Matthew P.

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Stand Apart on Facebook – Don't Pander

Matthew P. posted an article on - Oct 25, 2011, 5:00 pm
There’s a growing trend in online communications, and I – for one – am not too thrilled. With increased aggression and startling frequency, quotients of the brands on Facebook are lowering their standards of communication. You know the type. They use words like ginormous and irregardless, both...
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How To Increase Your Twitter Following The Right Way

Matthew P. posted an article on - Sep 27, 2011, 11:04 am
Between you and me, I think most people out there don’t understand Twitter. I think they’re confused by the RT #hashtag @mention mumbo jumbo. But truth be told, it can be an insanely powerful business tool and can help spread your brand’s message like a wildfire. Think of it like this: on Twi...
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Food For Thought: No One Goes To Your Facebook Page

Matthew P. posted an article on - Aug 18, 2011, 10:23 am
image by katerha So you know that Facebook Page you’ve got for your brand? Remember the hours you spent thinking about what sort of custom tabs you want to put there? Remember the design comps you poured over, and the slick little graphics you threw together? Guess what – they don’t matter. B...
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Three Rules for Language in Social Media (The Elements of Fu*$ing Style, Indeed)

Matthew P. posted an article on - Aug 11, 2011, 2:29 pm
I am, at heart, and uncomplicated dude. Though I went through a rather protracted term of amassing large amounts of stuff, those times spent living dangerously are long behind me. These days, I remain keen on being able to fit everything I own (excluding furniture) into my car. If I can’t move it ...
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Food for Thought: The Real World

Matthew P. posted an article on - Aug 5, 2011, 11:07 am
image by stevendepolo As social media becomes more robust and more people adopt various platforms, brands appear to be increasingly interested in taking previously real-world activities and turning them into social media activities. Why talk to your customer on the phone when you can chat with them...
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6 Best Practices for Calculating Return on Social Media

Matthew P. posted an article on - Jul 26, 2011, 11:53 am
People that claim it’s impossible to calculate ROI in the social space are really just saying that they can’t calculate ROI in the social space, or probably in any space. The truth is, calculating ROI for social media is just like figuring it out for any other media – print, TV, radio. I’m ...
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Transparency, Trepidation, and Ten-Year-Old Kool-Aid: "Experts" v. Expertise

Matthew P. posted an article on - Jun 28, 2011, 12:44 pm
Late last month, Peter Shankman posted a decidedly sour meditation on the perils of hiring a “Social Media Expert”, insisting that such a moniker is both apocryphal and a waste of dollars.  Mr. Shankman wrote: Being an expert in Social Media is like being an expert at taking the bread out of t...
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Food for Thought: Make Video that Doesn't Suck!

Matthew P. posted an article on - Jun 4, 2011, 1:22 pm
Image by williamcho Video is one of the most powerful media available to the modern marketer. Never before has it been so cheap and easy to put video content in front of billions of consumers. YouTube just celebrated its sixth birthday and released some (quite frankly) ludicrous stats: More than ...
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Be Cool: Why Content Must Compel

Matthew P. posted an article on - May 19, 2011, 11:16 am
Last week, Matt Peters published an article extolling the need for thoughtful consideration of the already-cluttered state of information most of us exist in, these days. For individuals, this means floating in what can seem like a vast stream of information (be it news items, tweets/status updates ...
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I'm More Connected than Ever, so Why Can't You Connect with Me?

Matthew P. posted an article on - May 8, 2011, 5:09 am
Image by Danndalf This post has been rattling around in my brain for many months now, never quite finding its true form. It was not until yesterday that I realized my frustration in finding the appropriate expression was not due to my own cerebral impotence, but because the question posed in the ti...
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Employers, Facebook, Privacy, and Drawing the Line

Matthew P. posted an article on - Mar 1, 2011, 2:31 pm
By alancleaver_2000 The vast majority of posts here on Context Over Dogma deal with social media specifically with respect to use in marketing. But as we all know, social media has implications throughout our lives and across numerous business and personal disciplines. Every so often, we like to ad...
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Food for Thought: Trust Points

Matthew P. posted an article on - Jan 27, 2011, 8:01 am
Image by NickNguyen In business, I hear a lot of talk about “touch points.” Consumer touch points, customer touch points, even employee touch points. Touch points are important. The more you “touch” a consumer, the deeper your brand gets embedded into them. This, however, works with both g...
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Brand Voice is Out, Brand Voices are In!

Matthew P. posted an article on - Jan 25, 2011, 9:56 am
Image by Beverly & Pack If I had a nickel for every time someone brought up “brand voice” in a marketing meeting over the past year, I honestly think I’d be a millionaire. “Brand voice” is one of those concepts that’s easy to say, but hard to correctly put into practice. Over the past ...
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Short-Form and Long-Form Content: A Match Made in Heaven

Matthew P. posted an article on - Jan 18, 2011, 11:50 am
This past weekend I was part of casual (but lengthy) discussion on short-form versus long-form content, and it got me thinking more about the nature of and uses for both. I think it’s probably safe to say that the rise of Twitter has had a direct relationship to the rise of short- (even micro-)fo...
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Four Tips for Social Media Success in 2011

Matthew P. posted an article on - Jan 10, 2011, 4:25 pm
The New Year is upon us. I, for one, felt like I had all sorts of time to plan and then all of the sudden it was January 3rd and I realized that execution must take the place of planning. It is very possible to plan too much and find yourself in Q2 having not yet actually done anything. Inaction is ...
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Premature Adoption: Can Companies adopt new technologies too quickly?

