Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Nov 24, 2009, 9:26 am
Twitter’s recently added list functionality has turned the social networking site into a list-maker’s paradise. If you’re asking yourself what the point is or why use a Twitter lis...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Nov 18, 2009, 9:27 am
With the holidays just around the corner it helps to know at least some of what customers search for in the way of promotions online. You should already know what your customer base likes as far as pr...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Nov 17, 2009, 4:16 am
Just a reminder here to everyone that today is the last day to take advantage of the Free Website Video Review I am performing for anyone who joins my online coaching program Ecommerce Amplifier. Th...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Nov 14, 2009, 7:12 am
... your site. Use your Facebook fans and Twitter followers to get the word out about the specials and any contests you may have coming up. The more you entice potential customers to come to your ...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Nov 12, 2009, 6:30 am
The holidays are quickly approaching and you should already be pushing promos geared toward that (and have others planned). However, this timely post provides you with a checklist of things to conside...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Nov 10, 2009, 1:23 pm
Increasing website conversion is something that all of us seek. More sales, better qualified traffic, bigger profits, lower cart abandonment, and the list goes on. It’s the foundation of what I ...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Nov 7, 2009, 11:01 am
Google has been on a streak lately with new releases (just in time for the holidays). Recently they introduced comparison ads for Adwords. Think of it as “Comparison Shopping” but directl...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Nov 6, 2009, 6:46 am
This is something new and I have not tried it yet but I still thought it was interesting enough to bring forward here. Google recently unveiled a new Ecommerce Search Solution. It looks to be geared ...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Nov 5, 2009, 8:05 am
Just read a great white paper from iContact that listed out the top 10 days to send holiday emails (dates based on 2009 calendar so note that some days may actually change from year to year but the pr...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Nov 4, 2009, 11:31 am
In continuing with my series on sprucing up your email campaigns, I thought a post on the best time to send emails would be appropriate. To date I’ve discussed reasons you should consider a thi...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Oct 29, 2009, 9:23 am
Wanted to post a quick note here to remind any store owners that want to take advantage of Cyber Monday (the Monday after Thanksgiving) that it is quickly approaching. If you want to take advantage of...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Oct 28, 2009, 8:40 am
In one of my recent articles I talked about the 4 main elements that are present in all effective emails. In that post I went into detail on the things you should consider in writing an email that gen...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Oct 13, 2009, 9:50 am
According to a recent EMarketer report, nearly 79% of Internet Retailers had a Facebook profile, followed by 69% on Twitter and 59% using both. The report goes on to add that fewer than half of thes...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Sep 27, 2009, 10:53 am
A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. Not enough attention is often paid to this critical compone...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Sep 21, 2009, 9:36 am
Do you own the copyright or trademark to your site’s name? Make sure you do before you create your Facebook Fan Page or else you may be at risk for losing your page. Facebook takes its Intel...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Sep 4, 2009, 9:35 am
We’re going to revisit 1-800-FLOWERS.com’s Facebook example to further illustrate how the e-commerce site has integrated Facebook and other social media sites to communicate with its past,...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Aug 25, 2009, 7:49 am
In 1956 a book written by Victor Schwab described forty driver based emotions which we as people want and that cause us to act. That was over 50 years ago and would you believe after all that time, so...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Aug 19, 2009, 8:35 am
Today I went to the post office to check the mailbox and found a nice albeit unexpected surprise waiting for me. Let me briefly set the stage. I write and contribute a number of monthly articles for ...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Aug 17, 2009, 7:57 am
I touched upon site search quite a while back in a previous post of mine titled How to Read Your Visitors Minds with 100% Accuracy. In that post I went into detail on how you can use site search to un...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Aug 14, 2009, 7:28 am
1-800-Flowers.com received a lot of praise recently for being the first e-commerce retailer to set up shop on Facebook.com. Using a few very simple techniques, you too can follow 1-800-Flowers.comR...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Aug 13, 2009, 7:30 am
If you want a sure way of increasing profits you should start looking inside your business. Shifting your sales focus from attracting new customers to enticing your proven customers to buy again is on...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Aug 4, 2009, 6:52 am
Many successful companies use urgency as a known factor to help them win sales. Urgency is a form of persuasion that works very well when combined with promotional offers. It creates an anxiety within...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Jul 16, 2009, 10:39 am
Facebook, like its cousin Twitter, has become a hip place for “locals” to congregate to talk about everything from recent purchases, likes/dislikes to their most recent run-in with a customer serv...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Jul 14, 2009, 7:15 am
A huge question I often hear when it comes to Facebook and brands is should you build a Facebook Group Page or a Fan Page? It is a good question and the answer depends mostly on what your plans are...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Jul 12, 2009, 8:18 am
In a recent article I wrote titled 10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate I detailed a number of strategies you could use to reduce your cart abandon rates. If you use PayP...
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Eric Leuenberger posted an article on E-Commerce Optimization & Marketing - Jul 5, 2009, 7:13 am
Running a profitable paid search campaign can be an art. Although many believe you must have a complete understanding of the search engines in order to be successful however, this is not always the ca...
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