Jacob Stoops

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6 Blog Followers
Following: 3
Following Blogs: 20

Latest Activity

5 Ways Google Search Plus Your World Impacts SEO

Jacob Stoops posted an article on - Jan 13, 2012, 12:17 pm
I discuss the SEO impact of Google's Search Plus Your World which places heavy emphasis on Google+ and personalization of search results. There will be many far-reaching effects on both the Social and SEO games. I cover the top 5 things you will need to watch out for with Search Plus Your World in r...
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Google Launches Search Plus Your World, Search Results Get More Personal

Jacob Stoops posted an article on - Jan 11, 2012, 11:20 am
Yesterday, Google launched Search Plus Your World, an update to their personalized search algorithm which will impact how personalized results are displayed to users, and will put a greater emphasis on security, Google+, and results coming from users within their own social circles. Continue readin...
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Will Social Media Streamline or Fragment?

Jacob Stoops posted an article on - Jan 9, 2012, 11:40 am
Guest poster Jesse Langley discusses the potential for social media to either fragment or streamline, resulting in either one big streamlined social media site or a variety of niche and specialty social media websites. Thanks to Jesse for writing an interesting and thought-provoking post! Continue ...
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Link Building for Flash Websites

Jacob Stoops posted an article on - Jan 5, 2012, 4:57 pm
Based on a request I received earlier this week, I've decided to outline some tips and strategies for link building for Flash-based websites as well as some of the complexities involved in doing SEO for Flash sites. Flash websites can be very tough to optimize, but these link building tactics should...
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Styling Posts by Post-Count Using PHP Conditional Count Script

Jacob Stoops posted an article on - Jan 3, 2012, 9:59 am
For my first post of the year, I'm going to show you a little trick I learned using PHP post-count functions to style my Wordpress posts differently based on the post count - i.e. where that post falls in the numbered order (in relation to the other posts). Continue reading → Rating: 0.0/5 (0 vot...
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2011: What a Long but Great Year

Jacob Stoops posted an article on - Dec 30, 2011, 12:41 pm
A brief look back on the odyssey that was my 2011. This past year was probably one of the longest and most rewarding years of my life. I had many great experiences that I'll never forget, and many forgettable experiences. All-in-all, I came out of it in one piece, and I am definitely the better for ...
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Landing Page SEO Best Practices: Blue Elephant Edition

Jacob Stoops posted an article on - Aug 5, 2011, 11:39 am
If anyone gets the reference above in the cloud bubble (by the time you’re half-way done reading this post), I’ll be impressed. Give yourself a pat on the back. Ever wonder if you’re following Search Engine Optimization Best Practices when building out that nifty new landing page? I’ve cre...
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Plugin Review: WordPress SEO by Yoast

Jacob Stoops posted an article on - Jul 26, 2011, 10:08 am
In today’s article, we’ll be reviewing Joost de Valk‘s awesome plugin, WordPress SEO by Yoast. I decided to give it a try about a month ago when building a small website for the Germain Collision Center in Powell, Ohio. I had previously been using the All-In-One SEO Pack which is a fine Word...
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10 Questions with Nate Riggs

Jacob Stoops posted an article on - Jul 21, 2011, 9:22 am
In the first edition of “10 Questions With,” I got to talk with the great Nate Riggs of Social Business Strategies and NateRiggs.com about all things tech-related and even manage to get a question in there about good-old Columbus. I must say, it was a lot of fun and I think that this 10 Questio...
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Incoherent Ramblings: Head in the Sand Edition

Jacob Stoops posted an article on - Jul 11, 2011, 7:59 pm
So for the last three months or so, I’ve clearly had my head in the sand when it comes to technology goings on (or life goings on for that matter). A lot has happened since I’ve been in the proverbial new job, wedding planning, full-time school rat race, and I’d like to take a few paragraphs t...
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Incoherent Ramblings: The Perfect Storm Edition

