Mark R.

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Occupy PR 2012

Mark R. posted an article on - Jan 1, 2012, 5:26 pm
The Occupy Movement is barely 3 1/2 months old but its impact and on politics and culture, and communication, is deep and far-reaching. The “Twitter Revolution” and the Arab Spring begat the youth confrontations in NYC, around the U.S. and the world. The Digital Revolution is evolving through su...
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#occupywallst PR Genius

Mark R. posted an article on - Oct 10, 2011, 4:07 pm
We spend millions of dollars and corral global teams based on extensive market research backed by world class resources and we can’t produce the great media and visuals and media grabbing messages coming out of the Occupy Wall Street movement. http://occupywallst.org/- they have an agenda generat...
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Lost Cat Spells PR Nightmare for AA

Mark R. posted an article on - Aug 30, 2011, 9:51 am
Jack the Cat is Lost in AA Baggage at JFK Facebook page has nearly 1,400 fans, with comments piling up by the minute. The page is mentioned in news stories around the country, via print and broadcast. Jack the Cat was lost by American Airlines during the Irene hurricane craziness and the owners were...
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USDebtClock.org

Mark R. posted an article on - Aug 26, 2011, 9:27 am
Watch us get deeper into debt, tick by tick by tick … http://usdebtclock.org
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Mercenary PR & The Photo Op

Mark R. posted an article on - Aug 23, 2011, 1:02 pm
Never underestimate the power of the photo-op. Seif al-Islam, Gadhafi’s son, looks like somebody you might run into around Tompkins Square Park (the scene of epic battles in its own right). He’s much better dressed than the rebels. He looks like he shops at Banana Republic. He is intoxicated by...
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Where is Qaddafi? Does He Still Need PR?

Mark R. posted an article on - Aug 22, 2011, 2:19 pm
According to NYTimes story, Mystery of Qaddafi’s Whereabouts Looms Large in Conflict’s Endgame Colonel Qaddafi
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Post Racial, Post Messaging, Recessionary America

Mark R. posted an article on - Aug 4, 2011, 2:46 pm
I get upset when one person doesn’t like me. Imagine millions of people spewing vile in your direction every minute of every day. People who define their life, it seems, by dissecting every word and every move you make so they can find an opening to attack you maliciously and relentlessly. This is...
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Wow. What a Terrible Deal.

Mark R. posted an article on - Aug 1, 2011, 1:04 pm
The New York Times should be Barack Obama’s friend. Instead we wake today to something akin to an attack on the Republic, with infuriated columnists and ediorialists proclaiming doom. All they can hope is that whatever he agreed to can be undone in the future. The markets should be pleased that we...
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Rock Em Sock Em PR Battle Down to Wire

Mark R. posted an article on - Jul 31, 2011, 9:40 am
Harry Reid says the Republicans are trying to put lipstick on the the filibuster. Pow! Boehner says only Obama can get us out of this
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PR Cliche Train Wreck Ahead

Mark R. posted an article on - Jul 30, 2011, 3:38 pm
The last train is leaving the station, says Senate Majority Leader Harry Reid. Train wreck ahead. Let’s not reinvent the wheel at the 11th hour and wave the white flag, says Sarah Palin. Republicans have been bending over backwards. Harry Reid’s door is always open. Our back is against the wall ...
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PR Doesn’t Kill the Sun – Yet

Mark R. posted an article on - Jul 29, 2011, 12:25 pm
The sun rose this morning. Perhaps the sun didn’t rise on John Boehner but there in the east, through the clouds, that big ball of heat and life seemed to come up like it did yesterday, and will tomorrow. Armageddon has not befallen us, yet. The news is gloomy. Short term credit markets are tanki...
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Daredevil PR Battle Heads Over Cliff

Mark R. posted an article on - Jul 28, 2011, 7:19 pm
We’re heading for the cliff. We’re running on fumes. Disaster ahead. Catastrophe. Our standing in the world will be severely diminished and the economy will crumble. We’re playing Russian roulette with the economy.
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Are Republicans Rogue Elephants?

