Donna D.

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Overview of PMA's 2nd Annual Digital Marketing Summit and highlights from the FTC Disclosure Panel

Donna D. posted an article on - Dec 7, 2009, 2:09 pm
PMA held their 2nd Annual Digital Marketing Summit called Fast Forward 2011 which was held last Thursday, Dec. 3rd, at Google's NYC headquarters. It was a day of full of great content from speaker...
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The Sephora Claus Holiday promotion on Twitter is granting a beauty wish a day

Donna D. posted an article on - Dec 2, 2009, 9:05 am
Yvonne Divita wrote a blog post yesterday over on the Lip-sticking Blog titled Ready...Set...Go! While she was referring to 2010 being that the calendar now saying December, I'm just starting to ...
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Promotions, social media help boost Black Friday online sales

Donna D. posted an article on - Nov 30, 2009, 2:47 pm
I hope everyone had a good Thanksgiving Holiday. Thanksgiving was late this year, being the 26th of November, which means we are now fully into the 2009 Holiday shopping season. According to co...
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I'm Thankful for Social Media on this Thanksgiving Eve

Donna D. posted an article on - Nov 25, 2009, 4:02 pm
Well on this Thanksgiving Day Eve I am thankful for many, many things this year. But have to admit that at the moment I am really thankful for my husband who got me a new computer monitor today. Eve...
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I'll be speaking at PMA's Digital Marketing Summit: Have the new FTC guidelines affected you yet?

Donna D. posted an article on - Nov 23, 2009, 10:23 am
This is the beginning of a short work week for all us here in the states who will be celebrating the Thanksgiving Holiday this Thursday. But before I start being thankful and blogging about many of th...
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Ways to measure social media from David Berkowitz, 360i's Director of Emerging Media

Donna D. posted an article on - Nov 18, 2009, 3:56 pm
Earlier today I fulfilled my guest-blogging role over at the Lip-sticking Blog and wrote a post about the great presentation that we had from David Berkowitz yesterday who visited us in Rochester, NY,...
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SM2Day, Social Media Today, if you're just thinking about it you're way behind!

Donna D. posted an article on - Nov 14, 2009, 8:19 am
On Wednesday of this week I was honored to be a speaker as well as a guest at Rochester's first annual SM2Day, Social Media Today and Harvest Tomorrow conference. This was an event  hosted by...
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Day Two at PMA's Marketing Law Conference: FTC "We have no intention of shutting down the blogosphere"

Donna D. posted an article on - Nov 10, 2009, 11:26 pm
I'm continuing my coverage of PMA's Annual Promotional Marketing Law Conference, one of the most highly anticipated events in the industry. Last week while in Chicago at the event I wrote this...
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Live from Chicago, PMA's Annual Marketing Law Conference

Donna D. posted an article on - Nov 5, 2009, 10:58 pm
All 510 of us registered attendees of PMA's 2009 Promotion Marketing Law Conference experienced a very, very full day today at the Fairmont Hotel which is host to this year's event. This year&...
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In Chicago covering PMA's Annual Marketing Law Conference

Donna D. posted an article on - Nov 4, 2009, 9:37 pm
Well I arrived in Chicago earlier tonight and am currently writing this post from the Fairmont Hotel where I'll be attending PMA's Annual Marketing Law Conference for the next two days. I was ...
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Social Sweeps Promotion: RAMA & Friends Holiday Mixer Sweepstakes

Donna D. posted an article on - Oct 31, 2009, 12:09 am
I first used the term Social Sweeps in early 2008 when I wrote a post on this blog which was about interactive promotions combined with social media. Today I define Social Sweeps as any interactive ...
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Movie characters, "Sexy" themes most popular 2009 Halloween costumes & Hershey's Trick-or-Treat.com is a hit

Donna D. posted an article on - Oct 28, 2009, 3:25 pm
... Popular 2009 Adult Halloween Costumes Vampire Sexy Nurse Michael Jackson Star Wars Sexy ... top spots again as usual. For adults I guess there's not much of a surprise there either w...
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LinkedIn Live event expecting over 200 networkers to "Pay-it-Forward" & support local charity

Donna D. posted an article on - Oct 24, 2009, 9:00 am
Here in Rochester we're getting ready for our first LinkedIn LIVE Event that’s part of a new ROC LinkedAlot group that's been developed on the social networking site LinkedIn. It's takin...
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Boxers for Breast Cancer Promotion Supports the Cause

