Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Feb 2, 2012, 2:58 pm
The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family. User generated on-site content created by internet users includ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Feb 1, 2012, 3:50 pm
Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. And there is no matter if they are B2C or B2B. Social media is public communications channel where companies can get great unfiltered feed...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Feb 1, 2012, 9:01 am
LinkedIn has updated their privacy conditions. LinkedIn is now permitted to use your name and picture in any of their advertisements. So they can use this throughout their whole network for their marketing purposes! How scary, or maybe not…? See ch. 2 of their privacy policy: http://www.linked...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jan 25, 2012, 7:58 pm
In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use. Before social media people went mainly to search engines to research and to find products and services...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jan 24, 2012, 7:58 pm
The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel, Easy L...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jan 17, 2012, 7:12 pm
Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too. But how to get into those results t...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jan 12, 2012, 12:03 pm
Congress is about to pass internet censorship, even though the vast majority of Americans are opposed. We need to kill the bill – PIPA in the Senate and SOPA in the House – to protect our rights to free speech, privacy, and prosperity.
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jan 11, 2012, 7:38 pm
In the beginning of 2012 the traffic, unique visitors and time on site of some smaller sites like Tumblr, Pinterest and Google+ increased and attracted attention from marketers. The audience of smaller sites can be of big marketing value for marketers as there are not overwhelmed of information lik...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jan 9, 2012, 7:09 pm
In the past years eBay is an established platform to buy and sell goods. Millions of people day visit eBay to research and to buy products. Hundreds of thousands of businesses utilize eBay to get new customers and to make revenue. But there is another side of eBay. Increasing fraud, increasing sale...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jan 9, 2012, 9:56 am
socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection. One of those blogs is inBlurbs blog. In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. “Social Me...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jan 1, 2012, 12:01 am

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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Dec 30, 2011, 7:21 pm
Did you sometimes think about how would it be to increase revenue and profits by being much quicker with product and services development than your competition? When was the last time you and your business have been ahead of the trend curve? What would you do to have such a tremendous competitive ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Dec 23, 2011, 11:58 am

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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Dec 22, 2011, 7:06 pm
An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and buildin...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Dec 21, 2011, 7:31 pm
Every business wants to succeed. But not every business is doing what it needs to succeed. As for the past years corporate blogging and social media has increasingly earned popularity because auf its successful use, there are still a majority of businesses which still do not engage in these said mar...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Nov 2, 2011, 7:22 pm
A recent IBM study shows that 82% of CMOs worldwide are planning increase their technology investment in social media within the next three to five years. These are interesting data. As social media evolves and more businesses jumping o this bandwagon it looks for me that three to five years are no...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Oct 28, 2011, 7:47 pm
Traditional media budget are increasingly shifted to Internet/ Digital marketing! It is more than possible that also your competition is increasing their internet marketing and digital budgets. How about you? Do you have an Internet/ Digital marketing strategy yet? Are you active in social media an...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Oct 27, 2011, 7:16 pm
New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. With the massive increase of social media brands have also discovered these communication channels to get in touch with their audience. They c...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Oct 24, 2011, 3:03 pm
Adjust your mindset to realtime to reach your buyer personas today and in REAL TIME. The budget sizes are no indicator of marketing success anymore. But speed and agility are competitive advantages which bring you step ahead of your competition but only if you react when the market is ready for you...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Oct 20, 2011, 3:05 pm
Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy! In the old days there have been a lot of people known as SEO experts which try to tweak websites to trick out search engines to get a better search ran...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Oct 13, 2011, 4:35 pm
Social media seems to be the universal treatment for anybody who tries to get ahead of his competition and to increase profits. I have bad news for you: Social media only will not solve your problem! What do you really want to achieve from your Social Media activity? • Are you looking to incre...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Oct 12, 2011, 3:24 pm
When businesses are thinking of to get into Twitter, and set up a Facebook business page they often are afraid what people can say about them. Maybe they could complain and other will see this and they could lose business and reputation. But the opposite is the fact! You should be thankful for eve...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Oct 11, 2011, 1:51 pm
An IBM study found study found out that about 26 % of chief marketing officers track blogs and only 40 % follow any online communications. And the most shocking is that about 82 % still rely on traditional “old school” market research to plan their marketing strategies. As social media is two w...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 29, 2011, 7:29 pm
When Google+ was launched some people had the opinion that it will destroy Facebook in a short time period. Within the first weeks which have been running under invitation only to get an Google+ account, Google+ as been able to register more than ten million users. Some observer had the opinion tha...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 26, 2011, 3:41 pm
Today as I went through LinkedIn a group got my attention. It was the group about Online Lead Generation which I am a member of and where I contribute if there is a topic where I can help? But today I went through the posts and I thought OMG, they are talking about buying leads. The word “Busines...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 24, 2011, 9:10 am
Is mobile marketing recently a part of your inbound marketing strategy? More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. Social sites like Twitter, Facebook and LinkedIn have apps out there to make it dump easy to communicate a...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 20, 2011, 3:05 pm
