Ed R.

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marketing on a budget

Ed R. posted an article on - Apr 12, 2011, 10:50 am
Even the smallest business can start a marketing campaign.  Just start with the low and no-cost techniques like these: 10 Low Cost Techniques
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Is your patient marketing to you from the chair?

Ed R. posted an article on - Nov 5, 2010, 9:28 am
Can you motivate a dentist with compliments?  This interesting theory is offered by author, Tyler Cowen, in his book, Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist. The following is an excerpt from:  Economics for Humans: Tyl...
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Getting Started with Dental Marketing – Make a Plan

Ed R. posted an article on - Jul 20, 2010, 3:00 pm
A dental practice is, essentially,  a small business.  Each small business is different. The products and the services may be similar to those of the competition down the street, but each business owner has a different style and personality,  and their own unique goals.  Many will defin...
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Readers Digest puts dramatic spin on yet another dentist article

Ed R. posted an article on - Apr 19, 2010, 2:41 pm
Why do Readers Digest articles about dentists always have to sound like they are exposing these big hidden secrets?  See:  http://shine.yahoo.com/channel/health/50-secrets-from-real-dentists-1281272/ Despite the dramatic headline, there’s not much to see here beyond brush and floss every day!
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Dental Websites – What You Need

Ed R. posted an article on - Dec 31, 1969, 7:00 pm
At the turn of the century, it was mostly the early-adopter dentists that were creating websites for their practices.  In 2010, most dentists have at least a token presence on the web, and some contemporary practice websites are extremely sophisticated, with elaborate strategies for Search Engine O...
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Don't take you foot off the pedal – crisis is opportunity!

Ed R. posted an article on - Dec 31, 1969, 7:00 pm
Don’t cut your ad budget.  You are building your brand while the other guy disappears from the consumer’s radar screen. Here’s an excerpt from a WSJ interview with Nancy F. Koehn, a business historian, author and professor of business administration at Harvard Business School ht...
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Make your patients your marketing team

Ed R. posted an article on - Dec 31, 1969, 7:00 pm
The best marketing, and the best subsequent customer experience, generate not just customer satisfaction, but actual customer loyalty.  Brands like Apple and Harley Davidson have not just customers, but evangelists, spreading the word. Effective marketing and superior customer service will put yo...
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How to fail at radio advertising

Ed R. posted an article on - Dec 31, 1969, 7:00 pm
If you stay in the same business for a long time, you’ll keep hearing some things over and over.  People have been telling me for years that satellite radio is going to replace terrestrial radio.  Anyone who bought stock in Sirius and XM can tell you that this prediction seems a long way off rig...
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Recession hits dentists, too

Ed R. posted an article on - Dec 31, 1969, 7:00 pm
The Wall Street Journal is reporting on the rise in dental marketing in the face of the recession:  http://online.wsj.com/article/SB124995744000721607.html?mod=googlenews_wsj Are you growing your practice – or just waiting for the competition to eat your market share?
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Dentists get creative in weak economy

Ed R. posted an article on - Dec 31, 1969, 7:00 pm
“Drilling For Dollars”, an article about dentists in  September’s SmartMoney magazine,  describes a number of things dentists are trying to create income in this new economy.  These include: Care packages for patients, including coffee mugs Laying off hygienists or handling hygiene appoint...
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Keeping patients happy – the most efficient way to grow your practice

Ed R. posted an article on - Dec 31, 1969, 7:00 pm
Here’s one way to lose a patient.  This is taken from a reader write-in feature, called, “Ticked Off”, from orlandosentinel.com : “I am ticked off at my dentist’s office in Aloma. I called and canceled on a Thursday for a Monday appointment and I received a bill for $30 for giving less ...
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What advertisers should know about the FTC guidelines on endorsements and testimonials –

Ed R. posted an article on - Dec 31, 1969, 7:00 pm
In October of 2009, the Federal Trade Commission issued some new guidelines about Endorsements and Testimonials.  These FTC guidelines are sometimes misunderstood by radio stations and groups, leading them to unnecessarily add wordy and counterproductive disclaimers to the endorsements and testimon...
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Building a web site – what not to do

Ed R. posted an article on - Dec 31, 1969, 7:00 pm
This is a funny commentary on micro-managing projects we’ve assigned to others, in this case web site development.  We’ve all been this annoying client at one time or another.  The moral is – hire experts you trust, and let them do the job.  http://theoatmeal.com/comics/design_hell
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