iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Sep 24, 2010, 5:29 pm
As the undisputed king of social media, it would seem like Facebook has little room for expansion in the realm of online networking. But the company continues to rollout new innovations to stay ahead of competitors, and recently Facebook has even begun to branch into other industries as well. Nobody...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Sep 9, 2010, 4:41 pm
The release of Google Instant yesterday has caused a lot of fuss in the online community, but will it really have any impact on searches? For those of you who don’t piously follow search engine news , Google Instant is a new feature that brings up search results as you type them into the search
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Sep 7, 2010, 4:55 pm
Much of the media attention surrounding social media sites casts the industry as nefarious plotters hell-bent on peddling your personal information for financial gain. But while marketing is certainly one facet of social media, most of the sites out there have broader expectations for their company ...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Sep 3, 2010, 5:35 pm
The rampant use of social media sites and online networks has made personal information more readily available than ever. And with sites like Facebook constantly having their privacy settings and policies called into question, people are becoming increasingly concerned with monitoring and managing t...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Sep 2, 2010, 4:32 pm
For the last several years, Apple has been a trailblazer when it comes to computers and music players, but the company has recently announced several plans to expand the breadth of their products and services. Earlier this week, Apple CEO Steve Jobs unveiled a slew of new software, programs and devi...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Sep 1, 2010, 2:17 pm
With thousands of companies vying to be the next internet success story, protecting new software, algorithms and other proprietary information is always a concern. Companies are constantly fighting to prevent competitors from taking advantage of their innovations, and like most other industries, the...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 31, 2010, 5:51 pm
Social media is everywhere nowadays. It finds you in the morning during your commute to work, sneaking its way into a promotional radio announcement for concert tickets – learn more about this music spectacular via the station’s Twitter account. It’s embedded in the e-mail we read; Vanessa tag...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 27, 2010, 6:47 pm
Are you one of many social media addicts who have been disappointed by the seemingly unjust privacy violations implemented by Facebook? Are you exhausted from worry of what might happen to your personal data with the topsy-turvy regulations set to protect your information? Would you like to rest ass...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 25, 2010, 4:33 pm
If you’re having trouble deciding which is more important – the quantity of your Twitter following or the depth of your relationships with your followers – rest assured that both are of equal value. Now that your mind is uncluttered and free of question, it’s best to concentrate on how you c...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 20, 2010, 6:25 pm
It’s nearly impossible to turn on the TV, tune in to the radio or surf the web these days without encountering the social media craze that continues to intertwine with all aspects of our daily lives. The buzz question of a once reluctant, yet curious, populace is no longer ‘Why should I become a...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 16, 2010, 12:00 pm
One of the most remarkable aspects of social networking sites—and the internet in general—is the ever-increasing amount of interconnectivity between various sites and services. From RSS feeds that bring personalized news information straight to the never-ending web of social media outlets, there...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 13, 2010, 6:59 pm
When it comes to starting up a business blog, most people find themselves overwhelmed from the get-go. There’s much more than posting to account for when strategizing for a striking blog, in fact, the key areas to consider are the theme, topics, audience, design, multimedia and promotion. Plu...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 12, 2010, 1:47 pm
There’s a consensus in both the business and online communities that social networks will play an integral role in the future of commerce. As such, it’s important to establish an online presence for your small business now, while the industry is still young and you aren’t too far behind the cu...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 11, 2010, 4:02 pm
Now that details of the potential deal between Google and Verizon have been made public, it doesn’t appear to be the diabolical plan that many made it out to be. But it still has great significance for the ongoing debate on net neutrality. On Monday morning, Google laid out the details of the prop...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 10, 2010, 6:40 pm
Today, Google unveiled a brand-new system designed to simplify two key functions for Gmail users: overall contact management and keeping these contacts consistent with the rest of Gmail. Such a roll out couldn’t have surfaced a minute too soon as animosity among Google’s users has been brewing w...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 6, 2010, 6:55 pm
It’s not uncommon to think ‘geez, what’s next?’ when you consider the thousands of new social media applications that surface daily. As a society, our astonishment with the basic utility of networks like Facebook and Twitter has become feeble and impatient. Today, excitement is fueled by ste...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 5, 2010, 5:21 pm
The term blogging often sounds awkward and intimidating to newbie web entrepreneurs and emerging small-business owners, however, the concept behind the wording is quite the contrary. In fact, e-commerce go-getter Gloria McQuade insists that blogging is as simple as keeping a pen and paper handy to s...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 5, 2010, 1:19 pm
