Martin Bishop posted an article on Brand Mix - Nov 26, 2009, 9:34 am
Photo: Thanksgiving '08 by reneémudd (Flickr) Thanksgiving-themed stories: 1) Let's Talk Turkey: Snopes.com (via Fritinancy) Rumor/urban legend buster Snopes.com verifies that people do, in...
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Martin Bishop posted an article on Brand Mix - Nov 25, 2009, 9:13 am
Photo: TVWall2 by justshufflingin (Flickr) Did you know that extended warranties are often more profitable for retailers than the products the warranties are for? According to Business Week, profit m...
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Martin Bishop posted an article on Brand Mix - Nov 19, 2009, 8:45 am
Photo: Vintage Woman Soldier Veteran Bugler, WAF U.S, Air Force 1950s by Beverlykahuna (Flickr) Two powerful forces are combining to push businesses to catch up with Peter Drucker's ideas about t...
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Martin Bishop posted an article on Brand Mix - Nov 17, 2009, 9:47 am
Photo: Taxi - Rear Window by pixonomy(Flickr) Peter Drucker was born 100 years ago this Thursday in Vienna, Austria. He was a pioneer in social and management theory, a prolific writer of books and a...
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Martin Bishop posted an article on Brand Mix - Nov 14, 2009, 10:39 am
We don't need none of your highfalutin talk or affected manners around here. Here are six posts with a clear message: 1) 30 Days to Better Business Writing – my new FREE eBook: Bad Language Mat...
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Martin Bishop posted an article on Brand Mix - Nov 12, 2009, 10:15 am
As a brand architect, I've always loved Marriott International. Here's a company that's really explored all the brand architecture options. See how, on this frequently-used chart of mine, ...
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Martin Bishop posted an article on Brand Mix - Nov 10, 2009, 10:03 am
Sesame Street kicks off its 40th anniversary season today (Tuesday, November 10) with a guest appearance from first lady Michelle Obama. Ricky Gervais, featured in this outtake video, will be on later...
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Martin Bishop posted an article on Brand Mix - Nov 6, 2009, 9:20 am
Photo: Just Taken Pics: Flickr An edition about dolphins, mice and men. I report. You decide: 1) Deep thinkers:The more we study dolphins, the brighter they turn out to be: guardian.co.uk (via Margi...
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Martin Bishop posted an article on Brand Mix - Nov 3, 2009, 9:50 am
A few years ago, by what I considered at the time to be an interesting fluke, I, Martin John Bishop, managed the MJB coffee brand. According to new work reported in Kellogg Insight, this was not a flu...
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Martin Bishop posted an article on Brand Mix - Oct 31, 2009, 8:17 am
Photo: peasap (Flickr CC) It's Halloween. Pumpkins all over America are being hacked and slashed to pieces. Thousands of Ghosts, Spidermen and Balloon Boys are ready to head out and hunt for tons...
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Martin Bishop posted an article on Brand Mix - Oct 27, 2009, 9:57 am
Photo: Pomegranate Seed 3x: saltyseadog (Flickr CC) What's are the seeds of marketing success? How do you launch a product made with a fruit that few people have even heard of? What lessons can ...
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Martin Bishop posted an article on Brand Mix - Oct 23, 2009, 9:46 am
Early edition this week because I'm off to LA for a UCLA reunion weekend to reminisce and compare. 1) Those were the days: Mary Hopkin As the helpful notes say on the video, this song, produced b...
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Martin Bishop posted an article on Brand Mix - Oct 21, 2009, 2:38 pm
Video: Canal +
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Martin Bishop posted an article on Brand Mix - Oct 20, 2009, 9:29 am
Video: You Know When It's Real. Wendy's "Come on. Let's face it. You know it's real by how we make it. When it's real. You know when it's real." There's absolutely no rea...
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Martin Bishop posted an article on Brand Mix - Oct 17, 2009, 10:23 am
Photo: Culture Tubes Hey Paul (Flickr CC) As you all know, it's who you know. And this was the week for meeting virtual friends in real life, specifically Grant McCracken who I met on Thursday al...
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Martin Bishop posted an article on Brand Mix - Oct 15, 2009, 10:00 am
A Brand Mix Classic (!) first published on October 22nd, 2007. (My photo) There was a time when most fruit and vegetables really were seasonal. Back in the UK, strawberries were only around for a few...
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Martin Bishop posted an article on Brand Mix - Oct 10, 2009, 10:55 am
This week's Six of the Best features Miley, marshmallows, the Moon and Marge. Plus misguided FTC rules and dead flies sunbathing from Muhr: 1) Miley Cyrus Quits Twitter, World Ends: Yahoo Tech! Y...