Mark R. posted an article on - Jul 27, 2011, 12:20 pm
A New York Times Op-Ed piece today by DavidP. Barash suggests that we look to the behavior of rogue elephants to understand the posturing of Republican zealots intent on getting their way against all logic. The debt ceiling and budget debate is a high-wire public relations drama where an irresistibl...
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My Fav Ask Obama Twitter Question

Mark R. posted an article on - Jul 6, 2011, 6:25 pm

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PR Makes Me Sick

Mark R. posted an article on - May 16, 2011, 12:16 pm
“Find out what the client wants and give it to them” – that was the mantra of my ex-boss (mentor?) who was a particular type of PR animal. We were aggressive publicists unencumbered by analysis of the news we were flogging or the real intentions or motivations of the client. The client, really...
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Guggenheim Social Media Case Study

Mark R. posted an article on - May 15, 2011, 1:21 pm
Visiting the Guggenheim a few times this winter when we were in NYC I was impressed by how they use the space for multi-media presentations, music, film, dance, and other events. There is no space like it. It lends itself to grand presentations (now what Frank Lloyd Wright had in mind, I’m sure). ...
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Twittering Osama

Mark R. posted an article on - May 2, 2011, 12:21 pm
A media alert went out just before 9:45 PM Eastern Time that the President would “address the nation” at 10:30. But a mere five minutes for the speech started, Keith Urbahn, the chief of staff for the former defense secretary Donald Rumsfeld, tweeted a bombshell: “So I’m told by a reputab...
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Libya Voices Its Freedom

Mark R. posted an article on - Feb 24, 2011, 3:23 pm

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Revolution Central

Mark R. posted an article on - Feb 19, 2011, 12:59 pm
revolution is now - peaceful Uprisings in the Middle East are moving too fast, spreading geographically, intensifying, with news streamed live from many places - it’s a Twitter and TwitPic driven news cycle. Media has responded with impressive online sources for on-the-ground and user generated n...
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Uprisings Spread Through Middle East

Mark R. posted an article on - Feb 15, 2011, 10:44 am
A second protester was killed Tuesday when a funeral procession for a protester killed Monday erupted into clashes with Bahraini police, according to local media. Fadhel Matrook was one of several thousand supporters who joined the funeral procession for Ali Abdulhadi Mushaima, who was shot and ...
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Iran, Yemen, Bahrain - Revolution Spreads

Mark R. posted an article on - Feb 15, 2011, 8:34 am
After the stunning fall of the autocracy in Tunisia and then Egypt, revolution is spreading through the Middle East. Iran, Yemen and Bahrain and facing uprisings as people feel emboldened to fight for freedom. June 25, 2009 the Iranian filmmaker Mohsen Makhmalbaf said: “We need to work collective...
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Mubarak Out: 18 Days That Shook the World

Mark R. posted an article on - Feb 11, 2011, 11:19 am
U.S. TIME: President Barack Obama is expected to speak about the regime change in Egypt at 1:30 p.m. According to CNN, Mr. Obama was informed about the resignation of the Hosni Mubarak during a meeting at the White House before Omar Suleiman read out the brief statement that power had been passed...
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Day 18: Egypt PR Battle Escalates

Mark R. posted an article on - Feb 11, 2011, 9:10 am
Is Mubarak in or out? In Cairo or at his seaside retreat? Is the Army backing Mubarak or ‘the people’? The war of words continues in Egypt as the establishment and the protesters fight to get their messages out. With the Internet unrestrained in Egypt we are getting plenty of jockeying for contr...
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Tahrir #Egypt Live

Mark R. posted an article on - Feb 10, 2011, 3:11 pm
Visit msnbc.com for breaking news, world news, and news about the economy Mamoun Fandy, an Egyptian-American academic and columnist, told The BBC that President Hosni Mubarak’s speech “will not wash.” He added: “These young people are too smart. I don’t know whether the disaster will st...
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Mubarak On His Way Out?

