Mark R.

1 Followers
9 Blog Followers
Following:
Following Blogs: 1

Latest Activity

Viral Video Round Up – Lessons From This Week's Viral Successes -12/07/2009

Mark R. posted an article on - Dec 7, 2009, 2:06 pm
It’s time for another Viral Round Up, where we examine recent viral video successes and break them apart so we can learn what made them tick.  Let’s dive in: The Flash Mob Dance Party If you fo...
Comment - Like

3 Principles for Creating E-Commerce Video that Sells

Mark R. posted an article on - Dec 7, 2009, 12:46 pm
With the holiday shopping season in high gear, I’d like to spend some time this week focused on web video for e-commerce. I’ll start things off with an interview I did at the Streaming Me...
Comment - Like

Video Demos Increase Sales Conversions at Zappos.com

Mark R. posted an article on - Dec 5, 2009, 6:10 pm
At the recent Streaming Media West 2009 show, Rico Nasol, Content Team Senior Manager at Zappos.com spoke on the video commerce session about what they’re doing with video and how effective it i...
Comment - Like

Internet Video Publishing Advice, Best Practices and Tips

Mark R. posted an article on - Dec 4, 2009, 12:13 pm
Last month, I had the pleasure of speaking on several panels at PubCon 2009, an industry trade show put on by WebMasterWorld that is programmed specifically for web professionals and website site owne...
Comment - Like

Online Video in Affiliate Marketing – The Vast, Untapped Domain?

Mark R. posted an article on - Dec 3, 2009, 3:20 pm
To coincide with my own speaking event at the Search Engine Strategies Chicago conference on Dec 9th, I interview Shawn Collins, co-founder of the Affiliate Summit, the leading industry conference for...
Comment - Like

JW Player 5.0 Launches with Some Huge Upgrades

Mark R. posted an article on - Dec 3, 2009, 2:24 pm
At Streaming Media West a few weeks back, I had the pleasure of meeting Jeroen Wijering, one of my “heroes” in the online video space. I know, I know - hero? Seriously Mark? Yes! Jeroen...
Comment - Like

How Viewers Discover Video Online

Mark R. posted an article on - Dec 3, 2009, 2:24 pm
You’re reading ReelSEO where we talk about how important search engine optimization is for online video marketing and advertising. Sometimes we wonder if anyone ever listens. Sometimes we know y...
Comment - Like

You Could Be The Next Overnight Filmmaking Success

Mark R. posted an article on - Dec 2, 2009, 6:28 pm
A couple of days ago we told you about Fede Alvarez, a filmmaker from Uruguay whose YouTube film’s impressive direction and effects landed him a real life Hollywood development deal with Sam Raimi a...
Comment - Like

Benjamin Wayne of Fliqz on the Importance of Video SEO

Mark R. posted an article on - Dec 2, 2009, 2:00 pm
Online video solutions provider Fliqz has just launched a new search engine optimization service for its customers along with a whitepaper all about hosted video SEO.  We caught up with Benjamin Wayn...
Comment - Like

Akamai Exec Claims Broadcast Model Crumbling

Mark R. posted an article on - Dec 2, 2009, 9:12 am
In a recent article over at Seeking Alpha, Akamai CEO Paul Sagan claimed that broadcast and network TV operators are in for a ‘Big Bang.’ But we all are ahead of the curve because we knew ...
Comment - Like

Viral Video Round Up – Lessons From This Week's Viral Successes

Mark R. posted an article on - Nov 20, 2009, 11:11 pm
It’s time for another Viral Round Up—our weekly look at the latest viral success stories as we attempt to reverse engineer them to see what made them work. Since I missed last week’s Round Up, ...
Comment - Like

Google Rolls Out Automated Captioning For YouTube Videos

Mark R. posted an article on - Nov 20, 2009, 5:11 pm
Google today announced that they are adding automatic captioning capability to videos on YouTube. This is a fantastic step forward for accessibility for deaf Internet users.  Says Vice President Vin...
Comment - Like

