Graham Jones

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18 Blog Followers
Following: 7
Following Blogs: 0

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How stupid can you be as a retailer?

Graham Jones posted an article on - Feb 8, 2012, 11:21 am
Here’s a simple question for you. Imagine you have someone in front of you who is desperate to buy your product; would you do everything in your power to help them make that purchase? If you answered “yes” then get a gold star and go to the top of the class. But if you answered “no” then y...
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Charles Dickens would have loved the Internet

Graham Jones posted an article on - Feb 7, 2012, 3:27 am
Charles Dickens was born 200 years ahead of his time. Today the world celebrates his birth back in 1812 when the notion of the World Wide Web would have been science fiction. But had Dickens been around today there is little doubt he would have loved the Internet, would have been a prolific blogger ...
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Social media is more problematic than cigarettes or alcohol

Graham Jones posted an article on - Feb 6, 2012, 5:23 am
... are much more tempted to use social media than other potentially addictive behaviours ... With much research now suggesting that social media addiction is a real threat ... the apparent “low cost” element of social media. Cigarettes and alcohol cost ... temptation. But the widespread ava...
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Twitter users prefer information to being social

Graham Jones posted an article on - Feb 3, 2012, 2:07 am
Twitter is a great social network – after all, you can have quick conversations with people, sharing your thoughts about a TV programme “live”, or commenting on a soccer player’s mishaps on the field with other Tweeters in the stadium. You can even tell people you are eating a cheese sandwic...
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Don't be too honest on Facebook

Graham Jones posted an article on - Feb 1, 2012, 4:06 am
Facebook users are nothing if not honest. Several studies have shown that we are frequently more truthful online than we are in the flesh. Want to know the “real person” you meet? Take a look at what they say on Facebook and other social networks and you’ll glimpse parts of their personality t...
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Profile pictures online should be baby-faced

Graham Jones posted an article on - Jan 31, 2012, 4:01 am
What is the first thing you look at when you land on someone’s social network profile page? When you look at an “About Us” web page, where do your eyes go? If you are like the bulk of Internet users you will focus your attention on the eyes of the person pictured. And, according to research yo...
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Princess Diana and Bin Laden are both alive and well…! Really?

Graham Jones posted an article on - Jan 30, 2012, 4:25 am
Princess Diana shares something with Osama Bin Laden apparently – like him, she is alive…! Trust me, it must be true because several people believe it and say so online. Yes, they are conspiracy theorists, admittedly. But there are plenty of people chatting away on the Internet who suggest, for ...
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Stephen Hester cannot help it – you should blame his Mum and Dad

Graham Jones posted an article on - Jan 27, 2012, 10:36 am
Stephen Hester, the embattled boss of the Royal Bank of Scotland, cannot help being the current most-disliked man in Britain. It is not his fault that his employers decided to pay him £1.2m a year. Neither is he to blame that they decided to give him a bonus worth almost as much. But would he be as...
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Your Internet Marketing Could Be Boosted With A Cardboard Box

Graham Jones posted an article on - Jan 26, 2012, 11:40 am
Internet marketers are nothing if not creative. There hardly seems to be a day that goes by without some new idea from an Internet Marketing brainbox. And each time you think there can’t be any new ideas to market your business online, along comes another creative thinker who has developed an amaz...
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Twitter can manipulate your behaviour

Graham Jones posted an article on - Jan 25, 2012, 5:13 pm
Twitter is not necessarily doing what you think it does. Rather than being the place where you send out short messages to your friends and colleagues it may be the place where your behaviour is manipulated by software. Researchers in Boston, USA, have discovered that “Twitter bots” can change ou...
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Do not ignore your website visitors

Graham Jones posted an article on - Jan 24, 2012, 5:23 pm
Hello, how are you? Hope you are well and that you have had a good day so far. Now, tell me, isn’t it nice to be asked, to be recognised, to be noticed? I am writing this from the Rudding Park Hotel, near Harrogate, where I am speaking tomorrow morning. I arrived to be met by a cheery smile, to be...
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Online success could be boosted by crossword puzzles

Graham Jones posted an article on - Jan 23, 2012, 3:43 am
Business owners tend to fall into one of two camps – those who are willing to have a go at anything and try new services and ideas, or those who want to maintain the status quo and who are very conservative in their approach to life. Indeed, the notion that people are either open to change, or the...
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Increase search accuracy by using longer words