One of the most amazing aspects of the internet is that, by and large, all traffic and content is treated equally. This concept is known as net neutrality, and it governs intent usage in the US. Frankly, it’s somewhat baffling that the US government and large corporations haven’t been successful...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 4, 2010, 2:29 pm
It’s an inescapable fact of modern business that the public’s impression of your company will be shaped in large part by what they find about you on the search engines, particularly if you are a small business. A couple of negative reviews or a few people venting on a Ripoff Report can deter...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 3, 2010, 11:00 am
Just five years ago, Dina Kaplan co-founded a video sharing platform for independent web shows called Blip.tv. And during these five, short years she watched as her business blossomed from a small niche of professional video bloggers to an online hotspot where thousands of users now host their own T...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Aug 2, 2010, 4:44 pm
With the fluidity of social media, it’s difficult for anyone to effectively predict where the future lies. What is for certain, however, is that social media is incredibly popular and will be around for some time to come. According to a new Nielsen statistics, internet users now spend about one-q...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 30, 2010, 11:00 am
Twitter emerged as a new-age social network (a peculiar concept in itself as social media is still considered a modern technology) in 2006 with a bold and enlightening concept of mini-blogging – 140 characters or less, to be exact. Today, Twitter’s booming popularity has inspired the development...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 29, 2010, 3:57 pm
Up until recently, concerns over Facebook’s privacy settings and policies have been largely hypothetical, but that all changed today when Ron Bowes, an internet security consultant, uploaded a torrent to the web with personal information on 100 million users. Facebook has come under severe scruti...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 28, 2010, 4:46 pm
Last week we reported on women’s role in the ever-changing field of social media, and a recent report by comScore provides quantifiable evidence that women are making their presence felt through myriad social networks. “Women on the Web: How Women are Shaping the Internet” is a comprehensive ...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 27, 2010, 11:42 am
Looking for a simple way to integrate social media into your web business? Thanks to a new technology developed by Facebook engineer Matt Kelly, e-commerce professionals can now fuse the legendary popularity of Facebook’s Like application with the homepage of their website. Currently, more than 35...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 26, 2010, 5:04 pm
When Daniel Ellsberg was trying to bring the information in the Pentagon Papers to light, it was difficult to find a viable means of disseminating the information to policymakers and the public. In order to garner media attention for the detailed, confidential war records, Ellsberg eventually had to...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 23, 2010, 7:32 pm
While most social media users are at least somewhat familiar with the innovative origins of Facebook, many remain unknowing about a collection of quirky facts that stem from its beginnings. But before we discuss the peculiar truths of this phenomenal social network, let’s examine a brief history o...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 22, 2010, 4:26 pm
One of the distinct advantages of an online business is that many effective marketing tools, such as social bookmarking and directory submissions, are free and easy-to-use. But manually submitting your website or blog posts to these sites can be tedious and time-consuming, especially if you don’t...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 21, 2010, 4:19 pm
Earlier today, Facebook CEO Mark Zuckerberg announced via a blog post that the social media site has officially reached the 500 million user plateau. If you follow social media news scene with any regularity, this comes as no surprise. But the significance of this achievement shouldn’t be overloo...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 20, 2010, 5:01 pm
A short time ago, Jessica Faye Carter – an award-winning author and columnist – wrote a piece for Mashable.com that outlined “how social media presents women with increased opportunities for influence and professional development.” The feedback she received from readers (men and women), howe...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 19, 2010, 5:59 pm
Google has spent years developing and honing their search engine algorithm to bring people the most relevant information on the web. And these efforts have been well rewarded. The name Google is now synonymous with internet-based searches, with the transitive verb “to google” now officially part...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 16, 2010, 5:31 pm
It doesn’t matter if it’s been two weeks or several years since your entrepreneurial intuition led you to create an online enterprise; the fact remains that no matter how far your e-commerce skills take you, no small-business owner is prepared to handle the many unfamiliar hurdles that are c...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 14, 2010, 4:56 pm
Business blogs are one of the primary components of Web 2.0 marketing, offering manifold benefits to any company. These benefits only manifest themselves, however, if you use your blog properly, which can be difficult to do. Many business owners ask themselves if a blog is worth the time, money and ...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 12, 2010, 5:57 pm