Video Project Planning & Management – Market7 Overview

Mark R. posted an article on - Nov 19, 2009, 3:40 pm
Market7 wants to be your online collaboration service and video project planning solution and of course make money off of you while doing it. They have free trial accounts to check it out and offer a ...
Comment - Like

EveryZing Moves to RAMP Focus on Content Optimization

Mark R. posted an article on - Nov 19, 2009, 10:46 am
Yesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search ...
Comment - Like

Univision/YouTube Partnership Is A Bigger Deal Than You Think

Mark R. posted an article on - Nov 19, 2009, 8:50 am
Did you see the headline earlier this week that YouTube had struck a deal with Spanish Television Network, Univision?  If you’re a typical American, you might have passed right over it.  Maybe you...
Comment - Like

Kaltura Grows a Longtail

Mark R. posted an article on - Nov 18, 2009, 2:01 pm
Everyone remembers that Kaltura makes the first open source online video platform right? The Kaltura Community Edition. Well now they’re beginning to expand that with new deals, this time around...
Comment - Like

YouTube Continues Search Engine Domination – up 31% YOY

Mark R. posted an article on - Nov 17, 2009, 10:32 pm
Is anyone still wondering if search is important for video?  In November of last year, YouTube surpassed Yahoo for the first time in total U.S. search queries, making it the 2nd largest search engine...
Comment - Like

Nalts' Cuddly Tips & Strategies for YouTube Video Success

Mark R. posted an article on - Nov 17, 2009, 3:47 pm
Viral video is dead. Long live low production values. The cheaper the better. Don’t cuddle it to death, let go of your brand persona.  Those are the sage words of Kevin Nalty, who is an online ...
Comment - Like

Succesful Content Syndication and Aggregation Strategies

Mark R. posted an article on - Nov 17, 2009, 1:01 pm
I’m at the Streaming Media West conference today in San Jose, CA and thought I would attempt some live blogging from this morning’s session titled, “Successful Content Syndication an...
Comment - Like

YouTube Direct Connects Users and Media Organizations

Mark R. posted an article on - Nov 17, 2009, 11:35 am
We all have video cameras or video-capable mobile phones and that means new ways to see what’s happening in the world. Not only for you but for others as well. We get a eyewitness views of the e...
Comment - Like

Watch Streaming Media West & Online Video Platform Summit Keynotes Live

Mark R. posted an article on - Nov 17, 2009, 10:41 am
We’re just about to head over to the Streaming Media West conference in San Jose, CA. For the first time in the history of this important conference, everyone will be able to watch parts of the...
Comment - Like

YouTube Adds Support For 1080p Full HD Video – Sweet

Mark R. posted an article on - Nov 13, 2009, 12:21 pm
This is easily the best news in weeks for video producers:  YouTube is now supporting true HD 1080p.  Yes, you read that right.  You can now upload 1080p HD videos to YouTube and share the glorious...
Comment - Like

YouTube Has Begun Testing "Skippable" Pre-roll Ads On Videos

Mark R. posted an article on - Nov 12, 2009, 2:20 pm
YouTube has begun testing “skippable” ads on videos.  But before you get offended as an advertiser (“What?!  They’re letting people skip my ads?”) or get excited as a user (“Hooray!  Th...
Comment - Like

Streaming Media West & Online Video Platform Summit Podcast Coverage!

