Eric F. posted an article on
Marketing FM
-
Sep 20, 2011, 6:35 pm
I have not been doing marketing for quite some time and I thought it was time to start writing under a new domain.
You can now find all new material at www.EricGFriedman.com
See you there!
Post from: Eric Friedman
You should follow me on Twitter here
Transition – now writing at Er... Comment - Like
Eric F. posted an article on
Marketing FM
-
Aug 15, 2011, 9:16 am
I don’t have a bank anymore. Well thats not exactly true, but I don’t have a physical bank I can go into anymore. I now bank with Ally (Formerly GMAC) and have been happily with them for the past year. They don’t have any locations or branches that I can physically walk into. I do all ... Comment - Like
Eric F. posted an article on
Marketing FM
-
Aug 2, 2011, 10:59 am
I am teaching a SkillShare class this week with Christina Cacioppo called how to get a job at a startup. I am excited to dive into this topic as I have sorted through a ton of resumes and had a number of people reach out about this question. I have been speaking to a number of people recently... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jul 5, 2011, 9:12 am
I have been playing with Google+ since its debut last week. Its amazing how much folks are discussing a new social network, myself included. There have been many reviews on the web, including my own, but none have mentioned what I think is a very bold photos related feature.
Google+ apps users ar... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jun 29, 2011, 10:15 pm
I have been playing around with Google+ for the past 24 hours and wanted to get down my thoughts.
I have been thinking for awhile that Google is in fact a social network that is essentially hidden.
Google+ is the common thread between all the services. Its a final connection point between networ... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jun 10, 2011, 12:30 am
Recently I co-hosted an event with Ro Gupta from Disqus, Marc Leibowitz from StumbleUpon, Shaival Shah from Hunch, and Mark Coatney from Tumblr called Social Discovery and the Implicit Graph.
We hosted the event at the new Union Square Ventures office as part of an ad-hoc Internet Week event in ... Comment - Like
Eric F. posted an article on
Marketing FM
-
May 18, 2011, 10:49 am
Image via Wikipedia
I am teaching a SkillShare class on what to ask yourself before launching a startup.
SkillShare is a distributed learning platform that pairs people who are passionate about topics with those eager to learn. Its run by my good friend Mike Karnjanaprakorn and recently launched... Comment - Like
Eric F. posted an article on
Marketing FM
-
Apr 27, 2011, 11:05 pm
Ben Horowitz has a great post called The CEOs CEO which you should read but this passage really struck me;
Being a competent CEO requires great knowledge: knowledge of the products, the people, the market, and the competition. Acquiring this type of knowledge can be both grueling and humbling. It d... Comment - Like
Eric F. posted an article on
Marketing FM
-
Apr 24, 2011, 3:29 pm
I recently saw that Amazon is running a smart promotion where they give away one paid app every day on the new Amazon App Store for Android. This is an incentive to get Android users to try out their version of an app store marketplace to compete with the one Google provides on all Android devices... Comment - Like
Eric F. posted an article on
Marketing FM
-
Mar 21, 2011, 10:22 am
Cloud based document editing and viewing simply make more sense.
Google understands this well and introduced their office suite to the next generation of email users (gmail) to their offering with a very simple, yet effective way by including a “view” link next to the dreaded “download” lin... Comment - Like
Eric F. posted an article on
Marketing FM
-
Feb 7, 2011, 8:06 am
Following up is one of those things that is really easy and really hard at the same time. Let me explain.
Everybody is busy. Everybody wishes they had more time. Following up correctly takes time and is not always the easiest thing to remember. However to the person on the other end of the emai... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jan 14, 2011, 8:02 am
I think the idea of Rate Limiting usage as a business model is very interesting. I recently read that Google is going to begin charging for using their Prediction API for a fee monthly plus usage. Another popular example is Twilio, which charges based on usage of their API. I could be using... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jan 10, 2011, 7:14 am
A few weeks ago I got a nice holiday present from the folks at Google – a new CR-48 Google Chrome OS Notebook.
I of course immediately unboxed it, pictures are below, and started using it. I told the kind folks at Google in my application that I would be a solid beta tester giving them reprodu... Comment - Like
Eric F. posted an article on
Marketing FM
-
Dec 17, 2010, 12:16 am
I am very excited to announce that Foodspotting has acquired Eat.ly
I am extremely proud of this sandbox project created by my co-founders and friends Mike Singleton, Sam Huleatt, and Sam Brown
Below is the final goodbye page we posted on Eat.ly notifying our users on 12/17/2010
We began worki... Comment - Like
Eric F. posted an article on
Marketing FM
-
Dec 13, 2010, 11:17 am
Last year I had the pleasure to listen to Danny Meyer speak at the USV Portfolio Summit. Oncer per year USV asks the CEO’s from portfolio companies and other executive management to come for a day of information exchange, reflection, updates, and introductions.
