Eric Tsai posted an article on
Strategy + Design: Social Branding
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Oct 22, 2009, 4:54 am
It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existi... Comment - Like
Eric Tsai posted an article on
Strategy + Design: Social Branding
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Oct 15, 2009, 3:19 am
When you hear something enough times, it may be a fad. But when you start to see email spam about it, you know it’s a trend. That’s the case with marketing trends such as email marketing and s... Comment - Like
Eric Tsai posted an article on
Strategy + Design: Social Branding
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Oct 6, 2009, 2:21 am
In an effort to keep up with the rate of change in the marketing landscape, it’s important to understand the tools available to drive results. Social media is the fastest growing tactic according ... Comment - Like
Eric Tsai posted an article on
Strategy + Design: Social Branding
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Sep 23, 2009, 5:16 am
Last week BusinessWeek published its 100 Best Global Brands 2009 and to no surprise, financial brands were largely untrusted which dragged all brands down with it. Moving forward, brands are rethink... Comment - Like
Eric Tsai posted an article on
Strategy + Design: Social Branding
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Sep 16, 2009, 7:56 am
One of the first priorities in building your brand is to know who you are and why you matter before you uptake a brand strategy. I received some feedback on the post “12 Principles of Brand Strate... Comment - Like
Eric Tsai posted an article on
Strategy + Design: Social Branding
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Sep 10, 2009, 3:02 am
What happens when hype is no longer hype but a real trend? Can you afford to miss benefiting from social technologies?
These are questions I get about using social media as part of the brand strategy... Comment - Like
Eric Tsai posted an article on
Strategy + Design: Social Branding
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Sep 4, 2009, 3:55 am
In a situation where you’re selling to multiple personalities, it’s best to first connect everyone on a common ground then articulate clearly what’s in it for each of them. The goal is to stim... Comment - Like
Eric Tsai posted an article on
Strategy + Design: Social Branding
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Aug 28, 2009, 3:26 am
This week an interesting question came up during a discussion I had with business owners wanting to learn more about integrating social media into their existing marketing strategy. As expected, the s... Comment - Like
Eric Tsai posted an article on
Strategy + Design: Social Branding
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Aug 24, 2009, 9:28 am
Recently a report was released by US market research firm Pear Analytics with a statement on how 40% of Twitter messages are “pointless babble.” As you can see from the comments followed, the stat... Comment - Like
Eric Tsai posted an article on
Strategy + Design: Social Branding
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Aug 12, 2009, 11:28 am
Recently I gave a presentation on social media in which I mentioned that one of reasons social media is gaining great momentum is that it fosters the creation of community. Naturally, we all have th... Comment - Like
Eric Tsai posted an article on
Strategy + Design: Social Branding
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Jul 30, 2009, 12:23 pm
With the recent acquisition of Zappos by Amazon, many companies are now taking a serious look at social innovation especially after the latest Engagement report by Wetpain and the Fluent report by Raz... Comment - Like
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