James Hipkin posted an article on Hipkin's Hip Shots - Dec 2, 2009, 9:43 pm
The answers are there. Usually the front-line staff know. The customers definitely know. Innovation is all around if you are willing and know how to dig for it. An example. When I started in this cra...
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James Hipkin posted an article on Hipkin's Hip Shots - Nov 16, 2009, 2:16 pm
I’m on the Advisory Board of an online advertising start-up. They have developed a geo targeting technology for banner ads that is 2.5 times more granular than residential zip code. The results ...
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James Hipkin posted an article on Hipkin's Hip Shots - Nov 11, 2009, 2:37 pm
... made be leadership to create and foster a culture of innovation. This requires a certain amount of bravery and a lot of self confidence. ... fail is also very important. When something doesn&#...
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James Hipkin posted an article on Hipkin's Hip Shots - Nov 9, 2009, 3:57 pm
Social Media – 7 Steps to Success View more documents from James Hipkin. a
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James Hipkin posted an article on Hipkin's Hip Shots - Oct 22, 2009, 12:20 pm
Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a good group with lots of questions. If you live in the Bay Area I recommen...
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James Hipkin posted an article on Hipkin's Hip Shots - Oct 19, 2009, 3:46 pm
I had the opportunity last week to present Customer Marketing in a Challenging Economy to the BMA Product Management Round Table in Silicon Valley. We had originally discussed a presentation on Socia...
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James Hipkin posted an article on Hipkin's Hip Shots - Sep 28, 2009, 7:00 pm
Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand. – Chinese Proverb You are much more likely to communicate your message if your target consumer finds...
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James Hipkin posted an article on Hipkin's Hip Shots - Sep 14, 2009, 6:30 pm
Leadership is very personal. There isn’t a right or a wrong way to do it. I’ve seen many styles and almost all have a place. It depends on the situation and the personalities of the leader...
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James Hipkin posted an article on Hipkin's Hip Shots - Sep 8, 2009, 1:25 pm
Small businesses don’t have big budgets. Small business needs to look for low-cost opportunities to compete and grow. Given this fact of life, customer marketing is often your best and most effi...
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James Hipkin posted an article on Hipkin's Hip Shots - Aug 28, 2009, 1:51 pm
Customer loyalty is a key aspect of sustained, profitable growth. Spending valuable resources to acquire new customers just to replace the customers who have left is an expensive, zero-sum game. Soci...
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James Hipkin posted an article on Hipkin's Hip Shots - Aug 19, 2009, 4:30 pm
My friend Mark van Clieaf is an org design consultant. He works with Boards to help them build organizations that maximize value creation. He is a very smart fellow but he doesn’t always know...
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James Hipkin posted an article on Hipkin's Hip Shots - Aug 13, 2009, 3:37 pm
I’ve noticed something I find both disturbing and frustrating. People seem surprised when they learn the majority of activity comes from the minority of participants. This, even though we are su...
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James Hipkin posted an article on Hipkin's Hip Shots - Aug 6, 2009, 2:05 pm
I had an interesting conversation recently with the CEO of a company I consult for. I am helping them with acquisition marketing but during this chat I suggested they consider a relationship marketing...
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James Hipkin posted an article on Hipkin's Hip Shots - Jul 30, 2009, 2:14 pm
A mistake frequently made by marketers is catering to moderate and light category users. Be careful. It’s a fool’s errand. It looks attractive because there are a lot of them. But these co...
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James Hipkin posted an article on Hipkin's Hip Shots - Jul 27, 2009, 12:00 pm
You have a gold mine in your backyard, a gold mine worth millions or even hundreds of millions of dollars. The gold is the customer data held by your enterprise and it is quite possibly the most impor...
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James Hipkin posted an article on Hipkin's Hip Shots - Jul 23, 2009, 2:15 am
I grew up in Manotick, Ontario on an island in the Ridaeu River. I’m not trying to get all Huck on you but this experience provides some perspective on customer experience mapping. Living on a...
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James Hipkin posted an article on Hipkin's Hip Shots - Jul 22, 2009, 2:30 am
The definition of insanity is doing the same thing repeatedly and expecting a different result. If you are guilty of this, here are some ways you can drive growth with change and innovation, and escap...
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James Hipkin posted an article on Hipkin's Hip Shots - Jul 15, 2009, 2:15 am
Constantly learning has kept me young.  It’s also a lot of fun. I’ve learned a behavior that really helps with this. Try putting your ego aside to accept, in fact assume you don’t ...
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James Hipkin posted an article on Hipkin's Hip Shots - Jul 13, 2009, 7:00 pm
I met @jfouts today for coffee. A wonderful person. We had a stimulating conversation. One of the things we spoke about was the impotence of managing information flow. Direct Marketers call this the R...
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