Over a great lunch Danny Meyer, a... Comment - Like
Eric F. posted an article on
Marketing FM
-
Nov 2, 2010, 7:15 pm
I got the chance to work with some talented partners on a recent voting visualization which tracked voting check-ins on foursquare on a voting map. (its also embedded below)
When we first conceived this idea, it was setup to accomplish three major things
Encourage civic participation through the d... Comment - Like
Eric F. posted an article on
Marketing FM
-
Oct 6, 2010, 8:50 am
At the start of this years Football season NBC showed a live game on NBC.com where I watched.
It was a great experience.
You could see a number of cameras on and around the field while the teams were warming up (no sound) and then during the game switch to the live “broadcast” view of the game... Comment - Like
Eric F. posted an article on
Marketing FM
-
Oct 4, 2010, 9:14 am
A few people have been asking me lately why they should start a blog. They say that in a world of real time updates, tweets, and other ways of interacting with friends that there is no need. They say that there is not enough time, too much noise, and no way to stand out in a sea of bloggers and wr... Comment - Like
Eric F. posted an article on
Marketing FM
-
Sep 14, 2010, 12:20 pm
At the end of last year a group of friends came together to create a web service we all wanted to use called Eat.ly – a quick way to track and share food photos on the web via email.
The idea was born based on the observation that most people can’t remember what they had for lunch two days ago.... Comment - Like
Eric F. posted an article on
Marketing FM
-
Sep 8, 2010, 10:48 am
Image via Wikipedia
I have been reading books for the past year and a half via mobile phone on the subway. I also read regular books but I have finished more of them electronically.
My app of choice has been the kindle on iphone and android. Most people do not realize you can get many of the benef... Comment - Like
Eric F. posted an article on
Marketing FM
-
Sep 7, 2010, 1:02 pm
The famous scene in Glengary Glen Ross has Alec Baldwin directing his team to “ABC” or “Always Be Closing.” Its an epic speech and I have included it below for context.
I modified this mantra slightly for tech companies: ABD always be deploying.
One of the most important things a company c... Comment - Like
Eric F. posted an article on
Marketing FM
-
Sep 2, 2010, 10:27 am
I want the equivalent of Google Analytics for my inbox. I know there are tons startups working on the email inbox and analytics solution – but none that focus on just stats that I know of. There is Xobni, Etacts, Rapportive, Gist, and now even Gmail has Gmail Priority Inbox.
None of these sol... Comment - Like
Eric F. posted an article on
Marketing FM
-
Sep 1, 2010, 1:00 pm
My friend Mike Singleton just coined a new phrase which I like which happens after you meet someone for the first time, or correspond with them online. It represents the full monty of online connections that can occur. These usually happen in fast succession resulting in an avalanche of connecti... Comment - Like
Eric F. posted an article on
Marketing FM
-
Aug 31, 2010, 2:02 pm
Within any workforce there are new workers and old workers. This is not an age debate and when I refer to new worker I mean new to the company and old workers as been there awhile.
They say you can master a job or at least hit your stride after 18 months.
So what does this mean for new workers? ... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jul 19, 2010, 8:05 am
While browsing the web today I was hit by a banner ad powered by Criteo for Zappos. They are using my previous browsing history to target Zappos products I may be interested in. This technology, called retargeting, has been around for a while but I have never been presented with a link at the bo... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jun 29, 2010, 10:24 am
Four of my friends have teamed up and started blogging at EarlyStager.com, and you should definitely subscribe.
One of their first posts is the EarlyStager Approval Matrix: A Start-Up Taste Barometer and its great.
Congratulations to @bethferreira, @emilykhickey, @lexjuneja, and @sarahtavel on th... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jun 28, 2010, 9:24 am
I found out about the video below from Andrew Parker which was created from Dan Pink’s talk which illustrates the hidden truths behind what really motivates us at home and in the workplace.
I invested 10 minutes at Andrew’s suggestion and you should too. Great stuff.
... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jun 26, 2010, 6:22 pm
A huge change happened to the Internet last month, and I bet you didn’t notice.
…one of the biggest events in the history of the Internet took place; non-Latin top-level domains went live in the DNS root zone. In plain English, you can now type the whole of a domain name in Arabic scrip... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jun 24, 2010, 2:55 pm
I have been dealing with my own housing\credit crisis for the past 2.5 years but in a very different way than most people facing similar issues. Unfortunately my Mother passed away in January 2008 and I inherited her home, newly mortgaged in 2007 at the peak of the predatory lending and poor loan a... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jun 21, 2010, 1:02 pm
We now live in an age where you can be super connected to people you do not see or speak to everyday. This has been made possible by the ubiquity of social networks, and mass adoption. Everyone is not online, nor on a social network – but we are getting there.
For those of us at the bleeding ... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jun 18, 2010, 8:24 am
Working at Foursquare I am constantly thinking about how game mechanics influence real life.
