Leslie M. posted an article on McKerns Development Blog - Jun 27, 2009, 1:05 pm
Here are 5 little fixes for your business right now: 1. Update your mailing list. You or your assistant could be updating your mailing list right now (and at the same time, your e-mail list). Go through your contacts and e-mail them asking them to update their contact information. Add a...
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Leslie M. posted an article on McKerns Development Blog - Jun 13, 2009, 12:54 pm
Mergers and Acquisitions Have you wondered if this is the time for either a merger or an acquisition? This may be a good time to consider such a change, because when times are in upheaval, many are keeping an eye out for a well-planned merger or acquisition. McKerns Development serves...
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Leslie M. posted an article on McKerns Development Blog - Apr 27, 2009, 10:42 am
Recently, I was reminded of the 50/25/25 Rule in building and promoting a business. The rule, as outlined by copywriting expert, Bob Bly, states that as a business owner, time should be divided in this way: 25% on administrative duties, 25% on marketing and self promotion and 50% on billable client ...
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Leslie M. posted an article on McKerns Development Blog - Apr 21, 2009, 10:54 am
Effective Marketing Strategies
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Leslie M. posted an article on McKerns Development Blog - Apr 18, 2009, 4:16 pm
    Essential Marketing Strategies
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Leslie M. posted an article on McKerns Development Blog - Apr 17, 2009, 12:03 pm
Strategic Marketing and PR for the Medical Profession In this new economy, several changes have happened at light speed that are beyond the control of the individual physician or physician practice, yet have startling effects on the bottom line for the medical practitioner.
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Leslie M. posted an article on McKerns Development Blog - Apr 15, 2009, 12:26 pm
Will Traditional Print Disappear? New Media and its Use in Strategic PR   We know that to grow and sustain a business we must publish news releases and create feature stories. These press releases and feature stories are little snapshots that explain how our customers solve problems, gr...
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Leslie M. posted an article on McKerns Development Blog - Apr 14, 2009, 2:56 pm
  Starting and Growing a New Business   McKerns Development specializes in providing strong direction in starting and growing a new business. McKerns Development is a strategic consultant that will consult with you, guide you, interview you and create and deliver the process to g...
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Leslie M. posted an article on McKerns Development Blog - Jul 25, 2008, 9:52 am
http://www.mckernsdevelopment.com/mckernsdevelopmentblog.htm One of the groups I belong to hosted an event last night. It was a combination wine tasting and financial investment seminar. Who doesn
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Leslie M. posted an article on McKerns Development Blog - Jul 23, 2008, 12:48 pm
http://www.mckernsdevelopment.com/mckernsdevelopmentblog.htm As a Strategic PR & Marketing consultant I conduct media training, providing strategy, style and message coaching for business, RFP proposals, presentations, speeches and awards.   Today
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