Matt M. posted an article on
A New Marketing
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May 19, 2011, 10:12 pm
Leveling Up – A classic game mechanic best known in role playing games. You perform tasks and accumulate experience points, etc. towards raising your level. With the increase in level comes added benefits such as the ability to jump higher, a new weapon, or new content.
We’ve seen this concept... Comment - Like
Matt M. posted an article on
A New Marketing
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Feb 16, 2011, 2:16 pm
So obviously I haven’t been putting blog posts together recently. And that’s okay. I’m taking a little break from the “long form” stuff.
I definitely subscribe to the idea that you can’t listen very well if you’re always talking, and I’ve been wanting to listen and read more. Pick ... Comment - Like
Matt M. posted an article on
A New Marketing
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Oct 19, 2010, 2:03 pm
In answering a question I had been thinking about, here’s a fun little game of connect the dots.
A German man with a typewriter is responsible for the entire existence of URL shorteners. Here’s how:
25 years ago, Friedhelm Hillebrand sat at typewriter in his home in Germany and typed out sente... Comment - Like
Matt M. posted an article on
A New Marketing
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Sep 29, 2010, 11:08 am
I was going to be a corporate lawyer.
Honestly. I had taken the LSATs, was all set for law school and was about to get my business degree. It was go time. But then I bought a book.
Specifically, I bought Small is the New Big, by Seth Godin. If you haven’t read it (you really should), SITNB is ba... Comment - Like
Matt M. posted an article on
A New Marketing
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Aug 30, 2010, 5:03 pm
If you haven’t seen it yet, take a few minutes and go check out The Wilderness Downtown. It’s an interactive film/music video by Chris Milk featuring the Arcade Fire’s “We Used To Wait”.
It’s also the coolest thing you’ve seen in a browser in a long time.
What Milk, Arcade Fire, an... Comment - Like
Matt M. posted an article on
A New Marketing
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Aug 19, 2010, 5:52 pm
So this was making the rounds this afternoon. Looks to have originally popped up on The Sell! Sell! Blog. It’s a must read. I’ll catch up with you when you’re done.
With all the social media, engagement, crowdsourcing, transmedia, and UGC sentiment flying around lately, sometimes we forget th... Comment - Like
Matt M. posted an article on
A New Marketing
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Aug 13, 2010, 12:06 pm
I could summarize them, but that might take the fun out of reading them. All these posts are absolutely worth your time.
All strategies are note equal – From The Head of Zeus Jones
Cutting Clippings and Musings on The Same – Talent imitates, genius steals (Faris Yakob)
The Ethics of Online Se... Comment - Like
Matt M. posted an article on
A New Marketing
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Aug 11, 2010, 1:39 pm
So I’m getting into Making Ideas Happen by Behance’s Scott Belsky. It’s a great book so far, and it’s already got me thinking about what it is that makes “doing something” as difficult as it is.
It seems like there are an endless amount of “thinkers”, people who simply wax theoretic... Comment - Like
Matt M. posted an article on
A New Marketing
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Aug 5, 2010, 5:16 pm
Is this thing still on? Wow. It really has been a while.
In case you missed the last post (which is directly below this one), I had previously mothballed this blog, which used to be known as A New Marketing, because I wanted to take some time off and refocus my efforts.
Fast forward four awesome ... Comment - Like
Matt M. posted an article on
A New Marketing
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Mar 29, 2010, 11:52 am
This might get a little wordy, but I think it’s worth it. If you’re looking for the punchline, just check the end of the post
In case you haven’t noticed, it’ been a little quiet around here. Yes, I’ve been pretty busy, but that had never stopped me before.
I think somewhere in the last ... Comment - Like
Matt M. posted an article on
A New Marketing
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Feb 16, 2010, 9:54 pm
This is some eye-opening stuff. In one of his recent posts, Mitch Joel showcases a video from Google where they go out in the Jay Leno “Jay Walking” style and ask people on the street a (seemingly) simple question. In this case the question is: What is a browser?
That’s kids table stuff, righ... Comment - Like
Matt M. posted an article on
A New Marketing
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Feb 12, 2010, 2:14 pm
Wow this is great stuff.
View more presentations from Zeus Jones.
One thing this got me thinking about was the fact that to be “social” doesn’t necessarily mean you have to tweet or have a Facebook page. If you offer services or technology that works with, augments, or improves i... Comment - Like
Matt M. posted an article on
A New Marketing
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Feb 11, 2010, 1:44 pm
As I tweeted this morning, Alan Wolk more-or-less read my mind today with this post titled Interaction Burnout. He gets into what I call “bad metrics” here
Much of this unnecessary patter is due to the unrealistic expectations brands (and the agencies and consultants that enable them) h... Comment - Like
Matt M. posted an article on
A New Marketing
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Feb 11, 2010, 1:12 pm
Faris Yakob put some really good thoughts together in his post about Google’s Superbowl advertising spot.
His main point is that the ad wasn’t necessarily about Google Search, but more of a proof of concept for their advertising (which includes search ppc, television, etc.).
Google ha... Comment - Like
Matt M. posted an article on
A New Marketing
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Feb 5, 2010, 1:46 pm
Well, it’s official. As of April 15th, Microsoft will be discontinuing the online Xbox Live service for the original Xbox.
My first response: Really? People still play games on the first Xbox?
In a message on the official Xbox blog, Marc Whitten wrote:
There’s no greater example of the p... Comment - Like
Matt M. posted an article on
A New Marketing
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Feb 4, 2010, 12:31 pm
I’m pretty sure there’s a low percentage of people that free-associate “wireframes” with “kick ass!”, but they probably haven’t seen this video yet.
How’s your mind? Blown? Comment - Like
Matt M. posted an article on
A New Marketing
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Jan 7, 2010, 1:59 pm
Despite some really good digital marketing/social media books out recently from the likes of Mitch Joel, Chris Brogan/Julien Smith, Tamar Weinberg, (soon to be) Greg Verdino, etc., There are still a bunch of bloggers I’d like to see put something into print. Here’s my short list. Feel fr... Comment - Like
Matt M. posted an article on
A New Marketing
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Jan 4, 2010, 10:53 pm
Well ANM readers, I’ve done it. I’ve gazed into my patented ANM Brand Crystal-Ball-o-Matic-atron and have divined my most popular posts of the UPCOMING YEAR! Read on if you like having your mind blown.
1) Something about Twitter.
2) Something about “Social Media Gurus”
3) ... Comment - Like
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