Eric F. posted an article on Marketing FM - Dec 2, 2009, 6:42 am
I hear this number a lot – 99.99%. It is usually within this context: Me: Is it a done deal? Them: Yeah totally. Me: Is the deal signed? Them: No, but it is 99.99% going to happen… ...
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Eric F. posted an article on Marketing FM - Dec 1, 2009, 1:49 pm
I love looking at the data disclosed in the yearly Google Zeitgeist and the 2009 data is no exception. I seemed to have missed posting about it last year, but mentioned the 2007 Zeitgeist. Below are...
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Eric F. posted an article on Marketing FM - Nov 30, 2009, 7:00 am
Advisors can be an important part of any startup as they build their service, make decisions, and decide what to focus their time and energy on. Image from Shutterstock One thing to mention before g...
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Eric F. posted an article on Marketing FM - Nov 26, 2009, 11:13 am
Happy Thanksgiving! I just finished watching the Thanksgiving day parade which never gets old. Today marks an important time to reflect on everything you have to be thankful for and I certainly want...
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Eric F. posted an article on Marketing FM - Nov 23, 2009, 7:58 am
Steve Blank spoke to a group of entrepreneurs On November 12th 2009, about the Customer Development Process and running a lean startup. It was a great night with great questions throughout – I ...
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Eric F. posted an article on Marketing FM - Nov 17, 2009, 9:45 am
Image by digitaltree515 via Flickr Last week I hosted a group of NYC entrepreneurs who came out to hear from Steve Blank. It was a great event and I am working on getting the video online. During t...
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Eric F. posted an article on Marketing FM - Nov 14, 2009, 2:48 pm
click the image to listen! Auto-transcription: This is a test audio post on marketing.fm using the twilio a API and hopefully this works and you hear the post. The above post was done using the code ...
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Eric F. posted an article on Marketing FM - Nov 12, 2009, 7:40 am
Image via CrunchBase When consulting with companies about “how their website is doing” one of the first things people checkout is the Google PR or Page Rank of the site. To check the P...
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Eric F. posted an article on Marketing FM - Nov 10, 2009, 9:05 pm
I was very happy earlier this week to launch an updated version of the Union Square Ventures website. The site was designed by Phoebe Espiritu who did a great job working with our team and iterating ...
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Eric F. posted an article on Marketing FM - Nov 9, 2009, 6:42 am
I started using the Motorola Droid on Friday and have been using it as my primary device all weekend. In a sense this is a comparison against other phones out there, but primarily against the Blackbe...
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Eric F. posted an article on Marketing FM - Nov 6, 2009, 7:01 am
Image via CrunchBase The amount of services I use through Google is now summed up in a simple dashboard showing everything. They sum it up as transparency, choice, and control which is a nice way of...
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Eric F. posted an article on Marketing FM - Nov 5, 2009, 7:02 am
One of the most powerful things I have learned over the past year is the immense amount of data that comes out of using a computer system, specifically some form an online web based experience. At Un...
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Eric F. posted an article on Marketing FM - Nov 4, 2009, 11:40 am
Steve Blank, author of Four steps to the Epiphany, will be joining a group of customer development mavens on November 12, 2009 in NYC. He will be discussing the CDP (customer development process) and...
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Eric F. posted an article on Marketing FM - Oct 28, 2009, 8:49 pm
Image via CrunchBase Google announced the ability to search, find, and play music via their search experience tonight. This is a huge business development boon by the companies involved and a major ...
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Eric F. posted an article on Marketing FM - Oct 28, 2009, 9:02 am
CNN relaunched this week with a complete redesign. Along with having some smart advertising introduce the new layout, integrated well with the IAB standard units, they highlighted another section at ...
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Eric F. posted an article on Marketing FM - Oct 26, 2009, 8:05 am
I believe that we are in the very nascent stages of social games which is evident by recent news that some old classics like Sid Meier’s Civilization is coming to Facebook. This is a game that ...
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Eric F. posted an article on Marketing FM - Oct 23, 2009, 8:05 am
I recently read an article about 3 ways to pitch yourself and it got me thinking about processing and bottling up your story. The gist of the post are these three key elements: 1. Think relevant, n...
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Eric F. posted an article on Marketing FM - Oct 22, 2009, 8:02 am
Image via Wikipedia I deal with a number of requests all focused around setting up a time and location. Sometimes its me reaching out to someone and other times it is someone reaching out to me. Th...
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Eric F. posted an article on Marketing FM - Oct 1, 2009, 7:07 am
I was emailed an interesting initiative today about Google and Wharton (highlighting their new site on YouTube) showing interesting speakers discussing the current and future state of media and advert...
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Eric F. posted an article on Marketing FM - Sep 30, 2009, 11:48 pm
Google unleashed the first round of invites to Google Wave today to around 100,000 people and naturally being a web geek I signed up early and got into the “preview” (which seems synonymou...
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Eric F. posted an article on Marketing FM - Sep 30, 2009, 7:21 am
To determine who your customers are you have to frame how and what current problems exist for a set of customers or companies. Many people however do not take this research to the next level by follo...
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Eric F. posted an article on Marketing FM - Sep 29, 2009, 7:56 am
No startup wants to end up in the deadpool and failing gracefully does not necessarily mean cleaning up the mess when things go wrong. Instead, there are ways to fail in the beginning that can lead t...