Mark R. posted an article on - Feb 10, 2011, 10:20 am
Egyptian President Hosni Mubarak could step aside as soon as tonight and delegate his powers to his new vice president, a senior member of the Egypt’s ruling party told Britain’s Channel 4 News minutes ago. See updates, The Lede, The New York Times BBC Breaking News, Middle East Twitter: @Al...
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Friday of Martyrs Event Builds in #Egypt

Mark R. posted an article on - Feb 9, 2011, 4:02 pm
— “We are hoping that the ‘Friday of Martyrs’ will be the world’s largest funeral to bid farewell to 300 Egyptians,” tweets Wael Ghonim. Ghonim told CNN that he is “ready to die” to bring change to Egypt, the news network says. — “Anti-government protesters in Egypt are contin...
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Cairo's Facebook Flat

Mark R. posted an article on - Feb 9, 2011, 10:41 am
A new generation of Egyptian revolutionaries, ensconced in a communal apartment, are trying to bring down President Hosni Mubarak’s government by broadcasting the revolt in Tahrir Square on Facebook.
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Women on the Front Line

Mark R. posted an article on - Feb 8, 2011, 1:52 pm
Egypt protest Women from Huski on Vimeo.
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Egypt Cataclysm Can Reshape PR & Communication

Mark R. posted an article on - Feb 8, 2011, 12:35 pm
The cataclysm of the last 15 days in Egypt should cause everybody in public relations, and any communications related field, to stop and reassess what they are doing. Although this story is far from over, in a little over two weeks the central tenet of the unchained Internet has been proven – that...
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Desperate in Cairo

Mark R. posted an article on - Feb 2, 2011, 1:38 pm
Twitter feed on the ground in Tahrir Square: http://twitter.com/#!/Gsquare86  | Twitter: #Egypt #jan25 The Lede, Day 9, Egypt, The New York Times - constant stream of updated news from blogs, Twitter, videos, etc. Al Jazeera live YouTube channel Anderson Cooper of CNN, near Cairo’s Tahrir Squa...
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#Egypt Restores Internet #jan25

Mark R. posted an article on - Feb 2, 2011, 9:18 am
The Egyptian government restored Internet service to the country Wednesday, ending an unprecedented week-long shutdown aimed at making it harder for protesters to organize. In the end, the shutdown proved less an impediment than a source of fresh anger among ordinary Egyptians who suddenly lost ...
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Help Egyptians Get Online #jan25 #egypt

Mark R. posted an article on - Jan 31, 2011, 9:14 am
How to Help Egyptians Get Online - Huffington Post 20 Ways to Circumvent the Egyptian Government Internet Block - Anonymous Craig Kanalley – Sun Jan 30, 2:56 am ET “Internet not working, police cars burning,” sent out one Egyptian. “Today marks a great day for Egypt,” sent out a...
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Egyptians Breaking Through

Mark R. posted an article on - Jan 31, 2011, 5:44 am
Matthew Cassel, an American journalist who is also the assistant editor of The Electronic Intifada, managed to upload these clips of Sunday’s protests in Tahrir Square to his YouTube channel: Some amazing new video coming out of Egypt by Wael Abbas, an Egyptian journalist and blogger. Tens of ...
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Fight to Get Internet Through to Egypt

Mark R. posted an article on - Jan 30, 2011, 9:17 am
“When countries block, we evolve,” an activist with the group We Rebuild wrote in a Twitter message Friday. See Without Internet, Egyptians find new ways to get online, Computerworld We Rebuild is a decentralized cluster of net activists who have joined forces to collaborate on issues concerni...
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#Egypt Twitter Feed

Mark R. posted an article on - Jan 29, 2011, 7:34 pm
Events are moving very rapidly in Egypt. Some reports say cell phone service is back on, Internet is still down. Twitter news still streaming in from outside sources. See below for #jan25 Twitter feed, also carrying Egypt news echoed through Twitter. Private jets are departing Egypt. The wealthy are...
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Still No Internet or Mobile In Egypt

Mark R. posted an article on - Jan 29, 2011, 12:26 pm
Spotlight Again Falls on Web Tools and Change The New York Times 1/29/2011 Tech world stunned at Egypt’s Internet shutdown San Francisco Chronicle 1/29/2011 Egypt Internet Shutdown Underscores Vulnerability Information Week 1/29/2011 The rioters in Egypt have lost an important communication cha...
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Twitter Calls for Freedom of Expression in Egypt

