Donna D. posted an article on Donna Promo Talk Promotion Marketing - Feb 8, 2012, 12:46 pm
Super Bowl XLVI created some big winners and also some losers. Obviously as we all know now, the New York Giants beat the New England Patriots in what was a come-from-behind, great game. The Giants got to parade down Broadway in New York City yesterday to celebrate with their fans. Yes, the fans ...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Feb 1, 2012, 1:41 pm
I will be one of the millions watching Super Bowl XLV1 this Sunday and hoping for a good game, which it should be. As I've stated in my posts over the past couple of weeks, I'm behind the New York Giants all the way and would love to see Eli Manning get another super bowl win, especially while in...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jan 25, 2012, 2:26 pm
Last Sunday was by far one of the most exciting NFL conference championship game days any real football fan can ask for. Yes, it will take a while for Raven fans to get over the missed chip-shot field goal and the 49er's to wonder what if they didn't turn over the ball in overtime. We're now mov...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jan 23, 2012, 8:45 am
By Guest Blogger, Dave Thomas, Online Content Editor for business.com While it’s no surprise that advertisements during the Super Bowl cost big dollars, that hasn’t stopped many companies from opening up their checkbooks to market their wares. Recent reports note that NBC, this yea...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jan 18, 2012, 1:14 pm
Super Bowl XLVI will be played on February 5 in Indianapolis at Lucas Oil Stadium. That means it's that time of year again to be writing about one of the biggest marketing events of the year. Now that the Green Bay Packers and the New Orleans Saints have been eliminated, what teams do you think wil...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jan 11, 2012, 1:23 pm
... receive regular steak; instead you received a plate of raw meat. ... the grand prize for that round. A new contest round starts every ... You can visit Rail Europe's blog were the team has posted ... to help inspire people to submit their own stories. Submissions may ... and deci...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jan 4, 2012, 4:45 pm
I hope everyone enjoyed their holidays and had some time to relax. For my last blog post of 2011 I did a review of the year and featured a post from every month. It is a tradition I have done for the past few years and its a way for me, and I hope you as well, to reflect back on the year dominate ...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Dec 28, 2011, 1:05 pm
Today will be my last post of 2011. Where did 2011 go? The stats on this blog tells me that this will be my 530 post since I launched Promo Talk and the 73 post of 2011. At the end of 2010 I wrote this post, Promo Talk's Top Stories of 2010: from social media, to check-in's to promotions. These wer...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Dec 21, 2011, 1:28 pm
Christmas Day is now only four days away and the time I have left to write about the holiday promotions of 2011 is dwindling down. So have you finished your shopping yet? From the sounds of it we have all been helping out the economy quite a bit this year, both online and in the stores. I just h...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Dec 14, 2011, 1:34 pm
... video which is the same feeling for those that are hooked on Glee. Trish Cox, senior director of advertising and brand at T-Mobile had stated that women consumers really had a fascination ... for the holidays. Three lucky winners will be selected from all the entries who wi...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Dec 8, 2011, 1:01 pm
This holiday season many brands are turning to Facebook to promote their marketing campaigns while trying to grow and engage their fan base. Utilizing applications to run a sweepstakes or contest, give away coupons, administer a brief survey, or to promote a charitable cause are all great ways ...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Nov 30, 2011, 10:36 pm
By Guest Blogger, Dave Thomas, Online Content Editor for business.com A company’s blog will only go so far as the time and effort placed into it. For companies who take the time and effort to craft a winning blog, the rewards can be endless. Not only does the company blog serve as a ...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Nov 30, 2011, 1:42 pm
I am continuing on with my review of some of this year's holiday promotions now that the season is fully under way. While the majority of the campaigns are from retailers who are hoping to drive consumers into their stores or to their websites, this promotion from NBCUniversal’s iVillage is sim...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Nov 23, 2011, 1:21 pm
Thanksgiving is tomorrow and I sit here, in my home, at my computer this morning with many thoughts floating through my head on what to include is this blog post. What strikes me all of a sudden is that I can't believe another year has passed. It's been a good year for me and my family con...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Nov 16, 2011, 12:01 am
I'm back in Chicago again to attend PMA's 33rd Annual Marketing and Law Conference which is being held this year at the Marriott Hotel on Michigan Ave. Tuesday was day one of this two-day conference which held up to it's promise to provide the attendees with the things we need to know to comply w...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Nov 14, 2011, 9:26 am
By Guest Blogger, Dave Thomas, Online Content Editor for business.com With the holiday season essentially in full-swing, marketers are already making their best pitch to consumers as to why they should shop with them over the next 6 to 8 weeks. But what about those businesses that are ...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Nov 9, 2011, 1:03 pm
Facebook appears to be the place where many brands and companies are launching their holiday promotions this year. I've already spotted quite a few, so from now till the end of the year I'll try and cover as many interesting and innovative holiday promotions as I can. I'm going to st...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Nov 2, 2011, 4:44 pm
