, 2011, 5:45 pm
Reading time: 4 – 6 minutes The Feb 24 update to the mathematical formula Google uses to determine which websites should be #1 and #2 and so on severely impacted many company websites rankings. Code named the Panda Update and or the Farmer Update Google sought to devalue many, if not all of the...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Aug 8, 2011, 5:13 am
Reading time: 3 – 5 minutes Google Plus is Big G’s latest assault on Facebook’s dominance of Social Media. I’m finding it a lot more like an “extended twitter” than a Facebook. I went in search of a “Wall”.. there isn’t one, what does set Google Plus apart from FB is with FB you...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Aug 5, 2011, 7:14 pm
Reading time: 3 – 5 minutes Pet Peeve I have with some local companies using Twitter Why would you (the potential customer) bother to follow a company twitter account if they ignore you? Why follow a twitter account for a local company, product, service and/or brand if they aren’t actively se...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Aug 5, 2011, 2:48 pm
Reading time: 5 – 8 minutes Yesterday I was contacted by someone in the UK from LinkedIn who I felt had made a marketing faux pax, in reply to her I’d just come off of several hours of teaching social media marketing to clients via remote login. Using a remote login beats the hell out of spen...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Aug 4, 2011, 1:40 am
Reading time: 3 – 5 minutes Google wont tell us everything it knows about our competitors websites. Why would you want to know? When ever I take a new local SEO client, or even a national SEO client, the first thing I do is take a long hard look at what ever website is currently #1 in Google fo...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jul 31, 2011, 11:35 pm
Reading time: 3 – 5 minutes Web Designers basically tell business owners what to do. The business ower usually has no clue as to what should and shouldn’t be on a company website. The contact us page on a company website *SHOULD* have a real email address listed, a clickable one. Sadly, many ...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jul 31, 2011, 8:50 pm
Reading time: 3 – 5 minutes Why do some websites stay on the first page of Google search results for what seems an eternity? Much has been written on the subject of Google Page Rank, the patented algorithm Google uses, in part, to determine what sites should rank high and what sites should rank l...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jul 31, 2011, 8:28 pm
Reading time: 3 – 5 minutes A few months back I reported that my last round of clients were Ghost SEO services I offered to Maryland web designers as a sub contractor. I’m now reporting that the experiment did not go well … it seems SEO costs MORE than web design and the web designers who s...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jul 27, 2011, 3:49 pm
Reading time: 4 – 6 minutes Google publicly stated that they do in fact use what they call Social Signals to help determine a websites ranking in Google in December 2010 … remember this is “old information”, 6 months is an eon in “internet marketing time” Real Time Search Google has ...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jul 2, 2011, 5:44 pm
Reading time: 3 – 5 minutes A website is a salescopy delivery system end of discussion All the Server Side Includes, Client Side Scripting, all the CSS and PHP and especiallly Magenta coding skills aren’t worth SQUAT if the underlyinhg premise isn’t this: The IT Department is SUBSERVIENT T...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jun 30, 2011, 5:15 am
Reading time: 3 – 5 minutes I manage over 50 company blogs for my SEO clients, each and every one has the commenting set to “moderate all comments”. Rookie bloggers don’t know there is a way to turn off comments or to make all comments require “moderation” (geek speak for all blog comm...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jun 29, 2011, 7:42 pm
Reading time: 3 – 5 minutes 2 Inescapable Facts about Social Media: LinkedIn just got hot… hotter than almost everything else in social networking, some have said it even surpassed Facebook in velocity of growth. According to Nielsen, LinkedIn grew a whopping 319 percent since last year.  Thi...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jun 29, 2011, 4:09 pm
Reading time: 3 – 4 minutes It’s almost a waste of a Facebook Business Page to not have your company blog “under it’s hood” The best case scenario to not only improve your brand’s exposure AND improve your Google ranking is to import your company blog into your company Facebook page ...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jun 25, 2011, 3:33 am
Reading time: 2 – 4 minutes The social part of social media marketing means… you’ve got to be responding to inbound messages, and to do that you’ve got to be listening. If all of your companies social media messages are OUTBOUND and you’re not actively pursuing inbound messages Facebook ...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jun 21, 2011, 12:16 pm
Reading time: 4 – 6 minutes My current business model is I “claim” you as “one of mine”, I add your company to my Client List. That way if I publicly claim your company as “mine”, you’d better get results or I LOOK BAD. I brag… part of my sales copy pitch is “Don’t take my wo...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jun 20, 2011, 4:35 pm
Reading time: 4 – 6 minutes LinkedIn is HOT, hotter than it was just a month ago. What is LinkedIn? Guy Kawasaki’s blog post on 10 good reasons (he has listed 11 really) to use LinkedIn are pretty self explanatory: Increase your visibility Improve your connectability Improve your Google Pag...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jun 4, 2011, 9:15 am
Reading time: 2 – 3 minutes I’m of the opinion the job classification of Social Media Manager is well on the way to being main stream: I’ve heard “Director of Emerging Media” and similar phrasing. 15-20 years ago desktop computers “put secretaries out of work”, now they can’t get a...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Jun 1, 2011, 4:41 am
Reading time: 4 – 7 minutes How To Leave A Google Places Review Now That Google Changed The Process Google Places Ranking Improved by ApexPredator on 2010/05/05 Reading time: 4 – 6 minutes How to leave a glowing review of the quality services provided by Gordon’s Transportation LLC on G...
