Matthew P. posted an article on
PandemicBlog
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Oct 25, 2011, 5:00 pm
There’s a growing trend in online communications, and I – for one – am not too thrilled. With increased aggression and startling frequency, quotients of the brands on Facebook are lowering their standards of communication. You know the type. They use words like ginormous and irregardless, both... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Sep 27, 2011, 11:04 am
Between you and me, I think most people out there don’t understand Twitter. I think they’re confused by the RT #hashtag @mention mumbo jumbo. But truth be told, it can be an insanely powerful business tool and can help spread your brand’s message like a wildfire.
Think of it like this: on Twi... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Aug 18, 2011, 10:23 am
image by katerha
So you know that Facebook Page you’ve got for your brand? Remember the hours you spent thinking about what sort of custom tabs you want to put there? Remember the design comps you poured over, and the slick little graphics you threw together? Guess what – they don’t matter. B... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Aug 11, 2011, 2:29 pm
I am, at heart, and uncomplicated dude. Though I went through a rather protracted term of amassing large amounts of stuff, those times spent living dangerously are long behind me. These days, I remain keen on being able to fit everything I own (excluding furniture) into my car. If I can’t move it ... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Aug 5, 2011, 11:07 am
image by stevendepolo
As social media becomes more robust and more people adopt various platforms, brands appear to be increasingly interested in taking previously real-world activities and turning them into social media activities. Why talk to your customer on the phone when you can chat with them... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Jul 26, 2011, 11:53 am
People that claim it’s impossible to calculate ROI in the social space are really just saying that they can’t calculate ROI in the social space, or probably in any space. The truth is, calculating ROI for social media is just like figuring it out for any other media – print, TV, radio. I’m ... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Jun 28, 2011, 12:44 pm
Late last month, Peter Shankman posted a decidedly sour meditation on the perils of hiring a “Social Media Expert”, insisting that such a moniker is both apocryphal and a waste of dollars. Mr. Shankman wrote:
Being an expert in Social Media is like being an expert at taking the bread out of t... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Jun 4, 2011, 1:22 pm
Image by williamcho
Video is one of the most powerful media available to the modern marketer. Never before has it been so cheap and easy to put video content in front of billions of consumers. YouTube just celebrated its sixth birthday and released some (quite frankly) ludicrous stats:
More than ... Comment - Like
Matthew P. posted an article on
PandemicBlog
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May 19, 2011, 11:16 am
Last week, Matt Peters published an article extolling the need for thoughtful consideration of the already-cluttered state of information most of us exist in, these days. For individuals, this means floating in what can seem like a vast stream of information (be it news items, tweets/status updates ... Comment - Like
Matthew P. posted an article on
PandemicBlog
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May 8, 2011, 5:09 am
Image by Danndalf
This post has been rattling around in my brain for many months now, never quite finding its true form. It was not until yesterday that I realized my frustration in finding the appropriate expression was not due to my own cerebral impotence, but because the question posed in the ti... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Mar 1, 2011, 2:31 pm
By alancleaver_2000
The vast majority of posts here on Context Over Dogma deal with social media specifically with respect to use in marketing. But as we all know, social media has implications throughout our lives and across numerous business and personal disciplines. Every so often, we like to ad... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Jan 27, 2011, 8:01 am
Image by NickNguyen
In business, I hear a lot of talk about “touch points.” Consumer touch points, customer touch points, even employee touch points.
Touch points are important. The more you “touch” a consumer, the deeper your brand gets embedded into them. This, however, works with both g... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Jan 25, 2011, 9:56 am
Image by Beverly & Pack
If I had a nickel for every time someone brought up “brand voice” in a marketing meeting over the past year, I honestly think I’d be a millionaire. “Brand voice” is one of those concepts that’s easy to say, but hard to correctly put into practice. Over the past ... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Jan 18, 2011, 11:50 am
This past weekend I was part of casual (but lengthy) discussion on short-form versus long-form content, and it got me thinking more about the nature of and uses for both.
