Jeffrey Summers's Profile

Jeffrey Summers

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11 Blog Followers
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Following Blogs: 37

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Merry Christmas & A Prosperous New Year

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Dec 24, 2011, 11:10 pm
We’re not going to be around much the last week of the year as we’re busy with the purchase of one restaurant, creating another and that’s just to finish out work from an extremely busy 2011. On top of that, our daughter Jennifer got engaged yesterday so I guess there’s that to plan too! = )...
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Customer Service Infographic

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Dec 23, 2011, 2:18 pm
Email Us: Info at SummersHG.info or for a free consultation, call me at 888-9988-SHG(744). Customer Service Infographic Summers Hospitality Group | WorldWide
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Job Openings: Casual Fine-Dining Dallas

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Dec 13, 2011, 2:07 pm
We currently have four positions open in a classical French Bistro concept, located in Dallas, Texas. Chef de Cuisine – Casual Fine-Dining. Will be responsible for creating complete menus and leadership for all BOH functions including financial management. Must have extensive experience in classi...
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Restaurant Industry Snapshot™, November 2011

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Dec 9, 2011, 6:59 pm
Bill Schaffler, Chief Operating Officer for People Report/Black Box Intelligence, shares financial, sales and human capital data and insight for November 2011. See more analysis here. Email Us: Info at SummersHG.info or for a free consultation, call me at 888-9988-SHG(744). Restaurant Industry Sna...
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PeopleWorx: Should Performance Reviews Live — or Die?

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Nov 21, 2011, 6:12 pm
Not ones to shy aware from hot topics in HR, the November HR Roundtable in Cincinnati gathered to discuss “Performance Reviews: Live or Die?” Everyone came in with their own jaded viewpoint toward their personal experiences regarding performance reviews, so Steve gave them three questions to br...
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The Restaurant Industry Snapshot – Oct 2011

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Nov 10, 2011, 7:01 pm
See the full snapshot here Email Us: Info at SummersHG.info or for a free consultation, call me at 888-9988-SHG(744). The Restaurant Industry Snapshot – Oct 2011 Summers Hospitality Group | WorldWide
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RestaurantWorx: Phoebe Damrosch

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Nov 10, 2011, 12:32 pm
Phoebe was the first female head captain at Thomas Keller’s prestigious New York restaurant Per Se. Here she describes the experience of entering the dining-and-hospitality field, then learning to deliver world-class service to some of the world’s most discerning customers. Her book Servic...
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How Our Social Circles Influence What We Do, Where We Go, and How We Decide

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Nov 9, 2011, 7:28 pm
UX Week 2011 | Paul Adams | How Our Social Circles Influence What We Do, Where We Go, and How We Decide from Adaptive Path on Vimeo. Email Us: Info at SummersHG.info or for a free consultation, call me at 888-9988-SHG(744). How Our Social Circles Influence What We Do, Where We Go, and How We Decide...
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Teen Unemployment Costing Restaurants Business

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Nov 8, 2011, 8:20 pm
WSJ’s Mike Spector reports restaurant chains in the U.S. are seeing a significant dropoff in business as a result of teen unemployment, which averages above 20% Email Us: Info at SummersHG.info or for a free consultation, call me at 888-9988-SHG(744). Teen Unemployment Costing Restaurants Busines...
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Freedom Is Sweet 2011

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Nov 8, 2011, 7:32 pm
This Veteran’s Day week (November 7-13) the restaurant industry in Texas is giving back to their military communities in the sweetest way possible. The National Restaurant Association, Texas Restaurant Association and Tee it up for the Troops have joined together to launch Freedom is Sweet today i...
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An Outline For Creating A High Performance, Hospitality Culture

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Nov 1, 2011, 11:38 am
We define culture as what happens in the absence of rules or direct supervision. It is critical to building a high-performance, hospitality business. It is most definitely a core trait/values/vision/purpose thing. It must be articulated (focus & context) from the top and balance every system, proce...
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HospitalityCamp™

