Eric Tsai posted an article on Cracking the Code of Internet Marketing - Jul 20, 2011, 3:28 am
If you’ve been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audit website conversions. Ultimately it turned into an article about capturing attention online beca...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Jul 1, 2011, 5:15 am
It seems as if all the talk in web marketing these days center on algorithm updates, social signals, mobile and display opportunities. Marketers and brands are eager to make adjustments trying new strategies to drive sales and increase profits. I think it’s important to know the difference betwee...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Jun 15, 2011, 5:00 am
In working with many smart business people and analysts in the past few months, I came to appreciate the ease of accessing web analytics. Who knew that math and data would become a main revenue driving force for businesses big and small? Every business is fast becoming a data-generating machine. ...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Apr 29, 2011, 4:02 am
As the dust begins to settle on the endless possibilities of social media, marketers are gearing up for the next wave of digital growth. From Google’s report on mobile is finally making an impact on search to how social media is used by 25% of the companies worldwide, I’ve always focused on opp...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Apr 14, 2011, 3:24 am
Much has been written about Internet marketing strategies and how marketers can leverage techniques to get the desire outcome. What isn’t discussed enough, at least from my perspective, is the need to go beyond techniques, tools and analysis to get a long-term sustainable ROI (return on investment...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Mar 31, 2011, 10:58 am
Like many digital marketers, I consume and create large amount of content daily. Whether it’s doing research or analyzing data, I’ve come to realize the economic value of attention. It’s relatively easy to create and publish content nowadays because technology has made it cost-effective and e...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Mar 20, 2011, 11:17 pm
Today I have some special news to share with you – I’ve joined WebMetro. 2 years ago I informed you about designdamage’s transition to become a blog. I started blogging because of my passion for understanding the impact of disruptive technology and social media has on our everyday lives. Si...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Mar 8, 2011, 1:43 pm
Information doesn’t sound like it’s worth a lot of value. In fact, most of the time information wants to be free and are free in the sense of accessibility. In order to make information so valuable that people will pay money for them, you had to turn organized knowledge (i.e. stuff you find on ...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Mar 2, 2011, 3:10 am
The recent update to Google’s content farm algorithm had SEOs and webmasters scrambling to figure out what’s going on as it affects 12% of the search results in the US. Even if you’re not a hardcore SEO ninja you should know that Google works hard to purify its search data regularly. After a...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Feb 18, 2011, 2:55 pm
If you had to pick between getting tons of traffic or having a high conversion rate, which one would you pick? Most marketers churn out content for SEO rankings, build backlinks for offsite optimization and may even invest in PPC at some point. Whether your objective is to get people to buy, opt i...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Feb 3, 2011, 3:05 am
Have you ever tried to tell someone about your online business or your idea for a business, but when you did, their eyes glazed right over? You feel stupid or self-conscious because you know they’re bored, confused or just don’t get it. The truth is we’re already inundated with information a...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Jan 20, 2011, 3:50 am
If you’re doing any kind of Internet marketing you know the importance of fact gathering especially if you’re just starting out investing time, money and resources in social media. We’re now well into the “early majority” phase of social media, it’s time to take a look at some interestin...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Dec 16, 2010, 3:42 am
Content is critical in today’s marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content. As a business professional, experts, marketer or even just a blogger who’s trying to navigate the changing landscape of this dig...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Dec 2, 2010, 5:28 am
Getting people to take actions from your content requires a deep connection with your audience. We all know the need to implement the right tactics to capture the emotion that leads to those desirable actions. Provide valuable content, use ethical SEO (search engine optimization) tactics, give away...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Nov 18, 2010, 3:58 am
You understand the power of the social web so you set out to master the art of internet marketing. Perhaps you went through some training, attended seminars or read a bunch of great books. You get it. It’s all about building traffic adding subscribers and ultimately generating a revenue-generatin...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Nov 11, 2010, 5:13 am
As we’re approaching the end of the 2010 there are numerous developments with businesses using social media. I had predicted that brands will need to figure out how social fits into their overall brand strategy by identifying where the leverage is with social media and how to manage it. Online co...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Oct 14, 2010, 4:12 am
