James Hipkin posted an article on
Hipkin's Hip Shots
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Jun 28, 2011, 7:14 pm
My Facebook friend, Prof. Christopher Shallow, posted the following tip about successful marketing on his Facebook status:
Solution to price competition is to develop a:
1. Differentiated offer
2. Differentiated delivery
3. Differentiated image
(It is these three that differentiate the successf... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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May 16, 2011, 3:15 am
I worked with a CMO twelve years ago who complained about the changing marketing environment he was forced to deal with.
“It’s so complicated I just don’t know what the right decision is most of the time.”
Take note, this was twelve years ago. Marketing in general, and Relationship Marketi... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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May 6, 2011, 3:15 am
To work harder you need to keep your perspective and, to keep your perspective, you need to take time for yourself. Whether it’s commuting or an hour at the gym, find and take the time to relax and have some fun.
Consider the following:
Tight deadline, go for a walk.
Knotty problem, take a nap.... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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May 5, 2011, 3:15 am
Job interviews aren’t hard. There are only three questions you need to answer. Come prepared and you can lead the process rather than letting the process lead you.
Why do I say this? Well, business is good and we are recruiting a second production team. This means I will be interviewing candidate... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Apr 29, 2011, 3:15 am
I have experienced a lot of good fortune in my life. This may be dumb luck but I don’t think so. I may have exceptional talent. Again, I don’t think so. In my experience, business opportunity comes as a result of two broad criteria:
You are paying attention, and
You aren’t afraid to take the ... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Apr 25, 2011, 3:15 am
Being in business isn’t hard. Sell something your customers need. Bring in more money than you send out.
Having a successful business is a lot harder. Being successful means you have to do everything that much better than your competition. You need a positioning that’s, unique, competitive and ... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Apr 21, 2011, 12:57 pm
We hear a lot about passive aggressive behavior. But what’s the opposite? If we don’t want to be passive aggressive, what behavior do we want to demonstrate?
We are coordinating a website build with, as often happens, multiple players. It’s a great team that is functioning quite smoothly exce... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Apr 6, 2011, 5:00 pm
Plowing through emails I was once again reminded that the fine art of effective business writing is dieing. Rambling expositions on subjects and ideas without beginning or end. Effective business writing has impact. Like writing effective presentations, it isn’t hard, you just need to follow a ... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Nov 1, 2010, 3:01 am
I read something interesting at the gym last week in Seth Godin’s latest book, Linchpin.
Artists don’t think outside the box, because outside the box there’s a vacuum.
Finding an effective positioning for your business won’t come from thinking outside the box. It will come from re-imaginin... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Oct 28, 2010, 11:15 am
With most products and services competing in largely parity landscapes, the relationship a brand, product or service has with its customers is often its only competitive differentiation. Said another way, businesses with strong customer relationships usually lead their categories. That’s because ... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Oct 19, 2010, 9:03 pm
While traveling to LA last week, I had an experience with Thrifty Rent a Car that was an opportunity missed, an opportunity for them to demonstrate that customers are important.
So what happened? Nothing exceptional, really, just a routine transaction that, if handled differently could have, at no ... Comment - Like
James Hipkin posted an article on
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Sep 10, 2010, 3:30 am
This guest post was provided by Vincent O’Brien, a friend and colleague who supports companies in The UK, Europe and North America with sage marketing advice and council.
The title really says it all. There is only one Great British Beer Festival, it’s great, it features British beer and th... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Sep 7, 2010, 4:56 pm
I grew up in Manotick, Ontario on an island in the Ridaeu River. I’m not trying to get all Huck on you but this experience provided me with a perspective on project management that has served me well.
Living on an island required an early and deep understanding of water. Swimming and can... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Aug 13, 2010, 7:10 pm
Email marketing has gone out of fashion. For many marketers it was never a serious contender for budget and now, with the new shiny thing, Social Media, omnipresent, it doesn’t even cross their minds. This is a shame. (...)
Read the rest of Email Marketing – There’s Still Life in t... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Jul 13, 2010, 1:30 pm
Heavy users, are market makers. This is a recurring theme here on Hip Shots. Find and connect with the “heavy users” of the category you compete in and and you will find success.
From the May 26th edition of AdAge:
Demographics have almost no effect on whether TV ads produce sales, and... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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Jul 9, 2010, 7:43 pm
Business often thinks about marketing as a zero sum effort.
“You pay me this much and I will give you equal value in return.”
Well, to be effective, marketing needs to be positive sum.
“You pay me this much and I will give you equal value and this much more in return.”
Th... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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May 27, 2010, 11:17 pm
An effective advertising strategy knows what it needs to do, it knows where it’s going and what it’s trying to deliver. This seems simple enough, but I keep seeing posts, here’s one on Biznik, LinkedIn Direct Ads vs. Google Adwords: Which one is better?, and tweets about adverting,... Comment - Like
James Hipkin posted an article on
Hipkin's Hip Shots
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May 6, 2010, 8:18 pm
Business growth is hard at any time, it’s especially hard in a challenging economy. We’ve written about this before in Five Priorities in a Challenging Economy.
But it’s not all doom and gloom. I’m getting calls from business leaders, the survivors and I’m hearing the ... Comment - Like
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