Matt L posted an article on
Adsgen Entrepreneurship Blog
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Feb 28, 2011, 2:07 pm
Swag is a common word used to describe branded merchandise that is given away for free as a form of advertising and has some sort of creative association with your organization. It can be anything from a t-shirt to a rub on tattoo. But what about organizations that sell their swag? Why is it t... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Feb 10, 2011, 5:15 pm
By Matthew L'Arrivee
A friend of mine asked why we don’t try to increase awareness of our products by adding our logo to our storefront templates. Knowing that she is an avid WordPress blogger, I told her to think of our storefront template as a plug-in for WordPress. Considering that the ave... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Jan 29, 2011, 1:46 pm
Many novice entrepreneurs believe that you have to be everything to everybody. That is that you have to offer many people many choices. Well I say “not so”.
I believe we don’t need to target everyone. And why would you want to?
Let’s face it. We are faced with two key limitations in busine... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Jan 19, 2011, 10:33 pm
Online retail and fun, a combination of words you don’t often see together, but why? Surely online shoppers like to have fun. Since online advertising has been able to evolve into something fun, why not online shopping?
Many bricks and mortar retailers know how to create a fun shopping environm... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Jan 10, 2011, 3:19 pm
As an artist or craftsman you have a number of options for selling your handmade products online. The most popular seems to be using either the blog or the auction site. Although an online auction site might offer fast sales it’s important to look at both sales channels when considering online... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Dec 30, 2010, 9:52 pm
When thinking about what it takes to build a successful online retail start-up, what first comes to mind are those mammoth online retailers who dominate their category. “You want climbing gear? We have that ascender, those belay & rappel devices, we have those carabiners, those climbing shoes,... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Dec 21, 2010, 2:49 pm
There are many different types of blogs out there – many different content categories, writing styles and presentation techniques. Aside from corporate and organizational blogs, there are personal blogs, which are meant to tell stories or meant to create a record in time. There are blogs by genre,... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Dec 18, 2010, 11:43 pm
Simply sign up and you'll receive one tip per week over the course of four weeks. Using the information and free tools provided, you will build your blog into a powerful sales tool and see for yourself how easy it is to start selling products online!
The competition is directed towards individuals ... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Sep 20, 2010, 1:16 pm
The following is a step-by-step guide to adding the AdsGen RICHproduct Storefront to your blog using two of the most popular blogging platforms –TypePad and WordPress. The same methods apply to most blog authoring platforms.
WordPress
Step 1
Log in to your WordPress control panel and select Wi... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Jun 4, 2010, 1:54 pm
Rich media or flash
When considering whether to build an ad based on flash or rich media, it’s important to know what can and can’t be done using only flash, which doesn’t include any programming languages such as DHTML, JavaScript, or xml. The decision is ultimately going to depend on your... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Jan 13, 2010, 10:29 am
Generate More Sales
Have you ever been to a store where the person at the counter seems uninviting, almost like you are interrupting them? Or been at a check-out counter while the cashier is talking with other co-workers about the party last night, totally ignoring you, while you wait to pay for it... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Oct 13, 2009, 4:41 pm
Many novice entrepreneurs believe that you have to be everything to everybody. That is that you have to offer many people many choices. Well I say “not so”.
I believe we don’t need to target everyone. And why would you want to?
Let’s face it. We are faced with two key limitations in busine... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Aug 8, 2009, 12:25 am
What does an iceberg have to do with generating more sales?
At first glance of the iceberg we can see that it is a big chunk of ice floating on water and has nothing to do with generating more sales…unless maybe you are in the business of selling glacier water.
What our first glance fails to s... Comment - Like
Matt L posted an article on
Adsgen Entrepreneurship Blog
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Jun 29, 2009, 11:03 am
By Chris Castillo
Generating more sales is a key strategy that every business should be focused on in order to stay viable. Increasing sales is an indicator that an organization is doing something right for the customer.
It is often said that “nothing happens until a sale is made”. And tha... Comment - Like
How are you! I’m Matthew L’Arrivee, co-founder of Adsgen Media an online advertising technology start-up launched in February of this year.
I’ve always had a passion for entrepreneurship there’s a certain thrill in developing an innovative product or service, which is hard to find working the old 9-5. If you share the same passion drop by our Entrepreneurship blog or follow me on blogged, I’d enjoy hearing from you!
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