Jacob Stoops posted an article on - Jul 8, 2011, 2:44 pm
Boy, has it been a long time or what?!? The perfect storm of productively un-productiveness that has been my life for the last 3 months has died down just long enough for me to get a blog post out. Between my new job, full-time school, and wedding planning, I’ve barely found any time to breath. ...
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21 Major Benefits to Blogging (Not Involving $ But That Could Get You Paid)

Jacob Stoops posted an article on - Apr 22, 2011, 8:34 am
Starting a blog has been one of the single-smartest things I’ve ever done in my life. However, when I started it I had no clue that it would ever be worth anything whatsoever – let alone a place that has helped me along with a lot of my career goals. Then – and even now to some extent – its...
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Best Blog Commenting Systems & Platforms

Jacob Stoops posted an article on - Apr 19, 2011, 9:35 am
Today we’re going to talk about blog comments and why they’re an effective tool for engaging blog readers and developing relationships. A couple of months back, I decided to shift from using WordPress’ native system to manage my blogs comments to a 3rd-party system. For me, there were several...
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My Story: Facing Adversity, Believing In Yourself, Kicking the Door Down, and Knowing Your Value

Jacob Stoops posted an article on - Apr 12, 2011, 8:52 am
Today we’re going to get a little personal as I’ve been apt to do lately and talk about a few things that can often be tough subjects – especially in a work environment. I recently finished my first week at my new job, and let me tell you it has been everything I expected – fun, challenging...
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Why Opinion Blogging Has to Be More Than Just Attitude on Paper

Jacob Stoops posted an article on - Apr 5, 2011, 8:09 pm
Today we’ve got a guest post from a good friend of mine, Dr. Erika Pryor. Erika and I met a couple months ago through Twitter and our respective blogs, and have since become fast friends. I’ve had the pleasure of guest hosting on her radio show, and now I’m trying to return the favor (although...
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Popping My #CBusr Cherry & Why Taking Online Offline Is Important

Jacob Stoops posted an article on - Mar 30, 2011, 12:19 pm
Last night I popped my #Cbusr Meetup cherry! To quote Austin Powers, “Ooo, Behave!” First off, I’ll just say that I have a pounding headache, but I guess that just means that I had a good time! Second, it was great to finally meet a lot of awesome people, as well as to catch up with old frien...
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The Times They Are A-Changin'

Jacob Stoops posted an article on - Mar 25, 2011, 2:52 pm
To quote Bob Dylan: The Times They Are A-Changin’ Indeed they are. Effective April 4th, I’ll be changing employment to begin working as the Internet Marketing (something or other – not sure yet) at Germain. I’ve already put in my two weeks notice at People To My Site where I currently se...
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How To Use Google Analytics & Click Distribution Data To Project Traffic Boosts

Jacob Stoops posted an article on - Mar 22, 2011, 5:24 pm
Today’s article is a guest post from Kevin Lenton. Kevin works with companies to build and maintain their online relationships with clients, as well as prepare content geared at high conversion rates. In his spare time he enjoys playing the harmonica – an activity he’s been involved in since t...
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Meta Description Optimization: Writing Effective Meta Descriptions for SEO

Jacob Stoops posted an article on - Mar 17, 2011, 2:42 pm
On the heels of last week’s article on Title Tag Optimization for SEO, I’d like to cover another important aspect to optimizing websites to place well in the SERPs – Meta Descriptions. A Quick Background on Meta Tags Meta tags in general have been a very controversial topic over the years in...
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Title Tag Optimization: A Comprehensive Guide to Writing Effective Titles for SEO

Jacob Stoops posted an article on - Mar 9, 2011, 11:23 am
For a blog about SEO, its been quite a while since I’ve written a post about the topic of Search Engine Optimization. Well, that’s about to change. Over my next few posts we’re going to be hitting proper SEO techniques hard! We’ll be starting with a comprehensive guide to optimizing your si...
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Google's Farmer Algorithm Update & How It Affects You