Are you friends with your kids on Facebook yet? Or, how about your mom, or even your grandma? My daughters have allowed me to be their "friend", however, there are rules I need to follow. For example I shouldn't comment on their posts that clearly don't involve me and I really shouldn't write on...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Oct 28, 2011, 3:46 pm
Here we are just about three weeks away from PMA's 33rd Annual Marketing and Law Conference which is back again at the Marriott Hotel on the infamous Michigan Ave. in Chicago. This two-day conference, Nov. 15 and 16, promises to provide the attendees with the things we need to know to comply with t...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Oct 25, 2011, 11:08 pm
Halloween is now less then a week away and, again, there are many brands promoting the holiday to get the attention of consumers. Here's a couple of fun photo contest that do a good job of pulling us in. FUJIFILM and Rite Aid are back again with their 7th annual Picture Perfect Halloween P...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Oct 19, 2011, 5:33 pm
October is National Breast Cancer Awareness Month and as the month moves on we are seeing more and more pink than I ever remember. We love the fact that so many companies and organizations are pitching in to help spread the word this year. I wrote this post a couple of weeks ago about thi...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Oct 12, 2011, 11:26 am
... August regarding their desire to run a contest to award a diamond engagement ring to ... Armed Forces. They wanted to launch this contest in September to coincide with the ... to work with them quickly. The contest is titled ''My Perfect Union" which ... of Union Diamond, is feat...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Oct 5, 2011, 1:27 pm
October is here and we're starting to see a good amount of Pink in honor of Breast Cancer Awareness month. Many big brands and organizations have become supporters in one way or another to help create awareness and raise funds for breast cancer research. So each October I usually will do a coupl...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Sep 28, 2011, 5:56 pm
... interesting session was titled "When Good Ideas Go Wrong: Sharing War Stories and Disasters." Some ... the technical issues that could possibly go wrong, running a user-generated contest poses many ... recent example of a photo contest gone wrong is the one from American Apparel that ......
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Sep 21, 2011, 5:23 pm
The US mobile web population will be up almost 25% this year as 97.3 million mobile owners log on to the internet from their device according to a recent article I read from eMarketer. My husband and I just returned from a long-weekend trip to Boston in which we were both one of those 97.3 mil...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Sep 14, 2011, 6:14 pm
... sport. But women really love football. Maybe because it started with ... many campaigns that allude to football and the "Big Game", but ... ; Here's a clever little "football" promotion we are currently working ... a great job of relating football to its brand. American Signature ... w...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Sep 7, 2011, 1:25 pm
The "after-Labor-Day-get-back-to-work" syndrome is now hitting us this week along with the start of a new school year for many kids throughout the country. My oldest daughter, Kelsey, kicked off her senior year at NYU yesterday. She wrote on her Facebook wall "last time for the first day of class...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Aug 31, 2011, 6:31 pm
Some of the main topics of conversation this past weekend was about a hurricane and an earthquake at the BlogPaws 2011 Conference which was held in Tysons Corner just outside of D.C. There was approximately 400 people in attendance consisting of pet bloggers, sponsors, news media, as well as about...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Aug 24, 2011, 4:31 pm
Mobile promotions this year finally appear to be making an impact. I've done a few for clients and lately have been getting more and inquiries about integrating mobile in the mix for this up and coming holiday season. One program may even launch this Labor Day weekend. I'll update you on that as ...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Aug 17, 2011, 11:58 am
The Urbane Scrubs Color Combo Sweeps launched this past Monday. Our client, Urbane Scrubs, is one of the leading makers of scrubs, the garments those in the nursing and health care fields have to practically live in to perform their jobs. So a little variety in their wardrobe is for sure a welcome...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Aug 10, 2011, 12:10 pm
The back-to-school shopping season is fully upon us again. We've all seen some type of marketing message by now that is promising to help get the kids back to school in style and in gear. I have two college-bound daughters who are both moving off campus this year, so they definitely have a few m...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Aug 3, 2011, 11:34 am
The TLC network has a very popular show called Extreme Couponing that some of you may be familiar with. It features everyday people who save hundreds of dollars in a single trip to the store. While I'm sure we've all clipped some coupons in our days, these people are the ultimate bargain shoppers...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jul 27, 2011, 3:53 pm
Here's a recent sweepstakes that we helped launch for the team at Colonial Williamsburg's Merchants Square called the $1,000 Share the Experience Getaway. Since it's the middle of summer, and some of you may still be contemplating places to visit on vacation, I thought I'd share this fun promotio...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jul 25, 2011, 11:55 am
