David H. Deans

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Can Apple Maintain its Mobile Smartphone Lead?

David H. Deans posted an article on - Feb 9, 2012, 8:35 am
Has Apple dropped the price of some of its smartphone inventory, purely in an attempt to win back market share lost to other vendors during 2011? According to the latest market study by Juniper Research, Apple has overtaken Samsung during the last quarter of 2011 -- but it's not clear if it can main...
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Top Six Market Segments of Mobile Apps Users

David H. Deans posted an article on - Feb 8, 2012, 8:01 am
According to the latest market study by International Data Corporation (IDC), success with mobile applications (apps) begins with targeting the right audience. Moreover, if you want to reach the overall largest group of early-adopters, then you'll focus on the South Korean market. IDC has iden...
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150 Million Smartphones were Shipped in Q4 2011

David H. Deans posted an article on - Feb 7, 2012, 8:45 am
A couple of firsts in the smartphone market developed during the fourth quarter of 2011, now that most of the major handset manufacturers have reported their results. Apple iOS topped the smartphone market, and Google Android suffered its first decline in share. But for how long, who knows? Ac...
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Asia-Pacific Mobile Net Operators Deploy Upgrades

David H. Deans posted an article on - Feb 6, 2012, 7:11 am
The developed Asian markets -- such as Japan and South Korea -- have always led the way forward in mobile network technology deployments and advanced applications. Now other markets in the region are actively investing in new infrastructure -- as the developing markets in the region catch up. ...
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Search Ad Spending will Reach $30 Billion by 2016

David H. Deans posted an article on - Feb 4, 2012, 11:39 am
Search Engine Marketing (SEM) practices have evolved over the last few years, but the demand from small, medium and very large brand advertisers has been consistent. The upside market potential is impressive and one company stands to gain significantly from this phenomenon -- Google. Acc...
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Reasons Why a Chief Marketing Officer is Obsolete

David H. Deans posted an article on - Feb 3, 2012, 9:43 am
The role of a typical Chief Marketing Officer (CMO) at a technology, media or telecommunications company is very challenging -- especially if they're skilled in the practices from the bygone era of legacy mass-media marketing. Many struggle to adapt to the needs of today's forward-thinking interacti...
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Smart Devices Transform Digital Media Entertainment

David H. Deans posted an article on - Feb 2, 2012, 8:26 am
In 2011, the global market for household consumer electronics (CE) continued its rapid shift toward connected devices. These are devices that are enabled with digital communications and have the ability to connect directly to the Internet -- or to a home network. Some of these devices are opti...
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How to Reach the Digital Millennial Generation

David H. Deans posted an article on - Feb 1, 2012, 8:31 am
comScore released a report highlighting the results from a recent market study that identifies the unique characteristics of the Millennial generation -- defined as persons born between 1981 and 2000. The study examined the Millennial response to different types of advertising, including TV an...
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Hybrid Set-Top Boxes Offer New Hope for Pay-TV

David H. Deans posted an article on - Jan 31, 2012, 8:08 am
Here in the U.S. market, 2011 was a year that many in the traditional pay-TV service provider industry would rather forget. That being said, this year will include more of the same challenges, where the fundamental value proposition is being questioned by subscribers. There are some bright spo...
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Streaming Video Demand will Create Display Options

David H. Deans posted an article on - Jan 30, 2012, 6:51 am
Soon, just about every type of video-capable consumer electronics device (CE) will have the option to connect to a large screen video monitor or HDTV display. This list of devices will include most portable PCs -- with media tablets being one of the commonly used streaming video players. Digit...
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How Online Privacy Policy will Impact All Marketers

David H. Deans posted an article on - Jan 28, 2012, 11:51 am
According to the latest market assessment by eMarketer, growing online privacy concerns involve three primary stakeholder groups -- consumers, government and the collective advertising industry. Those concerns have been heightened by recent examples of disclosure failures and the apparent lack...
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How Wi-Fi Enables In-Home P2P Device Connectivity

David H. Deans posted an article on - Jan 27, 2012, 8:15 am
The adoption of over-the-top video services, such as Netflix and Hulu, has created a increasing demand for wireless connectivity that's built-in to the numerous related consumer electronics (CE) devices that are used within the home. Increasingly, home video entertainment devices such as digi...
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Americans Viewed 7.1 Billion Video Ads in December

David H. Deans posted an article on - Jan 26, 2012, 8:18 am
Online video consumption reached record highs during 2011. The last month of the year also ended on a high note. comScore released data showing that 182 million U.S. Internet users watched online video content in December of 2011 for an average of 23.2 hours per viewer. That same U.S. Internet audie...
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Upside Opportunity for M2M Reaches $35B by 2016