An increasing number of budding entrepreneurs are turning to the internet as the catalyst for their business endeavors. Many recognize the low startup costs, minimal overhead and instant access to a global market and dive into an internet business headfirst, not taking the time to research their opt...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 9, 2010, 6:16 pm
While many self-starting individuals and businesses have excelled using social media to promote their enterprise, others have witnessed little or no success with interactive media and are left puzzled as to why. What most people don’t realize is that their lack of success with social media might b...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 8, 2010, 4:38 pm
Despite the fact that social networking sites were originally created to facilitate communication between people around the globe, they have morphed into a powerful, free tool for business marketing. And since companies like Facebook and Twitter were founded in the United States, it’s natural to a...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jul 6, 2010, 5:54 pm
From small businesses to international corporations, everyone is looking to capitalize on social media to expand their clientele and promote their business. One of the main draws of various social media sites is the fact that they are free, which is pretty amazing considering Facebook alone has over...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 23, 2010, 5:31 pm
Anyone looking to rank highly in the search engines needs to know a little bit about algorithms. I know, this sounds like some sort of esoteric calculus equation used exclusively by astrophysicists, but it is actually the heart of all search engines. Although there is some discrepancy as to the prec...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 21, 2010, 6:08 pm
By now you are (hopefully) well aware of the immense benefits social media integration can bring to your business. But since social media is free in most cases and information is readily available, chances are that your competition is attempting to implement the same marketing and networking tactics...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 18, 2010, 7:27 pm
More than a decade ago, the concept of blogging originated as an innovative approach to traditional forum, allowing individuals to express their thoughts, ideas and opinions with a worldwide audience. Today, the dynamics of this interactive, web-based platform have exploded with popularity and conti...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 16, 2010, 6:15 pm
On Monday we touched on the importance of establishing your small business on the various social networking sites and in the blogging community. But setting up your accounts and creating new, unique content is only half the battle. Once you have the tools in place, you must be proactive in order to ...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 15, 2010, 6:59 pm
Roger Kern remembers the aches and pains of a time when he used to get the flu and a lung infection each year, like clockwork. Fortunately, those days are long gone and his health has grown strong and unwavering to ailment for three years now. Naturally, the first question most people have when they...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 14, 2010, 6:07 pm
Despite its unequivocal position as the latest fad in business marketing and an immense legion of business execs and media sources touting its merits, a recent study shows that small businesses aren’t capitalizing on social media. While large, well-established corporations have jumped on the soci...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 9, 2010, 5:46 pm
Politicians have been devising ways to communicate with the public and reach out to their constituencies since the inception of the democratic system. And while each form of new media has given legislators more opportunities to communicate their manifold messages, the communiqué has often been filt...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 7, 2010, 5:04 pm
Apples’s annual Worldwide Developers Conference has traditionally served as a platform to showcase the latest innovations the company has developed, and this year was no different. Steve Jobs, Apple’s Chief Executive, provided the main attraction via his keynote speech, which featured the new iP...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 4, 2010, 7:05 pm
Although the notion of blogging strikes many people as an activity of an adolescent demographic, a recent report conducted by Sysomos, an accredited research company, proves otherwise. According to the study, more than half of these web-based voices – a whopping 53.3 percent – are between the ag...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 3, 2010, 6:05 pm
The advent of social media and the internet have created a categorical shift in the way people receive, interpret and react to news stories. Traditional media sources are constantly having to change and adapt to remain profitable and relevant in this user-centric atmosphere, where blogs and Twitter ...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - Jun 1, 2010, 6:07 pm
During the 2000s, Google effectively established itself as an innovator in the tech world, and the company is taking measures to ensure it maintains its status as an innovator in the industry. The company recently announced a new App Store, which will be opening later in the year, and now Google is ...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - May 28, 2010, 7:25 pm
With a persistently booming popularity in e-commerce these days, it seems that web entrepreneurs of all ages and experience levels are emerging onto the scene daily, snatching up what’s left of the domains with their bright eyes and big dreams of fortune. And, although, an online business promises...
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iePlexus posted an article on iePlexus Blog - Web 2.0 & Social Media Advertising - May 26, 2010, 4:00 pm
It took all of two days for Facebook CEO Mark Zuckerberg to make good on his promise of simplifying Facebook’s privacy settings. Unlike many companies who have come under public scrutiny as of late—BP, Goldman Sachs and Toyota, just to name a few—Facebook moved quickly and decisively to addres...
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