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Eric F. posted an article on Marketing FM - Sep 26, 2009, 5:38 pm
3 years and 1 day ago I wrote a introductory post about RSS. Since that time a lot has happened with RSS, but I keep referring back to that post. In fact, it became a presentation I did a few tim...
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Eric F. posted an article on Marketing FM - Sep 24, 2009, 9:37 am
Last week my friend Spencer Fry from Carbonmade showed me a cool activity he participates in about once a month. His company sends out a message to its users inviting them into a Drop.io chatroom to ...
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Eric F. posted an article on Marketing FM - Sep 22, 2009, 8:16 am
This Friday October 2nd 2009 I will be participating in an event called The Feast Kitchen where startups will get to present their ideas for social good. These are companies (some non-profit some for...
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Eric F. posted an article on Marketing FM - Sep 15, 2009, 8:02 am
I have been compiling a growing list of analogies (some cliché) I hear in my world either from VC’s, Entrepreneurs, Lawyers, or anyone else in the startup ecosystem. There is no rhyme or reaso...
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Eric F. posted an article on Marketing FM - Sep 10, 2009, 10:14 pm
As promised I wanted to review my experience reading Sway via digital device. Along with being a great book, Sway was easy to read via digital screen. I think this experience has influenced me to tr...
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Eric F. posted an article on Marketing FM - Sep 4, 2009, 12:06 pm
Image by Getty Images via Daylife I am going to take the weekend to read some books in digital formats. Mainly on the iPhone, but I feel like a digital screen is a big change from the printed book. ...
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Eric F. posted an article on Marketing FM - Sep 3, 2009, 8:08 am
Understanding when your company or brand is being talked about is important. Understanding whether or not your company or brand is being talked about positively or negatively may be more important. ...
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Eric F. posted an article on Marketing FM - Sep 2, 2009, 9:26 am
The NY Tech Meetup is a staple NYC where those interested in fast technology pitches that normally consist of only a demo and some Q & A, come together once a month. Started by Scott Heifferman, Fou...
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Eric F. posted an article on Marketing FM - Sep 1, 2009, 8:03 am
Found this video via HN and loved it. I think the idea of device specific magnetic waves is a good one, and I can’t wait until this is the norm for devices and homes. Post from: Marketing.fm -...
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Eric F. posted an article on Marketing FM - Aug 31, 2009, 7:42 am
I love the chart below showing years to revenue for many large companies. I also love the chart from tableausoftware.com and I am looking forward to trying out creating my own visual datasets. The B...
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Eric F. posted an article on Marketing FM - Aug 28, 2009, 7:30 am
My friend Lee Jones and I started Marketing.fm in March of 2006, which feels like a decade ago. Since then a lot has happened and since I missed providing a 3 year birthday update this year I thought...
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Eric F. posted an article on Marketing FM - Aug 27, 2009, 7:38 am
Image by Getty Images via Daylife Since starting this blog I have been getting an increasing amount of PR firms pitching various products, promotions, companies, and more. My information is easy eno...
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Eric F. posted an article on Marketing FM - Aug 26, 2009, 9:22 pm
Image via CrunchBase Google announced a new way to maximize revenue potential with current ad placements by allowing participating ad networks to run ads in current AdSense spots. I received an emai...
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Eric F. posted an article on Marketing FM - Aug 26, 2009, 7:57 am
As you may know I have been exploring Google Apps Premiere edition for an email solution. Recently Google finally completed the final step necessary to move over to a pure Google Apps Email environme...
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Eric F. posted an article on Marketing FM - Aug 25, 2009, 7:37 am
Since I began working at USV I have heard the importance of backing a team of technical co-founders that can code and iterate fast. I believe in this thesis and have seen its importance up close and ...
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Eric F. posted an article on Marketing FM - Aug 24, 2009, 2:01 pm
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Eric F. posted an article on Marketing FM - Aug 14, 2009, 8:22 am
It seems to be presentation week at Marketing.fm but as I find great resources I like to share and archive them here. This one comes from social web design expert Bokardo. I am sorry I missed this o...
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Eric F. posted an article on Marketing FM - Aug 13, 2009, 8:32 am
I have worked at a few different companies since I started my career, while in college at many traditional organizations and after college at a few startup environments. I came across this presentati...
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Eric F. posted an article on Marketing FM - Aug 12, 2009, 10:52 am
As a follow up to the Wordpress plugins post and my 10 tools for web traffic research I wanted to share some services that I use, and pay for. Disclaimer: where possible I use affiliate links Hostga...
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Eric F. posted an article on Marketing FM - Aug 4, 2009, 8:45 am
I am really not a fan of writing LinkBait and truly try not to participate in writing things for the sole purpose of getting links even though it has been blessed by folks like Matt Cutts. I sometime...
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Eric F. posted an article on Marketing FM - Aug 3, 2009, 8:35 am
I referred to Participation as being an important part of the online ecosystem last year and those thoughts still resonate with me almost a year later. I have been playing around with the latest iter...
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Eric F. posted an article on Marketing FM - Aug 2, 2009, 6:03 pm

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Eric F. posted an article on Marketing FM - Jul 30, 2009, 8:04 am
Image via Wikipedia I added a new page to my blog today that is accessible via the top menu or simply at Lifestream I have been looking for a non-intrusive way to recapture my published information ...
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