With more than 500 million active users and the recent surge overtaking Google in time spent on site, you would think that Facebook is the king of content sharing. However; a recently research from Chadwick Martin Bailey found that email still tops Facebook for content sharing. According to eMarket...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Sep 29, 2010, 9:14 am
Understand how people learn, think and communicate is the key to create effective marketing. In fact, communication is the core of your marketing and if you know how to leverage it, you will be able to elevate the perceived value of your products and services so people are willing to pay higher pric...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Aug 13, 2010, 3:59 am
Most business owners, experts and professionals understand the importance of providing non-promotional, educational content during the beginning of the relationship with a customer. In essence, content marketing is information marketing, and information marketing is the new currency on the Internet...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Jul 29, 2010, 9:25 am
It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. Why? Because we’re ...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Jul 7, 2010, 4:12 am
I saw a video on the State of Social CRM post on Web Strategy by Jeremiah Owyang in which Paul Greenberg talks about how companies are having difficulties with cultural changes internally to execute against the new bread of customer, the social customer. In case you don’t know what CRM is, it’s...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Jun 18, 2010, 5:47 am
Over the past months I wrote about how to find your customers in order to improve your customer segmentation and gain better understanding of your niche market. Everything goes back to connecting with your audience so you can craft campaigns utilizing tactics such as email marketing, SEO and social ...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - May 27, 2010, 8:24 pm
As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people. So what exactly is adding value and how? Is ...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - May 19, 2010, 7:32 pm
Social media is changing how businesses find customers and how customers engage with brands. There are many reasons to believe that it will eventually overtake email marketing, but I’m a firm believer that it’s here to stay. In fact, I believe email marketing combine with search (SEO) and socia...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - May 12, 2010, 7:00 pm
There has been a few interesting development recently on the social web specifically with Facebook replacing the ‘become a fan’ phrase with a ‘Like button‘ and launching ‘Community Pages‘; expect all mainstream websites to gradually adopt the like button enabling visitors to see if their...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Apr 23, 2010, 1:57 am
After my last post on “How to use Google and Twitter to Find your Customers,” I’m following up on how to abstract value to improve your ideas; whether it’s for your marketing research or product innovation, the intention for gathering these data should NEVER be for spamming but to help integ...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Apr 8, 2010, 8:45 am
The three most important elements when starting out with marketing on the internet is to 1) define success and 2) know your target audience 3) listen to your customers. Once you form a foundation for your web strategy, the execution becomes easy. The goal is to constantly test and use different cam...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Apr 5, 2010, 9:26 am
Living in southern California I love going to restaurants, cafes and retails stores to experience what companies are doing to attract customers.  From merchandising to customer service, I’m gradually seeing three popular marketing trends that everyone is doing to spread their brand voice. First,...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Mar 24, 2010, 4:02 am
Recently I purchased a new vehicle and was excited about the whole experience. I’ve had many cars in the past and the part that always annoys me is feeling the pressure to buy from the sales people on the floor. But this one is different. It was like two friends talking about cars and with no in...
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Mar 11, 2010, 3:51 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Feb 26, 2010, 3:39 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Feb 23, 2010, 5:11 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Feb 17, 2010, 4:55 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Feb 10, 2010, 3:17 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Feb 9, 2010, 4:15 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Dec 31, 2009, 11:19 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Oct 22, 2009, 5:54 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Oct 15, 2009, 4:19 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Oct 6, 2009, 3:21 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Sep 23, 2009, 6:16 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Sep 16, 2009, 8:56 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Sep 10, 2009, 4:02 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Sep 4, 2009, 4:55 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Aug 28, 2009, 4:26 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Aug 24, 2009, 10:28 am
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Aug 12, 2009, 12:28 pm
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Eric Tsai posted an article on Cracking the Code of Internet Marketing - Jul 30, 2009, 1:23 pm
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