justin palmer posted an article on
Palmer Web Marketing Blog
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Nov 5, 2011, 4:55 pm
I’m making the list, be sure to check it twice to ensure success for your e-commerce website this holiday season.
Offer Bounce Back Discounts: Your site will be flooded with traffic this holiday season. How can you harness that traffic to create year long business? Consider offering a good discou... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Oct 24, 2011, 12:04 am
Ever since Shop.org coined the phrase “Cyber Monday” back in 2005, online retailers have realized the sales potential of this first Monday after Thanksgiving. After all, people are back at their office jobs, tired and overweight from the Thanksgiving holiday. What better to do than shop online?
... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Aug 23, 2011, 2:02 pm
Recently I had a startling realization. In my wordpress drafts folder, I have over 130 blog posts that I’ve started, but never finished. Apparently I’m a bit too ambitious with my “25 Ways to do blank” type posts!
In order to force myself to blog more often and in bite-sized portions, I’... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Jul 29, 2011, 4:37 pm
Of all websites, e-commerce stores have arguably the hardest time attracting links. The typical etailer’s site lacks substantitive content, and as a result draws few natural links. To make things worse, link requests are often ignored due to the purely commercial nature of an e-store. Link buildi... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Jun 27, 2011, 1:18 am
Remarketing is a popular topic in the web marketing world lately. And it’s no wonder why. Who better to show ads to than your previous site visitors? Personally, I’ve found the ROI on remarketing ads to be incredible, second only to email marketing. If you haven’t yet tried it, what are you wa... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Apr 26, 2011, 1:51 am
#1 – Barely anyone sees your homepage
Far too many online businesses worship at the alter of the homepage. While certainly important, homepages today carry far less importance than in years past. When I review the analytics on most of the sites I work with, the vast majority of visitors never see... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Apr 4, 2011, 8:18 am
“Facebook ads don’t work!”
I’ve heard this over and over. And to be honest, this was my experience up to a few months ago. But then I really got serious about Facebook ads. Keep reading and I’ll share some of the secrets that have helped me obtain up to 600% ROI on some of my campaigns.
... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Jan 2, 2011, 10:12 pm
Website testing can be one of the most fruitful website optimization tactics in your arsenal. But, it can also be a huge waste of time. Below are 4 pitfalls I’ve found myself in at one time or another.
1. Testing “Everything”
A common axiom in website optimization is to “test everything... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Dec 28, 2010, 12:10 am
I believe online stores focus too much on technology, too much on traffic generation, and even too much on site conversion optimization, and forget that it’s still all about the product. Everything else is just a tool. Below I’ll share what I believe to be the 4 biggest mistakes made on the pro... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Jul 6, 2010, 10:30 am
If you’re seeking perfection on your website, stop reading this. It doesn’t exist.
In fact the search for perfection might just be more detrimental to your website than anything else.
That homepage that your designer has been tweaking for weeks, stop fiddling and make it live. That ebook you... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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May 23, 2010, 9:52 pm
Are you suffering from homepage-itus? The symptoms include:
The belief that visitors always enter your website through the homepage
You send all of your traffic PPC, SEO, or Ad traffic to the homepage
Promoting products, content, email newsletters, or promotions only on the homepage
The belief th... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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May 17, 2010, 5:51 am
Sometimes we’re our own worst enemy. Below I’ve reflected on 3 ways I’ve sabotaged my websites in the past. Hopefully you won’t follow my example.
Completely redesign it – If you redesign your site from scratch, you’re probably throwing out the baby with the bathwater. No matter what y... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Apr 21, 2010, 8:15 am
About Us. FAQ. Customer Service. Contact Us.
Odds are you have these pages on your website. Last week I raised a question about the value of site if your products disappeared. But here’s another consideration, what if the above pages disappeared?
If your About Us page was gone, would customers ... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Apr 16, 2010, 2:56 pm
So much of our day revolves around putting out fires.
404 pages. 500 errors. High bounce landing pages. A low open rate on a marketing email. I’m going to suggest a radical solution to these problems: ignore them.
Why should you ignore them? Because sometimes fixing a failure isn’t the best u... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Apr 5, 2010, 10:10 pm
Imagine that all your products disappeared from your website. Would anything of value remain? Would your customers still come back?
If your answer is “no”, than you’ve successfully commoditized yourself.
If you’re truly passionate about your business, your site should be overflowing with ... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Apr 2, 2010, 11:57 pm
We spend a lot of time on obvious customer touchpoints such as our website, products, call-center, and marketing creative. But what about these not-so obvious ones?
Packing lists/invoices – Most packing slips are cold and formal. What if the person who picked and packed the order took an extra 10... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Mar 17, 2010, 1:07 am
The rapid popularity of Facebook fan pages isn’t surprising considering the failure of many websites’ to accommodate conversations with customers. As a result of the inflexibility of many corporate sites, some brands have even begun pushing their Facebook pages over their own website.
But n... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Mar 6, 2010, 9:31 pm
These are all worthy causes. I’m going to suggest to you however that they aren’t the most fruitful pursuits. I’m going to suggest to you that we often bypass the quick-wins in favor of sexier options that we’re more familiar with.
If your email marketing program is entirely focused on deter... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Jan 5, 2010, 12:28 am
The not to-do list is often as important as the to-do list. As you begin planning your web strategy for 2010, consider making these new year’s anti-resolutions:
Stop relying on discounts: Pretend that for the next year your business had to survive selling only full price products or services. Wou... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Nov 15, 2009, 8:47 pm
Many would consider their industry expertise to be a competitive advantage. What if I were to suggest that your knowledge about your products and services can be the greatest hindrance to the success of your website?
Tappers and Listeners
Consider this fascinating study, highlighted in the book Ma... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Nov 1, 2009, 7:07 pm
Most online transactions are fast, efficient, and completely lacking human contact. Why not shock your customers once in a while with a truly personal online experience? Below are 13 ways to get personal (in a good way) with your customers.
Shock your first time customers by calling them within a d... Comment - Like
justin palmer posted an article on
Palmer Web Marketing Blog
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Sep 27, 2009, 9:13 pm
Website redesigns are expensive, time-consuming, and hugely popular. Why? Because unlike website optimization, they’re tangible and exciting. You clearly see the end result. In my observation, companies redesign their website’s quite frequently, typically following a predictable pattern:
The We... Comment - Like
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