Donna D. posted an article on - Oct 21, 2009, 10:57 pm
It's been a long day and I almost forgot to add my Lip-sticking blog post that I wrote earlier today here as well. It's not a post about any cutting-edge interactive promotion or example of a ...
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Inspiring Success: Intro to Social Media Marketing from Women TIES event

Donna D. posted an article on - Oct 16, 2009, 3:18 pm
Yesterday, October 15, I attended the Women's TIES Retreat held at the Welch Allyn Lodge in Skaneateles Fall, NY. Women TIES stands for Together Inspiring Entrepreneurial Success and this was the...
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eBay announces winners to their Sellers Challenge business plan contest

Donna D. posted an article on - Oct 14, 2009, 8:33 pm
Today I wrote a post about another really great B2B user-generated content promotional marketing contest over at the Lip-sticking blog. Yvonne DiVita, the Lip-sticking blog founder and fearless leader...
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Timing for PMA's Annual Promotion Marketing Law Conference couldn't be better

Donna D. posted an article on - Oct 13, 2009, 5:26 pm
The PMA's annual Promotion Marketing Law Conference is now almost three weeks and is filling up fast! "Staying Connected @ The Speed of Change is taking place November 5-6 at the Fairmont Hotel ba...
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Peter Shankman: "social media today is a wonderful catch phrase"

Donna D. posted an article on - Oct 9, 2009, 5:52 pm
Yesterday I attended a sold-out luncheon hosted by our local chapter of the PRSA here in Rochester that was held at the RIT Inn and Conference Center. We all had the privilege to hear social media eva...
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Lane Bryant launches social network, Inside Curve, with a $500 gift card sweepstakes

Donna D. posted an article on - Oct 7, 2009, 3:56 pm
I wanted to write this post about Lane Bryant's new social networking site, Inside Curve, since my colleague over at the American Sweepstakes & Promotion Company brought it to my attention. He'...
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Google Wave....Will it be the email of the 21st Century?

Donna D. posted an article on - Oct 2, 2009, 5:49 pm
Goggle began sending out invites this week to people to become the first users of their latest internet tool  Google Wave, which aims to rival Twitter, Facebook and even conventional e-mail. Goo...
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Trend Micro's Social Sweeps promotion includes a viral video & Domino the cat

Donna D. posted an article on - Sep 30, 2009, 8:14 pm
Again it's Wednesday and my day to be a guest blogger on the Lip-sticking blog. Since Yvonne DiVita, the founder and leader of the Lip-sticking blog, also writes a pet blog called Scratchings & Sn...
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Health care reform campaign launches a video contest

Donna D. posted an article on - Sep 27, 2009, 12:55 pm
The health care reform conversation is everywhere these days. No matter what side of the fence you sit, it's hard not to get in the discussion. I sat down and read the Sunday paper this morning, w...
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Websites.com targeting small businesses with cash contests

Donna D. posted an article on - Sep 23, 2009, 4:41 pm
More and more promotional contests are being targeted to the small businesses these days, not just to consumers. Since many readers of the Lip-sticking blog consists of small businesses, especially th...
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OMMA Global kicks off with Scott Monty's Zero to 60: Ford's Social Media

Donna D. posted an article on - Sep 21, 2009, 5:33 pm
Well the OMMA Global conference started today in New York City and I'm not there. I did finally get invited with a press pass, but unfortunately the notice came so late that I wasn't able to m...
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Ad agency owner utilizing social media to adopt of child

Donna D. posted an article on - Sep 18, 2009, 4:04 pm
Social media usage continues to grow this year. Facebook just released new numbers this week that states that they now have 300 million worldwide members. Earlier in the week I read this article...
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Weight Watchers uses social media to help fight hunger & RAMA Mobile Marketing event is a hit

Donna D. posted an article on - Sep 16, 2009, 4:43 pm
I haven't written here since the weekend, but it doesn't mean that I haven't been blogging. Here are two recent posts I wrote. The first one is my Wednesday guest blogging gig over at...
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Get Ready for Some Football - Cannon's photo contest seeking that winning shot

Donna D. posted an article on - Sep 12, 2009, 1:14 pm
Well it's my favorite time of year. The 2009 NFL Football Season is just getting underway, the MLB season is now really competitive with playoffs around the corner and the NHL is starting it's...
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Hanes T-Shirt Contest Seeks Passionately Pink Designs

Donna D. posted an article on - Sep 9, 2009, 3:28 pm
Yes, we all keep thinking today's Tuesday, but it's really Wednesday already this week...great thing about long holiday weekends. So I just finished up my Wednesday guest post on Lip-sticking ...
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Ace Hardware taps writers to promote their Labor Day sale

