Heather R. posted an article on Insights and Ingenuity - Nov 7, 2009, 6:49 pm
By now you’ve heard of Twitter’s newest feature, Twitter Lists. You may have even decided to use the feature and have begun creating your own lists, or following the lists created by other...
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Heather R. posted an article on Insights and Ingenuity - Nov 4, 2009, 10:44 pm
... (or insights) which would feed back in to something important (customer relations, customer service, loyalty programming, reputation initiatives, sentiment steering, tech support, new product de...
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Heather R. posted an article on Insights and Ingenuity - Oct 28, 2009, 12:04 pm
We’ve likely all visited a diner, where the operative word is “fast” with a slice of convenience. Yes, it’s technically “sit-down” dining, but the expectation of ex...
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Heather R. posted an article on Insights and Ingenuity - Oct 23, 2009, 8:49 pm
Undoubtedly, Chris is a popular guy. He’s speaking here, blogging there, writing most likely everywhere, and promoting his book from here *to* there.  He’s often referenced, lauded, and c...
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Heather R. posted an article on Insights and Ingenuity - Oct 19, 2009, 10:00 am
Those silly, disadvantaged monkeys... Shut Up When I’m Talking To You! Now those companies wouldn’t create marketing campaigns full of print ads, radio spots, direct mail, and online ban...
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Heather R. posted an article on Insights and Ingenuity - Oct 15, 2009, 8:44 pm
One Moment. One Opportunity. That may sound (and is, sort of) an excerpt from an Eminem lyric, but the words are pretty powerful whatever your favorite musical flavor. Considering the impact –...
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Heather R. posted an article on Insights and Ingenuity - Oct 6, 2009, 7:25 pm
I wanted to share with you a fun new video that we’ve been working on around the office.  We’re quite proud of the end product, hoping it encourages lively discussions among marketing tea...
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Heather R. posted an article on Insights and Ingenuity - Sep 26, 2009, 11:59 am
I’m an avid reader of Joe Pulizzi and Newt Barrett’s blogs covering content marketing topics. They do a fabulous job of framing up why marketers can’t afford to remain oblivious to c...
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Heather R. posted an article on Insights and Ingenuity - Sep 16, 2009, 8:40 pm
Social media is a (growing) set of technologically-enabled tools that open complex, far-reaching channels of communication.  And it addresses several intrinsic human needs (which, in turn, fuel its g...
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Heather R. posted an article on Insights and Ingenuity - Sep 15, 2009, 8:04 pm
I’m not a heavy participant in the LinkedIn Q&A, but have both asked and answered at least 20. I get the gist. I’m a member of a lot of LinkedIn groups because it’s a natural way to ...
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Heather R. posted an article on Insights and Ingenuity - Sep 13, 2009, 8:19 pm
Ridiculous as it may sound, a few months ago I attended a business conference (a 2-day event, mind you) at a popular Des Moines hotel that catered heavily to business travelers. That is to say, there ...
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Heather R. posted an article on Insights and Ingenuity - Sep 9, 2009, 9:15 am
Persuasive Selling We all know that customer testimonials are a primo tool leveraged within new business development initiatives. We like validation for our choices, and testimonials can be a low-key...
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Heather R. posted an article on Insights and Ingenuity - Sep 6, 2009, 12:31 pm
I’ve worked in service-driven capacities almost my whole life. I started in retail environments scooping ice cream and assisting women in clothing stores and moved on to include clients both glo...
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Heather R. posted an article on Insights and Ingenuity - Aug 6, 2009, 7:38 am
Thriving corn field Typically, I’m not one to let important things slide. And while I wish I could say that my reduction in blog posts was by design - a test of some sort - its not. That’...
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Heather R. posted an article on Insights and Ingenuity - Aug 1, 2009, 8:32 pm
Small biz at its best For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer relationship tactic. If you’re also repositioning...
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Heather R. posted an article on Insights and Ingenuity - Jul 12, 2009, 10:06 am
Engage Customers Or Market To Them?  Decisions, Decisions Customer Engagement is an area of brand affinity that I’m passionate about.  I’ve always been a strong believer that only by ta...
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