Eric Miltsch posted an article on
Why Buy Used Cars
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Feb 3, 2012, 9:00 am
They say the average age of a used car is now 10.2 years old. And what happens when they get older? They need more work. Here’s an excellent collection of the worst car repairs you’ll ever see.
Time to fix up your ride? Choose from over 1300 quality used vehicles at Auction Direct!
H/T to Jim ... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Feb 2, 2012, 9:00 am
Even Suzuki is getting in on the Superbowl preview kick with this new commercial being shown online. It’s a fun spot for the Suzuki Kizashi that gets a couple of laughs and play on the cute factor as well. Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Feb 1, 2012, 9:55 am
Car makers aren’t wasting any time getting their new Superbowl commercials in front of potential customers. Volkswagen rushed their new spot out to the Internet as well. Very well done and even includes some unexpected content.
And, if these aren’t the Volkswagen Beetles you’ve been looking f... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Jan 30, 2012, 11:47 pm
Car companies are expected to run the most ads during this year’s Superbowl than the industry has seen in many years. Here’s a preview of two Superbowl commercials that are creating early buzz. Both are from Honda – one for the Honda CR-V SUV, reviving Mathew Broderick’s character Ferris Bue... Comment - Like
Eric Miltsch posted an article on
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Jan 24, 2012, 11:43 am
Great things on the horizon thanks to Near-Field Communications (NFC). Check out how SITA & Orange have developed new check-in solutions to clearly trump anything else available. Cool fact: NFC works even when you phone is off.
Be sure to catch my complete overview of NFC in the next issue ... Comment - Like
Eric Miltsch posted an article on
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Jan 20, 2012, 3:27 pm
Five key things to watch this year as the trends continue. Three segments of opportunity for tremendous “mass influence” jump out to me:
Cult of Influence: Moving beyond the Klout’s of the world, I expect to see even more targeted areas of influence. Klout says I’m influential about car... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Jan 19, 2012, 3:26 pm
Cheers to the creative folks at Volkswagen for this new commercial: Dogs barking the Star Wars theme! Hopefully the force is strong enough in these used Volkswagen cars at Auction Direct as well. Comment - Like
Eric Miltsch posted an article on
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Jan 13, 2012, 12:18 pm
Wonderful information provided regarding how (& why) businesses are using various apps, platforms and devices. I’m surprised one of the answers to the question “Why enterprises are adopting mobility” isn’t “To connect with customers” (Or at the very least – “To create a better us... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Jan 9, 2012, 9:34 am
Cheers to Chevrolet for pulling off the world’s largest crane game in the form of a 3D video installation – this is wild!
Check out the used Chevrolet vehicles at Auction Direct.
Nice find Jimmy! Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Jan 2, 2012, 2:58 pm
Auction Direct CEO John Iannone is featured again tomorrow, at 7am, on Lifetime Television’s The Balancing Act. This month’s segment focuses on making a smart investment and the benefits of buying a used car. Catch tomorrow’s segment on The Lifetime Channel at 7am! Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Dec 31, 2011, 5:26 pm
Auction Direct wishes everyone a very Happy New Year in 2012! Best wishes to all of our employees, friends, families & our wonderful guests – your support is always appreciated! Comment - Like
Eric Miltsch posted an article on
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Dec 29, 2011, 3:23 pm
We all understand consumers are active on their mobile phones. Very active. Now it’s time to pay attention to their usage and make these experiences even better.
Click image to enlarge Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Dec 29, 2011, 11:04 am
Here’s an interesting infographic showing the improvements to the American automotive industry since 2009. What are your thoughts? Do you see overall improvements with regards to quality and pricing from a consumer’s perspective?
Click image to enlarge Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Dec 27, 2011, 11:49 pm
Click image to enlarge
Need something safe? Search Auction Direct & compare! Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Dec 24, 2011, 2:04 pm
Here’s a preview of Auction Direct’s newest TV spot – something completely different from our previous commercials. Who doesn’t like a little humor?
Be sure to subscribe to our YouTube channel!
Cheers to the talented Lebarge Media team. Comment - Like
Eric Miltsch posted an article on
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Dec 13, 2011, 7:16 pm
Everyone thinks they have the magic bullet when they deploy their QR code solution. The problem is, I have yet to hear someone else tell me about an amazing experience they had with a QR code. I haven’t heard about how the QR code truly helped them.
So how are these QR codes making things better?... Comment - Like
Eric Miltsch posted an article on
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Nov 30, 2011, 11:54 pm
Whether you’ve already created a Google Plus Business page for your business or plan on doing so eventually, here’s two simple things you can do to help make sure it stands out. One is for esthetics, the other for search.
G+ Business pages allow for a profile image and five window panes to ... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Nov 25, 2011, 4:39 pm
Here’s a simple tutorial to ensure your tires have the correct air pressure. Quick, easy & something you should probably check more often than you think. Let us know if you need additional automotive service – we’ll lend a hand.