Jacob Stoops posted an article on - Feb 28, 2011, 8:42 pm
In the last several weeks, the folks at Google have been quite busy when it comes to improving their algorithm. 2-14: Google busts JCPenney for using “black-hat” SEO tactics. 2/17: Google updates social search functionality. 2-24: Google busts Overstock for shady link building practices. These...
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Contest: Write a Creative Caption and Win Free Business Cards

Jacob Stoops posted an article on - Feb 25, 2011, 9:00 am
Today, I’ve decided to take a lighthearted approach to writing this post as opposed to all that heavy-handed, 1400-word SEO and Social Media crap! Who needs that stuff anyway? I’m going to have a fun little contest – at potentially my own expense – and I hope you’ll participate. A big tha...
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Google's Social Search Update & How It Affects You

Jacob Stoops posted an article on - Feb 22, 2011, 5:33 pm
Now, I’m about 6 days behind this release, but I really feel that it is my duty to alert my readers (if you haven’t already read it) about Google’s 2/17 update to their social search functionality, which was originally launched in 2009. What does this mean for you? You’ll be seeing more soc...
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Guest Co-Hosted Today on Digital411 w/ Erika Pryor, Nate Riggs, and Tiffany Odutoye

Jacob Stoops posted an article on - Feb 19, 2011, 4:07 pm
This morning, I got the amazing opportunity to be on Internet radio. The show, Digital 411 is a part of Talktainment Radio’s Saturday lineup and is hosted by Dr. Erika Pryor. The topic of conversation for today’s show was centered around better blogging practices and tools. I’ll be the first ...
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13 Tips for Developing Positive Relationships on Twitter

Jacob Stoops posted an article on - Feb 17, 2011, 10:37 pm
Over the past couple of months, I’ve been able to leverage Twitter to develop some pretty nice relationships in my local community and amongst my SEO peers. I’ve been introduced to and have had lots positive interactions with many new people, as well as continued developing relationships with ol...
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3 Simple Ways To Blog More Efficiently

Jacob Stoops posted an article on - Feb 15, 2011, 11:07 am
Blogging in and of itself can be a tricky matter. Maintaining a viable blog presence can be downright time consuming and wasteful if you let it. This is a battle that many corporations, medium-to-small businesses, and individuals like me face every day. How do I find the time? What do I write about?...
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An SEO Columbus Case Study: How To Kill Your Reputation in 10 Steps (or Less)

Jacob Stoops posted an article on - Feb 8, 2011, 12:06 pm
Much like a round-house kick from the boot of Chuck Norris to the back of your skull, the SEO community can be swift, cruel, and decisive when it comes to exacting punishment for misdeeds. Whether or not it is deserved can sometimes be an issue – but in the case of SEO Columbus a swift kick in the...
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How To Estimate How Much Traffic You'll Gain By Increasing Your Rankings

Jacob Stoops posted an article on - Feb 7, 2011, 9:13 pm
Today I’m going to help you estimate how much traffic you may stand to gain or lose by moving up or down in the search engine rankings. The first thing you’ll need to review would be the concept of Click Distribution by SERP Ranking. This basically refers to how user’s clicks are distributed t...
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Overused Business & Tech Buzz Words That Get Under My Skin

Jacob Stoops posted an article on - Feb 2, 2011, 4:55 pm
It’s been almost a week since my last post. The reason: I’m as busy as I’ve ever been with work, life, and other stuff. Running myself into the ground has become a regular habit of mine – and it’s probably as bad a habit as smoking. Thank God I don’t smoke too?!? So on that note, today...
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SEO Realizations: It's All My Fault & Knowing Everything Doesn't Mean Sh*t!

