Ken K. posted an article on The Kadet Communications Blog - Nov 24, 2009, 3:01 pm
Anyone who works with me knows that I like to start my public relations plans with objectives like “sell more stuff” rather than “generate coverage”.  This is unusual in a world w...
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Ken K. posted an article on The Kadet Communications Blog - Nov 17, 2009, 2:39 pm
Rumor has it that the economic recovery has begun, so it’s time for another addition of “Invest in the Upswing”.  I know, I know –when a marketer tells you to start marketing more, hold onto ...
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Ken K. posted an article on The Kadet Communications Blog - Nov 9, 2009, 3:04 pm
Today is the 20th anniversary of the breaking down of the Berlin Wall.  It also marks my 20th year in Minnesota…and there is a connection. Twenty years ago September, I stuffed all the worldly...
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Ken K. posted an article on The Kadet Communications Blog - Oct 23, 2009, 2:42 pm
Kadet Communications helps clients move people through communications strategy, brand positioning and storytelling.  It also is a one-man-show, which means that when I want to have an all-employee me...
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Ken K. posted an article on The Kadet Communications Blog - Sep 22, 2009, 9:47 am
Each work day for me starts with a skim of what’s been sucked into my Google Reader.  Here’s where I stopped skimming and started reading this morning. Enjoy! Kevin Hillstrom’s ...
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Ken K. posted an article on The Kadet Communications Blog - Sep 3, 2009, 1:07 pm
... do a number of things that translate into B2B and technology marketing.  To wit: 1. They remember that it’s about people. In ... Marvel deal constantly with the push and ...
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Ken K. posted an article on The Kadet Communications Blog - Aug 26, 2009, 9:44 am
Two weeks ago, I drafted a social media policy for a client, and in the next week, two more clients were asking about establishing policies of their own. Something’s happening here.  A recent a...
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Ken K. posted an article on The Kadet Communications Blog - Aug 25, 2009, 8:09 am
I thought I’d collect my last few posts into one big ‘ol post.  The point to all of this is to show that you can think about social strategies in terms of “valuable activities you c...
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Ken K. posted an article on The Kadet Communications Blog - Aug 6, 2009, 9:10 am
Here’s the fourth of this week’s ideas for measurable online social engagement strategies.  I’ll collect these into a single post for easy viewing tomorrow. In many ways, I think t...
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Ken K. posted an article on The Kadet Communications Blog - Aug 5, 2009, 11:29 am
We’re on day three of ideas for measurable social engagement strategies for corporate communications.  If you haven’t found a good reason to get your organization engaged in online socia...
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Ken K. posted an article on The Kadet Communications Blog - Aug 4, 2009, 10:08 am
We’re talking about measurable social engagement strategies for corporate communications — reasons to get started for public relations professionals who haven’t made engaging in onli...
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Ken K. posted an article on The Kadet Communications Blog - Aug 3, 2009, 4:56 pm
The question at hand is this:  In corporate environments — primarily B2B — where the only new communications and marketing investments are those that deliver a return, what opportunities ...
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Ken K. posted an article on The Kadet Communications Blog - Jul 30, 2009, 12:19 pm

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Ken K. posted an article on The Kadet Communications Blog - Jul 20, 2009, 11:01 am

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Ken K. posted an article on The Kadet Communications Blog - Jul 16, 2009, 11:10 am

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