Glenn Rubenstein

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Here Comes The Money – $217 million raised for Online Video in 2008

Glenn Rubenstein posted an article on - Dec 31, 1969, 7:00 pm
Every day I see another new online video start-up enter the emerging world of New Media 2.0. It’s no wonder why, as NewTeeVee writes: “Profits may not have arrived for online video, but venture capitalists are still happy to pick up the bill. More and more U.S.-based, venture-backed online video...
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TV Advertising Gets Punk'd? Ashton Kutcher invests in SaysMe

Glenn Rubenstein posted an article on - Dec 31, 1969, 7:00 pm
SaysMe is an intriguing idea, although it is similar to another site, VoterVoter. The idea for both is that you can purchase local cable television spots to air your uploaded advertising. The initial focus is politics, given that it's an election year and all. But if it expands beyond politics, the ...
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The WB is Coming Back with 7 Original Online Video Series

Glenn Rubenstein posted an article on - Dec 31, 1969, 7:00 pm
What would you expect from a new online video offering backed by one of the entertainment industry's largest studios, hosted at a domain name once used for their (now defunct) television network? The WB is going a slightly different route, with seven new and original online video series that will ma...
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Google vs. Cable Industry over TV Advertising 2.0

Glenn Rubenstein posted an article on - Dec 31, 1969, 7:00 pm
Google just launched Adwords for TV via the DISH Network. Meanwhile, six Cable Television giants have invested $150 million into Project Canoe in an effort to protect their annual $5 billion in local TV advertising revenue. At stake is the future of targeted TV ads, which may go from simply geograph...
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Spot Runner & Co. Make Television Advertising Easier Than Ever

Glenn Rubenstein posted an article on - Dec 31, 1969, 7:00 pm
Spot Runner is more established than some of the newcomers to the TV Advertising 2.0 race, and through their involvement with 60Frames it's clear that they have an understanding of the online video and social media world. But is being in the know enough to combat Google's TV Adwords and the Cable In...
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Make Mine Marvel! Rubenstein to Head Marvel's Online Video and Animation Group

Glenn Rubenstein posted an article on - Dec 31, 1969, 7:00 pm
Don't jump to conclusions about what Glenn Rubenstein is up to (I should be so lucky!). The Rubenstein in the headline above is Ira Rubenstein, and he's been named as the head of Marvel Entertainment's new Marvel Global Digital Media Group - a division focused on extending the reach of the Marvel Un...
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Folding The Wish: The ARG community rallies for Puppet-Master Dave Szulborski

Glenn Rubenstein posted an article on - Dec 31, 1969, 7:00 pm
If there is one thing that players of Alternate Reality Games are used to, it's offering their help to strangers faced with a life-threatening situation. But recently, many from the ARG community went above and beyond their past efforts to show support for one well-loved puppetmaster who had fallen ...
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Google Perception vs. Reality – It's Kind of Like The Matrix

Glenn Rubenstein posted an article on - Dec 31, 1969, 7:00 pm
Glenn Rubenstein is a total dork. Okay, so that's not really news, but I was thinking about how the internet is fast becoming The Matrix, with Google search results shaping the perceived reality for those too tapped in to even notice anything else. What got my inner sci-fi geek started down this pat...
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Glenn Rubenstein asks, Who's Johnny?

Glenn Rubenstein posted an article on - Dec 31, 1969, 7:00 pm
Glenn Rubenstein has eclectic taste in music, as well as an endless capacity for useless information. Sometimes the two collide around the most random of songs. In this case, it's Who's Johnny by El DeBarge, which was released in the summer of 1986 to coincide with the United States release of the m...
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REDEARTH88 covered by TVWeek's Web Video Report

Glenn Rubenstein posted an article on - Dec 31, 1969, 7:00 pm
TVWeek's WebVideoReport covers REDEARTH88, and the site is currently featuring the RE88 video Aly Zarin.
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