maria b. posted an article on Duct Tape Marketing - Feb 10, 2012, 9:08 am
Seeing Beyond the Numbers This content from: Duct Tape Marketing Marketing podcast with Greg Cabtree (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Woodlouse via Flick CC Traditional accounting...
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maria b. posted an article on Duct Tape Marketing - Feb 9, 2012, 8:19 am
How to Use a WordPress Blog as a Referral Generator This content from: Duct Tape Marketing I’ve seen and heard this scenario countless times. Two perfectly suited strategic partners determine they should start doing some things together in an effort to create referral opportunities for each ...
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maria b. posted an article on Duct Tape Marketing - Feb 8, 2012, 8:36 am
Turn Your Business Into a Community Building Platform This content from: Duct Tape Marketing I believe the future of business and commitment building resides in the idea of viewing your business as a platform for your community. The notion of a platform is one that receives a fair amount of play i...
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maria b. posted an article on Duct Tape Marketing - Feb 7, 2012, 8:58 am
Is Your Marketing Producing the Results You Expected This content from: Duct Tape Marketing Quipol Image:One-Fat-Man via Flickr CC The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they ...
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maria b. posted an article on Duct Tape Marketing - Feb 6, 2012, 8:51 am
This Is a Message from Your Heart This content from: Duct Tape Marketing I had a heart scan the other day – mainly because I’m old and my spouse is convincing in the most loving way. a4gpa via Flickr CC If you’ve never done it, it’s a pretty incredible experience to get to watch the awesom...
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maria b. posted an article on Influential Marketing Blog - Feb 6, 2012, 4:40 am
... went for the "dog gets guy a beer" gag. If there ... featured real people in their two inspiring ads that continue to ... . To be the leading girl in two Super bowl spots in ... same gag of almost naked girls and the promise to "see ... Valentine's is less than two weeks away. WORST...
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maria b. posted an article on Duct Tape Marketing - Feb 4, 2012, 8:32 am
Weekend Favs February Four This content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo ...
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maria b. posted an article on The Business Makers - Feb 4, 2012, 3:30 am
Greg Price visits with Brian Gaubert to discuss tips for S.E.O.
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maria b. posted an article on The Business Makers - Feb 4, 2012, 3:30 am
WMB host Leisa Holland-Nelson, president of ContentActive, interviews Jane Cummins, founder and executive director of H.E.A.R.T.
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maria b. posted an article on The Business Makers - Feb 4, 2012, 3:30 am
Importer and serial entrepreneur Gary Murphy launched his first food product in Las Vegas three years ago—says he never saw it coming! Caesar’s Palace wanted Murphy to locate really good soy sauce in a fish container. He did—and Caesar’s placed their first order for 50,000 units!! Little Soy...
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maria b. posted an article on The Business Makers - Feb 4, 2012, 3:30 am
Russ and John present the show about the entrepreneur class, the working stiffs who create products and services that we need. We owe them a debt of gratitude. Anybody got any awards out there?! Includes: the BusinessMakers Quote of the Week—clever observation from British politician Margaret That...
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maria b. posted an article on The Business Makers - Feb 3, 2012, 10:06 am
Growing your business is challenging. What used to work yesterday to solve what seems to be the same problem all of a sudden doesn’t work today. Understanding what drives your productivity is the most challenging and rewarding part of being a business owner. At the start, you’re powered b...
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maria b. posted an article on Influential Marketing Blog - Feb 3, 2012, 7:01 am
Last year on a trip back to the US from South Africa, I picked up a magazine about a topic I knew very little about. It is of the common tricks I use to learn about different industries outside of the ones I work directly with – and in this case, the magazine I ended up with was called Farmer’s ...
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maria b. posted an article on Duct Tape Marketing - Feb 1, 2012, 8:02 am
Does Your Marketing Make the Grade This content from: Duct Tape Marketing Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) A number of years ago Hubspot created something c...
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maria b. posted an article on Duct Tape Marketing - Jan 31, 2012, 11:24 am
What Say You About Scheduled Tweets This content from: Duct Tape Marketing Yesterday’s post about using a tool called Buffer to schedule Tweets throughout the day had some folks cheering and some folks suggesting that scheduled Tweets ruined the conversation on Twitter and were kind of bot like. ...
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maria b. posted an article on Duct Tape Marketing - Jan 30, 2012, 9:14 am
How and Why I Use Buffer This content from: Duct Tape Marketing One of the services I believe marketers should provide their followers and community members these days is that of filtering and aggregating good, relevant content. I subscribe to over 100 blogs and I hear over and over again how much...
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maria b. posted an article on Duct Tape Marketing - Jan 28, 2012, 9:06 am
Weekend Favs January Twenty Eight This content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The...