Jacob Stoops posted an article on - Jan 26, 2011, 9:30 pm
Yesterday was an emotionally draining and mentally exhausting day for me. If you’ve been in the SEO game for long enough, you’ll be sure to have more than a few of those. While I won’t go into specifics, my frustrations came from a combination or reports, search engines, processes, did I say ...
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13 Tips to Get More Twitter Followers

Jacob Stoops posted an article on - Jan 21, 2011, 1:35 pm
Today we’re going to talk about how to go about getting more followers on Twitter. Let me first preface this with one statement: getting followers is NOT the most important aspect of social media, building relationships IS the primary objective. However, by getting more followers you’re increas...
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Google Updated PageRank Today: January 2011

Jacob Stoops posted an article on - Jan 20, 2011, 3:42 pm
According to various reports and speculations around the web and on the Twittersphere, it looks as if Google updated PageRank today. As defined by Google, PageRank is a technology that determines the “importance” of a webpage by looking at what other pages link to it, as well as other data. Sin...
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15 Twitter Principles That I Adhere to Every Day

Jacob Stoops posted an article on - Jan 14, 2011, 12:13 pm
Yesterday, I passed into the land of 1,000 Twitter followers. What does that mean? Nothing – and something. Does it mean I have 1,000 new friends? No. Am I glad that those people have taken an interest in the commentary that I push forth on Twitter? Yes. Do I pay attention to all 1,000 of my fol...
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Popular Posts With Thumbnails In WordPress (Without A Plugin)

Jacob Stoops posted an article on - Jan 12, 2011, 5:15 pm
Today’s post should be (emphasis on should) be much shorter than some of the marathon posts I’ve been writing around here lately. This post is a sequel to a post I wrote a long time ago entitled Recent Posts With Thumbnails in WordPress (Without a Plugin). I’ve been meaning to show you how t...
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How to Create a Custom Tab on Your Facebook Business Page

Jacob Stoops posted an article on - Jan 10, 2011, 2:32 pm
Today we’ll address a question that I get a lot, “How can you create a custom tab on your Facebook Official Business page?” I think it might be more helpful to you if you can see a step-by-step screenshot of the process – which is what I’ve done (using a work Facebook account). As a pre-c...
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6 WordPress Plugins That No SEO Should Go Without

Jacob Stoops posted an article on - Jan 4, 2011, 12:37 pm
Today, we’re going to jump into WordPress a little bit. For those of you who use WordPress, it’s either one of two things – a fantastic platform that makes building websites and blogs easy OR a real pain in the ass! People who know coding and web design usually love WordPress’ open-source c...
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How To Know If Your Site Needs SEO

Jacob Stoops posted an article on - Dec 29, 2010, 11:13 am
Are you thinking about engaging in a Search Engine Optimization campaign for your website? Have SEO or other marketing companies been bothering you saying that you’re website needs better optimization? Do you even need it? There are a few obvious (and not-so-obvious) signs that may point you in t...
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A Helpful Guide to Understanding How Search Engines Work

Jacob Stoops posted an article on - Dec 21, 2010, 8:54 am
Before I really get into many of the SEO guides that are forthcoming on this blog, I thought I’d take us back to basics. For SEO purposes, that means understanding search engines, their purpose, and how they are useful to us. A Brief History Search engines were born out of the idea that the Inte...
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The Best Ways To Run and Monetize a Classifieds Website

Jacob Stoops posted an article on - Dec 15, 2010, 11:57 am
Today’s post is a guest post from Duncan Heath of Brighton, England. Duncan is an SEO and marketing expert who runs his own classifieds and price comparison site for surf clothing and extreme sports equipment. Classified ads used to be a big part of print media. In fact, for many publications thi...
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Creating a Facebook Business Page & Promoting It: Step-by-Step

Jacob Stoops posted an article on - Dec 13, 2010, 1:01 pm
In order for your business to leverage Facebook to its fullest extent, creating a Facebook business page is a necessity. A couple of quick reason why it’s beneficial to do so: Facebook Pages can have unlimited fan counts. On Facebook, individual profiles are limited to 5,000 friends, whereas Page...
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Click Distribution & Percentages by SERP Rank