David H. Deans posted an article on - Jan 25, 2012, 8:14 am
The M2M market has become a fully mainstream segment of the mobile network service provider industry. By the end of 2011, most major mobile operators in North America, Europe, and the Asia-Pacific region had established M2M business units to focus their efforts in this fast growing market. Acc...
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Market Insights on the Pending Business Tablet Invasion

David H. Deans posted an article on - Jan 24, 2012, 12:52 pm
Here's the scenario, you're a busy executive working away from your office and you just want to quickly research something on the Web. You turn on the company-provided notebook computer and you wait the standard 3-6 minute delay, before you can actually use it. The corporate IT department has ...
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Why Solid State Storage Demand will Grow in 2012

David H. Deans posted an article on - Jan 24, 2012, 7:12 am
Flash memory technology advancements, changes in the expectations for new mobile PC capabilities, enterprise server and storage architectures, and hard disk drive (HDD) shortages are all impacting the worldwide solid state storage (SSD) market. Chromebooks and media tablets are just one exampl...
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Volatility in Overall PC Market Creates Uncertainty

David H. Deans posted an article on - Jan 23, 2012, 8:35 am
Personal Computer (PC) shipments totaled 92.7 million in the fourth quarter of 2011 (4Q11), down 0.2 percent compared to the same quarter in 2010, according to the International Data Corporation (IDC). Shortages of hard disk drives (HDDs) added to challenges from slow economic conditions and c...
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U.S. Online Ad Spending to Reach $62 billion by 2016

David H. Deans posted an article on - Jan 21, 2012, 9:13 am
2011 will be remembered as yet another dismal year for most of the technology trade publishing sector. Connected Planet, a U.S.-based telecom industry magazine with an accomplished track-record which spanned across a century, ceased operations. It was one more example of where advertisin...
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How Consumers Use Their Smart Mobile Devices

David H. Deans posted an article on - Jan 20, 2012, 8:57 am
Multifaceted mobile devices, such as smartphones, are now pervasive in many markets. Moreover, these coexist with various other types of mobile computing or communication devices. The trend in developed markets is clear -- consumers are likely purchasing these devices with specific primary use...
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Tablet Usage for Online Shopping During UK Holidays

David H. Deans posted an article on - Jan 19, 2012, 3:49 am
Tablet use during the 2011 UK holiday season doubled compared with 2010, as 8 percent of consumers now use these devices as their main means of getting online, according to a new market study by eDigitalResearch and IMRG. The results also saw record numbers of consumers visiting social media s...
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SuperSpeed USB will Enable Digital Media Transfer

David H. Deans posted an article on - Jan 18, 2012, 8:48 am
As the number of consumer electronic (CE) devices and their capabilities continue to evolve and converge, many require significantly more communication bandwidth to provide the quality interactive experience users have come to expect. SuperSpeed USB brings significant performance enhancements ...
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Demand for Video Communication via Mobile Networks

David H. Deans posted an article on - Jan 17, 2012, 5:59 am
According to the latest market study by ABI Research, video communications and online messaging services over mobile networks were used by fewer than 47 million subscribers at the end of 2011, but will grow to reach 390 million users in 2016. Mobile network operators once regarded video commun...
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Managed Cloud Service Provider Deployment Plans

David H. Deans posted an article on - Jan 16, 2012, 4:10 pm
 As more multinational business executives and IT managers consider embracing managed cloud service offerings, many are wondering how the service provider landscape is evolving -- and where providers plan to differentiate their capabilities. Much of the initial market insight focused on the k...
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Asia-Pacific Region will Drive the Mobile Enterprise

David H. Deans posted an article on - Jan 16, 2012, 9:44 am
As more smartphones and media tablets enter the workplace, the world's mobile device-enabled worker population will reach 1.3 billion by 2015 -- that represents 37.2 percent of the total workforce. According to the latest global market study by International Data Corporation (IDC), the most si...
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Mobile Content Revenue to Exceed $1 Billion by 2015

David H. Deans posted an article on - Jan 14, 2012, 11:55 am
New product announcements and service demos at CES confirmed what many pundits predicted, a variety of mobile devices -- media tablets and smartphones, in particular -- and digital media streamed from the cloud was a pervasive theme. Indeed, the future upside opportunities for mobile con...
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How Pay-TV Advertising will Shift to New Formats