Mark R. posted an article on - Jan 28, 2011, 8:32 pm
Amidst Egypt Internet Outage, Twitter Issues Support for Freedom of Expression ARTICLE DATE: 01.28.11 By Chloe Albanesius PC Magazine In the wake of reports that Internet access has been severed in Egypt, Twitter on Friday issued its support for the free flow of information on the Web, thoug...
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Egypt in the Dark Ages

Mark R. posted an article on - Jan 28, 2011, 8:14 pm
Egypt’s unprecedented Internet disconnection has now lasted 24 hours without no signs of ending. At this time yesterday, one by one, the country’s electronic links to the outside world fell silent. It started at 2:12 p.m. PT with the mostly state-owned Telecom Egypt disabling its networks, wi...
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Egypt Shuts Down Internet

Mark R. posted an article on - Jan 28, 2011, 11:34 am
The Egyptian government, facing mass protests in the nation’s streets by citizens calling for regime change, has shut off the Internet, SMS, and BlackBerry service–and may have shuttered some mobile phone systems too. Now the population is turning to 20th century solutions. See Fast Company s...
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Seeking Marketing Assistant

Mark R. posted an article on - Oct 6, 2010, 10:22 pm
10/06/2010, New York, NY – Marketing Assistant Needed – Growing ‘virtual’ PR group seeks ambitious, multi-talented social media maven to develop effective email marketing programs for clients. Must be familiar with Constant Contact or similar email programs (or a fast learner) and have an e...
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Rubenstein Survivors Unite!

Mark R. posted an article on - Aug 30, 2010, 9:47 am
You don’t go through Rubenstein, you survive Rubenstein. Howard Rubenstein photo by Patrick McMullan Hundreds of shell shocked flacks have passed through the Rubenstein mill in Howard’s 40+ years as top scion of NY PR. No doubt all of us wondered:  a) how did we survive? b) I hope this experi...
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Understanding NY Media

Mark R. posted an article on - Aug 26, 2010, 5:24 pm
You want to ‘get’ New York City media? Then you have to understand the New York Post. This video will help:
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New York's Funniest Reporter … Again

Mark R. posted an article on - Aug 7, 2010, 1:49 pm
5th Annual New York’s Funniest Reporter Show Will Raise Money For Humane Society The 5th Annual New York’s Funniest Reporter Show is Thursday, August 19th at 6:00 pm at Gotham Comedy Club (208 West 23rd St). It will feature eight media professionals each doing five minutes of stand up comedy i...
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Content Grid Good PR Tool

Mark R. posted an article on - Jun 15, 2010, 9:38 pm
The people at Eloqua are on to something.  Their new content marketing Infographic ‘The Content Grid‘ demonstrates what I’ve been talking about for a while - all communication can now be broken down into two broad components: content creation and content distribution. When we und...
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Useless Knowledge

Mark R. posted an article on - Jun 9, 2010, 3:28 pm
In George Washington’s days, there were no cameras. One’s image was either sculpted or painted.  Some paintings of George Washington showed him standing behind a desk with one arm behind his back while others showed both legs and both arms....
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sell everything immediately

Mark R. posted an article on - Jun 6, 2010, 2:40 pm

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Going out on top - happy new year

Mark R. posted an article on - Dec 30, 2009, 10:21 pm
I’ve always been a sporadic blogger so it’s not that big a stretch to become a non-blogger - at least in this forum. Business has been booming - taking an increasing portion of my time. We’ve re-designed our website, re-calibrated (I love that word) our business and I can’t p...
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Corrupt Bloggers Kvetch - Where's the Swag?

Mark R. posted an article on - Nov 4, 2009, 12:35 pm
There’s a very revealing guest rant by professional ’lifestyle’ blogger Krizia in Pro Blogger: PR People Getting Pushier with Bloggers Since the Recession. Krizia is perturbed that PRs are now asking questions about the value of all their free giveaways; the cash, the swag is d...
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