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maria b. posted an article on The Business Makers - Jan 28, 2012, 3:30 am
Tax treaties can affect your activities overseas. Greg Price visits with Rafael Carsalade to discuss international tax.
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maria b. posted an article on The Business Makers - Jan 28, 2012, 3:30 am
WMB host Leisa Holland-Nelson, president of ContentActive, interviews Candace Beeke, editor of the Houston Business Journal. Candance discusses how she came to be a journalist.
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maria b. posted an article on The Business Makers - Jan 28, 2012, 3:30 am
Since his last visit with The BusinessMakers Show in November 2005, serial entrepreneur Eric Elfman has built up and sold DataCert and now has launched software start-up Onit—and he has VC funding. This new venture, two years in development, sells apps to professionals for business process managem...
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maria b. posted an article on The Business Makers - Jan 28, 2012, 3:30 am
Russ and John present the show about the people who make our economy happen. Our “in the trenches” curriculum keeps us grounded. Nothing lofty here! Includes: the BusinessMakers Quote of the Week—clever words from English novelist Sir Terry Pratchett; This Week in Business History includes suc...
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maria b. posted an article on Duct Tape Marketing - Jan 27, 2012, 8:24 am
How to Drive Sales Offline With Local Online Calls to Action This content from: Duct Tape Marketing One of the real underutilized opportunities these days is to use your online presence to drive local offline sales. In order to do this you must think beyond the content aspects of your website and ...
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maria b. posted an article on Influential Marketing Blog - Jan 27, 2012, 7:59 am
When it comes to economic theories, there is plenty of fascination in the business world around how to explain what drives business and purchasing activities. Behavioural economics, the field of economics concerned with examining why people behave the way they do when it comes to their purchasing be...
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maria b. posted an article on Influential Marketing Blog - Jan 26, 2012, 11:28 am
A few weeks ago it was my birthday. The day before on a Saturday morning, my two boys came leaping into our room very excited to wake me up. It wasn't so much about my birthday, unfortunately, as it was about getting ready to do their favourite thing on a Saturday morning: going to IHOP for pancakes...
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maria b. posted an article on Duct Tape Marketing - Jan 26, 2012, 7:46 am
Admitting We Have a Problem Is the First Step This content from: Duct Tape Marketing One of the most fulfilling moments in my consulting work comes when a client finally flashes a hint of realization that they do indeed have an affliction. And that affliction is – that they desperately need to b...
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maria b. posted an article on Duct Tape Marketing - Jan 25, 2012, 7:57 am
What Our Fears Are Here to Tell Us This content from: Duct Tape Marketing I’m going to get a bit personal today, but I believe there’s a solid business context for the message. I was sitting around a dinner table with a number of colleagues, which in this case meant people speaking at the same...
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maria b. posted an article on Duct Tape Marketing - Jan 24, 2012, 8:28 am
Creating a Company of Owners This content from: Duct Tape Marketing I believe that one of the greatest opportunities we have as business owners is to create wealth. By that I don’t necessarily mean get wealthy. I mean create an asset, a business, which is worth more today than it was yesterday. ...
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maria b. posted an article on Influential Marketing Blog - Jan 23, 2012, 9:44 pm
Every year at the start of the new year there is something that most of us do without realizing it. It is related to making new year's resolutions, but it is more about sequencing your long term goals into the order in which you want to achieve them. One example might be saying to yourself, "I want ...
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maria b. posted an article on Duct Tape Marketing - Jan 23, 2012, 9:03 am
5 Ways to Use Other People’s Content in Your Marketing This content from: Duct Tape Marketing You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle. While you do need to create your own content a...
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maria b. posted an article on Duct Tape Marketing - Jan 21, 2012, 9:09 am
Weekend Favs January Twenty One This content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. ...
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maria b. posted an article on The Business Makers - Jan 21, 2012, 3:30 am
Are you expanding overseas? Greg Price visits with Rafael Carsalade to discuss international tax.
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maria b. posted an article on The Business Makers - Jan 21, 2012, 3:30 am
WMB host Leisa Holland-Nelson, president of ContentActive, interviews Gina Luna, CEO of commercial banking for JP Morgan Chase.
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maria b. posted an article on The Business Makers - Jan 21, 2012, 3:30 am
With so many exercise options available, how does a fitness enthusiast differentiate his company to result in THIS level of success? It might be an issue of passion, but he’s also very focused on his vision. And he’s talking to US! Esther Steinfeld Freedman visits with the founder of DEFINE Body...
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maria b. posted an article on The Business Makers - Jan 21, 2012, 3:30 am
Russ visits with repeat guest Mark Floreani, founder of online sports media company Flocasts. This is a follow-up to our interview with Mark in August 2011 during which he introduced the concept for his company. (As a former track star and absolute sports freak, Mark is the perfect person to establi...
