Justin Downey posted an article on Big Marketing Ideas - Jul 8, 2011, 6:13 pm
This post will be the last big marketing idea on the 5-year-old Big Marketing Ideas blog, well, sort of. The blog (most of it anyway) is moving to JDM's new website at: http://jdm-digital.com/news/.  Head over that way for the latest self-promoting news, best practices, and hopefully some interesti...
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Justin Downey posted an article on Big Marketing Ideas - Mar 30, 2011, 11:19 am
Mobile marketing is finally gaining traction.  Check out some of the cool statistics in the below image.  Feel free to re-purpose it if you like. Related mobile marketing articles: Mobile Marketing Best PracticesThe Future of MobileGoogle Mobile - April Fools
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Justin Downey posted an article on Big Marketing Ideas - Mar 29, 2011, 12:17 pm
Compdata Surveys sells compensation and benefits data to VPs of HR for many large organizations looking to retain top talent and stay competitive. Their original site was so complex, it had to be built on a custom CMS platform and when the time came to update the site for maximum SEO, it came to the...
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Justin Downey posted an article on Big Marketing Ideas - Mar 14, 2011, 7:03 pm
Impact Achievement Group, provider of assessment, coaching, and leadership development training focusing on employee selection, retention and engagement, recently launched their all-new website. Developed in association with HRmarketer and JDM Labs, the new server-side PHP site features an updated b...
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Justin Downey posted an article on Big Marketing Ideas - Feb 21, 2011, 9:11 pm
Landing Pages are one of those web page types that can become the real workhorse of your online advertising efforts.  Here's just a few easy ways to increase conversion rates of your landing pages so this workhorse becomes the star of the show. 1. Test, Test, Test - The 3 Keys to Landing Page Succe...
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Justin Downey posted an article on Big Marketing Ideas - Feb 17, 2011, 11:51 am
Today, February 17, 2011, JDM is celebrating our 4-year incorporation anniversary. A big thanks goes out to all our fantastic clients, partners and our talented marketing team. So much has changed and yet so much has remained the same over the last four years.  We've lost.  We've won. We've played...
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Justin Downey posted an article on Big Marketing Ideas - Feb 11, 2011, 11:48 am
With all sorts of SaaS businesses, the most critical phase of the sales process is the demo. The trouble with converting sales prospects into sales opportunities is low conversion rates. Here's a Big Idea to increase your demos by 10 to 15 percent. Time was, providing demonstrations to prospects w...
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Justin Downey posted an article on Big Marketing Ideas - Jan 21, 2011, 1:11 pm
Google has just announced an update to the PageRank values of many sites within the Google Toolbar. This is the first significant toolbar PageRank update since April of 2010. So are you, excited? Upset? Sad? Angry? Yes, Google has updated the PageRank you see in the Google Toolbar, but what does ...
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Justin Downey posted an article on Big Marketing Ideas - Dec 21, 2010, 10:22 am
For those of you that don’t already know this, the southern-most part of England is known a Cornwall and the inhabitants of this very rural part of the country are a breed all their own.  To the Cornish, you see, time is relative to what they would rather be doing.  That is, if you ask a Cornish...
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Justin Downey posted an article on Big Marketing Ideas - Dec 15, 2010, 10:14 am
Unless you’ve been living under a rock for the past few months, you’ve certainly heard about "Google Instant." What you may not know about is Google’s "Realtime," a new(er) feature that can turn all that brain-bleeding online chatter into useful marketing data that, for the savvy marketer, can...
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Justin Downey posted an article on Big Marketing Ideas - Nov 15, 2010, 8:21 am
These days, it seems that everybody has some sort of online client portal they want to manage you through.  Currently, I'm maintaining a list of over 350 different usernames and passwords for all the various portals I'm supposed to be using.  Worse, my company has been working on a client portal t...
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Justin Downey posted an article on Big Marketing Ideas - Nov 9, 2010, 9:20 am
Sounds counter-intuitive doesn't it, but it's absolutely true.  Great marketing can simply ruin a low-quality or even good-quality product or service.  Before you dismiss this post on its face, let me offer an example we can all relate to. Banking in the 00s has become a "Gotcha Marketer's" paradi...
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Justin Downey posted an article on Big Marketing Ideas - Nov 1, 2010, 1:11 pm
These days, the economy is far more scary than ghouls and goblins, but that didn't stop Americans from embracing the (expensive) delights of Halloween. This year, U.S. adults spent about $5.77 billion to celebrating Halloween, according to the National Retail Federation, up from $5.07 billion in 200...
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Justin Downey posted an article on Big Marketing Ideas - Oct 20, 2010, 6:39 pm
Recently, AT&T launched its Pre-Game Experience campaign. The combination: event, Web 2.0, and Social Media Marketing campaign targets young, college football and tailgating enthusiasts.  There's also a very Web 2.0 photo contest to win tailgating necessities like flat-screen TVs and BBQ grills. Th...