Most people who are interested to market their business on the web and especially in social media become overwhelmed of the necessary tasks which need to be done to achieve any serious results. They feel that they need to handle an avalanche of information and requirements to get the necessary step...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 17, 2011, 10:46 am
We all know that a personal blog and professional blog are inherently different to the core. A professional blog is set up to drive traffic and conversions, but I feel strongly that running a successful corporate blog is less about running a “business” and more about simply grinding out quality ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 16, 2011, 3:05 pm
The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies. With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 13, 2011, 3:16 pm
LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. As the biggest business related social network, LinkedIn offers large opportunities for B2B to get in touch with future and to stay in touch with recent business partners. LinkedIn offer...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 12, 2011, 4:56 pm
The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking. The use of online video is growing as ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 6, 2011, 7:44 pm
Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their execu...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 5, 2011, 6:00 pm
Stats show 43 percent of all online consumers are in social media. Is your business there too? 78% of online consumers research online before they buy! They research preferred in blogs and their social networks. Can your future or existing customers find you in social media? Are they able to find ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 2, 2011, 4:51 pm
More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. There is no doubt if you want ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Sep 1, 2011, 4:49 pm
More interesting is that 20 percent of searches on Google each day have NEVER been searched for before. So every day 20 percent of chances are completely new with new search terms which include products and services. “Udi Manber, Google’s VP of Engineering, gave a brief 15 minute presentation w...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Aug 31, 2011, 3:39 pm
If you are in B2B than this data could be very interesting for you! Moreover if you read them backwards you can learn how to overtake about 33% of your competition by simply measure your marketing ROI. A new research done be Sagefrog Marketing Group and reported be eMarketer found out that about 33...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Aug 29, 2011, 3:20 pm
As social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay in touch with recent and future cust...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Aug 24, 2011, 6:09 pm
Hiscox surveyed US small business leaders and found out that 47% do not use social media for business. Furthermore 24% of the surveyed stated they do it when they have the time and about 14% indicated they don’t know enough about it. Puuuuh, I don’t know what you think when you read such inform...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Aug 19, 2011, 10:39 am
The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Aug 16, 2011, 6:17 pm
Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time? Most social networks offer groups where you can become a part of the conversation. But do you need to be a part of every conversation and every group? Today I got some ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Aug 9, 2011, 5:10 pm
A study done by National Research, a health care research firm discovered that 96% of their respondents use Facebook, 28% of their respondents use YouTube and 22% of their respondents use Twitter to research on information about health care. The study shows that people which are more likely to use ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Aug 4, 2011, 3:16 pm
The Return on Investment of social media is measurable and this is much easier than you think. There for you need the right platform which displays all tasks, traffic, lead sources and includes them into CRM and financial software. To get this done social media needs to be seen as part of an integ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Aug 3, 2011, 5:34 pm
Today the Iconix Brand Group, have announced ‘PEANUTS’ launches major digital and social media expansion. They are expanding into mobile gaming, e-books, Facebook and digital apps worldwide. With his move the Iconix Brand Group want to reach his consumer market where they are around. The offer ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jul 29, 2011, 8:54 am
More and more advertising money is shifting to social networks. Facebook, LinkedIn and Twitter offer various opportunities to advertise a company targeted to their audience. Twitter announced to start displaying promoted tweets in user streams. Twitter is also planning to release a self-service pla...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jul 28, 2011, 4:29 pm
Facebook has over 700 million users worldwide. It has become a powerful part of marketing and communication for major businesses and thousands of small and mi sized businesses as well. B2B and B2C companies profit from it reach and various marketing opportunities. Recent studies show that 67% of B2...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jul 27, 2011, 12:22 pm
Business online are now planning new strategies for promoting their business online. As main target of any business is lead generation and customer feedback, they tend to research for new techniques and tools to improve their business. One of the best way to generate reputation among your online cus...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jul 26, 2011, 4:51 am
The use of social media for business is a great way to get seen from your target audience. The most important part before engaging in social media marketing on social networks like Twitter, Facebook and LinkedIn is to know where the target audience is, what about they communicate, which challenges t...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jul 25, 2011, 3:49 am
USA Today reported in the article “Social media finds place in classroom” that New Milford (N.J.) High School is encouraging social media Facebook, Twitter and YouTube use for educational purposes in his classrooms to communicate with students and parents. Furthermore the teachers encourage stud...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jul 20, 2011, 4:51 pm
Every day we generate leads through our various landing pages online. We offer helpful information for free download. The most traffic, about 60% we receive from Google to our blog articles. When the visitor lands on our landing pages we ask some question for lead pre qualification. Questions like ...
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Dragan Mestrovic posted an article on Social Media Marketing Agency - Inbound Marketing Agency - Jul 19, 2011, 12:21 pm
When businesses become aware of inbound marketing strategy they don’t know where to start. The necessary tasks which need to be done to do an effective sales lead generation online sometimes look overwhelming for most of the business owners and company marketing professionals! Mostly the questio...
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