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David Bruce Jr. posted an article on Frederick Airport Transportation - May 25, 2011, 7:20 pm
Airport Transportation Fees in Maryland, Washington DC and Pennsylvania  Increase Due To Fuel SurchargesGordon's Transportation Offers a Flat Fee of $70 to BWI and Dulles from Frederick MarylandTaxi fares are regulated by many municipalities, most are allowing fuel surcharges to offset the high pri...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - May 25, 2011, 4:41 pm
Reading time: 4 – 6 minutes I actually sent this to a new local Google advertising client of mine ( I subcontract to web designers)  a moment ago and thought it prudent to repost here: Here’s what needs to happen before we can start on your Local SEO: We (the client and me/us) need to resear...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - May 24, 2011, 3:08 pm
Reading time: 3 – 4 minutes Most common SEO (which is to say Marketing) mistake I see over and over again with YouTube marketing is what people name their YouTube channel. There are several parts to a Youtube in terms of marketing, there are also 2 separate but related “marketing targets” yo...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - May 24, 2011, 2:36 pm
Reading time: 3 – 5 minutes There is constant tension between a companies SEO department and it’s “graphics” department: a fist fight for who gets to edit “above the fold” IF.. if you concede to having a glitzy flash banner or some other subjective (albeit visually appealing) graphic�...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - May 16, 2011, 4:02 am
Reading time: 2 – 3 minutes Free Ebook Downloads From Frederick Web Promotions This blog post will grow over time, a short table of contents of ebooks and free teaser chapters to ebooks on promotion tactics from social bookmarking to supporting blogs to RSS feed promotion for marketing online us...
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David Bruce Jr. posted an article on Search Engine Postioning for Any Size Business - Apr 8, 2011, 7:11 pm
The Frederick Basket CompanyHomes For Sale Frederick MdComputer Repair Frederick MdThe Law Offices of Kelly KochCity Painting and Renovation Frederick MdCarpet Cleaning Rockville MarylandCustom Deck Enclosures Bethesda MdCommercial Remodeling Frederick...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Mar 30, 2011, 11:27 pm
Reading time: 5 – 8 minutes Social media sites, blogs, news sites, etc… We as internet users’ regularly update and check on these sites. RSS, or Really Simple Syndication is a group of web feed formats that is commonly used to present frequently updated content. With using this new tool, RSS ...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Mar 18, 2011, 2:20 pm
Reading time: 4 – 6 minutes Did your Google Places Listing Get Penalized? A Google Places Listing is MORE valuable to your business than having a #1 Organic Google Listing. Why? Because those are the listings that display on a SmartPhone (so many more people are googling from their phones and ...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Mar 17, 2011, 5:49 pm
Reading time: 6 – 10 minutes Constant Beating Your Prospective Customers Over The Head with “buy from us” “we’re the cheapest” “we’re the best” Only puts your prospects to sleep… This article from Charlie Page explains why you need to do a 180° away from Push Marketing and lear...
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David Bruce Jr. posted an article on What you can do about Victim Behavior - Mar 16, 2011, 4:29 am
I just had to say this... the History Channel is one of my favorite TV shows. On several of it's popular series, they depict tough jobs performed by tough men (and women) in tough...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Mar 14, 2011, 8:50 pm
Reading time: 3 – 5 minutes I’ve been preaching if your Facebook account, both personal FB profile and FB business page is filled with YOUR OUTBOUND messages EXCLUSIVELY… very few of your intended target demographics are  actually reading your messages. 95% of all Facebook users see the Top...
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David Bruce Jr. posted an article on Life in Frederick Maryland - Mar 14, 2011, 8:20 pm
North Frederick Elementary parents line up for school renovations Commissioners to hold public hearing on construction budget Tuesday by Margarita Raycheva | Staff Writer for The Frederick Gazette Dozens of North Frederick Elementary parents plan to attend the Frederick County...
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David Bruce Jr. posted an article on Life in Frederick Maryland - Mar 14, 2011, 7:42 pm
Since 1994, Frederick County Habitat for Humanity has been doing good works in the Frederick community.  We are a non-profit organization dedicated to providing affordable housing to deserving members of the Frederick County community.  Many of the people and families we assist have amazing storie...
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David Bruce Jr. posted an article on Maryland Search Engine Optimization - Mar 12, 2011, 4:41 pm
Reading time: 3 – 4 minutes Company Facebook Pages Managed Can Drive Traffic To Your Company Website   A Company Facebook Page, not a personal FB profile, but a Facebook Business Page, if set up as a deliberate strategy can drive significant traffic to a Company Website My results, as recorde...
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