The final film in the super successful Harry Potter film franchise, Harry Potter and the Deathly Hollows Part 2, opened in the United States this past weekend. It not only set a box office record for midnight showings ($43.5 million), it totally crushed opening day box office records ( $92.1 mill...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jul 13, 2011, 3:12 pm
Pepsi is encouraging consumers to celebrate "Summer Time" by visiting various destinations around the world and checking in on Foursquare. In return, they will be rewarding fans with a new Summer Fun Foursquare badge and chances to win prizes. Foursquare is a key component of Pepsi's "Summer Ti...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jul 6, 2011, 1:09 pm
Since we're celebrating the 4th of July holiday this week, I thought I'd share this patriotic promotion with you. Dunkin' Donuts and it's sister brand, Baskin-Robbins, recently kicked off several marketing initiatives tied in with Marvel Studios "Captain America: The First Avenger", due to be rel...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jun 29, 2011, 12:34 pm
A new social networking platform, Google+, was quietly announced yesterday on Google's blog which appears to directly target Facebook. It's currently operating via a "field trial" and aims to connect people via friendship circles, interests, location, and more. I'm not one of the the chose...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jun 27, 2011, 5:18 pm
Farnam Horse Products launched their Facebook page on April 6, 2011, and exactly two months later they launched their second annual SuperMask II Super Model Contest. Farnam is looking for the most gorgeous horse to star in their 2012 SuperMask II horse fly mask ad campaign and is using Facebook to h...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jun 22, 2011, 12:03 pm
 7-Eleven has teamed up with the Super 8 movie from Paramount Pictures which was released in theaters earlier this month that poses the age-old question: are we really alone? 7-Eleven is taking this opportunity to give a lucky fan the chance to find out for themselves with the Super 8 Check in to...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jun 19, 2011, 2:57 pm
Happy Father's Day to all the dads out there today. I'm spending a glorious June Sunday here in our backyard with my husband and two daughters. I got to speak to my dad this morning and wish him a good day. He''ll be with my sisters today, down south in the Myrtle Beach area. I'm still the "Northern...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jun 15, 2011, 12:35 pm
The Marketing to Digital Divas Conference, presented by Open Dialogue, was held in Toronto last week which I was invited to speak at. It consisted of two full days of presentations from a variety of "digital divas" (and a couple of digital men) all focused on marketing to women in today's digital ...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jun 6, 2011, 10:50 pm
Now that we're fully into the month of June (Grads, Dads and Brides as all us marketers refer to) here's an interesting wedding promotion. Now in it's seventh year, the annual Toilet Paper Wedding Dress Contest is fully underway sponsored by Roxie Radford, Laura Gawne and Susan Bain who operate th...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Jun 1, 2011, 6:00 pm
BlogPaws is back with a new 2011 event and promotion. For those not familiar with BlogPaws, it is an online community of pet lovers made up of pet bloggers and pet brands. It launched last year and has become the go-to resource for bloggers and brands to partner on projects and campaigns, to be e...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - May 30, 2011, 2:35 pm
With it being Memorial Day weekend, and the unofficial start of the summer season, I thought I'd write about this fun summer promotion. The "Corona Beach Getaway" sweepstakes is the brand's largest retail promotion in its history. It offers participants, ages 21 and older of course,  a chan...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - May 15, 2011, 2:19 pm
Facebook revised its Promotions Guidelines this week on May 11. These guidelines govern all promotions run on Facebook and outline what Page owners can and can not do when running promotions on Facebook from Facebook's point of view. They clearly state however, that compliance with these Guidelines ...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - May 15, 2011, 12:36 pm
I will be speaking at a conference next month titled Marketing to Digital Divas, How to Navigate the Channels to Engage Today's Woman. It's taking place in Toronto, what we in Rochester, NY, refer to as across the big pond, on June 8 & 9th. This will be my first time attending this conference wh...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - May 4, 2011, 12:41 pm
Mother's Day is this Sunday, May 8. It's always the second Sunday in May and this year it came upon us quick since May 1st was the first Sunday in May and Easter was just a couple of weeks ago. The retailers, brands and restaurants all have been promoting their interpretation on how best to cele...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - May 1, 2011, 4:59 pm
The Fast Five Movie hit theaters this weekend and has been receiving great reviews. Being the fifth film in the Fast and Furious film series, it was questionable if this movie would succeed at the box office. Well it not only been called the best film in the series so far, but it also apparently is ...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Apr 27, 2011, 3:55 pm
American Express Open has partnered with Facebook on a contest just for small business owners that's a great opportunity. The "Facebook Big Break for Small Business" contest aims to help give small businesses a "Big Break" by utilizing Facebook to connect and engage with customers. American...
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Donna D. posted an article on Donna Promo Talk Promotion Marketing - Apr 22, 2011, 6:05 pm
To honor Earth Day today Starbucks, RadioShack and P&G are promoting their commitment in support of the environment by utilizing the social media network, Facebook, to spread their Earth Day messages. Starbucks is offering a free cup of coffee to customers that bring their own travel mugs to be fil...
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