james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Feb 4, 2012, 6:27 pm
In Janaury, IE9 finally crept onto desktops of users with more than a  15% share. Now that it finally has some audience base, I thought it would be a good time to talk about “Pinning” & “Jumplists”. What are Pins? What are Jumplists? Basically, a “Pin” is an action to pin a website to y...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Feb 4, 2012, 4:52 pm
It was so exciting it needed it’s own post. I am proud to announce the release of my new site for generating QR Codes with campaign tracking in Google Analytics. You can check it out here. All you need to do is to fill in the campaign variables and then StatStory will create a QR Code so you can...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Feb 4, 2012, 3:52 pm
QR Codes have been a round for a long time, but with more and more users having smartphones and the ability to scan them, the QR Code is a wonderful tool to have in your arsenal for your marketing campaigns. Before we delve into all the nitty gritty, let’s learn a bit more about the QR Code. The Q...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Jan 31, 2012, 10:03 pm
One of the great features of Google Analytics is the ability to segment users. You can segment by any possible metric that Google Analytics captures, from type of traffic (direct or referral) and if you have e-commerce enabled, visits with transactions. Also hidden within Google Analytics, is the ...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Jan 29, 2012, 12:56 pm
By now, I am sure you have read a share of people weighing in on Google+. The social networks such as Twitter and Facebook, made it clear of their unhappiness by releasing through some “employees” an add-on that surfaces what they consider the right content to be in Google+. There have been many...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Jan 29, 2012, 11:10 am
Google Adsense is a program that allows you to show ads on your site from Advertisers in the Google Adwords program. Among other things, a site can be listed on Google AdPlanner, and you have the opportunity for exposure to really make some significant coin. Best of of all the Adsense is easy to set...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Jan 27, 2012, 10:37 pm
I heard about blekko in 2009 and yes, I was a big enough sucker to be a beta user. But I was a bad beta user. I tried blekko a couple of times, but like a Siren, Google called me back. While Google still has me under her spell (and more than 90% of searchers in Canada according to StatCounter), blek...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Jan 14, 2012, 7:10 pm
In the past, I usually have been very cautious in my reaction to Google’s new products and how SEO & Web Marketing would change because of them. I know I am not alone in these beliefs as I was not alone in seeing Google Buzz and Google Sidewiki were heading straight to the dead pool. Things change...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Oct 30, 2011, 12:13 pm
As you know, I mentioned recently I would write  more on analytics. For the most part, I focus on Google Analytics because  I know for many of you, it’s the easiest (ahem cheapest) way to get analytics. Nevertheless, Google is no slouch. They are really bringing the A game to table. Most impor...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Oct 30, 2011, 12:11 pm
Have you started to see in your Google Analytics: “Keyword Not Provided” and wondered what it’s all about? In case you missed it, a couple of weeks ago Google’s Search team announced that it was making a change in how the data from it’s search results was shared. In short, they stated: �...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Oct 30, 2011, 10:23 am
If you’re a business with a physical location, even if you have a website, we highly recommended you create an entry in the local business listings of Google and Bing. In the past we spoke at length about Google Local (now place pages) and Yellow Pages tool as well. I’d like to take a moment to ...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Oct 16, 2011, 12:45 pm
One of the reasons, I thought it make sense to bulk up the coverage of Google Analytics, it that they are really stepping up their game and slowly making it really hard to find holes in their offering --or reasons to go with any other vendor. The fact they added real-time is a shot against the bow...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Oct 16, 2011, 12:30 pm
Last month we told you about Mouseflow, a tool which offers mouse tracking, session playback and heatmap analysis. They recently announced a change that makes them more “privacy” friendly, but also to comply with privacy laws such as those as Germany. You now have the option of logging IP addres...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Oct 16, 2011, 11:40 am
A couple of weeks ago, Google Analytics announced Real-Time Analytics available in the “New Version” of Google Analytics (it is also known as GA5). As this is a BETA product, this not the fully finished product, so for example it does not work on filtered profiles. A filtered profile, woul...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Oct 16, 2011, 11:12 am
Recently there was a Forrester study done, that found 16% of business did not have tracking. Our own study of the Fortune 500 found 11% did not have analytics. To me this is just amazing. To me that means at least 10% of businesses are blind to the kind of insights they could have to increase bus...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Oct 2, 2011, 5:25 pm
The world of Paid Analytics changed earlier this week, when Google released Google Analytics Premimum. The new service costs $150,000 per year– which  is far out of the reach of most small and midsize businesses. At the same time, though, it gives many of the things users have wanted from Google ...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Sep 10, 2011, 6:36 pm
I really love Analytics. It can tell you lots of stuff. In Google Analytics, for example, there is over 100 reports. They can tell where your customers come from and where they go. You can see the keywords that were searched on Bing or Google, the countries people come from and the languages they sp...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Sep 4, 2011, 2:47 pm