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Martin Bishop posted an article on Brand Mix - Oct 6, 2009, 10:01 am
Photo: Max by mcchots (Flickr CC) Volkswagen's U.S. chief executive, Stefan Jacoby describes his intentions to reposition VW from niche to mass appeal in an interview with the Washington Post, p...
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Martin Bishop posted an article on Brand Mix - Oct 5, 2009, 11:49 pm
Monty Python's Flying Circus was first aired on the BBC on October 5, 1969. Here's what they did for/to Spam: And here's a Life photo collection to celebrate the anniversary.
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Martin Bishop posted an article on Brand Mix - Oct 3, 2009, 10:32 am
One Friday night, back in October 1959, America slipped into the Twilight Zone for the first time. Some have never left.... 1) Twilight Zone Intro: YouTube "There is a fifth dimension, beyond that w...
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Martin Bishop posted an article on Brand Mix - Sep 30, 2009, 9:33 am
The new Starbucks ad (wait, it's a 1985 Folgers ad, apparently). The real ad (aired on SNL) is here Once, in America, there was a thriving instant coffee market. There were brands like Brim, Maxi...
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Martin Bishop posted an article on Brand Mix - Sep 28, 2009, 9:40 am
Photo: a L p Flickr CC After years of moving from place to place and country to country, I finally stayed somewhere long enough to get called for jury duty. After signing in, sitting around and watch...
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Martin Bishop posted an article on Brand Mix - Sep 26, 2009, 10:00 am
Photo: "Skyline towards Sydney tower from Castlereagh Street" Cowboy Dave Flickr CC For other Sydney dust storm pix see: Red Dust Here's my roundup of recent noteworthy articles and posts. Intere...
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Martin Bishop posted an article on Brand Mix - Sep 14, 2009, 9:10 am
... make the case for investing in it." Yes. Different Schools of Thought on "a brand is..." So, I thought that I might also try and help tidy up this mess of definitions by describing four diff...
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Martin Bishop posted an article on Brand Mix - Sep 9, 2009, 8:58 am
Photo: Rin-Tin-Tin (Flickr CC) As Al Reis pointed out recently, pioneering a new product or service category can cost a fortune. Think Webvan. Or, if you don't have a fortune to spend, and you ha...
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Martin Bishop posted an article on Brand Mix - Sep 5, 2009, 11:00 am
Here's my roundup of recent noteworthy articles and posts. This week it's all about the world and other spherical bodies. (Any reference to the world or balls counts!): 1) Can One Facebook St...
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Martin Bishop posted an article on Brand Mix - Sep 3, 2009, 9:29 am
Photo: Multnomah Falls, Oregon (me) My very first post on this blog was about how bottled water was coming under attack on issues ranging from environmental to health concerns. At the time, those att...
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Martin Bishop posted an article on Brand Mix - Sep 1, 2009, 8:08 am
Photo: ensign_at_e233net (Flickr CC) Here's how SIGG CEO Steve Wasik positions the fact that SIGG bottles made before August 2008 contained BPA: "To be clear, all SIGG bottles made since August 2...
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Martin Bishop posted an article on Brand Mix - Aug 29, 2009, 9:20 am
Who cares about data? I'm back to the weekend for SOTB, as it was crowded out this week by other blog posts and work. Here's my roundup of recent noteworthy events and posts. A dual theme week...
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Martin Bishop posted an article on Brand Mix - Aug 25, 2009, 11:03 pm
Photo: Laurel Fan (Flickr CC) Most issues related to health care fall safely outside this blog's frame of reference. But pricing is close enough for me to share a recent experience. My wife rece...
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Martin Bishop posted an article on Brand Mix - Aug 25, 2009, 10:32 am
Photo: me Fresh back from a trip up the coast to Oregon where we drove in our car down the Avenue of the Giants, home of some of the world's largest trees; rode in a dune buggy up and down the Or...
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Martin Bishop posted an article on Brand Mix - Aug 19, 2009, 9:00 am
Brand Mix is two years old today! 191 posts last year, down a bit from the first year but still not too bad. Put the two years together and it adds up to about a book's worth of words. Some of my ...
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Martin Bishop posted an article on Brand Mix - Aug 13, 2009, 10:48 am
The data have spoken. Midweek recaps are preferred so midweek (or Thursday, actually) it is. Here's my roundup of recent noteworthy events and posts: 1) Breakaway Brands from 2009: Special K, H...
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Martin Bishop posted an article on Brand Mix - Aug 11, 2009, 10:49 am
Photo: Landor I'm rooting for RadioShack if for no other reason that it sports an identity that Landor developed back in the 90s. It's also encouraging to see that, after years of cost-cuttin...
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