Jeffrey Summers

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Restaurant Marketing, Social Media & ROI

Jeffrey Summers posted an article on - Nov 4, 2009, 9:34 am
Great show yesterday on restaurant marketing and social media measurement. Take a listen here. To email me: Jeffrey at RestaurantCoachingSolutions.com For a free consultation, call me at 877-535-...
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New Research Shows Guests Are Influenced More By Online Media

Jeffrey Summers posted an article on - Oct 28, 2009, 6:44 pm
Ad-ology Research study finds a majority of Americans tried a ‘new-to-them’ restaurant in the past year Traditional media influenced more than 30 percent of recently surveyed pizza consumers, wh...
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The Hospitality101 Show

Jeffrey Summers posted an article on - Oct 20, 2009, 4:22 pm
Today’s show was about creating your marketing strategy for 2010. We began the new 1 hour format today (ok, we went over a few minutes gees!) but it includes some great ideas about preparing you...
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Why Your Business Should Not Engage In Social Media – Yet!

Jeffrey Summers posted an article on - Oct 20, 2009, 4:12 pm
Since launching our new Social Media Marketing Programs for restaurant operators, we have been inundated with comments about how their current program isn’t working or how they have heard from ‘a ...
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Good Sales Vs Bad Sales

Jeffrey Summers posted an article on - Oct 15, 2009, 11:37 am
Let’s understand something. There are good sales and there are bad sales. Good sales are those made by guests in your target market, who are, or quickly become, raving fans and from whom you rec...
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Questions From Readers

Jeffrey Summers posted an article on - Oct 14, 2009, 11:05 am
Q: I have been asked to become the GM of my restaurant – I am currently the AM. The previous GM ran things into the ground to the point that everything pretty much sucks. The owner is no help. W...
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Some Thoughts On My Dinner Tonight

Jeffrey Summers posted an article on - Oct 5, 2009, 3:21 am
Crazy dinner tonight. Here’s what wasn’t learned. It’s the list you make when everything that can go wrong did. I sat back and wondered, how can so much go so wrong, and yet the staf...
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Sales and Guest Forecasting Ratios

Jeffrey Summers posted an article on - Oct 4, 2009, 1:41 pm
After receiving way too many emails asking me about formulas I’m posting them for anyone else. But for those who want a more specific worksheet to their business here are the formulas you need t...
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Cornell Releases Comprehensive Compilation of Wage-and-Hour Laws

Jeffrey Summers posted an article on - Oct 2, 2009, 8:06 pm
A new Roundtable Retrospective from Cornell’s Center for Hospitality Research (CHR) seeks to unravel the remarkable tangle of wage-and-hour regulations throughout the United States. Based on an...
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Operators Who Are So Off My Buddy List

Jeffrey Summers posted an article on - Oct 2, 2009, 12:35 pm
My email’s inbox is full lately of news reports about businesses closing right and left. The level is no more than usual, but it’s the comments by the operators that get me the most.  Som...
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It's The Service Stupid

Jeffrey Summers posted an article on - Sep 30, 2009, 11:47 am
One of my core service beliefs that I personally hold and professionally Coach is that you can’t deliver a higher level of service than you have ever experienced. If you haven’t seen it, h...
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What Advantage Does OpenTable Give You?

Jeffrey Summers posted an article on - Sep 20, 2009, 5:25 am
None! OpenTable is a tool that only gives you an advantage in a market that has a high demand for tables like large metropolitan areas (too many butts wanting to sit in too few seats) and only among ...
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How Top Operators Increase Profits

Jeffrey Summers posted an article on - Sep 19, 2009, 10:46 am
Success as an Owner or Operator has never been more challenging, due to increasing competition and higher demands to meet business objectives. Personal pressures are equally daunting. Long, stress...
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Doing The Math On Discounting

Jeffrey Summers posted an article on - Sep 19, 2009, 5:21 am
A reader asked me how much you need to sell to make up for insane (my word!) discounting? If your regular gross profit is say 30% and you… …give a discount of 5% you have to increase sal...
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Where Did The "Wow" Go?

Jeffrey Summers posted an article on - Aug 31, 2009, 7:05 am
Did you ever have it? What happened to it? Can you get it back? Do you really want it back? What’s different about it now that needs to change in order to have it back? What does “Wow...
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Public Speaking & Facilitating

Jeffrey Summers posted an article on - Aug 3, 2009, 5:35 pm
Practical, real-world solutions and guidance from one of the most passionate and experienced industry experts anywhere.
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Workshops

Jeffrey Summers posted an article on - Aug 3, 2009, 5:33 pm
Powerful and intense 2-day Bootcamps, guaranteed to get you on the best path to success for your business.
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Consulting

Jeffrey Summers posted an article on - Aug 3, 2009, 5:13 pm
Consulting gives you the opportunity to innovate your business and position it for long term success.
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Coaching

Jeffrey Summers posted an article on - Aug 3, 2009, 4:56 pm
Coaching offers you the support you need to start making a lasting impact on your business right now.
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How To Enhance Your Restaurant Marketing Using Great Video

Jeffrey Summers posted an article on - Jul 19, 2009, 11:29 pm
Video can make a tremendous impact in your restaurant marketing results and should be a strategic part of any business that can effectively plan, coordinate and execute it to the point that it not onl...
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This Week's Media Schedule

Jeffrey Summers posted an article on - Jul 5, 2009, 3:35 pm
The question “How can restaurants effectively engage with guests through social media?” will be the focus of our next episode on BlogTalkRadio’s “Hospitality101″ (http://...
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Top 10 Reasons Not To Hire Me

Jeffrey Summers posted an article on - Jul 3, 2009, 7:05 pm
1.       You’re not interested in real results; you just want your ego stroked. 2.       You’d rather just act like my friend by hanging around me and hope to get free advice. 3.  ...
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Top 10 Reasons Your Management Bonus Program Is Crap

Jeffrey Summers posted an article on - Jul 3, 2009, 1:55 pm
1.       You’ve created nothing more than another way for managers to game the system. 2.       You’ve based it on absolutely nothing that makes any real impact on your busines...
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14 Things To Consider Before Your Shift Hits The Fan

Jeffrey Summers posted an article on - Apr 14, 2008, 6:15 pm
The fortunate thing about time is that it doesn’t stop. And even a bad shift will eventually end. The question is what do you do with the de-brief? This situation offers a tremendous opportunity...
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About Me

My name is Jeffrey Summers and I am a 27 year veteran of creating, operating, Coaching and consulting with successful food service concepts that include national and international chains, franchises and independent operators. I am an award winning business Coach, consultant, speaker, writer and blogger who offers real world Coaching and consulting help on every facet of the food service business.

I am also the president and founder of Restaurant Coaching Solutions, a full-service, national and international, Hospitality Coaching and consulting firm based in Dallas, Texas. Besides helping clients achieve success by working with them one-on-one, I frequently speak at and attend numerous industry events as well as at local, state and national small business groups in order to share my passion for the business of food and hospitality.

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