Matthew P. posted an article on - Dec 7, 2010, 4:53 pm
I’ll start this post with complete honesty: I do not have an answer to this question. Indeed, I hope to elicit some good discussion in the comments because this question has been on my mind for some months now. The background to the question is simple. We all know that the social media landscape ...
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The Cool Kids: Why Brand Personality Matters

Matthew P. posted an article on - Oct 14, 2010, 5:45 pm
First, I’d like to extend many thanks to the organizers of PodCamp Philly.  The Pandemic Labs contingent, including myself, Matt, and Kristin had a great time meeting everyone and learning from the exceptional assemblage of minds at the event.  I’d also like to thank those that came to my sess...
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ADR: The Secret to Social Media Marketing Success

Matthew P. posted an article on - Oct 4, 2010, 7:21 pm
There are two major problems that brands face when entering the realm of social media marketing: They get caught up in that “new car smell” and they try everything with no planning They plan, but they bite off more than they can chew Both of these issues lead to problems. At best, you find your...
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Twitter's Changes: What It Means for Your Brand

Matthew P. posted an article on - Sep 19, 2010, 8:56 pm
Twitter’s recent announcement about revamping the user experience is a big deal. Cosmetic changes trump Heidi Montag, for realz. Just in case Sarah Shourd is reading this, here’s the scoop: Twitter will soon introduce a parallel view next to the tweet stream to host rich media and information ...
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Who's Running Your Social Media?

Matthew P. posted an article on - Apr 14, 2010, 4:16 pm
If you can’t answer the question that is the title of this post, then you have a problem. Companies have had decades to form very nice little fences around their various departments of marketing, PR, and the like. Even e-commerce (as a department) has had over a decade of time in some companies to...
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The Geico GloveBox: Changing the Insurance Industry's Smartphone Landscape

Matthew P. posted an article on - Mar 24, 2010, 8:44 am
You’ve seen their Cavemen. You’ve seen their Gecko. But have you seen the Geico GloveBox? Currently available for the iPhone, the Geico GloveBox allows customers to access a multi-functional, extremely useful application. Equipped with a handful of tools, this product is single-handedly transfo...
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America's Navy – A Social Media Force For Good?

Matthew P. posted an article on - Mar 5, 2010, 3:33 pm
In a previous blog post covering the basics of social media, I discussed a few major goals of social media (Creating community through two-way communication, creating and providing the opportunity for content that can be shared, responded to and evaluated, and finally, being personalized/customized)...
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RedBull Stratos: Record-Breaking Marketing?

Matthew P. posted an article on - Feb 23, 2010, 7:10 am
So here’s how it works: Put dude in fancy new space suit Put dude in a little box Hook box to a super-cool weather balloon and let go Watch as balloon floats towards space Once the balloon is 23 miles above the earth, dude opens box and JUMPS OUT! Dude falls back towards earth and (hopefully) bec...
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Social Media Context vs. Dogma: What is it and Why Use it for Marketing?

Matthew P. posted an article on - Feb 9, 2010, 3:50 pm
Social media has been one of the leading topics in the marketing industry for a few years now, but people seem to have difficulty defining it and determining how it can be best leveraged for marketing purposes, i.e. doing “social media marketing”. (Note: There is a difference between the phrases...
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Before You Jump: Know the Dangers of Social Media

Matthew P. posted an article on - Dec 16, 2009, 11:06 am
Where are you Jumping? Thanks to social media, we are now able to connect to the world in ways we never thought possible. Whether you are writing on your friend’s wall on Facebook, texting or tweeting, there is always a way to communicate and most of us don’t think twice before doing so. Howeve...
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Augmented Reality Marketing

Matthew P. posted an article on - Dec 11, 2009, 7:30 am
Sci-Fi technology may impact your marketing sooner than you think In the last few years, the physical and virtual worlds have been coming together in new and interesting ways. Virtual information can be overlaid on top of physical, real-time information, creating a mixed reality. “Augmented reali...
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Astroturfing: It's not the ethics, it's the content

Matthew P. posted an article on - Dec 3, 2009, 8:10 am
In this photo: an astrobeast It seems like every month or two a high-profile brand or agency gets caught using some questionable black-hat tactics. Over the summer, Reverb was nailed trying to manipulate the App Store by posting positive reviews with fake accounts. The agency admitted no wrongdoing...
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Twitter Fail

Matthew P. posted an article on - Nov 18, 2009, 11:22 am
This bird hates Twammers Improper Following on Twitter You’ve seem them on Twitter. Their messages that they’re “now following you” clog up your inbox. In fact, the only safeguard is not having a twitter account at all. Who am I talking about? Twammers. Twammers, or twitt...
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