Lara K. posted an article on Lara Kretler's blog - Sep 23, 2011, 3:54 pm
Creating content alone isn’t enough to ensure intended audiences will read it, so researching search keywords and social topics related to your business is a helpful way to empathize with what customers are looking for and what they’re interested in.
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Lara K. posted an article on Lara Kretler's blog - Sep 23, 2011, 3:53 pm
A Home Depot executive discusses the retailer's strategy for engaging consumers via Facebook, Twitter, and blogs, relying on store associates for much of the social interaction
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Lara K. posted an article on Lara Kretler's blog - Sep 23, 2011, 10:41 am
What do bacon and eggs have to do with the history of PR campaigns? http://t.co/MjzyfvzL
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Lara K. posted an article on Lara Kretler's blog - Sep 23, 2011, 9:46 am
Unique visitors to Tumblr have skyrocketed since May 2010
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Lara K. posted an article on Lara Kretler's blog - Sep 23, 2011, 8:51 am
The police brutality beating and death of homeless schizophrenic Kelly Thomas is a case study of how ubiquitous phones with cameras and the Internet are transferring power from the government, police, and the media to the masses. The brutal images and word of the beating spread not because of offici...
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Lara K. posted an article on Lara Kretler's blog - Sep 22, 2011, 4:20 pm
Great DIY site with projects for kids and parents
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Lara K. posted an article on Lara Kretler's blog - Sep 20, 2011, 4:15 pm
Robert Scoble's social media hub is now Google+
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Lara K. posted an article on Lara Kretler's blog - Sep 20, 2011, 8:09 am
10 top B2B sites and what they're doing right
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Lara K. posted an article on Lara Kretler's blog - Sep 19, 2011, 4:21 pm
Social media listening FIRST makes for a great PR campaign
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Lara K. posted an article on Lara Kretler's blog - Sep 19, 2011, 3:52 pm
10 Entertaining Tumblr Blogs About Your Parents http://t.co/oSP2oJK0 Too funny. RT @mashable
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Lara K. posted an article on Lara Kretler's blog - Sep 16, 2011, 10:56 am
Schedule social media updates for the most influential times
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Lara K. posted an article on Lara Kretler's blog - Sep 15, 2011, 4:11 pm

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Lara K. posted an article on Lara Kretler's blog - Sep 15, 2011, 4:05 pm
Overnight Facebook Posts Drive More Engagement http://t.co/CXhvfrCL via @marketingcharts
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Lara K. posted an article on Lara Kretler's blog - Sep 15, 2011, 1:28 pm
Uh oh...
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Lara K. posted an article on Lara Kretler's blog - Sep 15, 2011, 8:32 am
I gave @LaraK +K about columbus on @klout http://t.co/nAHff2J4 – OH Tourism Division (DiscoverOhio) http://twitter.com/DiscoverOhio/status/114315544550850560
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Lara K. posted an article on Lara Kretler's blog - Sep 13, 2011, 9:47 am
Great lessons learned from a Yelp debacle
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Lara K. posted an article on Lara Kretler's blog - Aug 26, 2011, 3:29 pm
"The data suggest that 80 percent of professors, with little variance by age, have at least one account with either Facebook, Twitter, YouTube, Skype, LinkedIn, MySpace, Flickr, Slideshare, or Google Wave. Nearly 60 percent kept accounts with more than one, and a quarter used at least four. A majori...
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Lara K. posted an article on Lara Kretler's blog - Aug 26, 2011, 9:15 am
Hyperlocal news is better than ever, writes columnist Tom Grubisich. Add everything up, and you have a steadily growing number of sites that are innovating to find and produce quality news covering a myriad of topics. The best hyperlocals are becoming the X factor in the civic renaissance that commu...
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Lara K. posted an article on Lara Kretler's blog - Aug 25, 2011, 11:21 am
Customer ratings are reshaping the hospitality industry the way social media is transforming every industry. The businesses that succeed will be the ones who recognize this and provide superlative customer service.
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Lara K. posted an article on Lara Kretler's blog - Aug 23, 2011, 2:12 pm
If your tweets are short and sweet, then you can donate your spare, remaining unused characters to the ‘Fair Tweets’ cause. If you sign up, your Tweet will be automatically finished off with a pre-set message about Fair Trade, encouraging others to take part as well.
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Lara K. posted an article on Lara Kretler's blog - Aug 23, 2011, 2:12 pm
Morton’s The Steakhouse took to heart public relations guru Peter Shankman’s tweeted plea for a steak dinner after a day of travel, meeting him at Newark Liberty International Airport with a 24-ounce Porterhouse, an order of Colossal Shrimp and a side of potatoes.
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Lara K. posted an article on Lara Kretler's blog - Aug 23, 2011, 1:36 pm
Way to go @Mortons. This is what Twitter is for!
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Lara K. posted an article on Lara Kretler's blog - Aug 22, 2011, 2:20 pm
Share travel plans in seconds, find friends in your destination, and collect advice from people you trust
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Lara K. posted an article on Lara Kretler's blog - Aug 22, 2011, 2:19 pm
crowd sourced travel suggestions
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Lara K. posted an article on Lara Kretler's blog - Aug 22, 2011, 2:19 pm
crowd sourced travel suggestions, more off the beaten path.