Graham Jones posted an article on - Jan 20, 2012, 3:14 am
How many times have you searched for something, only to find that you are presented with results that don’t quite match what you wanted? It is a daily occurrence for many people. Search engines like Google, Yahoo! and Bing do a fantastic job, but ultimately they are only as good as the words typed...
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How to increase sales by displaying prices properly

Graham Jones posted an article on - Jan 19, 2012, 8:34 am
During economically troubled times you cannot miss the vast amount of price discounting and “special offers” which retailers and online stores use in a bid to tempt people to buy. With businesses themselves facing difficulties, they do almost anything to get more customers and people buying more...
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Online marketers look like they are fumbling in the dark

Graham Jones posted an article on - Nov 1, 2011, 5:18 pm
... 68% of Chief Marketing Officers say they are under-prepared to cope ... one of the most significant areas where they feel lack of knowledge. ... beats web marketing hands down, but they are not going to invest ... planning to invest in an area they know least about but not ... themselves...
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Treat your online customers, don't trick them

Graham Jones posted an article on - Oct 31, 2011, 4:55 am
Sales people up and down the land will be scaring their customers today. Not because it is Halloween, but due to the fact that sales people are taught that people buy because of fear. Nonsense. People do not buy because of fear, no matter what the sales text books tell you. People buy for pleasure. ...
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How to get millions of visitors to your website without paying a dime

Graham Jones posted an article on - Oct 28, 2011, 5:07 am
X-Factor supremo Simon Cowell is fuming. Viewing figures for the prime-time show are down significantly compared with last year. But I suspect after making his views known via the front page of The Sun, the number of people watching will be back up this weekend. Millions of people who previously cou...
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You need to wrap things up online

Graham Jones posted an article on - Oct 27, 2011, 4:21 pm
The latest smartphone from Nokia might just sell. Not because it is brilliant – it might be for all I know – but because it is brightly coloured. Most mobile phones are the same colour – sort of grey, silver, black combinations. The white iPhone was massively attractive, of course – and you ...
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Target the truly social people and you will make more money on the internet

Graham Jones posted an article on - Oct 26, 2011, 8:36 am
Here’s a simple psychology project you can do yourself this weekend in your local High Street. Sit yourself down in the café or restaurant of your nearest department store and do a bit of “people watching“. All you have to do is count the number of shopping bags each person is carrying and th...
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Focus on the bigger picture for internet success

Graham Jones posted an article on - Oct 25, 2011, 6:43 am
Yesterday I was in Brighton at a family funeral; my Auntie Mary, who was only in her mid-60s, was told a couple of months ago that she had just six weeks to live. She was a wonderful woman and so it was no surprise that the church had just as many people standing outside, who could not get in, as th...
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Good reviews might work against you online

Graham Jones posted an article on - Oct 24, 2011, 4:43 am
Are you watching The X-Factor…? Of course you are…! You’d be daft to miss the exploits of teen heart-throb Frankie Cocozza – especially as his mentor “chief judge” Gary Barlow said that he was really bad on stage last week, but that he had made a “comeback” this weekend. And then you...
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Read this…! You'll like it…honest….!

Graham Jones posted an article on - Oct 21, 2011, 5:12 am
What do you like best – reading something on-screen, or having a piece of paper in your hands and reading from that? Consistently, people claim that the subjective experience of reading from print is better than screen reading. Although we have to read millions of words from our screens each year,...
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Facebook reveals your brain's structure

Graham Jones posted an article on - Oct 20, 2011, 2:37 am
How many friends do you have on Facebook? Whatever the answer, I can tell how much grey matter you have in your “amygdala” – a small, almond shaped area deep within your brain. The amygdala plays a central role in emotion and in memory – probably helping us remember things to which we have a...
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Google makes another negative move – for your business and your children

Graham Jones posted an article on - Oct 19, 2011, 8:12 am
Google has announced that it is “making search more secure”. What it is doing is ensuring that for all people who are logged into Google at the “dot com” site their searches will be encrypted. This, according to Google, is because search is “personal”. So, my first question is: what make...
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Blogging wins – again..!

