Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Feb 7, 2012, 4:30 pm
Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan of Funny or Die, there ...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Feb 7, 2012, 2:30 pm
In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long time I've also been saying that TV advertisers need to take ...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Feb 7, 2012, 12:45 pm
PandoDaily--the tech news website started by former TechCrunch employee, Sarah Lacy, and staffed with several former TechCrunch writers--got a pretty big scoop yesterday, assuming it turns out to be accurate. According to "two sources familiar with the situation," IAC is considering an attempt to se...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Feb 7, 2012, 11:50 am
According to TechCrunch, RedBox and Verizon are likely teaming up on a new streaming video service that is aiming to hit OTT boxes and game consoles as well as iOS and Android. This could be big news, or it could be too little too late. Their main goal seems to compete with the likes of Hulu and N...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Feb 7, 2012, 10:45 am
ReelSEO's own Mark Robertson spoke last October at the Streaming Media Europe conference in London. He was on a panel with some great folks like Vanessa Vigar & Thomas Dvorak--all moderated by Streaming Media's editor Eric Schumacher-Rasmussen--called Search, Recommendation, & Discovery. And now ...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Feb 6, 2012, 10:00 pm
This week our coverage of news from the online video world includes a look at The Huffington Post's recent investment of $30 million dollars into a daily 12-hour live video stream that covers all the news going up on their site along with several other AOL web properties, like TechCrunch and Engaget...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Feb 6, 2012, 5:09 pm
While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in the ads than in the game itself. Honestly, it wasn't all ...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Feb 6, 2012, 3:07 pm
I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video--creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can be is through int...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Feb 6, 2012, 12:43 pm
We've written about OK Go several times here at ReelSEO. Their music videos are always viral events, due mostly to the time and care they put into them--oh, and the insane level of creativity. I've often said that it'd be endlessly entertaining just to be a fly on the wall during one of their music ...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Feb 6, 2012, 11:37 am
Volkswagen’s Super Bowl teaser ad The Bark Side was top dog in January in Unruly’s Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German auto manufacturers’ S...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Jan 27, 2012, 5:24 pm
Revision3 CEO Jim Louderback took to the Rev3 blog this morning and announced a 359% increase in total views and a 53% increase in revenue for the year of 2011.  Revision3 made smart acquisitions last year, including the extraordinarily successful Epic Meal Time, and by the end of the year, picked ...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Jan 27, 2012, 2:15 pm
Encoding.com just released new numbers pulled from Vid.ly which show that Android is gaining on iOS in terms of video viewing. It's no surprise as the operating system has been steadily stealing market share quarter after quarter and is available on far more different devices than iOS. Since Vid.ly...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Jan 27, 2012, 12:50 pm
Google Plus continues to get more open bit by bit, and just today made the service available to teens age 13 and up. Previously, Google Plus was restricted to people 18 and up. Along with the wave of new teenagers, Google Plus is also getting new privacy and security features--a fairly important thi...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Jan 27, 2012, 11:20 am
20th Century Fox has teamed with Big Frame, a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, "foun...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Jan 27, 2012, 10:10 am
After YouTube's latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what's new. If you did, you might have come across some of the selections in this week's round up of the best viral videos. Most are probably worth watching again,...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Jan 26, 2012, 6:13 pm
Do you like to browse YouTube videos? I use the Browse page at YouTube an awful lot--it's one of the ways I'm able to stay on top of what's happening in online video. And I've had some personal issues with the layout and design for some time. Today, YouTube updates the browse page design, and in doi...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Jan 26, 2012, 3:33 pm
While Netflix isn't all the way back to highs pre-The Worst Price Hike of All Time, they pretty much got all those people back by the end of the year.  Maybe not the same people, but replacements anyway.  Thus Netflix ended 2011 with 24.4 million subscribers, just a touch off the 24.59 million the...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Jan 26, 2012, 2:05 pm
A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individual creators) seeking to ignite their video marketing with a social kick. Social video is basically the p...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Jan 26, 2012, 12:00 pm
There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: Using Onli...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Jan 26, 2012, 10:40 am