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Lara K. posted an article on Lara Kretler's blog - Aug 22, 2011, 9:40 am
A simple, social call to action can be as powerful as a hypnotic suggestion. Don't forget CTAs in your social marketing!
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Lara K. posted an article on Lara Kretler's blog - Aug 19, 2011, 10:10 am
Memo to newspapers: The future of media is a two-way street http://t.co/pZ84ltb
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Lara K. posted an article on Lara Kretler's blog - Aug 19, 2011, 8:50 am
"How many times have you seen a website say "We're not responsible for the content of our comments."? I know that when you webmasters put that up on your sites, you're trying to address your legal obligation. Well, let me tell you about your moral obligation: Hell yes, you are responsible. You absol...
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Lara K. posted an article on Lara Kretler's blog - Aug 18, 2011, 4:32 pm
How smart! Refashion Your Old Shoes — 21 Shoe Makeover Ideas http://t.co/caxiBoN via @babbleeditors
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Lara K. posted an article on Lara Kretler's blog - Aug 18, 2011, 9:30 am
If a major brand dissed your "star" (a la A&F & The Situation), how wld you respond? Love MTV's blog post: http://ow.ly/66oAP (h/t @larak) – Heather Whaling (prtini) http://twitter.com/prtini/status/104183286024253440
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Lara K. posted an article on Lara Kretler's blog - Aug 18, 2011, 8:46 am
Excellent social media newsroom/dashboard on ASU's site. Can't figure out how to get to this from their home page, though? So how do people find out about it?
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Lara K. posted an article on Lara Kretler's blog - Aug 16, 2011, 4:05 pm
What businesses are still learning is that creating a channel, hosting a channel worth following, and building a loyal audience is a far greater challenge and overall investment than initially anticipated. At the same time, the realization that a shift from a push mentality to that of two-way intera...
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Lara K. posted an article on Lara Kretler's blog - Aug 16, 2011, 10:50 am
Time magazine's top 50 websites of 2011
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Lara K. posted an article on Lara Kretler's blog - Aug 16, 2011, 9:03 am
Article I wrote on B2B social media for the digital edition of Columbus Business First
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Lara K. posted an article on Lara Kretler's blog - Aug 15, 2011, 1:46 pm
More than a quarter of students surveyed said their laptop is the most important thing in their backpacks, and three out of four admitted they wouldn’t be able to study without technology.
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Lara K. posted an article on Lara Kretler's blog - Aug 15, 2011, 11:29 am
Interesting visualization of what's popular in 2011
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Lara K. posted an article on Lara Kretler's blog - Aug 12, 2011, 11:39 am
PRSA’s chair weighs in on ‘PR’s next great challenge’: Measuring social media
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Lara K. posted an article on Lara Kretler's blog - Aug 12, 2011, 11:31 am
As the digital shift continues, many tourism destinations are falling behind…focusing on followers and fans…rather than providing answers, being helpful and getting potential visitors to actually visit.
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Lara K. posted an article on Lara Kretler's blog - Aug 12, 2011, 10:30 am
Word cloud made up of all my Tweets
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Lara K. posted an article on Lara Kretler's blog - Aug 12, 2011, 10:29 am

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Lara K. posted an article on Lara Kretler's blog - Aug 12, 2011, 10:24 am
Figure out which two social media sites work best for your company. Let the others go for a month and if you don’t see any noticeable change in your bottom line, cut the cord permanently.
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Lara K. posted an article on Lara Kretler's blog - Aug 11, 2011, 3:47 pm
The @FahlgrenMortine #cornchowdown at the @eastonfarmermkt was epic today: http://t.co/foqJvnm
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Lara K. posted an article on Lara Kretler's blog - Aug 11, 2011, 2:48 pm
Paid, earned and owned media: It's become the mantra for marketing these days. Any company worth its salt is figuring out how to optimize for each of these categories, as a way to drive awareness, consideration and purchase.
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Lara K. posted an article on Lara Kretler's blog - Aug 11, 2011, 2:46 pm
Brands need to blend paid ads and engagement-focused social activities to wring the most value from their Facebook marketing campaigns, Hussein Fazal writes. The end goal should be a cycle in which users are drawn in with paid promotions, engaged in social conversations, then redirected to external ...
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Lara K. posted an article on Lara Kretler's blog - Aug 11, 2011, 2:32 pm
Ohio’s capital and largest city celebrates harvest season with a bounty of traditional fall festivals, farmers markets, and corn mazes.
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Lara K. posted an article on Lara Kretler's blog - Aug 9, 2011, 3:15 pm
Social Media - B2B Marketers Struggle With Changing Roles : MarketingProfs Article http://t.co/cHbUv6t via @marketingprofs
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Lara K. posted an article on Lara Kretler's blog - Aug 9, 2011, 1:37 pm
Awesome, random industrial case study proving the merits of social media for B2B!
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Lara K. posted an article on Lara Kretler's blog - Aug 9, 2011, 11:31 am
Great stats. Fantastic video!
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Lara K. posted an article on Lara Kretler's blog - Aug 9, 2011, 11:25 am
Audiences are made of people, they aren’t made of logos. And when building an audience, you must connect with other people as a person, not as a logo.
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Lara K. posted an article on Lara Kretler's blog - Aug 9, 2011, 11:00 am
Social media is not a campaign, it’s a permanent approach. Here's how to get management to buy in.
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