Donna D. posted an article on - Sep 7, 2009, 11:03 am
Happy Labor Day. I hope everyone is enjoying (or enjoyed) the long weekend. We have had a beautiful spell of warm, sunny weather here in New York which was really needed since we’ve had a prett...
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Ace Hardware taps writers to promote their Labor Day sale

Donna D. posted an article on - Sep 7, 2009, 10:58 am
Happy Labor Day. I hope everyone is enjoying (or enjoyed) the long weekend. We have had a beautiful spell of warm, sunny weather here in New York which was really needed since we’ve had a prett...
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OMMA Global New York welcomes our very own Lip-Sticking Blogger, Yvonne

Donna D. posted an article on - Sep 4, 2009, 12:03 pm
MediaPost’s OMMA Global New York is coming up this month on Sept. 21 -22 which takes all of their separate  one-day OMMA conferences and rolls them into one big, two-day super-conference. It covers...
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OMMA Global New York welcomes our very own Lip-Sticking Blogger, Yvonne

Donna D. posted an article on - Sep 4, 2009, 12:00 pm
MediaPost’s OMMA Global New York is coming up this month on Sept. 21 -22 which takes all of their separate  one-day OMMA conferences and rolls them into one big, two-day super-conference. It covers...
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Twitter & TV - Fox introduces Tweet-Peat episodes

Donna D. posted an article on - Sep 2, 2009, 4:34 pm
Well I'm sorry to have to admit that I haven't written here in a week. It's been a busy last couple of weeks getting my two daughters off to college. We just took our older daughter, Kelse...
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Twitter & TV - Fox introduces Tweet-Peat episodes

Donna D. posted an article on - Sep 2, 2009, 4:34 pm
Well I'm sorry to have to admit that I haven't written here in a week. It's been a busy last couple of weeks getting my two daughters off to college. We just took our older daughter, Kelse...
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Alpo's Real Dogs Tell It Like It Is contest seeks stories & photos from the dogs

Donna D. posted an article on - Aug 26, 2009, 2:39 pm
My good friend, blog mentor and founder of the Lip-sticking blog, Yvonne DiVita, is also a huge pet lover. One of the many reasons why we have become close friends, besides our common interests in soc...
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Alpo's Real Dogs Tell It Like It Is contest seeks stories & photos from the dogs

Donna D. posted an article on - Aug 26, 2009, 2:39 pm
My good friend, blog mentor and founder of the Lip-sticking blog, Yvonne DiVita, is also a huge pet lover. One of the many reasons why we have become close friends, besides our common interests in soc...
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Amex and NBC launch Shine a Light which offers small businesses a chance at the spotlight

Donna D. posted an article on - Aug 24, 2009, 10:04 am
Here's a new a user-generated contest that all of us small businesses wish that we could win. American Express has teamed with NBC Universal to launch this integrated campaign called Shine a light...
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Kodak and Cisco: Two brands utilizing contests and social media as the new focus group

Donna D. posted an article on - Aug 19, 2009, 10:46 pm
Today I posted two different articles that I'd like to reference here and link to. First is my usual Wednesday guest blogger appearance over at the Lipsicking Blog. Today I wrote about an intere...
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MadMen provides social media tools to engage fans

Donna D. posted an article on - Aug 17, 2009, 5:43 pm
So, did you watch the premiere of the third season of Mad Men last night? I did and I enjoyed it. I don't watch much TV during the summer, but this show is definitely worth making the time to. I w...
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Marketers Should Take Note of Facebook's Week of Announcements

Donna D. posted an article on - Aug 14, 2009, 11:56 am
Facebook has been in the news quite a bit this week. They started off the week with the announcement that they have acquired the social-identity aggregator, FriendFeed. I just wrote an article about t...
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It's Back-to-School Shopping Time. Check out JC Penny's BTS Marketing Campaign

Donna D. posted an article on - Aug 9, 2009, 1:47 pm
Well I've neglected my blog all week because I've been on vacation with my family. We've been down in Myrtle Beach staying with my parents and also visiting with my sisters and their famil...
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MAD MEN inspires brands to create some stylish AD campaigns to help kick-off season 3

Donna D. posted an article on - Aug 1, 2009, 10:22 am
I thought I'd get back on track here today and continue my usual reporting on entertainment marketing promotions. While the summer does have it's share of big theatrical movie releases, by the...
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