Mark R. posted an article on - Nov 12, 2009, 2:20 pm
Listen to a sneak-preview of our upcoming coverage of the 2009 Streaming Media West Conference – The Business & Technology of Online Video, and the Online Video Platform Summit, happening Tuesday No...
Comment - Like

Google Gets Juiced up on Caffeine But Not Til 2010

Mark R. posted an article on - Nov 12, 2009, 1:51 pm
Caffeine, what was once just a sandbox at Google for those who have too much time on their hands, take SEO as the word of god or write about this sort of thing is ready to stream into the veins of the...
Comment - Like

Livestream Helps Stream Live Video to iPhone

Mark R. posted an article on - Nov 12, 2009, 1:47 pm
Yes you can now, thanks to Livestream and their Procaster application, stream live to the iPhone. Well actually you have to stream to your iPhone website and then iPhone users can pick up the streams ...
Comment - Like

YouTube Fine-tunes URLs and HTML Embed Code

Mark R. posted an article on - Nov 10, 2009, 1:52 pm
YouTube has always been embarrassed by its unsightly URL format where it was using an ampersand instead of a question mark. Now it’s fixed that problem so it’s time to rejoice Alright, s...
Comment - Like

Building your Personal Brand in a New Media Reality

Mark R. posted an article on - Nov 10, 2009, 9:00 am
Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Ti...
Comment - Like

YouTube Taps Into The Crowd To Promote Hunger Awareness

Mark R. posted an article on - Nov 10, 2009, 7:59 am
I sure do love it when the world of online video collides with a good cause.  Luckily for me, that seems to be happening more and more lately.  In fact, it’s downright encouraging to see so many c...
Comment - Like

Viral Video Round Up – Lessons From This Week's Viral Successes

Mark R. posted an article on - Nov 8, 2009, 12:41 am
It’s time again for another Viral Round Up (it’s actually a day or so past the time for another Viral Round Up, and I’m hoping you’ll forgive my tardiness). As usual, the past week offers us ...
Comment - Like

uSocial is Selling YouTube Views – Should you Buy em?

Mark R. posted an article on - Nov 6, 2009, 11:45 am
uSocial, the company that has created controversy regarding their services in the past, is at it again.  You might remember them as the company that sold Diggs for your Digg submission, friends for y...
Comment - Like

BitGravity – A Cool, Quick Embeddable Player + Major Content Delivery Network

Mark R. posted an article on - Nov 5, 2009, 11:00 am
Need to embed a video in a site super-duper fast? Why not try the 3 form version of Bitgravity Player 6. Give it a video URL, width and height and you’re all set. But is it truly that easy? Act...
Comment - Like

Find, Bookmark, Watch & Share Your Favorite Videos With PopScreen

Mark R. posted an article on - Oct 23, 2009, 12:18 pm
Recently I wrote about a new video discovery service, called Jinni, which I’m still using and enjoying.  Now comes a similar and somewhat related new service called PopScreen.  PopScreen is a vide...
Comment - Like

Hollywood & The Web – Making The Case For Online Movie Releases

Mark R. posted an article on - Oct 21, 2009, 4:30 pm
I’d like to talk about something tangentially related to online video but still near and dear to my heart:  movies.  I love movies.  I love them so much I went to work t a five-screen cinema at 1...
Comment - Like

Video Marketing Tops Search Marketing as #1 Priority for Brands and Agencies in 2010

Mark R. posted an article on - Oct 20, 2009, 2:12 pm
TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries.  The purpose of the research study was to explore curr...
Comment - Like

Video On Demand Advertising Effectiveness – New Media Minute

Mark R. posted an article on - Oct 20, 2009, 10:34 am
Where are ads most effective? A couple of video-on-demand networks would have you believe on their services. And there’s something to that logic because VOD on cable TV is an opt-in medium and ...
Comment - Like

"Fair Use" Legal Update – What Online Video Professionals Should Know

Mark R. posted an article on - Oct 20, 2009, 10:11 am
Listen to my podcast interview with intellectual property and new media attorney David Adler to hear about recent developments with a popular case today involving the battle between fair use and copyr...
Comment - Like

Learn How to Make A Video for YouTube with YouTube

Mark R. posted an article on - Oct 19, 2009, 4:33 pm
Not sure what you should be doing to get the most out of your YouTube presence? Well, YouTube can help with some free webinars. YouTube and Videomaker magazine are teaming up to offer everyone free t...
Comment - Like

