Ed R. posted an article on
The Dental Marketer
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Apr 12, 2011, 10:50 am
Even the smallest business can start a marketing campaign. Just start with the low and no-cost techniques like these:
10 Low Cost Techniques Comment - Like
Ed R. posted an article on
The Dental Marketer
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Nov 5, 2010, 9:28 am
Can you motivate a dentist with compliments? This interesting theory is offered by author, Tyler Cowen, in his book, Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist.
The following is an excerpt from: Economics for Humans: Tyl... Comment - Like
Ed R. posted an article on
The Dental Marketer
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Jul 20, 2010, 3:00 pm
A dental practice is, essentially, a small business. Each small business is different. The products and the services may be similar to those of the competition down the street, but each business owner has a different style and personality, and their own unique goals. Many will defin... Comment - Like
Ed R. posted an article on
The Dental Marketer
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Apr 19, 2010, 2:41 pm
Why do Readers Digest articles about dentists always have to sound like they are exposing these big hidden secrets? See: http://shine.yahoo.com/channel/health/50-secrets-from-real-dentists-1281272/
Despite the dramatic headline, there’s not much to see here beyond brush and floss every day! Comment - Like
Ed R. posted an article on
The Dental Marketer
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Dec 31, 1969, 7:00 pm
At the turn of the century, it was mostly the early-adopter dentists that were creating websites for their practices. In 2010, most dentists have at least a token presence on the web, and some contemporary practice websites are extremely sophisticated, with elaborate strategies for Search Engine O... Comment - Like
Ed R. posted an article on
The Dental Marketer
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Dec 31, 1969, 7:00 pm
Don’t cut your ad budget. You are building your brand while the other guy disappears from the consumer’s radar screen.
Here’s an excerpt from a WSJ interview with Nancy F. Koehn, a business historian, author and professor of business administration at Harvard Business School ht... Comment - Like
Ed R. posted an article on
The Dental Marketer
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Dec 31, 1969, 7:00 pm
The best marketing, and the best subsequent customer experience, generate not just customer satisfaction, but actual customer loyalty. Brands like Apple and Harley Davidson have not just customers, but evangelists, spreading the word.
Effective marketing and superior customer service will put yo... Comment - Like
Ed R. posted an article on
The Dental Marketer
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Dec 31, 1969, 7:00 pm
If you stay in the same business for a long time, you’ll keep hearing some things over and over. People have been telling me for years that satellite radio is going to replace terrestrial radio. Anyone who bought stock in Sirius and XM can tell you that this prediction seems a long way off rig... Comment - Like
Ed R. posted an article on
The Dental Marketer
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Dec 31, 1969, 7:00 pm
The Wall Street Journal is reporting on the rise in dental marketing in the face of the recession: http://online.wsj.com/article/SB124995744000721607.html?mod=googlenews_wsj
Are you growing your practice – or just waiting for the competition to eat your market share? Comment - Like
Ed R. posted an article on
The Dental Marketer
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Dec 31, 1969, 7:00 pm
“Drilling For Dollars”, an article about dentists in September’s SmartMoney magazine, describes a number of things dentists are trying to create income in this new economy. These include:
Care packages for patients, including coffee mugs
Laying off hygienists or handling hygiene appoint... Comment - Like
Ed R. posted an article on
The Dental Marketer
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Dec 31, 1969, 7:00 pm
Here’s one way to lose a patient. This is taken from a reader write-in feature, called, “Ticked Off”, from orlandosentinel.com :
“I am ticked off at my dentist’s office in Aloma. I called and canceled on a Thursday for a Monday appointment and I received a bill for $30 for giving less ... Comment - Like
Ed R. posted an article on
The Dental Marketer
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Dec 31, 1969, 7:00 pm
In October of 2009, the Federal Trade Commission issued some new guidelines about Endorsements and Testimonials. These FTC guidelines are sometimes misunderstood by radio stations and groups, leading them to unnecessarily add wordy and counterproductive disclaimers to the endorsements and testimon... Comment - Like
Ed R. posted an article on
The Dental Marketer
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Dec 31, 1969, 7:00 pm
This is a funny commentary on micro-managing projects we’ve assigned to others, in this case web site development. We’ve all been this annoying client at one time or another. The moral is – hire experts you trust, and let them do the job.
http://theoatmeal.com/comics/design_hell Comment - Like
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