Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Dec 20, 2011, 3:56 pm
Like the TV before it and the computer after that, at one point it may have been hard to imagine much less believe that mobile devices would be a regular part of daily life for the majority of the population. On a planet with approximately 7 billion people, 2011 saw an astonishing 5.3 billion mobile... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Oct 31, 2011, 10:46 am
In part one of The ABCs of Ecommerce Success I outlined some important thinking which I consider makes up some very basic foundational elements of a successful ecommerce business. I talked about how many stores adopt a ‘traffic’, ‘product’, ‘website’ (TPW) mentality and how falling into ... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Oct 10, 2011, 4:51 pm
One of my primary jobs as an ecommerce consultant is helping businesses turn the corner—increasing conversion and website sales. In doing so, I find that many stores I work with have the same things in common. Many feel they are doing the right thing with their website, they believe in their produ... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Aug 26, 2011, 1:49 pm
You cannot manage what you do not measure. This single phrase simply can’t be ignored. Without measurement there is no gauge on progress and it becomes virtually impossible to determine if your efforts are effective at building your business and reaching your goals. Despite this, I find it incredi... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Jul 29, 2011, 11:51 am
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and you’ll likely get a variety of different answers—what’s good for the goose is not always good for the gander. Although your site will see its share of different shopper demographics, the... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Jul 6, 2011, 3:17 pm
The psychological effect of color on the mind is powerful. It drives your mood, perception, your likes and dislikes. As a human, colors effect is programmed into you, and you really have little to say about it. We know colors can provide visual appeal and influence buyer behavior. Use them properly ... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Apr 7, 2011, 1:37 pm
In November of 2007 Google had invited users to beta test a new form of advertising which was available to Adwords advertisers. At that time they called it the product plus box. The product plus box enabled advertisers to include additional information into each of their ads including pricing, produ... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Mar 25, 2011, 9:45 am
I recently had a question from a user of my Simple Google Analytics zen cart module about how to differentiate between searches and keywords that come from Google Image Search vs. those that come from other Google search channels. As of this writing, Google will automatically log referrers from its ... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Jan 31, 2011, 3:27 pm
First it was Microsoft IE (starting with IE version 9 which will include ‘Tracking Protection Lists’) that announced they will include a new ‘easier’ setting to block unwanted tracking by websites you visit.
Now Firefox just announced that version 4.1 of their browser will prevent it (they a... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Jan 18, 2011, 4:04 pm
Everything in business has its place, and each is equally important to its respective task. Traffic is no doubt very important and a must for building any business. However, a number of things have to be in place prior to that traffic actually helping sales, and even then, the traffic must be qualif... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Dec 9, 2010, 10:16 am
Retailer’s are finding a lot of ways to use Facebook these days for presenting products and offers to their fan base. I’ve seen some really nice implementations over time and wanted to post a few links to tabs you might want to consider for your Facebook fan page.
Not all of these are free apps,... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Nov 29, 2010, 11:03 am
Happy Cyber Monday!
Wow, It’s been a full year since I launched Ecommerce Amplifier (the days fly by so fast) and since that time I’ve been fortunate enough to have helped online stores in over 5 different countries increase their sales, and gain higher conversion rates (precisely what the syste... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Nov 20, 2010, 11:21 am
With the holidays revving up I thought I would bring back a few older articles I wrote which tend to get buried beneath the rest of the articles here. Rather than reinvent the wheel, I’ve provided links to them below.
Complete Ecommerce Holiday Checklist
This article provides a checklist of 10 ite... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Nov 4, 2010, 10:16 am
Keeping with the theme of my previous article on Mobile Commerce, I recently read a number of news items that bring to light even more, the big opportunity there is in moving toward a mobile marketplace. I wanted to summarize the findings for you below.
Mobile Users Prefer Mobile Web Over Mobile Ap... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Oct 4, 2010, 2:08 pm
With all the talk of iPhones, apps, Blackberry’s and like minded ’smart devices’, at some point (if you haven’t already) you need to consider when it is right to make the jump to mobile commerce. These technologies are more prevalent than ever before, and the rate of use is growing with what... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Sep 8, 2010, 1:17 pm
Today Google unveiled what they call Google Instant. It provides you with search results as you type (no need to click the ’search’ button.)
It’s pretty slick and if you haven’t seen it already jump on over to Google and give it a go.
To learn more about what it’s all about you can go to... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Sep 8, 2010, 12:54 pm
Many online store owners have the impression that all they have to do is attract more traffic and the sales rise. Stores with this mentality often increase marketing spend in an effort to drive more traffic yet they soon find out that the effort did indeed generate more traffic, but resulted in no m... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Aug 25, 2010, 10:54 am
If you want to fine tune your website in an effort to increase sales you absolutely must pay attention to what your website analytics is telling you. In short, you must know where your problem spots are if you are going to be able to correct them.