Graham Jones posted an article on - Oct 19, 2011, 3:29 am
Here’s a conundrum for you. Let’s see if we can work it out. According to several studies, most business do NOT blog. Back in 2009 less than 16% of the Fortune 500 were blogging. And according to a study last year the number of companies blogging would rise to just 43% by the end of 2012. At the...
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Advertising blindness reduces Google's income but could increase yours

Graham Jones posted an article on - Oct 18, 2011, 3:51 am
Did you watch TV last night? Can you remember the adverts? Often, we can’t actually recall anything the advertisers spent millions on. What a waste of their money..! And if we can remember the advert it is usually because it was hugely creative – and then we can’t recall the product it was try...
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Email users are more intelligent

Graham Jones posted an article on - Oct 17, 2011, 4:06 am
Hate your inbox? Think again. All that emailing you do could be doing two things for you. According to a small study of Australian schoolchildren, email makes you more intelligent and increases your popularity at the same time. The research found that boys in particular were more popular the more em...
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You must tell your friends their website is rubbish

Graham Jones posted an article on - Oct 14, 2011, 6:32 am
What do you say when your partner asks “does my bum look big in this”? Do you think, well, actually, yes, it does make your butt look enormous and then say “That’s the perfect colour for you darling.” Or do you risk tears and tantrums by saying, “Sorry dear, but it makes you look twice a...
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Are you as popular as Katie Price online?

Graham Jones posted an article on - Oct 12, 2011, 2:01 am
The former topless model, turned pop star, turned reality TV star, turned business woman, turned novelist Katie Price (aka Jordan)  is now about to become a lecturer at Oxford University. Well, OK it is only a one-off lecture, but nonetheless she is going to speak at the Oxford Union – a rare opp...
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Three psychological reasons why Google Plus is not working as well as it could

Graham Jones posted an article on - Oct 11, 2011, 12:10 pm
Google is full of engineers – computer geeks, code-writers and mathematicians all live happily inside the Google buildings around the world. To them, some of the aspects of using Google that we find complex, they think are really easy. I sometimes wonder if they think people around the world are r...
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Why is so much internet marketing complete nonsense?

Graham Jones posted an article on - Oct 10, 2011, 12:38 pm
So, just why did Dr Liam Fox apologise if his friend Adam Werrity has done nothing wrong by meeting him in the Ministry of Defence, or accompanying him on overseas trips? Why indeed? Already, you are probably suspicious. I have asked the question in such a way that your mind is “framed”. You are...
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Your website relies on social pressure

Graham Jones posted an article on - Oct 4, 2011, 2:48 pm
Teenagers simply “have to” get involved in sending “sext” messages – the mobile phone messages that reveal their sexual activity and which also may include nude imagery. A new study shows that if they don’t “sext” they feel left out. In other words, they do it because “everyone” ...
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Blogging is the most cost effective method of getting new business

Graham Jones posted an article on - Oct 3, 2011, 5:37 pm
Amanda Knox (R), the U.S. student convicted of murdering her British flatmate Meredith Kercher in Italy in November 2007, arrives in court after a break during her appeal trial session in Perugia September 30, 2011. Knox, jailed for 26 years, and her Italian ex-boyfriend, Raffaele Sollecito, are fig...
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Your website buyers need something to choose

Graham Jones posted an article on - Sep 26, 2011, 6:56 am
Muslim men in the UK are increasingly deciding to have more than one wife, according to a study performed by the BBC Asian Network. Religious rules allow Muslim men to have up to four wives, though under British law, they are only legally allowed one; the other wives are arranged under a religious c...
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Social influence is not all it is cracked up to be

Graham Jones posted an article on - Sep 22, 2011, 4:11 am
Troy Davis was executed yesterday for a crime he denied committing. Amnesty International had a petition of over 1m signatures protesting against the unsafe conviction. Even the Pope weighed in with a plea to prevent the killing. There was a massive international campaign protesting this man’s inn...
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Are you ready for tomorrow's Facebook?

Graham Jones posted an article on - Sep 21, 2011, 5:43 am
Facebook users are going to get a surprise tomorrow; the social networking site that they love so much is trying to make them love it even more. On average we each spend 15 minutes every day using Facebook, creating three new pieces of content every day on the site. But that’s not enough for the Z...
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Empathy and money don't go together

Graham Jones posted an article on - Sep 20, 2011, 4:01 pm
People who love the concept of “Neuro-Linguistic Programming” (NLP) will often try to empathise with you by “mirroring” your body language. There is plenty of research which shows that when people are attracted to each other they tend to adopt similar body positions, make the same gestures a...
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Blogging is good for you and your business

Graham Jones posted an article on - Sep 19, 2011, 4:43 am
... to work better and become even happier as a result. Blogging – even privately – can boost your positive emotions, which in turn will benefit your business. And blogging certainly benefited Dr Magnanti’s writing business…! Men with testicular cancer benefit by writing positively about...
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Five Psychological Tips for Websites

