Edward D. posted an article on iClick Nation - Mar 9, 2011, 1:57 am
In the book Persuasive Advertising: Evidence-based Principles, the author states that one way to identify the ultimate objective (of an advertising campaign) is to keep asking “why?” until it is no longer sensible to ask. Basically, start acting like a 2-year old. Before you spend thousands of ...
Comment - Like

Edward D. posted an article on iClick Nation - Jun 19, 2009, 7:42 pm
To help promote the upcoming release of their iPhone app, SquareSpace.com has launched a very simple, but effective, campaign using Twitter. They are giving away 30 iPhones in 30 days for simply being mentioned in other people’s tweets. Using the Twitter “#” grouping feature, they asked peopl...
Comment - Like

Edward D. posted an article on iClick Nation - May 21, 2009, 7:15 pm
Recently Ashton Kutcher challenged Larry King to see who would could get the most Twitter follower. Not to my surprise, Ashton won.  As of today, he has over 1.8 million followers. Although Twitter has been around for years, it is not until recently that it has exploded.  Twitter is everywhere. O...
Comment - Like

Edward D. posted an article on iClick Nation - Apr 16, 2009, 9:48 pm
A little while back PushON, an Online Marketing agency, sent me a episodic viral video campaign they produced for K3 Syspro. Each episode focuses on a bumbling manager’s quest to learn more about ERP. To make this dry subject palatable, they’ve mimicked the British version of The Office. Click...
Comment - Like

Edward D. posted an article on iClick Nation - Dec 18, 2008, 7:40 pm
During this time of year, companies around the world collectively kill acres of trees so that they can wish their vendors and customers a happy holiday season. Today, on MarketingSherpa.com, I read an interesting case study about a viral holiday e-card that a company called Enlighten designed. Inst...
Comment - Like

Edward D. posted an article on iClick Nation - Nov 30, 2008, 2:16 pm
I recently received an email from Specsavers regarding a video spoof they produced. The video is well put together; however, I struggled to connect the concept with the message. How would Specsavers glasses have helped the man know what’s at the bottom of the slide? The pairing seemed forced. Tha...
Comment - Like

Edward D. posted an article on iClick Nation - Sep 25, 2008, 8:09 am
There was once a publisher who produced the only successful local newspaper in his area. According to him, the secret to his success was names. People love to see their name in the paper. Even more importantly they love to share this brief moment of fame with all their friends and family. That’s w...
Comment - Like

Edward D. posted an article on iClick Nation - Sep 22, 2008, 11:59 am
How much time does the average marketer spends on the sharing aspect of a viral marketing campaign? I’m willing to bet that it’s not that much. Unfortunately, neglecting this part of your campaign can stifle even the most creative concept. Even if you tapped into one of the 11 reasons of why id...
Comment - Like

Edward D. posted an article on iClick Nation - Aug 15, 2008, 7:45 pm
Did you know that about 25% of the Western honey bee population has disappeared over the last few winters? Most experts think that the main culprit is a mysterious phenomenon called Colony Collapse Disorder, which causes bees to suddenly leave their hive and die. How did I learn about this? Viral m...
Comment - Like

Edward D. posted an article on iClick Nation - Jun 26, 2008, 12:41 pm
Recently, I’ve been thinking a lot about referral programs. Why do some fail while others succeed? What triggers someone to go that extra step and recommend something? Not surprisingly the same mechanisms that power viral marketing also play a role in a referral program’s success. Good referra...
Comment - Like