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Oct 28, 2011, 1:15 pm
We created HospitalityCamp™ to provide operators with a powerfully effective and ongoing coaching and training solution. This will help you raise the performance levels of your team and thus their ability to lead and manage the business to higher levels of success. These training and coaching p...
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HotelWorx™

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Oct 28, 2011, 1:05 pm
Summers Hospitality Group® offers complete management and consulting services to hotel owners by providing differentiated value with a focus on long-term success. Financial performance of the properties is the barometer for our success. Owners understand that consistently providing guests with an...
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RestaurantWorx®

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Oct 28, 2011, 1:02 pm
RestaurantWorx® Business Management & Consulting Programs are the most impactful and effective Restaurant Business (Operations and Marketing) Solutions available anywhere. RestaurantWorx® Operational Programs include: BOHWorx™ – Back-of-the-House (BOH) culinary and production program. FOHWor...
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Public Speaking & Facilitation

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Oct 28, 2011, 12:57 pm
These are fun and powerful events, guaranteed to give your team lots of real world solutions that are focused on results and execution, not just the latest theories. My passionate delivery of “Nail On The Head” content will leave everyone energized with dozens of new ideas and even more importa...
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SHG Consulting Solutions

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Oct 28, 2011, 12:47 pm
Sometimes a more complex situation demands that we look toward a consulting solution – especially when the scope of the change that is demanded cannot be overcome through the use of a Coaching paradigm. For these situations, we will talk at great length with you about your opportunity and mutual...
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SHG Coaching Solutions

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Oct 28, 2011, 12:35 pm
Business Coaching is an eclectic mix of strategic planning, skill development and leadership training that helps individuals and organizations develop more rapidly and produce more sustained results. As a result of coaching, clients set better goals, take more action, make better decisions, and mo...
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10 Truths About Social Media & Social Business

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Oct 21, 2011, 10:55 am
If I were to start a social media blog today, I would call it simply “Stating The Obvious.” The types of topics we would cover would fall along the lines of: 1. “Social” is something you are, not something you do. If your company culture doesn’t focus on building relationships with your c...
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The September BBI Report

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Oct 14, 2011, 5:59 pm
Wally Doolin, Founder and CEO of Black Box Intelligence, shares insight into the trends happening in the restaurant industry for September 2011. View the full snapshot: http://www.blackboxintelligence.com/snapshot/september-2011/ Email Us: Info at SummersHG.info or for a free consultation, call me...
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Shift Happens – New Version

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Oct 12, 2011, 4:17 pm
The ‘Shift Happens’ video was updated and I didn’t know it until today. This is one awesome video and I use it in most of our presentations. Email Us: Info at SummersHG.info or for a free consultation, call me at 888-9988-SHG(744). Shift Happens – New Version Summers Hospitality Group
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Social Media ROI: Some Clarity

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Oct 6, 2011, 10:14 am
If you are still having trouble explaining or understanding the intricacies of social media R.O.I., chances are that… 1. You are asking the wrong question. Do you want to know what one of the worst questions dealing with the digital world is right now? This: What is the ROI of Social Media? I ...
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More On Dynamic Pricing

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Sep 22, 2011, 11:40 am
Two well known organizations, Ticketmaster and the St. Louis Cardinals baseball team, have gone to dynamic pricing to stem declining sales. Is this an effective strategy or yet another form of denial? The Goal Both organizations are hoping that by adjusting prices based on demand that they’ll ...
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Dynamic Pricing

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Sep 21, 2011, 3:18 pm
I was just introduced as a pricing guy to an airline consultant when he said “Our dynamic pricing model is working very well.” What is dynamic pricing? It’s constantly changing pricing that factors in limited seating capacity, the number of reservations made, time to departure, typical numb...
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The Declining Need For And Escalating Value of Human Service

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Sep 19, 2011, 12:35 pm
Technology has been steadily reducing the number of human service interactions we require in an average day. For at least the last decade, the list of what we as consumers can do for ourselves is growing rapidly. Between kiosks, web based solutions and mobile apps, most routine customer service ...
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Competitive Pricing Intelligence

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Sep 14, 2011, 1:33 pm
Is gathering your competitors’ pricing information a worthwhile endeavor? Conventional wisdom is that you need to know your competitors’ pricing. My question is “Why?” The answer I get most often from business owners/leaders is that their company’s pricing has to be competitive. Then...
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Can We Really Buy Loyalty?