YouTube Adds Real-Time Comments Search

Mark R. posted an article on - Oct 19, 2009, 11:00 am
Yes, now you can watch your YouTube reputation in real time thanks to new discussion search functionality. Marshall Kirkpatrrick of ReadWriteWeb, tells us that you can now head to YouTube’s new...
Comment - Like

Exploring The Complex Relationship Between Links & Views

Mark R. posted an article on - Oct 16, 2009, 10:18 am
For those of you who are not aware, SEOmoz—one of the SEO consulting industry’s leaders—has their own index of the web.  Unlike Google’s index, the one at SEOmoz, called Linkscape, is after i...
Comment - Like

Learnings From This Week's Viral Video Success Stories

Mark R. posted an article on - Oct 14, 2009, 5:06 pm
I’m a bit of a viral video nerd.  I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun:  trying to figure out what makes one work where an...
Comment - Like

YouTube Non-Profits Get Cool New Features

Mark R. posted an article on - Oct 14, 2009, 2:09 pm
Those lucky dogs, first no taxes, now new features at YouTube what’s next? Free candy and beer on Sundays? Those Non-Profs get all the good stuff and we never get nuthin’. Well alright, th...
Comment - Like

September Falters in Videos Viewed, 2009 is 25% Better

Mark R. posted an article on - Oct 14, 2009, 1:24 pm
Nielsen has recently found that online video usage is up, up, up. They even found out exactly how much up really is in this case, a full 25% they state. Yes, 25% is the increase for online video watc...
Comment - Like

Grant Crowell to Speak at SES Chicago 2009

Mark R. posted an article on - Oct 7, 2009, 11:58 am
You heard it here first! I’ll be speaking at the Search Engine Strategies conference on December 9th at the Hilton in downtown Chicago, on the panel, The Oprah Winfrey Litigation: What Affliate Mar...
Comment - Like

The FTC Will Regulate Blogs – Unethical Bloggers Beware

Mark R. posted an article on - Oct 6, 2009, 3:36 pm
If you’re a blogger and you write reviews, I would hope you’re already above board.  If not… you might want to consider whipping up some sort of disclosure policy. This is a pretty big deal fo...
Comment - Like

Crash the Super Bowl with Vimeo and Win Millions

Mark R. posted an article on - Oct 6, 2009, 3:04 pm
Vimeo and Doritos are teaming up again this year for the Crash the Super Bowl contest. This time the stakes are even higher with a cool $5 million on the line for the top three spots. Last year two b...
Comment - Like

Video Content Discovery Engine Jinni Opens to Public

Mark R. posted an article on - Oct 6, 2009, 2:36 pm
As mentioned on Techcrunch this morning, there’s a new player in the world of video search.  Well, I should say there’s a new site aiming to be a player in video search—video “discovery” t...
Comment - Like

BrightRoll Rolls Open UK Office, Goes Global

Mark R. posted an article on - Oct 6, 2009, 2:22 pm
Brightroll is done serving only the US in regards to it’s advertising. It’s ready to spread global thanks to its  global location- and language-based initiatives that expand its focus and...
Comment - Like

ImageMind Does VOD Email Marketing

Mark R. posted an article on - Oct 6, 2009, 2:12 pm
Video on Demand is all the rage. So using it to market your company is a great idea. Sending massive video attachments is not. That’s where ImageMind comes in. ImageMind provides high-quality s...
Comment - Like

Several Million in Ad Dollars to Hulu

Mark R. posted an article on - Oct 6, 2009, 2:07 pm
Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we’re not sure where those places exactly are or do we?Publicis Groupe media age...
Comment - Like

Mark R.'s Blogs:

Mark R.'s Followers

Mark R. is Following

Invite Your Friends

Invite your contacts to blogged from:
gmail yahoo