David Mullen posted an article on
David Mullen
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May 12, 2010, 11:45 pm
Mullen is looking for three great PR pros to join our PR and Social Marketing team in our North Carolina office.
Do you have ridiculous talents? Do you deliver above expectations? Do you like working with great brands? Do people like to work with you because you’re a team player and you’re re... Comment - Like
David Mullen posted an article on
David Mullen
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Feb 12, 2010, 2:16 pm
Arik Hanson and Valerie Simon have a great idea. And I think you should know about it.
They’re tired of seeing so many great PR “free agents” looking for hard-to-find job opportunities in today’s market. People who are smart, strategic, savvy and seasoned. People well worth the attention of... Comment - Like
David Mullen posted an article on
David Mullen
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Jan 16, 2010, 2:37 pm
Last week, I was approached by an ad rep from TalentSeekr, who wanted to know if I’d be interested in placing a widget over there in one of my sidebars that spotlights PR jobs my readers might be interested in learning about.
Though I thought I’d never be interested in running ads on this blog,... Comment - Like
David Mullen posted an article on
David Mullen
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Jan 3, 2010, 11:18 pm
If a brand invests in advertising, there are two tools of the advertising trade that its PR pros should have at their disposal.
1. Media Buying Plans. They go by a few names – media plans, media flow charts, media buys. These outline where and when advertising for your brand will show up in ... Comment - Like
David Mullen posted an article on
David Mullen
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Dec 17, 2009, 12:44 am
What does 2010 hold for PR pros?
I’m sorry to say that I don’t have a crystal ball – for that matter, I don’t even have a Magic 8 Ball – but there are a few trends I think we’ll see unfold over the next 12 months.
So to kick up some lively conversation about the immediate, short-term f... Comment - Like
David Mullen posted an article on
David Mullen
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Dec 6, 2009, 10:16 pm
Do you want the CMO or CEO to pay attention when you share the results of your PR efforts? Do you want to significantly increase the chances of them seeing your work as a critical piece in moving the business forward?
If yes, then I have a single, four-letter word that is left out of most PR plans ... Comment - Like
David Mullen posted an article on
David Mullen
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Nov 17, 2009, 9:17 pm
Is e-mail marketing still a good platform to reach out to your customers or do they get completely ignored? What is the biggest benefit email brings to marketers? What’s the most important ingredient in good email outreach?
These are the questions I recently asked Joe Colopy, CEO of email marketi... Comment - Like
David Mullen posted an article on
David Mullen
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Nov 6, 2009, 11:25 am
More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like:
What kind of information could we share through social media that our customers would even care about, but also would provide value ... Comment - Like
David Mullen posted an article on
David Mullen
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Oct 22, 2009, 12:27 am
The difference between success and less-than-stellar results can sometimes be a thin line. Sure, lots of things need to be in place to help ensure success – measurable goals, sound strategies, creative tactics. But why do some efforts that have this foundation still not measure up like others?
Th... Comment - Like
David Mullen posted an article on
David Mullen
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Oct 1, 2009, 11:42 pm
“No pressure, no diamonds.”
About an hour after I read that Thomas Carlyle quote in this blog post last week, I almost threw up. That’s because a campaign that my team and I were launching this week hit a big, unexpected roadblock. And it seemed unfixable to everyone involved – including me... Comment - Like
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