Melanie S.

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Has Twitter become too big for its own good?

Melanie S. posted an article on - Dec 3, 2009, 4:07 am
Looking at Twitter from the time I joined to now is an experiment in hyper-evolution. A couple years ago, I made the disastrous mistake of saying I didn’t think Twitter was going to be any big ...
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Eulogy! wins agency of the year!

Melanie S. posted an article on - Nov 4, 2009, 10:27 am
Congratulations to Eulogy! – Onlinefire’s sister agency who won Agency of the Year at last night’s PRCA Awards! Eulogy! had been nominated for three awards: Agency of the Year, Spec...
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Contacting online journalists at national newspapers

Melanie S. posted an article on - Oct 28, 2009, 12:11 pm
I’ve just had my first piece posted on Reputation Online, the latest New Media Age outfit headed up by the lovely Vikki Chowney. The article is about how PRs are having an increasingly difficul...
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Jackenhacks Carnage

Melanie S. posted an article on - Oct 15, 2009, 3:12 am
Ah, gotta love events – especially boozy PR ones that involve cheeky awards and random karaoke at the bar across the street. Yes, I finally made it to the Flackenhacks (or as they were called t...
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Does forced disclosure on blogger endorsements change anything for you?

Melanie S. posted an article on - Oct 7, 2009, 5:08 am
The US has announced a crackdown on product endorsements. For years, we’ve all been used to seeing celebs and models hawking everything from car insurance to beauty products, but surprisingly this r...
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So you know it’s bad when your dad e-mails you...

Melanie S. posted an article on - Sep 27, 2009, 2:42 pm
So you know it’s bad when your dad e-mails you to ask why you haven’t updated your blog in a while… Yes, I’m alive. And I come with good excuses. Here are the Top 5 things I&...
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8-bit Trip

Melanie S. posted an article on - Aug 26, 2009, 5:41 am
I can not even imagine how long this took to make…. (Oh, 1500 hours, apparently. Jesus. H. Christ.)
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I'm famous!

Melanie S. posted an article on - Aug 12, 2009, 5:12 am
Ha – Since I don’t seem to have enough time to write on my own blog, I agreed to do a little Q&A on Murray Newlands’ site.  Every week he posts a new interview with a blogger in the...
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Happy Birthday to Fake Plastic Noodles

Melanie S. posted an article on - Aug 3, 2009, 4:14 am
Yesterday my blog turned 2! I’m quite proud, but embarrassed all the same. Mainly because A) I totally forgot to update yesterday in honour and B) My last actual post was 2 weeks ago. I go bac...
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The PR invasion on Mummy Bloggers

Melanie S. posted an article on - Jul 15, 2009, 7:17 am
Wow. This is déjà vu for me. When I was back in the States, much of the debate concerning PR and bloggers surrounded what was the relatively new phenomenon of Mommy blogging – and now, just a...
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A refresher on 'how to pitch bloggers'

Melanie S. posted an article on - Jul 2, 2009, 6:25 pm
I had a bit of a breather tonight, so I spent about an hour going through my old ’starred’ e-mails on Gmail, and you know what? I am a bad person.  I had at least 10 pitch/introduction e-...
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