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Aug 2, 2011, 12:14 pm
If not, what are we really buying? To answer these questions we need to define loyalty. Loyal guests: Pay a premium to get what you have to offer in good times and bad. Stay with you even when you make a mistake (assuming your remedy it). Regularly refer you to others. Offer you insights into how ...
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What Quiznos Needs To Do To Save Itself

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Aug 1, 2011, 11:14 am
In a sad but eerily familiar tale, The Wall Street Journal’s Julie Jargon and Mike Spector recently recounted the tragic circumstances facing Quiznos, the once-hot toasted sandwich chain. Double-digit sales declines, massive store closings, internal infighting—you name it, Quiznos is facing it. ...
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Plus, Zero, Minus Theory

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Jul 11, 2011, 1:01 pm
The, Plus, Zero, Minus Theory emphasizes the importance of each and every Guest experience. It creates and reinforces the impression in their mind that you are the obvious choice when they receive an excellent experience. Use this theory to stress that a ‘typical’ Guest Experience should surpass...
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Triangle Theory

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Jul 8, 2011, 1:02 pm
The Triangle Theory explains the need to balance and expand upon the goals of the guest, employee and the business and maximize each. THEORY As an operator, you will make many decisions. You must always consider the effects your decisions will have on the three sides of the triangle: Guests (Comm...
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'Four Walls' Theory

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Jul 7, 2011, 1:30 pm
The ‘Four Walls Theory’ teaches that the elements that contribute to a restaurant’s success or failure, exist within it’s own four walls and are totally in the operator’s control. THEORY By recalibrating standards, you will win the war against the “Success Syndrome”. You must take re...
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"Success Syndrome" Theory

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Jul 6, 2011, 2:19 pm
The “Success Syndrome” Theory serves as a constant reminder of the consequences that can occur when the guest is now longer your #1 priority. THEORY As you manage your restaurant, tune into the following symptoms of “Success Syndrome”. Your employees act in a rude and indifferent manner t...
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Remembering What Makes Us Great

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Jul 4, 2011, 12:00 pm
Email Us: Info at SummersHG.info or for a free consultation, call me at 888-9988-SHG(744). Remembering What Makes Us Great Summers Hospitality Group
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The Restaurant Marketing Hour

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Jun 14, 2011, 4:18 pm
For June 14th, 2011 Today’s Topic: What You Need To Do To Successfully Build A Marketing Program for Your New Restaurant Opening. There’s No Such Thing As “Rules of Thumb” Target Market Budget Metrics Cause Marketing Low Cost = Low Return Research Concept Design Buyer Personas No Discounts!...
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The Restaurant Marketing Hour

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Jun 7, 2011, 7:34 pm
For June 7th, 2011 The Discipline & Accountability of Successful Restaurant Marketing Efforts Listen to internet radio with TheRestaurantMarketingHour on Blog Talk Radio “You can’t ‘outwork’ bad marketing.” Vision – Where are you going? How will you get there? Metrics – What doe...
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Jeffrey Summers has rated HoW We See It 10 out of 10

Jeffrey Summers - Informative, cutting-edge, a thought leader.
May 23, 2011, 6:22 pm

Jeffrey Summers is the author of HoW We See It

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Moving To A Fan Page

Jeffrey Summers posted an article on Restaurant Coaching Solutions - May 17, 2011, 1:38 pm
We’re moving the Summers Hospitality Group Facebook profile to a brand new Facebook fan page. Like us here! We’ll be posting new content and holding unique and insightful discussions about the issues that face operators on a daily basis. We’ll also include news and event postings as well as t...
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Our Groupon Calculator

Jeffrey Summers posted an article on Restaurant Coaching Solutions - May 9, 2011, 1:36 pm
Having received a ton of questions from operators all over the country about the use of Groupon, we decided to create a calculator that will help you outline and analyze the costs involved in using, what we feel, is an extremely dangerous tool. You can download the Excel worksheet from our Forms li...
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A Better Business Doctrine

