Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Oct 16, 2011, 7:18 pm
I recently received a copy of No Bullshit Social Media written by Jason Falls and Erik Deckers and I can say that it delivers what exactly what the title promises. It provocatively takes the assault on social media fluff and walks the reader through practical advice and backs it with numerous exampl...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Sep 12, 2011, 11:48 am
We get it; businesses need to use social media, but what many brands overlook is all the overhead needed in establishing a rock-solid social media presence. It has nothing to do with the tools or the latest social network. It has to do with the underlying marketing, sales and customer service proces...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Aug 31, 2011, 4:54 am
Isn’t customer service a social activity? Why hide it? Aside from sharing sensitive account information, brands should have nothing to hide. People already share their customer service experiences – good or bad – with their friends and family and other audiences across the web. On the weekend ...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Aug 2, 2011, 11:51 am
Oh, great. Yet another introspective reflection on my past and future packed up by some basic common sense. Bear with me for just a moment. It’s not easy to be intentional. Especially for a guy like me. I’m laidback and easy-going. This results in not having a plan, not having a defined goal, an...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jul 30, 2011, 2:23 pm
Recently, an example supporting why it’s necessary for organizations to educate their staff on their social media practices was forwarded to me. It concerns Coach, that high-end brand for bags and purses. The customer wrote an email to the company and received what I consider a great resolution. H...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jul 24, 2011, 6:46 pm
I mentioned in a comment, “Not everyone can be an Ann Handley or a Chris Brogan,” on a blog that explains KloutPout. TLDR: Klout has special offers for people with high influence scores. Stefania Butler from Clever Girls Collective shared a frustration in being excluded from offers and termed it...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jul 20, 2011, 1:45 am
Every social media expert has done it. They’ve told you how you should use Google+. Well, I’ll be comprehensive with this tutorial on Google Plus. Use it if you want to. Use it to organize and share your updates with friends. Don’t use it if you don’t get value. There is no amount of advice
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jul 20, 2011, 1:10 am
There is more to the surface of ‘Liking’ a brand on Facebook than merely “brand evangelists.” There are a few different reasons why people would Like a company on Facebook and the meaning of that relationship. After seeing so many brands commoditize the Like, I can’t help but share my thou...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jun 29, 2011, 4:41 am
Surely by now you’ve heard of the fad that’s sweeping the globe – “Planking” – as it’s called where people photograph themselves acting like a wood plank in seemingly unexpected places. I want to share my thoughts on why people do this and why it’s popular. Aside from the occasional ...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jun 7, 2011, 1:44 am
Have you ever participated in an activity that was moronic, stupid or otherwise shameful? For Representative Anthony Weiner, he did this last week. In his conscience, he knew it was wrong to send risqué pictures of himself to women over the internet, but he did it anyways. Multiple times. I look at...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - May 29, 2011, 12:01 pm
On the minds of some business owners is the choice to use social media or to abstain from it. I had a conversation with one such business owner who is in a highly competitive, cost-conscious industry and serves customers locally. We discussed many different aspects his social media use, interest to ...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - May 26, 2011, 3:54 am
This morning, I was tipped from a PR firm letting me know that Facebook is currently in the midst of a controversy involving minors and their presence in advertising throughout the popular website. I have mixed views on this, but it’s something that marketers and publishers need to consider when t...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - May 11, 2011, 10:57 pm
From unloading with the perfect rant to sharing the perfect tutorial to simply sharing an idea to inform others, it’s safe to say that blogging is native to me. After writing literally hundreds of blog posts over the years, I have learned many mistakes from myself and others when blogging. These t...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - May 4, 2011, 1:46 pm
I have many websites and planned to cancel my GoDaddy service. Looking around, it’s clear that GoDaddy has a majority of the market, but there is an alternative registrar that is affordable and is highly recommended. Shortly, once I endure a root-canal to cancel my GoDaddy account, I will be using...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Apr 14, 2011, 12:52 am
There’s an interesting legal battle going on between a Huffington Post independent contributor Jonathan Tasini and AOL. I have an insightful perspective on this, but I don’t think either party is totally right. In this case, AOL isn’t doing anything sinister; both parties present some valid mo...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Apr 13, 2011, 12:04 am
I’ve been thinking about the state of mainstream integration of social media in advertising for some time now. I’m disappointed at the current state of advertising social media assets because these brands could be doing so much more to engage their captive/costly audience. It takes more than a T...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Apr 8, 2011, 12:26 am
