Matt M. posted an article on A New Marketing - Nov 2, 2009, 2:36 pm
Saw this great video of Daniel Pink today and thought it was worth sharing. Absolutely worth watching the whole thing. The funny/sad thing is that we KNOW the way we motivate is wrong, but we keep ham...
Comment - Like

Matt M. posted an article on A New Marketing - Oct 20, 2009, 2:12 pm
Allow me to start this off by blowing your mind. Just about all media is social media. That being said (and minds being blown), not all media is as intrinsically social as one another. I’ve b...
Comment - Like

Matt M. posted an article on A New Marketing - Oct 16, 2009, 10:21 am
I know Tie-ins are nothing new, but even still I think this bears mentioning. ABC’s Castle (which I really, really like) is now in it’s second season and has found a steady, growing follo...
Comment - Like

Matt M. posted an article on A New Marketing - Sep 30, 2009, 9:15 am
Here’s something interesting that I’ve noticed lately. There’s this continual push to have everything digital. Digital TV, mp3’s, e-books, movies on your iPod, etc. It seems a...
Comment - Like

Matt M. posted an article on A New Marketing - Sep 29, 2009, 2:25 pm
I don’t usually do things like this. I just don’t like tooting my own horn for a few reasons: primarily because my mom taught me never to brag, but also because “tooting your own ho...
Comment - Like

Matt M. posted an article on A New Marketing - Sep 22, 2009, 1:37 pm
Before I start, in reference to the title: Zing! So, @ashlebo and I got one of these in the mail yesterday. And I’m sure it wasn’t just us. It was probably us and everyone else in our are...
Comment - Like

Matt M. posted an article on A New Marketing - Sep 18, 2009, 12:12 pm
After seeing a few really good posts in the past couple of days, one from Verdino, one from Marc Meyer, and one from Armano, I’ve come to a truth about Social Media Marketers: We are, absolutel...
Comment - Like

Matt M. posted an article on A New Marketing - Sep 16, 2009, 12:11 pm
Blogging (Wordpress, Blogger, etc.) Good For: Long-form content. Deep, detailed, insightful writing. Extensive discussion. Not So Good For: Spur of the moment and mobile posting. Verdict: A blog is...
Comment - Like

Matt M. posted an article on A New Marketing - Sep 14, 2009, 1:22 pm
1) Determine if Social Media is the right idea. This seems to be the tough one for a lot of people. I know there’s a push for marketers and business owners to jump into social, but it’s n...
Comment - Like

Matt M. posted an article on A New Marketing - Sep 8, 2009, 1:39 pm
I could have written a long review, but I think this gets the point across. Pick up Six Pixels of Separation by Mitch Joel here.
Comment - Like

Matt M. posted an article on A New Marketing - Aug 24, 2009, 4:00 pm
I have no idea who “Elizabeth M” or “design guy” is, but I trusted them (and others) in their recommendation of the typography book Thinking With Type. Same with “SplitGr...
Comment - Like

Matt M. posted an article on A New Marketing - Aug 19, 2009, 1:52 pm
If you’re used to one, you better understand how the other works too.
Comment - Like

Matt M. posted an article on A New Marketing - Aug 12, 2009, 1:13 pm
(Inspired by a conversation this morning w/ @tjeffrey at Hook) So if you’re reading this blog, I’m pretty damn positive that you noticed that Twitter and Facebook went down the other day....
Comment - Like

Matt M. posted an article on A New Marketing - Aug 4, 2009, 3:56 pm
Saw this at the Minneapolis Airport on my way home from Montana the other day. Does it make me want Travelers Insurance? Not really. Does it promote the position they’re going for? I’d s...
Comment - Like

Matt M. posted an article on A New Marketing - Jul 21, 2009, 2:54 pm
…is an increasingly dumb distinction. Inspired by this tweet from Paul Isakson, which was inspired by this piece from Ad Age, I got to thinking about the general concept of ideas and executions...
Comment - Like

Matt M. posted an article on A New Marketing - Jul 14, 2009, 1:48 pm
Behold the contents of the Call of Duty: Modern Warfare 2 “Prestige Edition” pack. Now maybe you didn’t notice right away, but sitting there right in front of the (pretty standard) m...
Comment - Like

Matt M. posted an article on A New Marketing - Jul 6, 2009, 11:36 am
I just posted about this a little bit over at The New Necessary (my digital thoughts) and thought it was legit enough to expand on this here. Yes, I know this is old news, etc. but it’s still p...
Comment - Like

Matt M. posted an article on A New Marketing - Jun 30, 2009, 12:17 pm
Every once in a while, I come up with an idea that I can’t really execute (at least by myself). In those cases, why let the idea just go away when I can put it out there and see if someone can r...
Comment - Like