David Mullen posted an article on David Mullen - Nov 17, 2009, 8:17 pm
Is e-mail marketing still a good platform to reach out to your customers or do they get completely ignored? What is the biggest benefit email brings to marketers? What’s the most important ingre...
Comment - Like

David Mullen posted an article on David Mullen - Nov 6, 2009, 10:25 am
More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like: What kind of information cou...
Comment - Like

David Mullen posted an article on David Mullen - Oct 21, 2009, 11:27 pm
The difference between success and less-than-stellar results can sometimes be a thin line. Sure, lots of things need to be in place to help ensure success – measurable goals, sound strategies, creat...
Comment - Like

David Mullen posted an article on David Mullen - Oct 1, 2009, 10:42 pm
“No pressure, no diamonds.” About an hour after I read that Thomas Carlyle quote in this blog post last week, I almost threw up. That’s because a campaign that my team and I were launching this...
Comment - Like

David Mullen posted an article on David Mullen - Sep 27, 2009, 9:33 pm
This is the first in a new series I’m calling “3 Questions With…,” which will feature three questions with ridiculously talented people in the marketing communications business. Edward Boches...
Comment - Like

David Mullen posted an article on David Mullen - Sep 16, 2009, 7:07 am
Last week, I was asked for ideas on ways brands can participate in social media circles despite the fact that they don’t have frequent new product announcements and company news. It’s a good ques...
Comment - Like

David Mullen posted an article on David Mullen - Aug 31, 2009, 9:18 pm
A recent USA Today article caught my attention. Not only because it was chock-full with intense political showdowns between no-name citizens and state senators and representatives, but also because it...
Comment - Like

David Mullen posted an article on David Mullen - Aug 27, 2009, 5:24 am
Last week, I was traveling with two fellow marketers and something happened that stopped me in my tracks. It was a perfect reminder that even world-class marketing can’t overcome the simplest hurdle...
Comment - Like

David Mullen posted an article on David Mullen - Aug 3, 2009, 9:32 pm
There are quite a few social media tactics that are shaded gray. For people who hold a strong stance either way, said tactics may seem more black and white, but the truth is that intelligent people ha...
Comment - Like

David Mullen posted an article on David Mullen - Jul 27, 2009, 8:38 pm
When a client or superior asks you to think about a project in a way that doesn’t match up with what you initially think is best, how do you react? More importantly, when that news is passed along b...
Comment - Like

David Mullen posted an article on David Mullen - Jul 14, 2009, 1:50 am
I admit it. Sometimes the spark that drives my creativity needs reigniting. When that happens, I usually hang out with toddlers. Toddlers are creative geniuses. They don’t use anything for its inte...
Comment - Like

David Mullen posted an article on David Mullen - Jul 8, 2009, 11:30 pm
*This post was co-written with Lauren Fernandez. At 6:34 p.m. Tuesday, college student Hailey Mac Arthur’s* life changed dramatically. Not because she had been fired from her summer internship at T...
Comment - Like

David Mullen posted an article on David Mullen - Jul 7, 2009, 8:43 am
For a number of reasons, we don’t always have the information about our brands or our clients’ brands that would help us do an even better job as communications professionals. Whether it’s becau...
Comment - Like