Recently, I signed up for a car wash service at Cobblestone Auto Spa in Phoenix and have been very pleased. I pay a monthly fee for unlimited car washes. I’m usually hesitant with any kind of recurring charge, but there’s more to explain because all businesses could benefit from my overall prosp...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Apr 2, 2011, 7:43 pm
Best Buy, JP Morgan Chase, Capital One, Kroger, TiVo, US Bank, Walgreens, Marriott Rewards, Ritz-Carlton Rewards, Citi, McKinsey & Co., New York & Co. and Brookstone customer databases hacked/compromised due to email marketing provider, Epsilon. Sources: Bloomberg, SecurityWeek. Those are big compan...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Mar 30, 2011, 1:55 am
“User conferences.” Blech! That’s such a corporate word. It belongs right up there with “synergy” and “efficiency.” But, what they should be called is something that accurately describes them and what I thoroughly enjoy about them. People meeting up with similar interests talking about...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Mar 11, 2011, 10:29 am
If you’re like me, you probably access the web over wireless, even free/public wireless. Don’t get your Facebook hacked over something simple.  Take the 13 seconds and update this simple setting in your Facebook Account. Log into Facebook. Click on Account Choose Account Settings Under Account ...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Mar 10, 2011, 11:35 pm
Just a few years ago, to be great at social media, you had to master the tools and the applications. Today, that doesn’t cut it. I explained this in more personal detail about the reality of “social media helpdesks.” I break these out into two key points to think about: social currency and bus...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Mar 1, 2011, 9:45 pm
What exactly is disruptive technology? It’s a phrase that’s tossed around quite a bit among entrepreneurs, VCs and blogs, but it’s not well defined. Philosophically, I am at a loss as to what to make of it. My vice with this is no one will know for sure how disruptive their innovations will be...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 26, 2011, 1:43 pm
When I say I like Eminem, some people translate that to I support and endorse misogyny, hate and an overall lack of character. They couldn’t be any more wrong. I want to at least share why Eminem is someone I look up to in a positive light and have no shame in my support for
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 25, 2011, 12:25 am
Why do we receive junk mail? I think about this every time I get to my mailbox, usually on a weekly basis, maybe longer, depending on my willingness to tolerate this waste of my valuable time. What is junk mail? Well, I’ll tell you what junk mail is not: Personal letters Customer communications Ad...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 17, 2011, 12:15 am
As a part of my duty for accepting a couple copies of The NOW Revolution, I have to give one away. But, instead of aimlessly giving one away, I wanted to try something a little more creative. I want to find one business that clearly does not get social media and needs to read ‘The
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 16, 2011, 11:45 pm
I recently got my hands on a couple review copies of The Now Revolution: 7 Shifts That Will Make Your Company Faster, Smarter, and More Social, written by Jay Baer and Amber Naslund. I also got a chance to see them speak and share their presentation for it at Social Media AZ in Tempe and
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 16, 2011, 10:39 pm
Have you ever had a cold where you speak and all your words come out monotone? Well, that’s a lot like promoting your business in social media without tone, style or “voice” in social media. I wanted to share a few tips at maintaining your voice in social media. Recently at Social Media AZ, a
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 12, 2011, 1:25 am
A picture is worth a thousand words. Look, just because the medium has changed, the behaviors and the buzz didn’t. Music releases aren’t dead. Music releases are social events — everyone at least tells someone to listen to a new song. It’s discovery. It’s vanity. It’s pop-culture. Music ...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 12, 2011, 12:27 am
Today, I participated on a panel at Social Media AZ (SMAZ), but this post isn’t about that. After the full day’s event, it was time to go and I was parked in the Chase parking garage. Something was amiss with this one – it lacked any attendants. I dun goofed and lost my parking ticket,
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 6, 2011, 11:02 pm
I’m a marketer. I love hooking people and selling them through relevant and creative means. During the Super Bowl XLV, I lit up like a case of fireworks on Twitter with instant reactions to ads on the #brandbowl hashtag. Some ads were outright hilarious, some were weak, and some were simply remark...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 5, 2011, 5:57 pm
Here I am at 3:38 PM on this Saturday afternoon in the middle of Beyond Bread in Tucson. I wanted to mention the company or the franchise owner on Twitter, but couldn’t find them. Instead, this was the only possible legitimate activity I’ve seen on Twitter from @BeyondBreadAZ: I know it’s quit...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 5, 2011, 12:37 pm
Ever since my days from taking support calls for AOL Tech Support, one bit of advice that has helped me incredibly in my career and even in life. It’s the role that metrics play in business and ourselves.  I have some strong views about how we should look at metrics, but I wanted to share
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 5, 2011, 11:13 am