Hope that helps Rachel:) Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Nov 24, 2011, 12:36 pm
Happy Thanksgiving to all of our loyal customers, employees and our families! We’re extremely thankful for the continued support everyone shows us every day.
Enjoy your day, the people you’re with and go ahead – eat way too much! Comment - Like
Eric Miltsch posted an article on
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Nov 16, 2011, 1:11 am
One of the things I love to do is find the newest ways for people to connect with Auction Direct online. Here’s two ways that will become increasingly popular.
Everyone on the Internet is looking for Information. What’s the best information we can find? Information from trusted sources such... Comment - Like
Eric Miltsch posted an article on
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Nov 12, 2011, 10:37 pm
Location based services continues it’s momentum as it finds a home within digital marketing strategies. Marketers continue to see the value of consumer usage by identifying specific intent. As consumer usage increases, so does the opportunity to market to them effectively. Click image to enlar... Comment - Like
Eric Miltsch posted an article on
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Nov 9, 2011, 10:23 am
This is one of the best mainstream uses of augmented reality by a major brand. Kudos to Starbucks for making it fun, interactive and simple.
(The app hasn’t been released yet, will try to update asap) Comment - Like
Eric Miltsch posted an article on
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Oct 28, 2011, 1:26 pm
Image by Markles55 via Flickr
Location Based Marketing Is Helping Drive Repeat Customers
Repeat customers. Everyone wants them yet few want to take the steps necessary to get them. The location based marketing continues to pick up momentum, and it’s primarily due to the 10 million+ users within ... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Oct 26, 2011, 9:04 am
Buying a vehicle, especially a used car, doesn’t need to be a hassle – especially when you already know exactly what you want. And what happens when a dealership doesn’t even have the vehicle you’re looking for? Instead of just telling you about how you can Order a Car from us, see what Lee ... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Oct 25, 2011, 7:47 am
John Iannone, the “Car Coach”, and CEO of Auction Direct USA joins The Balancing Act to talk about a new direction for auto shopping, eliminating high pressure sales people and allowing potential customers to shop at their leisure on-line. By combining buying power and a detailed mechanical ... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Oct 19, 2011, 4:59 pm
Watch John Iannone, CEO Auction Direct USA, on the The Balance Act segment airing 7am, October 25th, on Lifetime television. Comment - Like
Eric Miltsch posted an article on
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Oct 16, 2011, 9:39 pm
Location’s transition to passive activities is starting much sooner than many expected.
The newest updates now allow you to enable Foursuare’s Radar functionality. Items that you’ve deemed interesting, places you visited or even places that are heating up with activity can now alert you. Keep... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Oct 3, 2011, 2:02 pm
So many great things about Rochester – the local color is rich in favorite experiences. Shopping, food, entertainment and even used car dealerships are represented. You guessed it, Auction Direct made it to the final voting round again this year thanks to the votes we received from you during the ... Comment - Like
Eric Miltsch posted an article on
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Sep 24, 2011, 2:16 pm
Everyone knows how powerful Word of Mouth marketing is. It’s about to get an incredible shot in the arm thanks to the new social graph features within the upcoming Timeline profile.
Facebook’s goal is to let you share evey facet of your life with anyone and everyone you care to. Sure, on a pers... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Sep 17, 2011, 1:24 pm
It just makes sense to find a car or tuck with a history of reliability and a low total cost of ownership. Consumer Reports tallies five year ownership items to determine it’s best values, such as:
5 year ownership costs
Sales tax
Depreciation
Fuel costs
Interest
Insurance
Maintenance
Repairs
1... Comment - Like
Eric Miltsch posted an article on
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Sep 8, 2011, 11:34 am
Excellent infographic from KISS Metrics showing global Google analytics metrics and usage trends. Compare your website metrics to these statistics – how does your site measure up? Click to view full size.
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Eric Miltsch posted an article on
Why Buy Used Cars
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Sep 8, 2011, 9:00 am
Excellent distracted driving statistics infographic.; HT to TheCarConnection.com.
Click to view full size.
What are you doing to ensure your safety? (And your passenger’s safety?) Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Sep 7, 2011, 10:54 am
The 2012 Toyota Camry Hybrid is the winner of the NADAguides.com choice for the September Car of the Month.
Who doesn’t love the Toyota Camry? Sure, it may not be the typical dream car, but Toyota is pulling out all the stops to ensure our love affair with the Camry continues by giving us the hy... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Sep 5, 2011, 2:53 pm
Jaguar’s C-X75 Supercar is revolutionizing the way cars are designed and how electric turbine engine solutions are deployed. This is one of the most striking new car designs coupled with an electric engine.
It’s easy to notice how the new design styles are still influenced by the classic roots,... Comment - Like
Eric Miltsch posted an article on
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Sep 4, 2011, 5:27 pm
Foursquaropoly
The addictive game element of Foursquare could become even more addictive. Check out Foursquaropoly. You guessed it: Foursquare + Monopoly. This is the kind of gamification and branding that may provide location based marketing a major lift in awareness.