I think it’s probably safe to say that the rise of Twitter has had a direct relationship to the rise of short- (even micro-)fo... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Jan 10, 2011, 4:25 pm
The New Year is upon us. I, for one, felt like I had all sorts of time to plan and then all of the sudden it was January 3rd and I realized that execution must take the place of planning. It is very possible to plan too much and find yourself in Q2 having not yet actually done anything. Inaction is ... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Dec 7, 2010, 4:53 pm
I’ll start this post with complete honesty: I do not have an answer to this question. Indeed, I hope to elicit some good discussion in the comments because this question has been on my mind for some months now.
The background to the question is simple. We all know that the social media landscape ... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Oct 14, 2010, 5:45 pm
First, I’d like to extend many thanks to the organizers of PodCamp Philly. The Pandemic Labs contingent, including myself, Matt, and Kristin had a great time meeting everyone and learning from the exceptional assemblage of minds at the event. I’d also like to thank those that came to my sess... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Oct 4, 2010, 7:21 pm
There are two major problems that brands face when entering the realm of social media marketing:
They get caught up in that “new car smell” and they try everything with no planning
They plan, but they bite off more than they can chew
Both of these issues lead to problems. At best, you find your... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Sep 19, 2010, 8:56 pm
Twitter’s recent announcement about revamping the user experience is a big deal. Cosmetic changes trump Heidi Montag, for realz. Just in case Sarah Shourd is reading this, here’s the scoop: Twitter will soon introduce a parallel view next to the tweet stream to host rich media and information ... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Apr 14, 2010, 4:16 pm
If you can’t answer the question that is the title of this post, then you have a problem. Companies have had decades to form very nice little fences around their various departments of marketing, PR, and the like. Even e-commerce (as a department) has had over a decade of time in some companies to... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Mar 24, 2010, 8:44 am
You’ve seen their Cavemen. You’ve seen their Gecko. But have you seen the Geico GloveBox?
Currently available for the iPhone, the Geico GloveBox allows customers to access a multi-functional, extremely useful application. Equipped with a handful of tools, this product is single-handedly transfo... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Mar 5, 2010, 3:33 pm
In a previous blog post covering the basics of social media, I discussed a few major goals of social media (Creating community through two-way communication, creating and providing the opportunity for content that can be shared, responded to and evaluated, and finally, being personalized/customized)... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Feb 23, 2010, 7:10 am
So here’s how it works:
Put dude in fancy new space suit
Put dude in a little box
Hook box to a super-cool weather balloon and let go
Watch as balloon floats towards space
Once the balloon is 23 miles above the earth, dude opens box and JUMPS OUT!
Dude falls back towards earth and (hopefully) bec... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Feb 9, 2010, 3:50 pm
Social media has been one of the leading topics in the marketing industry for a few years now, but people seem to have difficulty defining it and determining how it can be best leveraged for marketing purposes, i.e. doing “social media marketing”. (Note: There is a difference between the phrases... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Dec 16, 2009, 11:06 am
Where are you Jumping?
Thanks to social media, we are now able to connect to the world in ways we never thought possible. Whether you are writing on your friend’s wall on Facebook, texting or tweeting, there is always a way to communicate and most of us don’t think twice before doing so. Howeve... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Dec 11, 2009, 7:30 am
Sci-Fi technology may impact your marketing sooner than you think
In the last few years, the physical and virtual worlds have been coming together in new and interesting ways. Virtual information can be overlaid on top of physical, real-time information, creating a mixed reality. “Augmented reali... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Dec 3, 2009, 8:10 am
In this photo: an astrobeast
It seems like every month or two a high-profile brand or agency gets caught using some questionable black-hat tactics. Over the summer, Reverb was nailed trying to manipulate the App Store by posting positive reviews with fake accounts. The agency admitted no wrongdoing... Comment - Like
Matthew P. posted an article on
PandemicBlog
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Nov 18, 2009, 11:22 am
This bird hates Twammers
Improper Following on Twitter
You’ve seem them on Twitter. Their messages that they’re “now following you” clog up your inbox. In fact, the only safeguard is not having a twitter account at all.
Who am I talking about? Twammers.
Twammers, or twitt... Comment - Like
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