Harvey R.

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Keep It Simple: Seven Rules for Advertising on Google Adwords

Harvey R. posted an article on - Nov 24, 2009, 9:07 pm
Here are a few simple rules that have governed all my successes with Google Adwords. Rule #1 – Don’t advertise a product that is not profitable. As a rule of thumb, I don’t use Adwo...
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Don't Forget Your Specialty: How To Avoid Obscurity and Price Wars

Harvey R. posted an article on - Nov 22, 2009, 2:12 pm
In the face of a declining business, it is easy for small business owners to start looking at new lines of business related to their core capabilities. It is no wonder that this reaction is instinctiv...
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Everyone Else Makes These Mistakes With Their Website – Don't Be the Next One to Make Them!

Harvey R. posted an article on - Aug 14, 2009, 7:52 am
“… Bad aesthetics will turn some customers away. But what will turn EVERY customer away is a lack of relevant information that leads them to engage in a low-risk relationship with you.R...
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A Simple Method for Tracking Print Advertising Effectiveness

Harvey R. posted an article on - Aug 13, 2009, 10:41 am
Google Analytics and RingCentral.com make it possible to monitor leads from  print advertising with just a few simple steps. You will need to track the two ways you get leads from phone inquiries and...
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Book Review: Word-of-Mouth Marketing by Andy Sernovitz

Harvey R. posted an article on - Aug 9, 2009, 9:14 pm
Word-of-Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz Kaplan Publishing Andy Sernovitz has demystified the process of word-of-mouth marketing. This book defines word of mou...
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Free Resource: Beginner's Guide to Internet Marketing

Harvey R. posted an article on - Aug 8, 2009, 6:54 am
Meet Your Sales Goals Are you a small business owner who feels overwhelmed by the task of marketing your business online? Then you’ve come to the right place! I know exactly what you are going thr...
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Book Review: Letting Go of the Words by Janice (Ginny) Redish

Harvey R. posted an article on - Aug 7, 2009, 7:58 am
If you’re looking for an overview of copywriting for the web along with a helpful dash of advice on what makes a website usable, this book is for you. From the cover: “On the web, whethe...
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Book Review: Web Marketing for Dummies

Harvey R. posted an article on - Aug 6, 2009, 2:25 pm
Web Marketing for Dummies offers a brief overview of the many tasks of Internet marketing. It includes practical advice and an introduction to the technologies you will use to build a successful onlin...
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Book Review: Thinkertoys by Michael Michalko

Harvey R. posted an article on - Aug 6, 2009, 2:13 pm
Thinkertoys: A Handbook of Creative-Thinking Techniques by Michael Michalko is a problem-solving reference book I keep on my shelf for days when I can’t find my way past a high-level vision issu...
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Book Review: The 4-Hour Workweek by Timothy Ferris

Harvey R. posted an article on - Aug 6, 2009, 7:34 am
Have you ever wondered why some people don’t work as hard as you and yet make more money? At least part of the reason is efficiency, and that is what this book is all about … that, and tra...
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