Now, there are a number of website metrics that sho... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Aug 2, 2010, 1:29 pm
Are you engaged in any active Search Engine Optimization (SEO)? What about Pay Per Click (PPC) advertising? The fact is you should be working on both.
Both channels should work in conjunction with the other, sharing information between each to further enhance the overall sales return. That is what ... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Jul 20, 2010, 10:38 am
You’ve seen them on just about every big ecommerce site. Many banners have gone from static to rotating. The rotation offers an unlimited resource for promoting various items without taking up a ton of space on the page — and if done correctly, they look nice too.
In my last article I talked ab... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Jul 8, 2010, 2:50 pm
With the tools available today, just about anyone can design a graphical banner for a promotion. But designing a banner and designing a banner that gets results is quite different.
In general you want to design your promotion to work with the user eyeflow. Standard reading is left to right so this ... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Jul 7, 2010, 3:26 pm
Raise your hand if visitors to your Facebook Fan Page see your Wall comments when they arrive at your page. Now raise your hand if visitors see a well executed welcome page (and no, the Information tab does not count as a well executed welcome page).
If your visitors see a well thought out welcome ... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Jun 23, 2010, 8:15 am
Just a reminder here for any store owners looking to get into the summer session. Today is the last chance you have to get 50% off your first month as a member of my exclusive online coaching program Ecommerce Amplifier.
If you’re still on the fence thinking about it, now would be a good time to ... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Jun 17, 2010, 10:40 am
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind. Spend less, make more.
When it comes to paid search advertising, there is any number of ways to get more for less. One of them is by paying attention to your quality scores. In sho... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Jun 5, 2010, 8:34 am
I wanted to post a quick thought here that all store owners should consider.
Change can be good — sometimes — especially if it is meant to decreased expenses (thus directly affecting the bottom line.) However, change that has not been planned out properly or change that does not take in... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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May 29, 2010, 10:19 am
The social media world has been abuzz these past few weeks over Facebook’s recent unveiling of new privacy settings on its ever-growing popular social sharing site.
Facebook recently made the decision to allow different levels of privacy for its account users. From a “please just update... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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May 19, 2010, 10:24 am
If you’ve been entertaining dreams of taking your website mobile, but weren’t sure where to start, consider getting your feet wet with QR Codes.
In the simplest terms, QR Codes are the 21st century version of the bar code. Standing for “Quick Response,” these two-dimension... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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May 4, 2010, 9:48 am
Anyone familiar with keyword research for paid search knows that estimating traffic is one element that can influence what keywords or keyword phrases to target (budget, bid price also play a factor of course as well as a host of other information.)
There are any number of tools that can be used to... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Apr 23, 2010, 10:58 am
For those of you have have not seen these yet I thought I’d post links to two very nice articles on what you can do to utilize the power of Google’s Website Optimizer.
Google’s Website optimizer is a powerful tool that enables you to increase the conversion of your website using t... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Apr 22, 2010, 10:25 pm
You’ve tried everything you can think of to optimize your site, yet you’re still not getting the traffic you’d like. What else is there to do?
Consider optimizing your images and alt tags.
Take a look at the images on your site. If you were to view the image information (Right cl... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Apr 10, 2010, 9:29 am
It wasn’t an April Fool’s Joke — when Facebook announced on April 1 that it would be introducing Facebook Community Pages, they really meant it.
For anyone that hasn’t heard of a Facebook Community Page, this new designation can used to create a page that is focused on a cau... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Apr 7, 2010, 3:43 pm
I recently had a member ask me this question and after some research found a number of answers. All were interesting.
The question we are looking to find an answer to is “how can we track traffic arriving from Google’s Product Search separately from all other traffic within Google Analy... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Mar 31, 2010, 4:40 pm
It is said in business that customer acquisition is an investment but profitability is built on customer retention. In other words, it typically costs you more to sell to a new customer than it does to a current one. As a result, your profits are higher when you sell to those who have already purcha... Comment - Like
Eric Leuenberger posted an article on
E-Commerce Optimization & Marketing
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Mar 16, 2010, 9:28 am
If you’ve had a Facebook Fan Page set up for any amount of time, you may have noticed a little thing called Facebook Insights. This “tool” is reportedly Facebook’s answer to analytics.
Most SEO and social media consultants will feel compelled to tell you that Insights offers... Comment - Like
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