Jacob Stoops posted an article on - Dec 9, 2010, 1:15 pm
Ever wonder what an organic click might really be worth? For that matter, ever wonder what is the number of clicks you might gain by moving from position #5 to position #1 in the search results? What if I told you that there was information out there that might be able to help you predict just how ...
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The Return of Agent SEO

Jacob Stoops posted an article on - Dec 7, 2010, 5:30 pm
There are a lot of reasons to quit something. This is not an article about quitting. It is an article about rising up to overcome life’s challenges. Some obstacles are placed upon us by outside forces and some we place upon ourselves. Regardless of what these challenges may be, people who truly c...
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Find, Rank, Assess, Track, and Beat the Competition

Jacob Stoops posted an article on - Jul 22, 2010, 11:00 am
This is a guest post from Jeff Herbst, the founder of jobZook. Jeff is also an e-commerce SEO enthusiast with The Supplies Guys, a leading online retailer of Oki toner supplies as well as other genuine and compatible ink or toner cartridges for the office. You can also follow their tips and deals on...
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Google's Updated Search Index: Caffeine + My Thoughts

Jacob Stoops posted an article on - Jun 11, 2010, 3:52 pm
Rarely do focus my attention on newsworthy items or breaking any kind of news when writing this blog. I normally just take those items in consideration while try to teach people how to utilize SEO techniques on those sites. That is, unless something big happens, then I turned into your standard 1940...
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10 Skills That Good SEO's Possess

Jacob Stoops posted an article on - Jun 8, 2010, 9:40 pm
So you want to be an SEO aye? I’ll be the first to tell you that working as a Search Engine Optimization professional is a very cool gig, but doesn’t come without it’s challenges. SEO’s are a very special group of people (that’s just my opinion) that often have a very diverse set of skills...
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Is Social Media Becoming a Discipline of SEO?

Jacob Stoops posted an article on - Jun 4, 2010, 9:21 am
Questions that continue to come up in conversations with some of my clients is, “So what recommendations do you have in regards to our social media?” or even “How should we utilize social media?” It’s just then that one part of me thinks to myself, why the hell ask me, I’m just an SEO? ...
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SEO for Franchise Groups

Jacob Stoops posted an article on - May 26, 2010, 10:01 pm
While working at People To My Site, I’ve had the opportunity to work with many companies in the franchise business. Let me tell you, working with a platform of franchisees is a whole different animal than normal SEO. SEO campaigns for large groups of franchisees requires a totally different minds...
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Website Tiering, SEO Workflow, and Keyword Funnels

Jacob Stoops posted an article on - May 20, 2010, 5:06 pm
Today we’re going to briefly discuss website tiering and how it should affect the workflow of your SEO campaign as well as keyword funneling. SEO Design solutions wrote a great article on Tiered Navigation and Link Structure, and their methodology fits nicely into how I’ve approached the optimiz...
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SEO's Who Inspire Me & Who've Taught Me What I Know

Jacob Stoops posted an article on - May 12, 2010, 11:27 am
After last week’s scathing and super-negative rant about the types of SEO’s that get right under my skin, I think it’s time to evoke a little more positivity back into this blog. Four years ago I entered as a tadpole in the big pond of SEO. And rather than be eaten (not literally), I looked t...
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10 Things I Hate About Other SEO's

Jacob Stoops posted an article on - May 6, 2010, 4:56 pm
Update & Disclaimer (May 7, 2010): Just to let you know, I wrote this post a little in the heat of the moment. I in no way intend to offend anyone, and this should be taken as more of a satirical piece, rather than literal. The views expressed here are my own and in no way reflect the views of my co...
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About Me

I'm a 27 year old SEO Analyst at People To My Site in Columbus, OH. I'm also a freelance web designer with a flair for Wordpress designs, and an avid blogger. You can read my SEO blog at www.agent-seo.com

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