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Justin Downey posted an article on Big Marketing Ideas - Oct 19, 2010, 4:40 pm
JDM is proud to announce the launch of another B2B website for our client (and partner), Cowgirl Consulting. Started by Fort Worth CRM expert, Anna Rodriguez, in 2009, Cowgirl Consulting has experience developing solutions for more than a dozen large national and international companies on marketing...
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Justin Downey posted an article on Big Marketing Ideas - Oct 15, 2010, 2:11 pm
On the first day of my very first pricing class in college, the professor opened with the following one-line statement: "Never make it hard for customers to give you money!"  The point was simple.  Get as sophisticated as you like setting up pricing structures, but for god's sake, don't make it ha...
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Justin Downey posted an article on Big Marketing Ideas - Sep 20, 2010, 9:36 am
We're results junkies, but the only thing we like more than results is observed, hard data. Why? Because campaign data allows us to apply statistical models to our sales and marketing pipeline framework, affectionately nicknamed SPOC (pronounced "spock"). "SPOC" stands for Suspect / Prospect / Opp...
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Justin Downey posted an article on Big Marketing Ideas - Sep 8, 2010, 7:55 pm
URL shorteners, such as bit.ly and tinyurl, are services that help take longer URLs (which can be over a hundred characters long) and transform them into manageable links that almost never exceed 20 characters. URL shorteners are not new—TinyURL has been around since 2002. But their popularity has...
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Justin Downey posted an article on Big Marketing Ideas - Aug 23, 2010, 10:01 am
I've never been much for hunting, but I do like target shooting. A friend of mine taught me to "aim small, miss small." In other words, aim for the whole beer can and you might miss it entirely. Aim for the hole in the "g" on the label and, even if you miss the letter, you'll still hit the can. "...
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Justin Downey posted an article on Big Marketing Ideas - Aug 6, 2010, 2:30 pm
On countless occasions, professional marketers find ourselves explaining not just what we do, but what marketing, in general, is. I like to use the following explanation—especially after a few cocktails. Feel free to use it yourself. It's not trademarked... You see a gorgeous girl at a party. You...
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Justin Downey posted an article on Big Marketing Ideas - Aug 2, 2010, 9:35 am
These days, online marketers understand the importance of data, but manipulating huge data-sets looking for that pearl of marketing wisdom, can be a challenge—to say the least. As Analytics Evangelist Avinash Kaushik explained in an interview for Search Engine Strategies 2010 Expo, most people ...
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Justin Downey posted an article on Big Marketing Ideas - Jul 23, 2010, 12:50 pm
The 2010 Online Marketing Summit was recently held in Dallas. Take a look at a few of our social media learns from the conference. Forget "Inbound or Outbound" Marketing Communications During almost every session, "Forget inbound or outbound" was the mantra. The Big Idea is all about two-way d...
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Justin Downey posted an article on Big Marketing Ideas - Jul 16, 2010, 2:44 pm
In 2007, MySpace reached critical mass with just 3 million members and the thought began to creep into everyone’s mind that the giant may soon be toppled. After a combination of technical & security fowl-ups and a surge in spam, the giant, indeed fell. Facebook, fueled by early adopters saw an in...
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Justin Downey posted an article on Big Marketing Ideas - Jul 13, 2010, 10:32 am
CRM solutions have been broadly recognized and widely implemented as part of any sales-focused organization's sales and marketing strategy. These days, leveraging a CRM solution as a touch-point between sales, marketing and customer service is 21st century marketing 101. The challenge for small busi...
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Justin Downey posted an article on Big Marketing Ideas - Jul 6, 2010, 5:49 pm
JDM has certainly discussed SEO before in articles, white papers and blogs. Nonetheless, the question comes up in conference call after conference call: "How is Bing different in terms of SEO?" To address this question, JDM has just published a new SEO best practice article, "How to SEO for Bing...
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Justin Downey posted an article on Big Marketing Ideas - Jun 7, 2010, 2:01 pm
Recently CNN Money, got into it about Google TV. There have been rumors about Google integrating TV and the Web in much the same way Netflix revolutionized movie rentals, but details have been scarce. That is, until now. At JDM, we see the value in targeted, trackable and relevant adver...
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Justin Downey posted an article on Big Marketing Ideas - Jun 2, 2010, 10:30 am
JDM will be closed this Friday, June 4th in memory of two employees who have died in as many weeks. We will be re-opening on Monday, June 7th. Bruce Benesh, former JDM Business Development Director died two weeks ago and Sian Logan, Film, Video and Photography Associate died late last week. The c...
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Justin Downey posted an article on Big Marketing Ideas - May 24, 2010, 6:22 pm
Traditional focus grouping, eye path mapping, and split tests are all valuable tools, but they're cumbersome, expensive and slow. Enter "FiveSecondTest.com." Created by an Australian duo at Angry Monkeys, FiveSecondTest.com allows designers and developers the ability to run a fast (and mostly fre...
