Jay Brooks

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Beck's Sale Called Off

Jay Brooks posted an article on - Nov 28, 2009, 3:40 pm
Reuters is reporting that the impending sale of Beck’s by Anheuser-Busch InBev has been scuttled, by ABIB. According to the weekly German magazine WirtschaftsWoche, the 1.7 billion Euro ($2.54 b...
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Toy Beer Trains

Jay Brooks posted an article on - Nov 27, 2009, 10:45 pm
Today, of course, is the busiest shopping day of the year. I’m staying home and drinking, as usual, but yesterday at my in-laws, my mother-in-law put up on the wall a giant poster where the gran...
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Beer Birthday: Crazy Dave Heist

Jay Brooks posted an article on - Nov 27, 2009, 7:03 pm
Today is also the 53rd birthday of “Crazy” Dave Heist, former owner of Hoptown Brewing in Pleasanton, California. Dave’s still brewing, of course, I expect to hear about his new brew...
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Beer Birthday: Matt Brynildson

Jay Brooks posted an article on - Nov 27, 2009, 8:40 am
Today is the 38th birthday of Matt Brynildson, brewmaster at Firestone Walker Brewery. Though I’ve known Matt for some time, I recently got to know him a lot better when I traveled with him to B...
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Beer In Ads #7: National Premium & Turkey

Jay Brooks posted an article on - Nov 26, 2009, 11:52 am
Today’s ad is more modern, because it’s Thanksgiving Day and I wanted to use one that was done for the holiday. This juicy turkey ad was for National Premium Beer, subtitled a “Pale ...
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Hoppy Thanksgiving a.k.a. Beer & Turkey Day

Jay Brooks posted an article on - Nov 26, 2009, 8:23 am
Hoppy Thanksgiving everybody. “May your joys be as countless as the golden grains.” For quite some time now — personally at least — Thanksgiving is really “Beer & Turkey Day....
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A Clockwork Orange Approach To Alcoholism

Jay Brooks posted an article on - Nov 25, 2009, 2:43 pm
This is a strange one, and I’m not entirely sure what to make of it, though my natural skeptical tendencies run toward worry. As reported in the USA Today last week in an article entitled Kudzu ...
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Vermont Consolidation: Long Trail Buying Otter Creek/Wolaver's

Jay Brooks posted an article on - Nov 25, 2009, 12:06 pm
In case you missed it, yesterday my friend and colleague Andy Crouch dropped the bombshell that Long Trail Brewing of Bridgewater Corners, Vermont was in the early stages of purchasing Otter Creek / W...
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The BA's Newest Brewster

Jay Brooks posted an article on - Nov 25, 2009, 12:07 am
If you’ve spent any time in the brewing world or homebrewing, you know doubt know Erin Fay Glass, who’s the Membership Coordinator / Brewery Detective for the Brewers Association, while he...
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Beer Lover's Britain

Jay Brooks posted an article on - Nov 24, 2009, 1:20 pm
Looking for a nice overview of the beer scene in Great Britain? 2001 British Beer Writer of the Year Jeff Evans has a comprehensive and affordable solution. He’s written Beer Lover’s Brita...
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Utopias 2009

Jay Brooks posted an article on - Nov 23, 2009, 11:57 am
On Thursday of last week, Boston Beer brewer Bert Boyce was in town o the last leg of a three-city tour of California to introduce the 2009 edition of Samuel Adams‘ Utopias. Boyce is originally ...
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Bottle Openers Made By Blacksmiths

Jay Brooks posted an article on - Nov 23, 2009, 12:41 am
A few years ago, my friend Tom Peters, the co-owner of Monk’s Cafe in Philadelphia, celebrated a big anniversary, I can’t recall which one it was — five years maybe, ten? Anyway, he had ...
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Beer In Art #53: George Morland's Alehouse Politicians

Jay Brooks posted an article on - Nov 22, 2009, 6:39 pm
Today’s artist comes from the very early days of England’s artistic beginnings. Before the 18th century, there was little that could properly be called “English art.” At that t...
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Whither Goes News, Who Pays?

Jay Brooks posted an article on - Nov 22, 2009, 1:43 pm
This is another one of my rambling rants that’s not really beer-related, or at least not beer-centric. If heavy media discussions are not your bag, feel free to stop here and just ignore this on...
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Beer Birthday: Brett Joyce

Jay Brooks posted an article on - Nov 22, 2009, 10:55 am
Today is the 37th birthday of Brett Joyce, President of Rogue. Joyce grew up in the brewery, which his father Jack founded when Brett was sixteen. Having gone off to college and made a name for himsel...
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Anchor's Christmas Ale Artwork

Jay Brooks posted an article on - Nov 21, 2009, 4:42 pm
The Monday before Thanksgiving is the traditional date that Anchor Brewery used to release their Christmas Ale (a.k.a. Our Special Ale), undoubtedly the first annual holiday beer in the silver age of ...
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Iron City Auctioning Off Brewery Equipment

Jay Brooks posted an article on - Nov 21, 2009, 11:39 am
Originally, Iron City Brewing (f.k.a. Pittsburgh Brewing) claimed they were only closing the canning line, but it appears the whole kit and kaboodle is leaving Pittsburgh for the greener pastures of L...
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Star Trek's Engineering Deck Brewery

Jay Brooks posted an article on - Nov 21, 2009, 11:19 am
If you’re like me, you love what I call “brewery porn,” which is photos of brewing equipment either installed or by themselves. So when I watched the film reboot of Star Trek, I was ...
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Beer In Ads #6: Biere d'Alsace

Jay Brooks posted an article on - Nov 21, 2009, 9:47 am
The artist for today’s ad was born in the Alsace, in 1873, in what is today part of France. But two years before he was born, it belonged to the German Empire, who had annexed it after the Franc...
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Pubs Becoming Hubs?