Your check-in activity allow... Comment - Like
Eric Miltsch posted an article on
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Aug 31, 2011, 1:04 am
Image via CrunchBase
Yelp is the second major platform this week (after Facebook) to announce a change of direction with regards to their stance on daily deals. Only one year old and Yelp plans on scaling back their deals staff by 50%. The trend seems so be in place with daily deals revenue droppin... Comment - Like
Eric Miltsch posted an article on
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Aug 29, 2011, 2:50 pm
Here’s a quick and easy desktop sharing application. Be in two places at once easier than ever with Join.me.
It’s this simple.
Go to Join.me (And anyone else who you want to connect with online)
Click either Share or Join
Plus, you can have up to 250 people join, share screen controls, sha... Comment - Like
Eric Miltsch posted an article on
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Aug 24, 2011, 1:34 am
The location based marketing services landscape just shifted. Heavily.
Facebook Places, their answer to the check-in game, is shutting down. Not a major shocker. Sure, there was activity, relegated mostly to larger metropolitan areas. I used it two times – once at a restaurant to show my friends ... Comment - Like
Eric Miltsch posted an article on
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Aug 22, 2011, 10:26 am
President Obama joined the ranks of location based marketing users by signing up for Foursquare. There goes my shot at becoming Mayor of the Oval Office. Some will ask why would the President join? I’m sure he isn’t looking to jump to the top of the leader board, unlock a ton of badges or earn a... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Aug 16, 2011, 4:05 pm
Ken Block has done it yet again. This guy is a living legend who simply knows how to push the limits of adrenaline, excitement & marketing. Enjoy!
Want to try to recreate some of that excitement? Ken Block’s previous sponsor provides some nice opportunities to do so with the Subaru Impreza Sp... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Aug 11, 2011, 11:28 am
The BMW 5 Series is the winner of the NADAguides.com choice for the August Car of the Month.
The BMW 5 Series is a consistent favorite for automotive enthusiasts based on it’s time-tested design and performance. Significant updates keep it fresh, yet somehow still manages to show them off wi... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Aug 4, 2011, 11:14 am
Superhero’s need something cool to drive. I think Batman’s ride, Tumbler take the prize as the coolest.
Here’s the specs:
2.5 tons
8.7 Liter V8
500hp
9 feet 4 inches wide
15 feet long
HOOSIER racetrack tires on front
4 Rear 44 inch SUPER SWAMPERS; four wheel drive conversion component
Jet bu... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Aug 2, 2011, 4:39 pm
Image by Luis F Franco via Flickr
“Buy American cars” is a comment you’ll here every so often. Funny thing is, it comes from a person who has no idea that his American-made car actually has more foreign parts than a Toyota or Honda.Yes, that’s right. The Toyota Camry is built in Kentucky & ... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Jul 29, 2011, 4:29 pm
Staying connected to our customers is among one of the highest priorities for Auction Direct.
The social web is not a fad; this is a fundamental shift in how people communicate with each other, and most importantly, how we interact with our guests. Businesses can now interact with more personalized... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Jul 20, 2011, 1:09 am
Here’s a car that makes people stop and simply ask “What is that thing?” People who couldn’t care less about cars take a moment to imagine themselves behind the wheel of a Lotus Elise.
Nothing conventional happening here: It’s small, extremely organic looking and was bred for the race tra... Comment - Like
Eric Miltsch posted an article on
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Jul 19, 2011, 11:38 am
Attract new customers, create loyalty and track foot traffic
Foursquare and other Location-Based Services are increasingly helping dealerships attract new customers, create loyalty, and track ever-elusive showroom foot traffic. Fun and free, these tools are growing rapidly in popularity among indiv... Comment - Like
Eric Miltsch posted an article on
Why Buy Used Cars
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Jul 1, 2011, 2:27 pm
You may have noticed more and more of those bar code-looking boxes popping up in ads, signs and even on TV. They’re called Quick Response Codes, or QR Codes. “What the heck is a QR Code?” is usually the next response.
Short history: They’ve been around for about 20 years in Japan; created... Comment - Like
Eric Miltsch posted an article on
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Jun 29, 2011, 1:13 pm
Movie fans take notice. Here’s a really fun app for anyone into movies that combines augmented reality and your phone’s location indicator.
If you know a movie scene was shot at your current location, your phone can instantly replay the scene. Besides being a cool new way of experiencing a ... Comment - Like
Eric Miltsch posted an article on
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Jun 27, 2011, 1:11 pm
Leave it to MINI to come up with the coolest contest I’ve seen yet in the location based marketing space.
Users download an app then locate a “virtual MINI Cooper.” Once found, they can “grab” the vehicle and add it to their app. Anyone else who happens to be within 50 meters can grab th... Comment - Like
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