Jeffrey Summers posted an article on Restaurant Coaching Solutions - May 5, 2011, 5:38 am
Every doctrine has to start somewhere. Even this one. Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what it...
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Book Recommendation: "Restaurant Owners Uncorked"

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Apr 30, 2011, 7:35 pm
We have long been fans and users (at RestaurantWorx® clients and managed properties) of the scheduling application ScheduleFly. Recently the folks at ScheduleFly put together a pretty great little book that we had the opportunity to read. “Restaurant Owners Uncorked” is a collection of interv...
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Groupon: You Can't Afford It

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Apr 29, 2011, 5:03 pm
Our good friend Bob Phibbs (The Retail Doctor) just released an e-book, “Groupon: You Can’t Afford It” and we think you need to read it, especially if you are using or thinking about using this destructive marketing tactic. The e-book is available on your Kindle from Amazon here Groupon: You ...
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Our New Website

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Apr 13, 2011, 9:15 am
I want to thank everyone for the comments and suggestions on yesterday’s release of the update to our website. 87 comments so far so don’t stop now. We’ve incorporated most of the ideas we’ve gotten since our last update last year. If you have any more ideas just let us know. On a similar n...
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14 Typical Coaching Participant Traits For Success

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Apr 9, 2011, 9:17 am
Here at RestaurantWorx we have coached literally hundreds of very successful operators. When we think about what they all have in common, we created this list of 14 traits. How many of them do you have? Restaurant managers, executives, professionals, owners, and individual contributors working w...
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The Menu Engineering Workshop

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Mar 31, 2011, 6:56 pm
Workshop Summary: The first of our new 3-day workshops (and we do mean work!) with our focus on getting ‘Back-To-Basics’. The Menu Engineering Workshop will give you a menu that is completely costed-out and the engineering analysis that will allow you to make quicker and more effective decisions...
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HospitalityWorx: The 3 Best Places to Find Sales Leads

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Mar 25, 2011, 5:18 pm
Over the last 20 years, I have spent a lot of time searching for leads. At the beginning of my sales career, I tried everything, including: dumpster diving (oh yeah!), following my competitors’ shuttles (typically resulting in 20 trips to the airport), and let’s not forget scouring the dre...
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An Interview With Guy Kawasaki About "Enchantment"

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Mar 8, 2011, 4:20 pm
I had the privilege of interviewing Guy Kawasaki about his new book out today called “Enchantment”. The book talks about how to build better relationships and in our more social business climate, this book is sorely needed. Take a listen here and let me know what you think. David Aaker has a ...
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Your Businesses' Social Wake

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Jan 31, 2011, 5:51 pm
In boating, a wake is the region of recirculating water flow immediately behind a moving boat, caused by the flow of water surrounding the vessel. The larger the boat, the larger the wake. A similar phenomenon applies to social media. Let’s call it the social wake. One’s social wake is the vo...
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Marketing Your New Restaurant: Part 1

Jeffrey Summers posted an article on Restaurant Coaching Solutions - Jan 17, 2011, 12:22 pm
This is the first post of a multiple part series that will take a look at the issues surrounding the marketing of a new restaurant and offer some much needed guidance for those of you who are either in the process of opening your own restaurant or are seriously contemplating it. Part 1: Restaurant ...
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About Me

My name is Jeffrey Summers and I am a 30 year veteran of creating, operating, Coaching and consulting with successful food service concepts that include national and international chains, franchises and independent operators. I am an award winning business Coach, consultant, speaker, writer and blogger who offers real world Coaching and consulting help on every facet of the food service business.

I am also the president and founder of Restaurant Coaching Solutions, a full-service, national and international, Hospitality Coaching and consulting firm based in Dallas, Texas. Besides helping clients achieve success by working with them one-on-one, I frequently speak at and attend numerous industry events as well as at local, state and national small business groups in order to share my passion for the business of food and hospitality.

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