David H. Deans posted an article on - Jan 13, 2012, 7:55 am
Increasing consumer adoption of new video entertainment formats -- including video-on-demand (VOD) and viewing on media tablets and smartphones -- will cause up to $22 billion (30 percent) of the U.S. pay-TV advertising market to shift to new formats by 2016. Western Europe will see similar sh...
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1.67B Mobile Phones Shipped Worldwide by 2012

David H. Deans posted an article on - Jan 12, 2012, 7:04 am
​As memories of the holiday season drift away, the mood among mobile phone handset vendors remains quietly confident, regarding the 2012 upside opportunity. "The outlook will yield growth in the order of 8 percent, netting 1.67 billion handsets shipped worldwide by the end of 2012. Particula...
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Three Billion Apps Have Been Downloaded to iPads

David H. Deans posted an article on - Jan 11, 2012, 8:53 am
By all accounts, 2012 will be the year that media tablet adoption accelerates. Tablet usage by existing device owners has skyrocketed. As an example, Apple iPad users are estimated to have already cumulatively downloaded three billion applications since the launch of the iPad in 2010. This was...
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Why Mobile VoIP Subscribers Tripled in 2011

David H. Deans posted an article on - Jan 10, 2012, 8:12 am
All mobile phone service providers initially resisted any new capability that might reduce revenue from voice calls. However, driven by increased smartphone penetration and a growing breadth of offerings, mobile voice-over-IP (VoIP) usage is now on the rise. Moreover, the upside potential for ...
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CES 2012 Preview - What to Expect at the Show

David H. Deans posted an article on - Jan 9, 2012, 7:00 am
The international Consumer Electronics Show (CES) 2012 will be held in Las Vegas, Nevada this week. Consumer and enterprise technology industry analysts will use this exhibition to determine where all the leading vendors are focusing their attention for the coming year. Ovum has shared some pre-show...
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Tablet Use in Business to Gain Momentum in 2012

David H. Deans posted an article on - Dec 22, 2011, 4:00 pm
The early-adopter trials have begun, the commercial apps are being developed -- it's now a given, purpose-built tablets will be used in more mainstream business settings during 2012. Besides, executives and IT managers at multinational companies will likely witness this phenomenon first, particularl...
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Five Predictions for Managed Cloud Services in 2012

David H. Deans posted an article on - Dec 14, 2011, 12:19 pm
The proof-positive business impact from managed cloud services deployment, including the numerous associated productivity benefits and anticipated cost-savings, have pushed cloud computing well into the mainstream during 2011. As we move into 2012, International Data Corporation (IDC) predicts...
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Cisco CloudVerse: a Comprehensive Cloud Framework

David H. Deans posted an article on - Dec 7, 2011, 12:02 pm
Multinational company CEOs are one of the most vocal advocates of the managed cloud services phenomenon. Many have been through the painful process of watching helplessly as their CIO championed the deployment of monolithic ERP and CRM systems -- only to discover that these huge enterprise software ...
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Global Cloud Index: the Evolution of Data Center Traffic

David H. Deans posted an article on - Nov 30, 2011, 3:59 pm
As 2011 comes to a close, many busy executives and IT managers will be pondering the continued adoption of cloud applications within their organizations. How can a business be adequately prepared for the anticipated increase in demand for managed cloud services? Moreover, what are the key related ma...
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Cloud Storage Spending to Reach $22.6 Billion by 2015

David H. Deans posted an article on - Nov 28, 2011, 11:00 am
Cloud computing demand will drive new IT spending over the next five years, as public cloud service providers and the adopters of private cloud solutions invest in the supporting infrastructure, according to a recent market study by International Data Corporation (IDC). Therefore, the le...
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Increased Adoption of Telepresence and New Video Apps

David H. Deans posted an article on - Nov 14, 2011, 12:44 pm
Telepresence and other forms of advanced visual collaboration technologies are moving further into the mainstream of forward-looking business practices. This increase in adoption has been a global phenomenon, as more business leaders follow the numerous application examples of the early-adopters. &#...
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Mobile NFC for Creative New Marketing Applications

David H. Deans posted an article on - Nov 2, 2011, 7:47 am
As the number of mobile phone-based payment users grows worldwide to over 375 million in 2015, the demand for devices enabled with near field communications (NFC) -- the underlying communications technology behind many mobile payment solutions -- will grow as well. According to the...
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Low Cost Smartphones for the World's Poorest Citizens

David H. Deans posted an article on - Nov 1, 2011, 8:00 am
The next one billion people on the planet who are first-time users of the internet will likely gain access via a smartphone, not a computer. Moreover, the internet offers them the prospect of new hope and socioeconomic advancement. Why? Many of these people are poor, very poor. In most develop...
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Video Ads Now Reach 50 Percent of U.S. Population