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maria b. posted an article on The Business Makers - Jan 21, 2012, 3:30 am
Russ and John present the show that champions our meritocracy system (we use the big words in this show). Capitalism encourages entrepreneurism. Includes: the BusinessMakers Quote of the Week—folksy wisdom from American humorist Mark Twain; This Week in Business History includes the launch of the ...
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maria b. posted an article on Influential Marketing Blog - Jan 20, 2012, 7:53 am
Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative experience than a positive one.  It is not hard to believe if we just imagine our own experiences.  When we are a satisfied customer, usually the easy thing to do is ...
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maria b. posted an article on Duct Tape Marketing - Jan 19, 2012, 8:26 am
Marketing Is The Ongoing Operation of a System This content from: Duct Tape Marketing So often marketers get stuck in the reaction of the week kind of marketing and wonder why it always feels like such a bumpy road. Marketing should feel graceful, thoughtful, even joyful, but that takes planning, ...
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maria b. posted an article on Duct Tape Marketing - Jan 16, 2012, 8:10 am
... their stories. One question testimonial Create a survey that asks every customer one ... a form that allows them to submit a testimonial and ask them ... these stories. For audio only content a testimonial recording line from AudioAcrobat ... ve done to help them address a challenge. C...
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maria b. posted an article on Duct Tape Marketing - Jan 14, 2012, 8:38 am
Weekend Favs January Fourteen This content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The pho...
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maria b. posted an article on Influential Marketing Blog - Jan 13, 2012, 7:34 am
Despite how it might seem, this is not another post about how you can create a more “green” business. Being green is a great business practice, and has the side benefit of helping your small business to make a positive difference in the world. When we think of recycling, it is no surprise that m...
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maria b. posted an article on Duct Tape Marketing - Jan 13, 2012, 7:24 am
Turning Marketing Strategy Into Action This content from: Duct Tape Marketing Today I’m speaking with a group of small business owner that want to know about how to develop a marketing strategy that truly allows them to differentiate what they do from others. Cubmundo via Flickr I wrote recently...
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maria b. posted an article on Influential Marketing Blog - Jan 12, 2012, 7:16 pm
The land grab is officially starting. For the first time since the popularization of the Internet, the big news today is that ICANN is opening up the ability for the creation of new suffixes that come after the dot, such as .com or .org. The open application process lets any organization apply to be...
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maria b. posted an article on Duct Tape Marketing - Jan 12, 2012, 7:58 am
Google Search Plus Is Shaking Things Up a Bit This content from: Duct Tape Marketing This week Google realigned it’s search results to officially add a feature that many had witnessed leaking into search results The new functionality is potentially as important as the switch to Universal Search ...
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maria b. posted an article on Influential Marketing Blog - Jan 11, 2012, 10:11 pm
No one writes a business book about leadership to help hungry children. Leadership, we usually read, is about having a grand vision. It is about the touchdown pass. No one wants to hear about the months you spent in the summer working out in the weight room. In our quarterly culture, fast results ar...
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maria b. posted an article on Duct Tape Marketing - Jan 11, 2012, 10:15 am
5 Exercises in Perceptive Listening This content from: Duct Tape Marketing Listening is a skill that all marketers must develop. Or, perhaps more accurately, redevelop. s1ng0 via Flickr CC Most people are born with the ability to hear and, over time, interpret what’s being said. Somewhere along...
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maria b. posted an article on Duct Tape Marketing - Jan 9, 2012, 9:18 am
What Is Shared Culture This content from: Duct Tape Marketing I wish I could give you a crisp definition of what the word culture, with regard to business, really means. It’s a tricky word that finds its way into most discussions regarding the workplace these days. Like so many things, it’s ha...
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maria b. posted an article on Duct Tape Marketing - Jan 7, 2012, 8:56 am
Weekend Favs January Seven This content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo ...
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maria b. posted an article on Duct Tape Marketing - Jan 6, 2012, 11:26 am
What Would Happen to Your Business If You Lost All of Your Online Data This content from: Duct Tape Marketing I know you’re backing up your hard drive and network data, right? You use Dropbox, Carbonite, MOZY, AmazonS3, or JustCloud. Or maybe you’re a Mac Time Machine junky. Either way, here’...
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maria b. posted an article on Influential Marketing Blog - Jan 5, 2012, 1:21 am
"3D Catalog" is a phrase you will see in a few articles about the retail industry these days. Unfortunately, it's not a cool new interactive augmented reality thing. This is a term that describes the fears of many real life retailers who are afraid of becoming a place where consumers just go to touc...
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maria b. posted an article on Influential Marketing Blog - Jan 3, 2012, 10:11 am
Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked.  This year,...
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