Jay Brooks posted an article on - Nov 20, 2009, 8:57 am
My friend and colleague, Pete Brown, who wrote Hops and Glory, tweeted this interesting editorial that ran on today’s Guardian Online, entitled Are Pubs Finally Becoming Hubs?. Definitely worth ...
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The Homebrew Chef's Toronado Bars

Jay Brooks posted an article on - Nov 19, 2009, 5:48 pm
The morning after the Monk’s Blood Beer Dinner, Sean Paxton delivered a tray of his newest confectionery concoction, Toronado Bars, to the CSBA meeting that began Tuesday morning at Russian Rive...
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Monk's Blood Dinner

Jay Brooks posted an article on - Nov 19, 2009, 5:28 pm
Monday night a beer dinner was held at the 21st Amendment Brewery & Restaurant in San Francisco to celebrate the release of their newest beer in a can, Monk’s Blood, the first in a new series th...
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Want A Healthier Heart? Drink More Beer!

Jay Brooks posted an article on - Nov 19, 2009, 12:01 pm
This has got to drive the anti-alcohol lobby nuts, and especially their medical co-conspirators who continue to insist that a binge drinker is simply someone who drinks five or more drinks in one sess...
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Breweries Have 5th-Most Satisfied Customers

Jay Brooks posted an article on - Nov 18, 2009, 4:55 pm
According to a new survey, released yesterday by the American Consumer Satisfaction Index (and tweeted my way by Anat Baron — thanks!), Breweries ranked 5th in overall satisfaction by consumers amon...
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First Bay Area Holiday Fest A Good Start

Jay Brooks posted an article on - Nov 18, 2009, 2:07 pm
Last Sunday, my old company, Beverages & more, where once upon a time I was the beer buyer for almost five years, hosted the first holiday beer fest in the Bay Area. Dubbed the BevMo Holiday Beerfest,...
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Beer Birthday: Peter Hoey

Jay Brooks posted an article on - Nov 18, 2009, 9:21 am
Today is the 30th birthday of Peter Hoey, who until recently was the brewmaster at Sacramento Brewing. Peter’s a great brewer and has become a good friend over the last few years. He first brewe...
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Top Ten Tuesday: Top 10 New Breweries

Jay Brooks posted an article on - Nov 17, 2009, 5:13 pm
I recently came upon another interesting group of Top 10 lists by Newsweek about the first decade of the 21st century. It’s called The Decade in Rewind 20/10 and one part of their look back at t...
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Update On FDA Caffeine/Alcohol Ultimatum

Jay Brooks posted an article on - Nov 16, 2009, 11:15 pm
As reported last Friday, the FDA announced that they’d sent letters to almost 30 manufacturers of alcohol drinks that also contain caffeine. The FDA gave these companies 30 days to essentially p...
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Beer In Art #52: Ernst Henseler's Beer Evening

Jay Brooks posted an article on - Nov 15, 2009, 12:08 pm
Today’s work of art is straight out of Germany’s history pages, and in fact I found it at the German History in Documents and Images website. It was by a relatively obscure German artist n...
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Fun With Science: Beer Can Robug

Jay Brooks posted an article on - Nov 15, 2009, 11:45 am
This morning, my son Porter and I finally got around to building the Kids Lab science project that he got for his birthday back in September. It was a Soda Can Robug, but since we’re a soda-free...
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Pete Brown On Beer Marketing

Jay Brooks posted an article on - Nov 15, 2009, 7:41 am
While you should know Pete Brown from his books, especially what is arguably the best beer book of the year, Hops and Glory, he began his career in marketing and worked on several high-profile ad camp...
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Bistro Barrel Aged Fest Serves Over 70 Beers

Jay Brooks posted an article on - Nov 15, 2009, 12:14 am
Today in Hayward, California, the Bistro held their 4th annual Barrel Aged Beer Fest, serving a record number of beers for any festival they’ve thrown, with over 70 beers. The weather couldnR...
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Hindenburg Beer Auctioned For £10,000

Jay Brooks posted an article on - Nov 14, 2009, 10:51 pm
The bottle of Lowenbrau beer that survived the crash of the Hindenburg, that I wrote about on Tuesday, was auctioned earlier today, fetching the sum of £9,400, but “with buyer’s premium, ...
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Pinhead Drinking Statistics By Media Ignore Reality