David H. Deans posted an article on - Oct 31, 2011, 9:36 am
comScore released data showing that 182 million U.S. Internet users watched online video content in September for an average of 19.5 hours per viewer. The total U.S. Internet audience engaged in 39.8 billion video views. Google Sites, driven primarily by video viewing at YouTube.co...
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The Marketer Quest to Measure Meaningful Influence

David H. Deans posted an article on - Oct 29, 2011, 11:37 am
Measuring the performance and resulting impact of a marketing organization has always been difficult -- particularly where the primary metrics tend to be quantitative, and few are qualitative. Today, most marketers would like to demonstrate meaningful online influence as their key...
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Upside for Smartphones and Mobile Net in Asia-Pacific

David H. Deans posted an article on - Oct 28, 2011, 7:50 am
The telecommunication services boom in the emerging markets of the Asia-Pacific is expected to continue in 2011, and will drive the total mobile subscription rate in the region to grow by more than 15 percent. According to thee latest market study by ABI Research, the mobile market in the Asia...
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60 Million Media Tablets will Ship Worldwide in 2011

David H. Deans posted an article on - Oct 27, 2011, 6:52 am
You've been thinking about your next portable computing device, but you can't decide because there are now numerous options to consider. Perhaps the next device that you purchase won't be called a computer. Does it matter? Media tablet shipments surpassed netbook personal computer (PC) shipmen...
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Smartphone Users Interact with Brands via Social Nets

David H. Deans posted an article on - Oct 26, 2011, 7:31 am
comScore released results of a study on mobile social media usage which showed that 72.2 million Americans accessed social networking sites or blogs on their smartphone in August 2011 -- an increase of 37 percent in the past year. Their latest market study also provided new insights into how ...
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130 Million Mobile Video Communication Users by 2016

David H. Deans posted an article on - Oct 25, 2011, 7:58 am
According to the latest market study by Juniper Research, mobile voice-over-IP (mVoIP) clients downloaded to a smartphone will account for four fifths of 640 million mobile VoIP users by the end of 2016 -- while alliances between carriers and mVoIP specialists will remain relatively few in number. &...
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Growing Demand for Mobile Enterprise Application Services

David H. Deans posted an article on - Oct 24, 2011, 3:00 pm
More capable smartphones and media tablets are now joining a variety of highly portable netbook computers that have already invaded the workplace. Many are being combined with mobile apps that tap into cloud-based productivity solutions. According to the latest market study by ABI Research, h...
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Demand for Media Tablets Disrupts the PC Market

David H. Deans posted an article on - Oct 24, 2011, 5:58 am
Worldwide personal computer (PC) shipments increased by 3.6 percent in the third quarter of 2011 (3Q11) compared to the same quarter in 2010, according to the latest market study by International Data Corporation (IDC). The results are up slightly from the 2.7 percenet growth experienced in 2...
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Why B2B Content Marketing is Now Going Mainstream

David H. Deans posted an article on - Oct 22, 2011, 11:18 am
I'm eagerly awaiting my review copy of a new book entitled "Managing Content Marketing: The Real-World Guide to Creating Passionate Subscribers to Your Brand" by Robert Rose and Joe Pulizzi. This book builds on the foundation of "Get Content, Get Customers" that Joe Pulizzi co-wro...
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Publishers will Embrace eMagazines and eNewspapers

David H. Deans posted an article on - Oct 21, 2011, 7:18 am
According to the latest market study by Juniper Research, annual revenues derived from eNewspapers that are delivered to portable digital devices will exceed $1.1 billion by 2016 -- with publishers increasingly adopting subscription-based applications to counteract their falling print publication s...
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Media Tablet Owners Purchase Online More Frequently

David H. Deans posted an article on - Oct 20, 2011, 8:31 am
Recent findings from a survey of U.S. smartphone and tablet owners indicate that tablet ownership increases the frequency of mobile shopping, improves the purchase experience -- and makes people who own both devices use their smartphone more often. The study revealed that tablet ow...
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Digital Omnivores Feast on the New Media Landscape

David H. Deans posted an article on - Oct 19, 2011, 7:55 am
comScore released the results of a new market study that analyzes how cross-platform consumption has created a vastly different landscape -- as people utilize a growing number of devices to consume digital content. They analyzed the impact that these shifting consumption habi...
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About Me

David H. Deans is the Senior Partner of Deans & Associates, and the founder of GeoActive Group USA. He launched this technology and digital media marketing professional services company to specialize in market research; Web 2.0 go-to-market strategy development; plus the design and execution of targeted market development plans.

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