We've posted a lot of great infographics over the years. The format, which typically combines statistical information in a fun animated layout, is very popular. People enjoy learning important statistics, but no one wants to feel like their in school. Infographics are a way for the reader to feel li...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Nov 2, 2011, 6:58 pm
Video game trailers are among some of the most popular branded viral videos around--just ask Call of Duty: Modern Warfare 3 or Battlefield 3, as both games have earned massive buzz and tens of millions of video views in just the past few months. But there's a new king in the most-wanted-video-game d...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Nov 2, 2011, 5:36 pm
CBS has been pretty awesome in the streaming video racket for awhile now.  They offer streams of The Masters and the NCAA Tournament, all in the face of the risk that somehow, they'd lose TV ad dollars from the potential lost audience watching the events online.  However, CBS seems to take the opi...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Nov 2, 2011, 4:00 pm
... offered possibility.  In only 2 episodes, The Vault had become my new ... kids in all the different rooms are being watched Truman Show-style, ... often makes bad decisions.  Which begs the question, "How far will they ... but instead hope that most of the people who watch it enjoy ... au...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Nov 2, 2011, 2:15 pm
About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week’s edition of the Ne...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Nov 2, 2011, 12:30 pm
This week we feature a Creator's Tip from one of you all, the viewers and readers of ReelSEO.com! Steven Washer recently won a video contest through ReelSEO.com sharing his tip for video creators about why it's important for video creators to connect with their audience's needs, fears, hopes and dre...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Nov 2, 2011, 11:00 am
Tuesday, the video-sharing site Vimeo introduced Vimeo Perks for their PRO and Plus users, a service that will allow those users to buy discounted video equipment from name-brand companies such as B & H, Kessler, Red Giant, Letus, and GarageCUBE.  Vimeo is offering curated packages for different sk...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Nov 2, 2011, 9:00 am
Encoding.com announced that they have worked with Roku to make several profiles for video encoding specifically for the Roku service. So now when you're wondering what settings you need to use to get that video looking crisp and streaming quickly for Roku users, you can just pop over to Encoding.com...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Nov 1, 2011, 5:30 pm
Adobe is known for providing powerful software to produce quality videos.  Their editing software, Adobe Premiere, and special effects application, After Effects, are commonly-used programs by pros and aspiring filmmakers alike.  Now, Adobe is getting into another phase of a video's life: monetiza...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Nov 1, 2011, 4:00 pm
Annotations are an often overlooked aspect of YouTube videos.  They can lead the viewer to a number of actions, whether it's directing them towards other videos you've created or brings attention to a call-to-action such as liking, favoriting, subscribing, or commenting.  However the annotations a...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Nov 1, 2011, 2:30 pm
There must be something in the water in France. Just a month after Evian’s record-breaking Roller Babies’ 26-month stay in the Global Arts Chart top 20 finally came to an end, a fantastic new commercial for another French mineral water brand, Contrex, pedalled its way to the top of the rankings....
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 25, 2011, 3:00 pm
Demonstration of a product or service is still one of the best ways for brands to get the attention of the viewers–they want to see for themselves that what’s being advertised works as well as claimed. And as online video grows and evolves in capability and technology, it’s fun seeing how crea...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 25, 2011, 1:15 pm
Yesterday, Netflix let the world know that they’d lost almost a million subscribers. Today, the shareholders reacted to that news the way that shareholders tend to react to terrible earnings news: they sold the stock. Netflix stock dropped a whopping 37% by only 9:39am Eastern Time this morning, i...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 25, 2011, 11:30 am
Now it’s time to get into the mind of a movie poster designer and create images for your video that are appealing to increase the chances of someone clicking on it.  Usually, you’re going to watch the video and find that compelling image that sums everything up and use that.  This is the secti...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 25, 2011, 10:00 am
One of my favorite things about online video is how quickly it evolves, changes, and matures. We’ve mentioned Aim High a few times recently, the web series from McG that has dabbled in using viewers’ photos and details from their Facebook accounts within the show itself. Well “Take This Lollip...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 24, 2011, 6:30 pm
According to the Associated Press, Google is reportedly interested in helping a third-party company finance the purchase of competitor Yahoo. The company isn’t interested in owning Yahoo themselves, according to the report, but instead would assist another company altogether in making the purchase...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 24, 2011, 4:30 pm