Yes, I said it. Committing to doing something is easy. However, delivering is the challenging aspect. In the past month I’ve learned that commitment is something I appreciate more than I have in the past. Making the right commitments can sometimes be a gamble, but I’ve honed in on a few suggesti...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 1, 2011, 9:22 pm
The Facebook Marketing Book written by Dan and Alison Zarrella is effectively a field-guide for marketers who want to tap into Facebook. Admittedly, it’s not for experts, but is an ideal book for people who understand that they need to do more on Facebook and need some direction. I even learned a ...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Feb 1, 2011, 9:11 pm
I’m happy to let you know about another purpose on my blog – it’s to share my reviews and angles on books that I have been sent by publishers. Occasionally, I will review a book on my own accord, but so far, I’ve been given a set of books in my arsenal to review and
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 31, 2011, 10:19 am
In the past month, I’ve concluded that it’s necessary to make a series of small differences before one can make a big difference. It sounds quite easy, but often in practice it’s challenging. We are highly observant, impatient creatures. We want to see immediate changes in anything we touch or...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 24, 2011, 8:57 am
Recently, I’ve been getting into the joys of using a new service (to me), Tumblr. Simply, they are a micro-update service be it text, video, pictures, etc. I’ve been using it frequently during my fit-blogging practice and it’s safe to say that I don’t understand everything about Tumblr. And ...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 22, 2011, 2:03 pm
Have you ever been charged with a crime you never intended to commit? I have. It’s all the years of being ignorant and falling prey to my own insecurities. It’s been something I’ve struggled with from the ninth grade and had been killing me (almost literally), ever since. My insecurities forme...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 21, 2011, 1:22 am
When you die, you will have many regrets. Live without regret. Live without void. Really, who is going to say to themselves, “Man, I wish I didn’t do
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 21, 2011, 12:38 am
I know this world is more than a zero-sum game, but you can’t deny the fact a minority of predators consume the majority, their prey. As a friend once said in a separate conversation with me, “it’s not a world of sharks – eat or be eaten,” but I politely disagree. We are all givers
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 18, 2011, 11:31 pm
It’s not often I share my own struggles and challenges here, but in the interest of transparency and accountability, I am. One of the outcomes of being superb in many respects of social media and desiring control of many things is the undeniable fact that I find myself digging in the trenches and ...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 14, 2011, 12:49 am
In light of social media and consumers who are hyper-connected to their phones and email, why is good customer service so difficult to receive? There is absolutely no reason for it and I want to share a few thoughts I have on this topic. Consumers shouldn’t be compelled to have to write letters to...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 13, 2011, 10:55 pm
ATTN: Mr. Stephen Eastman, Officer Target Corporation 1000 Nicollet Mall Minneapolis, MN 55403 January 13, 2011 Dear Mr. Eastman, I wanted to bring to your attention a matter concerning Target.com and the email marketing follow-up. I am confident that your team is capable of resolving this and you m...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 11, 2011, 10:06 pm
So, you just invested in building your social media presence and having your marketing team running it. Great. Now what? Well, the next logical step is to promote it to your customers. Many brands – even billion dollar brands – don’t even bother with that. I want to share a quick example of a ...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 8, 2011, 5:53 pm
It’s not often you ask for help when you need it. I am not sympathizing at all with Jared Loughner, of whom is the suspect in the tragic shooting in Tucson, Ariz where he shot 18 innocent people including state representative, Gabriel Giffords. However, he has demonstrated many key signs that one ...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 6, 2011, 11:37 pm
I am researching you, your crime stats, your prices, your lease renewal feedback, maintenance feedback, proximity to cool things, amenities and luxuries, who owns the complex and their investor relations, overall transparency from the apartment complex itself. Phew, that’s a lot, right? Well, if y...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 6, 2011, 8:37 pm
Damnit, I hate being so picky. For anyone who knows me, they know I am okay with just about anything. Clothes, shoes, food, TV, movies, friends, relationships, etc. I’m pretty easy-going, but there is one thing that I am notoriously picky about – where I live. tl;dr – I am moving and on the hu...
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 6, 2011, 11:42 am
When I think about explaining why a business should use social media, I think about this example. Not every business needs to use social media, but if your customers and prospects are there – why would you not be there? Not too long ago, I went to my local QuickTrip. They are more than a
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Joseph M. posted an article on DygiScape • Featuring Tech News, Social Media & Politics From a Geek - Jan 3, 2011, 1:50 pm
If you are concerned about your privacy, you’ve got to read this. Spokeo is a free service that has boatloads of data on nearly everybody. It’s simple to use and you can see where someone lives, the front of their house, estimated income, date of birth, their family members and of course, their ...
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