Jay Brooks posted an article on - Nov 13, 2009, 7:15 pm
The e-mail newsletter sent out Tuesday by Join Together, the anti-alcohol center at Columbia University, included a summary of an item in the USA Today from November 3, entitled Beer With Extra Buzz O...
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Subsequent Stumbling Session Scheduled

Jay Brooks posted an article on - Nov 13, 2009, 5:35 pm
The topic of our next Session has been announced and it’s Stumbling Home. Our host for Session #34, James Davoli at Two Parts Rye, describes what he means by that: It’s time to give a shou...
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FDA Gives Alcohol/Caffeine Drinks 30 Days To Prove It's Safe

Jay Brooks posted an article on - Nov 13, 2009, 12:41 pm
The FDA announced today that they’ve sent a letter to almost 30 manufacturers of alcohol drinks that also contain caffeine. The FDA is giving these companies 30 days to essentially prove that th...
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Beer Birthday: Don Russell

Jay Brooks posted an article on - Nov 13, 2009, 8:04 am
Today is fellow beer writer Don Russell’s 54th birthday. Don writes a beer column for the Philadelphia Daily News under the nom de plume Joe Sixpack. He also writes a blog online, Beer Radar, an...
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Drinking Life & Limb

Jay Brooks posted an article on - Nov 12, 2009, 7:56 pm
You probably remember the big news back in August when Dogfish Head and Sierra Nevada announced they’d be doing not one, but two collaboration beers. The main one is called Life & Limb, while th...
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Beer In Ads #5: Franziskaner Leist Brau

Jay Brooks posted an article on - Nov 12, 2009, 10:54 am
The name Franziskaner today is most often associated with the Bavarian weiss beer brewed by Spaten, but originally it was a separate company known as Franziskaner-Leist-Bräu. The word “Franzisk...
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Beer Birthday: Ken Grossman

Jay Brooks posted an article on - Nov 11, 2009, 9:31 am
Today is the 55th birthday of Ken Grossman, who founded Sierra Nevada Brewing in 1980. I can’t say too much about how much Ken has done and continues to do for the craft beer industry, while at ...
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Hindenbeer To Be Auctioned

Jay Brooks posted an article on - Nov 10, 2009, 11:39 pm
My son Porter, being a somewhat typical 8-year old, loves all things that have to do with destruction. But unlike most kids his age, he has a fascination with historical disasters, especially the Tita...
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Beer Birthday: Jack Curtin

Jay Brooks posted an article on - Nov 9, 2009, 5:01 pm
Today is fellow Pennsylvania beer writer Jack Curtin’s birthday. You can read his writings at his Liquid Diet Online and in the Celebrator Beer News. Join me wishing Jack a very happy birthday. ...
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Beer In Art #51: Frederick Daniel Hardy's Home Brewed Ale

Jay Brooks posted an article on - Nov 8, 2009, 5:33 pm
For today’s work of art we revisit the Victorian Era, when most large households included a home brewery. The artist is Frederick Daniel Hardy and his painting is entitled Home Brewed Ale. Hard...
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Tragic Or Funny?

Jay Brooks posted an article on - Nov 7, 2009, 2:33 pm
Depending on your point of view, this is either tragic or funny. It happened back in June, but one of the passersby, Scott Bradley, shot a video which he recently uploaded to YouTube, and sent me a tw...
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Session #33: Don't Think Of A Pink Elephant

Jay Brooks posted an article on - Nov 6, 2009, 6:17 pm
I’ll Have a Beer, a.k.a. Andrew Couch, our host for the 33rd monthly Session, begins his explanation of this month’s topic — framing beer — with a compelling story: My sister once told...
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Bottle Cap Game

Jay Brooks posted an article on - Nov 6, 2009, 7:34 am
I stumbled on this very cool beer bottle cap game. It’s essentially one of those simple memory matching games but uses crowns and flash technology to create a fun little game. You start out wit...
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Beer In Ads #4: Thirst Is Only Through Good Beer

Jay Brooks posted an article on - Nov 5, 2009, 1:13 pm
Today’s beer ad is from Germany. I saw an original of it framed at the Franconian Brewery Museum in Bamberg when I was there a couple of years ago. Again, I can’t be sure which, if any, br...
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Beer Birthday: Rob Widmer

Jay Brooks posted an article on - Nov 5, 2009, 8:27 am
Today is Rob Widmer’s 53rd birthday. Rob is, of course, one of the bros in Widmer Brothers. He and his brother Kurt helped found the Oregon Brewers Festival, created the style American Hefeweize...
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Hey Mabel, Take Me Out To The Ball Game

Jay Brooks posted an article on - Nov 4, 2009, 12:57 pm
I confess that I’m not much of a baseball fan. When I was a kid I rooted for the Baltimore Orioles and Brooks Robinson was my favorite player. But since heading west, as a young man, I’ve ...
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Top Ten Tuesday: Top 10 Beer Slogans

Jay Brooks posted an article on - Nov 3, 2009, 1:30 pm
It’s been several months since I’ve done a Top 10 list, primarily because it’s been too hard to keep up with them weekly. So I think I’ll try once a month instead. I’ve b...
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