Graham Jones posted an article on - Sep 14, 2011, 8:15 am
Getting people to engage with your website and to click on anything is an ever increasing problem. The number of available web pages is rising dramatically – 40 new websites are created every single minute of each day. And together with the existing websites (all 260 million of them) Google reckon...
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It does not really matter where you place your links online

Graham Jones posted an article on - Sep 9, 2011, 1:00 pm
Colonel Gaddafi probably isn’t top of your mind at the moment. Yet he is in the news. Equally, Keira Knightley probably isn’t your hot topic of the moment, yet she too is making headlines today. And while we’re at it, spare a thought for George Osborne; he’s been getting a bit of stick latel...
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Are you in the mood for Facebook?

Graham Jones posted an article on - Sep 6, 2011, 7:04 am
All over England today mums (and some dads) have a tear in their eye; it’s the start of the school year. Some rather small almost 5-year-olds will be off to Year R, whilst 11-year-olds start “Big School” today. Proud mums and dads will have waved off their youngsters outwardly smiling, interna...
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Online businesses depend on just four words

Graham Jones posted an article on - Sep 5, 2011, 3:53 am
So TV celebrity Jonathan Ross is back on our TV screens in what looks like a remake of the David Letterman show. Whatever you think about these rather loud-mouthed chat show presenters, there can be no doubt that they both have personality. Of course, we all have a personality – it is just that so...
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Fluffy animals can boost your website

Graham Jones posted an article on - Sep 2, 2011, 5:47 am
What a lovely picture. A young gorilla mum with her three-day-old baby son. All go “aaah”. But the chances are, before I even asked you, your brain had already gone “aaah”. Yes, she is a gorilla and yes, she’d attack you if you went anywhere near her little one. But it is a picture of cont...
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Businesses might not benefit from social media

Graham Jones posted an article on - Sep 1, 2011, 3:55 am
You can’t move for advice – some of it on this website – about using social media in your business. But two new pieces of research published co-incidentally suggest that many businesses need to revisit the mad rush for being social. The first study is about mobile advertising. It was conducted...
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Want to succeed online? Get a fat face to run your website…!

Graham Jones posted an article on - Aug 30, 2011, 3:57 am
Psychologists often find strange relationships between our behaviour and our body shape. Recent research from the University of Wisconsin-Milwaukee has discovered that profitable companies require a fat-faced leader…! According to the research, Fortune 500 companies who had leaders with wide faces...
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How to sell to people who do not want to buy

Graham Jones posted an article on - Aug 25, 2011, 4:59 am
Steve Jobs is one of the world’s most famous followers of Buddhism – a religion not associated with consumerism and buying all the trappings of desire. His resignation from the post of CEO of Apple may signal failing health – or it may tell us he simply wants to slow down, spend more time with...
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Online branding is taken to heart

Graham Jones posted an article on - Aug 22, 2011, 4:07 am
Do you love LinkedIn? Are you a fan of Facebook? Do you adore Amazon? The chances are that online you have a brand which you are strongly connected with. And you will defend that brand with all your might – even if you don’t logically want to accept you do. Yesterday, someone argued against me s...
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Lack of online success is a self-fulfilling prophecy

Graham Jones posted an article on - Aug 10, 2011, 3:33 am
Nobody likes me, everybody hates me, think I’ll go an eat worms….!  These are the first words of a children’s nursery rhyme, made popular in the mid-1970s by the punk band, The Boys. But it’s also the song my mother sang to me whenever I was feeling sorry for myself. It was basically her wa...
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Don't blame Twitter or Facebook for London riots

Graham Jones posted an article on - Aug 9, 2011, 2:29 am
Apparently, as I return from holiday, “mindless thugs” have overtaken London, setting fire to large parts of Croydon, rioting in Tottenham, upturning Ealing and running amok in Enfield. That’s to say nothing of the violence in Bristol, Birmingham and Liverpool overnight. The police seem helple...
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Your choice of web browser reveals your intelligence

Graham Jones posted an article on - Jul 29, 2011, 4:03 am
Which web browser do you use? I hope it is NOT Internet Explorer because if it is then the chances are you are – how do I put this politely – er, really stupid…!  An interesting new study has shown that the choice of web browser is linked to intelligence, as measured by IQ tests. Typically, I...
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About Me

Internet Psychologist working with business owners to help them better understand the Internet and make more money as a result/

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