It’s that time of the month again, when comScore puts out its Video Metrix numbers that show who is ruling the roost in online video. As expected, YouTube is still top dog and it seems that VEVO has cemented itself into the second post overall. More interestingly though, is that Tremor Video looks...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 24, 2011, 2:30 pm
This week our look at the Reel Web includes several stories surrounding YouTube, specially how users can now create videos in the cloud with WeVideo’s cloud-based video editing software. Just upload your video clips, edit them the way you like — complete with titles, transitions and color correc...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 24, 2011, 12:45 pm
Some members of the YouTube community are searching for workout videos, fitness tips, and the best advice on how to get a ripped body and six pack abs.  No, ma’am, I’m not one of them.  To paraphrase Agent K in Men in Black (1997), “We at SEO-PR do not have a ripped body we’re aware of.”...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 24, 2011, 11:00 am
Last weekend someone hacked the Sesame Street YouTube channel, pulled down most of its videos, and uploaded pornography clips instead. And now one week later, another huge brand has been hit with a similar attack: Microsoft. The software giant’s official YouTube channel was apparently compromised ...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 24, 2011, 9:30 am
William Shatner recently released a new CD of mostly cover songs called Seeking Major Tom. And yes, to answer your first question, David Bowie’s Space Oddity is, indeed, one of the tracks on the album. To answer your second question… I have no idea why Shatner is releasing another album of spoke...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 19, 2011, 12:05 pm
If you’re a small business, a large business, or just a guy with a blog, using online video can be an effective way to drive traffic to your website from YouTube. In this week’s Creator’s Tip episode, I share 4 ways video producers can use online video to send new visitors to their websites. ...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 19, 2011, 10:30 am
A year ago, Epic Meal Time came into being, and somewhere in the world, pigs and cows sensed a presence in the force they hadn’t felt since humans discovered fire.  That first episode began with a “Fast Food Pizza” that is insane by most standards, taking a high-calorie item from several fast...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 18, 2011, 6:00 pm
Erick Tran has been the lead artist on the blockbuster TV series The Simpsons for 15 years.  Now, he looks to get funding for his new animated web series, “Urban Reggie,” through Kickstarter, a site where people can learn about a creative project and decide whether they want to donate money to ...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 18, 2011, 4:20 pm
You all think you are so special with your HDTV, cameras, projectors and whatever. That’s nothing compared to ultra high-definition television which seeks to offer around 16 times more pixels than standard HDTV screens today. Can you imagine how horrible your skin will look in UDHTV? I mean serio...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 18, 2011, 2:10 pm
Horror is well represented on the web, and this Halloween, there are a load of choices for those looking to find daily doses of the scary leading up to the big day.  There are a bunch of web series currently playing and even more that have yet to launch, some taking advantage of the month of Octobe...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 18, 2011, 12:45 pm
At Adobe MAX 2011, Adobe showed off some really interesting stuff that the upcoming versions of their software will be able to do including video meshes, an entirely new way to edit videos, and synchronized crowdsource video. Adobe Video Meshes This first video is about video meshes and shows what...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 18, 2011, 11:07 am
... .  It’s still important to write good metadata for that very reason, to take a video to a new level of discovery in those times when the link isn’t handy.  In Part 2 of the metadata section, we will discuss how to ... ’re lucky enough to release one that is popular. Tags: algorithm, ...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 17, 2011, 5:00 pm
In response to the current election environment and just in time for the big GOP Debate on CNN (October 18), GoAnimate today released 20 unique (and amazingly accurate) animated character depictions of all the major political players in the Presidential race.  This includes eight of the current GOP...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 17, 2011, 3:00 pm
It’s been a while since I’ve written one of my articles about a great branded video campaign. To be truthful, I have barely had time to watch many branded videos, let alone write about them. But over the weekend, I saw a pretty clever little ad from Qualcomm that perfectly illustrates how to ble...
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Mark R. posted an article on Video SEO & Video Search Marketing. VSEO - Oct 17, 2011, 1:00 pm
This week our look at the Reel Web covers a bunch of stories, like YouTube’s update to the layout for “related videos” after you finish watching one. It also appears that YouTube has changed their algorithm back in July and the update does not seem to favor amateur video creators. And the new ...
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