I recently rented a car and chose a Toyota Prius, a hybrid car, for environmental and financial reasons but also to experiment with the “game” you play with the car while driving.
You see, the ... Comment - Like
Eric F. posted an article on
Marketing FM
-
Jun 16, 2010, 10:07 am
Should you build on someone else’s platform? (OPP)
There are pros and cons to each choice, but in the interest of framing my own thoughts about platforms I decided to write in favor of building on OPP (other peoples platforms)
The strongest case in favor of building on someone else’s p... Comment - Like
Eric F. posted an article on
Marketing FM
-
May 19, 2010, 3:40 pm
I gave a talk this week at the Lean Startup Meetup which was a great exercise to wrap my head around my Eat.ly project that I have been working on with our team over the past few months.
It ended up being a Q&A in real time but I went through building a deck and wanted to share it here;
Eat.ly l... Comment - Like
Eric F. posted an article on
Marketing FM
-
May 5, 2010, 8:01 am
I was travelling last week and needed reliable connectivity while I was away.
It turns out having a Android OS device (in my case a Nexus One) and software from JuneFabrics called PDANet is all you need.
The price is $23.95 and you get a fully featured app and desktop client that works on both Mac... Comment - Like
Eric F. posted an article on
Marketing FM
-
May 4, 2010, 2:27 pm
I think I have the latest FB feature understood – FB now allows a “like” button on the ENTIRE Internet. What about stuff you don’t like? How long before every social object has at least one “Like” in the new system?
The implications for the web to be filled wit... Comment - Like
Eric F. posted an article on
Marketing FM
-
Apr 26, 2010, 8:32 am
Image via CrunchBase
I have been following Venmo since it launched and I have been talking with co-founders Kortina and Iqram for some time. I got a chance to sit with them down in Austin at SXSW and gave some totally unsolicited ideas.
Venmo at its core lets people send and receive payments via ... Comment - Like
Eric F. posted an article on
Marketing FM
-
Apr 12, 2010, 3:39 pm
I am excited to announce I am transitioning from Union Square Ventures and joining the team at Foursquare.
It is hard to believe that just two years ago I first wrote on this website about joining USV.
It has been a thrilling and educational experience working at Union Square Ventures. I will for... Comment - Like
Eric F. posted an article on
Marketing FM
-
Apr 12, 2010, 10:58 am
I recently announced the launch of a project I have been working on called Eat.ly which lets you take pictures of your meals and track them online. While not everyone gets the practice of taking food photos, it was nice to see a hat tip in the NYTimes to the growing number of people who are photogr... Comment - Like
Eric F. posted an article on
Marketing FM
-
Apr 7, 2010, 10:51 am
It should come as no surprise that I found the technology behind this years college basketball tournament more interesting than the games themselves – despite this fact I did win in my CBSsports.com bracket! (much to the chagrin of fellow players who all knew I am not a huge college basketball... Comment - Like
Eric F. posted an article on
Marketing FM
-
Apr 5, 2010, 10:14 am
Image by naughty architect via Flickr
Over the weekend I was out on Long Island and in need of a home service provider, specifically an exterminator. I setup an appointment and quickly realized my problem was “wildlife” and not “vermin” and needed a new provider. I was tol... Comment - Like
Eric F. posted an article on
Marketing FM
-
Apr 1, 2010, 8:31 am
This is a guest post from my friend Adam_Sigel
After over a year of market testing and vague promises, AT&T has finally announced the availability of its 3G microcell device, which essentially lets you put a localized cell tower in your home if you’ve got bad service. I live in a ground leve... Comment - Like
Eric F. posted an article on
Marketing FM
-
Mar 30, 2010, 10:10 am
Image via Wikipedia
Google recently launched the Google Apps Marketplace which is a strong shot across their bow of office suite in the cloud offerings to small business, large businesses and schools. This is a big deal.
With more businesses switching email providers to Google Apps off of managed... Comment - Like
Eric F. posted an article on
Marketing FM
-
Mar 29, 2010, 8:04 am
It is now cheaper than ever to start and run a web based project. I refer to these sites as too small to fail. They are small projects. They are learning projects. I call them sandbox projects. Most importantely, they are projects that help and inform everything you do and look at in the future... Comment - Like
Eric F. posted an article on
Marketing FM
-
Mar 23, 2010, 8:50 am
The future of advertising is buying ad time through distributed systems – adwords for TV.
Below is an explanation and look into the future of advertising;
This is just one example of how you can get ads on regular TV (via Google TV ads) but many more are either here or coming soon. The inte... Comment - Like
Eric F. posted an article on
Marketing FM
-
Mar 22, 2010, 8:40 am
My friend Jon Steinberg brought together a great group of people and had companies to present last week about technology, design, and user experience at the Dog Patch Labs NY location.
There were some great presentations from the following 6 companies; Carbonmade, Secondmarket, Hard Candy Shell, ... Comment - Like
Recent Discussions