Quite a while back we spoke about Live Webmaster tools. In spite of Live being rebranded by Microsoft as Bing a couple of years ago, only now has the Bing Webmaster tool really gotten powerful enough for a re-look.  More importantly, Webmaster Tools (either Google or Bing) are something every webma...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Sep 4, 2011, 1:11 pm
Checking for broken links is important, but sometimes its an odious, time consuming job. Recently, we did an audit of this blog and found more then 50 broken links. It wasn’t that we had made errors or screwed up our site, but resources we pointed to or sites we spoke about had gone away or disapp...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Sep 4, 2011, 12:35 pm
If you have an iPad and have been visting sites on your iPad, you may have noticed more and more sites are using a super plugin from a company called Onswipe. Onswipe created a plugin that makes it easy to quickly make your content look great on iPad  devices. Best of all, if you have a WordPress ...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Sep 4, 2011, 11:19 am
A couple of days ago Compete.com released a new site, under a new brand Compete Site Analytics. I must say the new design is very appealing, at first, but then my heart sunk. One of my favorite sites is now gone, and actually the site has gone in reverse. Here are my issues and things I dislike ab...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Sep 4, 2011, 10:34 am
A while back we created an experiment of Free Demographic to see how accurate it was. We captured information on a test page, and then asked particpants to take a survey to see how the data compared. Here are the results of each provider. Compete: They offered “site demographics” for those plac...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Sep 3, 2011, 11:37 am
If you have done any email marketing, it’s important to know about a new law that will impact anyone who sends emails to consumers in Canada. Yes, that’s right even if you’re in the USA, you need to be aware of the law if your email list includes Canadians. If you are in the USA, or sending t...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Aug 9, 2011, 8:46 pm
Are you a big user of Google Toolbar? Are you also using Mozilla Firefox 5? If you have learned yet, Google has decided to eliminate support for Google Toolbar in Firefox Mozilla 5. As they note: “If you use Firefox version 5 or newer, you won’t be able to use Google Toolbar. ” So what is a...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Jul 25, 2011, 8:23 pm
Today, Google officially introduced  AdWords Express, a faster and simpler way for small and medium sized businesses to start advertising online. It makes it easier for small businesses to get going on Google Places, and it removes some of the perceived complexity of Google Adwords. The real bea...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Apr 3, 2011, 4:22 pm
If you have a social media strategy worth any salt, you’re certainly on one more than one channel. Of course, as a small business you don’t have tons of time to worry about logging into Facebook or Twitter separately, checking streams, responding to users and posting updates. Eventually you’ll...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Apr 2, 2011, 1:04 pm
Since 2009 Screenr has allowed users  to record 5-mintue screencasts for the low price of FREE via a Twitter account. It’s an awesome tool, that has always been easy to use. Sure there are not tons of bells or whistles like other software, but then there is no complicated manuals or steep lea...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Apr 2, 2011, 10:00 am
In case you missed it, I wanted to highlight a new (free) tool released by Yellow Pages Group in March. It was made to help small- and medium-sized businesses figure out how they can get new customers. The new tool is called MarketProfiler™ and gives business owners a snapshot of how consumers con...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Mar 28, 2011, 8:56 pm
Last week Yahoo! announced the new and improved Yahoo! Search Direct (now in public BETA). It was a little confusing at first to see this development. The prevailing wisdom up to that point was Bing would power Yahoo! and search innovation  from them had gone the way of the dodo bird. The new Yaho...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Mar 27, 2011, 8:30 pm
If you have recently upgraded to Firefox 4, you may have noticed quite a few changes. Most of them are for the better, but unfortunately one is not. Firefox 4 removes the handy RSS icon from the URL bar. Thankfully there is a way to bring it back with this handy add-on. So it will now look like bel...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Mar 26, 2011, 6:19 pm
I’m not sure how much you’ve heard about the update in Google’s algorithm earlier in the year, but plenty of blogs and newspapers did talk about it after some issues with large companies spamming Google. SearchEngineLand, had actually awesome coverage covering all the details here, so we’re ...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Mar 26, 2011, 1:18 am
Do you use Javascript on your site? Many sites do – including this one. It’s very tempting because Javascript add a lots of functionality with ease. But believe it or not some visitors could be coming to your site with Javascript turned off. There are a couple of reasons for this. Some users ...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Mar 25, 2011, 7:41 pm
A while back when we created our Website Relaunch Checklist, we spoke about custom 404 pages. Today I wanted to let you know about a cool “hack” to the original Google Analytics code for tracking your 404 page. Why, you may ask would one care to track 404 pages? Good question! It’s never a b...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Mar 23, 2011, 11:23 pm