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Justin Downey posted an article on Big Marketing Ideas - May 7, 2010, 9:45 am
There's been a lot of chatter about mobile marketing but little movement. That is, until you consider that the majority of carriers are offering flat-rate data plans leveraging 3G and 4G bandwidth and everyone (and their mother) never leaves home without their sensor-rich, wireless web-ready, p...
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Justin Downey posted an article on Big Marketing Ideas - May 3, 2010, 10:22 am
Inbound links generally signal to search engines that the site being linked to must have some credibility and, perhaps, should be rewarded with a higher page rank. After all, it's very difficult to make a significant number of people link to you. They must be doing it because they believe you have...
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Justin Downey posted an article on Big Marketing Ideas - Apr 26, 2010, 9:43 am
JDM has been developing B2B websites for a long time. Throughout that time, we've come across numerous egregious website design offenses committed by amateur web developers. Here's a few of the most common web design mistakes to look out for. 1. Reliance on PDF Files for Online Reading People ...
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Justin Downey posted an article on Big Marketing Ideas - Apr 19, 2010, 9:13 am
Any marketer using an inbound content marketing strategy, but not RSS, should be fired." exclaims Justin Downey, Managing Director of JDM. "All you have to do is understand the basics to understand the immense value of RSS and that's what this most recent marketing best practice article sets out to ...
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Justin Downey posted an article on Big Marketing Ideas - Apr 13, 2010, 8:19 am
Reebok's "Pick Me" commercials, where real, professional athletes showcase impossible feats in order to pitch themselves as good Fantasy Football picks, is certainly entertaining. However, as common in B2C marketing, the strategy of the ad campaign is soft (if it exists at all). What are they actual...
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Justin Downey posted an article on Big Marketing Ideas - Apr 5, 2010, 2:29 pm
This week JDM is rolling out our new iAnalytics™ (or "Interpretive Analytics") service package. This new service will free participating clients from misinterpreting campaign metrics and offer accurate, decision-critical information to help make every campaign more successful than the last. How ...
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Justin Downey posted an article on Big Marketing Ideas - Mar 29, 2010, 10:12 am
According to Janet Thaeler's (@newspapergrl) article on AMEX's OPEN Forum, the Internet has made it easier to find media contacts and form relationships with journalists, but more importantly the rise of social media and online PR has meant bypassing the media and going directly to your audience. On...
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Justin Downey posted an article on Big Marketing Ideas - Mar 16, 2010, 9:19 am
During 2009, the U.S. spent $13.4 billion of direct marketing dollars on email marketing. Some estimate email marketing's average ROIm is as much at 40X. That's quite a return. However, speaking to the average consumer (as well as the average B2B buyer), email is the last medium they would like ma...
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Justin Downey posted an article on Big Marketing Ideas - Mar 9, 2010, 12:11 pm
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Justin Downey posted an article on Big Marketing Ideas - Mar 9, 2010, 12:11 pm
Often I find myself explaining SEO and 'visibility' to clients in terms of a relationship. It's a pretty useful analogy, so I thought I'd share it. Feel free to take credit for it. Google Is My "Other Girlfriend" I've made peace with the fact that I'm in a relationship with search engines, like Go...
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Justin Downey posted an article on Big Marketing Ideas - Mar 1, 2010, 9:53 am
Amidst the doom and gloom in the job market, a new hiring trends report, published by our friends at HRmarketer, finds 31% of hiring professionals will be staffing up by 10-20 percent in 2010. The report, "Trends in HR Marketing: HR Buyer' Behavior: What to Expect in 2010," is based on data fro...
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Justin Downey posted an article on Big Marketing Ideas - Mar 1, 2010, 9:53 am
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Justin Downey posted an article on Big Marketing Ideas - Feb 19, 2010, 11:12 am
All too often, an organization's strategy comes down from the corporate mountain and the Brand comes right out of the marketing department. Both are imposed on the most critical human resources—those at the bottom. How can you get the boots on the ground to become ambassadors of the Brand an...
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Justin Downey posted an article on Big Marketing Ideas - Feb 19, 2010, 11:12 am
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Justin Downey posted an article on Big Marketing Ideas - Feb 17, 2010, 10:25 am
Today, February 17, 2010, JDM is celebrating our 3-year incorporation anniversary. A big thanks goes out to all our fantastic clients and our talented marketing team for helping us reach and exceed our business goals during such a hard time in our history. Over the last weekend of the month, JDM wil...
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Justin Downey posted an article on Big Marketing Ideas - Feb 17, 2010, 10:25 am
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Justin Downey posted an article on Big Marketing Ideas - Feb 10, 2010, 11:43 am
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Justin Downey posted an article on Big Marketing Ideas - Feb 1, 2010, 9:09 am
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