The talk today has been how Firefox4 has doubled the download totals of IE9. In  lots of the coverage there is a conspicuous lack of the mention of  one of the main reasons for this. Early on in the development, Microsoft announced that IE9 would not be available for XP users. While most people wh...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Feb 26, 2011, 2:07 pm
In 2008, we spoke about Google’s Adsense heatmaps and how it could help in the design of a webpage. Thanks to Google, and their research,  it allowed webmasters to know where the most effective placements were for important elements on the page. After a few years,  Google has updated these maps...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Feb 11, 2011, 11:59 pm
Google Adwords in our view is essential for any PPC campaign. You can target potential customers based on language, age, gender, location, type of device or time of day. There are also several ways to pay for ads, from daily limits to pay as you go  and more. There are no fixed prices so you can b...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Feb 9, 2011, 8:27 pm
The other day, we wrote about Usability and the things that Analytics can’t see. I know some were skeptical of this post. But I thought I would come back with an amazing example from a real client. Recently, we worked with a client (who wishes to remain anonymous) on a web marketing plan to redo ...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Feb 6, 2011, 4:15 pm
Analytics are great. They can tell you what keywords are working for you, which sites send you traffic, how long people spend on your site and more. But analytics fails in some ways that it cannot help. Unfortunately, as beautiful as reports are, the data cannot always tell you where the black-holes...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Jan 31, 2011, 8:50 pm
Do you capture info about your visitors? We are big believers in using analytics for the basis of any SEO or SEM program. Its important to know “what exists” before you aim for  ”what you want”. For example if you’re a bakery, and your specialty is cakes, but most people find you when s...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Jan 31, 2011, 7:48 pm
I have made some major renovations here on the website. I moved our blog to a new sub-domain (you’re on it now–doesn’t it look spiffy?).It looks from my tests that the move has been successful and with no broken links (Yeah!). While I think I’ve covered all the bases let me know if you find ...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Nov 9, 2010, 8:33 pm
In my view, Google has had some missteps in changing their search engine. For example, I still hate that I cannot hide the sidebar, lets also try to forget Sidewiki. Nevertheless,  after some time to see it in action, Google Instant has been a winner. As a user I find what I want faster. I also ...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Sep 18, 2010, 3:54 am
What a night! We consider ourselves pretty knowledgeable when it comes to the internet, WordPress, and security. We had all the settings down (so we thought) and yet we were vulnerable to a hacking attempt redirecting our users to a nefarious site which made our visitors think they had a virus on t...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Sep 12, 2010, 2:47 pm
The dust is starting to settle a bit on the big Google announcement  last week. If you haven’t heard yet, Google will soon be rolling out a new product to its main search called Google Instant. Simply put, this is a new interface for search which will allow a user to get instant result as they ...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Aug 22, 2010, 12:33 pm
When we covered Piwik Analytics last year, they were  at  version 0.2.34. More then a year later and they are closing in on version 1.0. The current version 0.9 is a vast improvement over  0.2.3.4. The interface is crisp, the features are more robust then ever and they even have an iPhone & Andro...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Aug 22, 2010, 11:31 am
In case you missed the announcement, WordPress 3.1 will be the last version of WordPress to support PHP 4. Starting in 2011, WordPress 3.2, will require at the minimum PHP version 5.2 and MySQL version 5.0.15. Have no fear though. Most of you are probably running what is required – especially if...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Jul 10, 2010, 2:04 pm
Automated Sentiment Analysis via the social web is a relatively new field. The idea is to analyze status updates, tweets and blog posts on topics and assign a positive, negative or neutral view of them. It relies on analyzing content through Natural Language Processing (NLP). Maria Ogneva at Masha...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - May 25, 2010, 9:20 pm
We knew the day would finally come and today it has. Google Analytics is now letting users opt-out of being tracked by Google Analytics. It also works in all major browsers: Internet Explorer, Firefox, and Chrome. The beta version of the opt-out app can be downloaded here. This is a double whammy w...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - May 1, 2010, 4:12 pm
Tweet With all the talk about social media, it can easily make a website owner or company think they need to create a community. But it’s not as easy as getting a great script, software or integrating Facebook. Running or creating a community is a full time job. It takes work, not only to promo...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Apr 11, 2010, 2:46 pm
Tweet Brand recognition is a huge part of marketing. No matter if you have an online business or not, one of the things a business needs is a unique logo or graphic which allows them to be recognizable to their current clients and potential future customers. So what can you do when you want...
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james p. posted an article on Mark8t — Not Just Another E-Marketing Blog - Apr 9, 2010, 9:15 pm
A couple of weeks we asked the question about Google Analytics: Is The Party Over When Everyone Opts-Out? Google announced the ability coming for users to “block” Google Analytics. Those using Google Analytics already have plenty to be concerned about. As Mozilla Firefox takes more share from In...
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